Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    And proves once and for all that maths isn't just for old men with white hair and beards who associate with elves.Maths has never been merrier.

    Enjoy a thrilling intergalactic tour as Andrew Thomas redefines the force of gravity and introduces a brave new view of the universe!

    However, once their predictions were compared to the results of experiments in the real world, it became clear that the principles of classical physics and mechanics were far from capable of explaining phenomena on the atomic scale. With this realization came the advent of quantum physics, one of the most important intellectual movements in human history. Today, quantum physics is everywhere: it explains how our computers work, how lasers transmit information across the Internet, and allows scientists to predict accurately the behavior of nearly every particle in nature. Its application continues to be fundamental in the investigation of the most expansive questions related to our world and the universe.However, while the field and principles of quantum physics are known to have nearly limitless applications, the fundamental reasons why this is the case are far less understood. In Quantum Physics: What Everyone Needs to Know, quantum physicist Michael G. Raymer distills the basic principles of such an abstract field, and addresses the many ways quantum physics is a key factor in today's science and beyond. The book tackles questions as broad as the meaning of quantum entanglement and as specific and timely as why governments worldwide are spending billions of dollars developing quantum technology research. Raymer's list of topics is diverse, and showcases the sheer range of questions and ideas in which quantum physics is involved. From applications like data encryption and quantum computing to principles and concepts like "quantum nonlocality" and Heisenberg's uncertainty principle, Quantum Physics: What Everyone Needs to Know is a wide-reaching introduction to a nearly ubiquitous scientific topic.

    Many of the contributors bring their own special touch, presenting a refreshingly eclectic variety of personal icons, from pub signs to seaside piers, from cattle grids to canal boats, and from village cricket to nimbies.First published as a lavish colour coffee-table book, this new expanded paperback edition has double the original number of contributions from many celebrities including Bill Bryson, Michael Palin, Eric Clapton, Bryan Ferry, Sebastian Faulks, Kate Adie, Kevin Spacey, Gavin Pretor-Pinney, Richard Mabey, Simon Jenkins, John Sergeant, Benjamin Zephaniah, Joan Bakewell, Antony Beevor, Libby Purves, Jonathan Dimbleby, and many more: and a new preface by HRH Prince Charles.

    Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when you’re playing the volatile stock market? What’s the best way to get someone to stop smoking? How can you maximize the return on your investment at an all-you-can-eat buffet? Is it possible to put a price on the human soul? Can you ever rationally justify spending thousands of dollars on a Rolex?In Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.

    So it's not surprising that we persist in thinking that we're in with a chance, whether we're playing the lottery or working out the likelihood of extra-terrestrial life. In Chance, a