Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    It is a peculiarly human activity.Originally published in 1929 anonymously under the pen name Private 19022, The Middle Parts of Fortune follows ordinary soldiers as they fight to survive in the trenches of a raging war. It was revised and published again in wider circulation in 1930. The book details the brutalities of the soldier's experiences and their internal struggles, as well as the raw complexities of human interaction when comradeship and conflict collide. Most of the book's events are filtered through the main character Bourne, who is enigmatic and detached and considered to be a self-portrait of the author.Frederic Manning was an Australian poet and novelist who died in 1935. He had fought in the Battle of the Somme in 1916 during the first World War, and his war experiences allowed him to infuse his characters and their perspectives with authenticity and fragility. While the subject matter may be bleak and grim, Manning's writing is fluid and striking in its description. Beloved by T.S. Eliot, Ezra Pound, and Ernest Hemingway, who called it a noble novel, The Middle Parts of Fortune is regarded as a classic war novel.

    The linear metaphor is ubiquitous in everyday visual representations of time—in almanacs, calendars, charts, and graphs of all sorts. Even our everyday speech is filled with talk of time having a "before" and an "after" or being "long" and "short." The timeline is such a familiar part of our mental furniture that it is sometimes hard to remember that we invented it in the first place. And yet, in its modern form, the timeline is not even 250 years old. The story of what came before has never been fully told, until now. Cartographies of Time is the first comprehensive history of graphic representations of time in Europe and the United States from 1450 to the present. Authors Daniel Rosenberg and Anthony Grafton have crafted a lively history featuring fanciful characters and unexpected twists and turns. From medieval manuscripts to websites, Cartographies of Time features a wide variety of timelines that in their own unique ways—curving, crossing, branching—defy conventional thinking about the form. A fifty-four-foot-long timeline from 1753 is mounted on a scroll and encased in a protective box. Another timeline uses the different parts of the human body to show the genealogies of Jesus Christ and the rulers of Saxony. Ladders created by missionaries in eighteenth-century Oregon illustrate Bible stories in a vertical format to convert Native Americans. Also included is the April 1912 Marconi North Atlantic Communication chart, which tracked ships, including the Titanic, at points in time rather than by theirgeographic location, alongside little-known works by famous figures, including a historical chronology by the mapmaker Gerardus Mercator and a chronological board game patented by Mark Twain. Presented in a lavishly illustrated edition, Cartographies of Time is a revelation to anyone interested in the role visual forms have played in our evolving conception of history.

    But the face of global conflict is ever-changing. In Out of the Mountains, David Kilcullen, one of the world's leading experts on current andfuture conflict, offers a groundbreaking look at what may happen after today's wars end. This is a book about future conflicts and future cities, and about the challenges and opportunities that four powerful megatrends--population, urbanization, coastal settlement, and connectedness--are creatingacross the planet. And it is about what cities, communities and businesses can do to prepare for a future in which all aspects of human society--including, but not limited to, conflict, crime and violence--are changing at an unprecedented pace.Kilcullen argues that conflict is increasingly likely to occur in sprawling coastal cities, in peri-urban slum settlements that are enveloping many regions of the Middle East, Africa, Latin America and Asia, and in highly connected, electronically networked settings. He suggests that cities, ratherthan countries, are the critical unit of analysis for future conflict and that resiliency, not stability, will be the key objective. Ranging across the globe--from Kingston to Mogadishu to Lagos to Benghazi to Mumbai--he offers a unified theory of competitive control that explains how non-statearmed groups such as drug cartels, street gangs, and warlords draw their strength from local populations, providing useful ideas for dealing with these groups and with diffuse social conflicts in general. His extensive fieldwork on the ground in a series of urban conflicts suggests that there willbe no military solution for many of the struggles we will face in the future. We will need to involve local people deeply to address problems that neither outsiders nor locals alone can solve, drawing on the insight only locals can bring, together with outsider knowledge from fields like urbanplanning, systems engineering, renewable energy, conflict resolution and mediation.This deeply researched and compellingly argued book provides an invaluable roadmap to a future that will increasingly be crowded, urban, coastal, connected--and dangerous.

    Only now, with the hindsight of the half-century since his death, can we assess his true legacy to current thought. As an experienced psychiatrist himself, Anthony Storr offers a lucid and objective look at Freud's major theories, evaluating whether they have stood the test of time, and in the process examines Freud himself in light of his own ideas. An excellent introduction to Freud's work, this book will appeal to all those broadly curious about psychoanalysis, psychology, and sociology. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Factory Summers chronicles the daily rhythms of life in the mill, and the twelve hour shifts he spent in a hot, noisy building filled with arcane machinery. Delisle takes his noted outsider perspective and applies it domestically, this time as a boy amongst men through the universal rite of passage of the summer job. Even as a teenager, Delisle’s keen eye for hypocrisy highlights the tensions of class and the rampant sexism an all-male workplace permits. Guy works the floor doing physically strenuous tasks. He is one of the few young people on site, and furthermore gets the job through his father’s connections, a fact which rightfully earns him disdain from the lifers. Guy’s dad spends his whole career in the white collar offices, working 9 to 5 instead of the rigorous 12-hour shifts of the unionized labor. Guy and his dad aren’t close, and Factory Summers leaves Delisle reconciling whether the job led to his dad’s aloofness and unhappiness. On his days off, Guy finds refuge in art, a world far beyond the factory floor. Delisle shows himself rediscovering comics at the public library, and preparing for animation school–only to be told on the first day, “There are no jobs in animation.” Eager to pursue a job he enjoys, Guy throws caution to the wind.

    Throughout, the emphasis is on how IT provides organizations with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, and enabling business process reengineering. It also covers the latest real-world developments, including the introduction of applied grid computing and utility computing.

    After providing background information on vaccines and how they work, Berman describes resistance to Britain's Vaccination Act of 1853, showing that the arguments anticipate those made by today's anti-vaxxers. He discusses the development of new vaccines in the twentieth century, including those protecting against polio and MMR (measles, mumps, rubella), and the debunked paper that linked the MMR vaccine to autism; the CDC conspiracy theory promoted in the documentary Vaxxed; recommendations for an alternative vaccination schedule; Kennedy's misinformed campaign against thimerosal; and the much-abused religious exemption to vaccination. Anti-vaxxers have changed their minds, but rarely because someone has given them a list of facts. Berman argues that anti-vaccination activism is tied closely to how people see themselves as parents and community members. Effective pro-vaccination efforts should emphasize these cultural aspects rather than battling social media posts.

    To carry out President Xi Jinping’s flagship foreign-policy effort, China promises to spend over one trillion dollars for new ports, railways, fiber-optic cables, power plants, and other connections. The plan touches more than one hundred and thirty countries and has expanded into the Arctic, cyberspace, and even outer space. Beijing says that it is promoting global development, but Washington warns that it is charting a path to global dominance. Taking readers on a journey to China’s projects in Asia, Europe, and Africa, Jonathan E. Hillman reveals how this grand vision is unfolding. As China pushes beyond its borders and deep into dangerous territory, it is repeating the mistakes of the great powers that came before it, Hillman argues. If China succeeds, it will remake the world and place itself at the center of everything. But Xi may be overreaching: all roads do not yet lead to Beijing.“A reality check on Beijing’s global infrastructure project.”—Peter Neville-Hadley, South China Morning Post"For all the hype and hand-wringing over how the [Belt and Road] could usher in the Chinese century, Hillman’s engaging mix of high-level analysis and fieldwork in more than a dozen countries paints a much more nuanced picture."—Keith Johnson, Foreign Policy

    Loury has become one of our most prominent black intellectuals—and, because of his challenges to the orthodoxies of both left and right, one of the most controversial. A major statement of a position developed over the past decade, this book both epitomizes and explains Loury’s understanding of the depressed conditions of so much of black society today—and the origins, consequences, and implications for the future of these conditions.Using an economist’s approach, Loury describes a vicious cycle of tainted social information that has resulted in a self-replicating pattern of racial stereotypes that rationalize and sustain discrimination. His analysis shows how the restrictions placed on black development by stereotypical and stigmatizing racial thinking deny a whole segment of the population the possibility of self-actualization that American society reveres—something that many contend would be undermined by remedies such as affirmative action. On the contrary, this book persuasively argues that the promise of fairness and individual freedom and dignity will remain unfulfilled without some forms of intervention based on race.Brilliant in its account of how racial classifications are created and perpetuated, and how they resonate through the social, psychological, spiritual, and economic life of the nation, this compelling and passionate book gives us a new way of seeing—and, perhaps, seeing beyond—the damning categorization of race in America.

    Yet, David Wootton argues, from the fifth century BC until the 1930s, doctors actually did more harm than good. In this controversial new account of the history of medicine, he asks just how much good it has done us over the years, and how much harm it continues to do today.

    Unfortunately, skillful propagandists have been so successful in promoting this romanticized view that the Lost Cause has assumed a life of its own. Misrepresenting the war's true origins and its actual course, the myth of the Lost Cause distorts our national memory. In The Myth of the Lost Cause and Civil War History, nine historians describe and analyze the Lost Cause, identifying ways in which it falsifies history -- creating a volume that makes a significant contribution to Civil War historiography.

    From the tenth to the fifteenth centuries the earth experienced a rise in surface temperature that changed climate worldwide—a preview of today's global warming. In some areas, including Western Europe, longer summers brought bountiful harvests and population growth that led to cultural flowering. In the Arctic, Inuit and Norse sailors made cultural connections across thousands of miles as they traded precious iron goods. Polynesian sailors, riding new wind patterns, were able to settle the remotest islands on earth. But in many parts of the world, the warm centuries brought drought and famine. Elaborate societies in western and central America collapsed, and the vast building complexes of Chaco Canyon and the Mayan Yucatan were left empty.As he did in his bestselling The Little Ice Age, anthropologist and historian Brian Fagan reveals how subtle changes in the environment had far-reaching effects on human life, in a narrative that sweeps from the Arctic ice cap to the Sahara to the Indian Ocean. The history of the Great Warming of a half millennium ago suggests that we may yet be underestimating the power of climate change to disrupt our lives today—and our vulnerability to drought, writes Fagan, is the "silent elephant in the room."Learn more at www.brianfagan.com.Brian Fagan discusses The Great Warming on The Daily Show with John Stewart.PRAISE for The Great Warming:"This is not only World History at its best, sweeping across all of humankind with a coherent vision, but also a feat of imagination and massive research. If Fagan has given the medieval period throughout the globe a new dimension, he has at the same time issued an irrefutable warning about climate change that is deeply troubling."—Theodore Rabb, author of The Last Days of the Renaissance"Climate has been making history for a very long time, though historians have rarely paid much attention to it. But as it turns out, a few less inches of rain, a change in temperature of just a degree or two can make all the difference in how human events unfold. The Great Warming demonstrates that although human beings make history, they very definitely do not make it under circumstances of their own choosing.”—Ted Steinberg, author of Down to Earth: Nature’s Role in American History and American Green: The Obsessive Quest for the Perfect Lawn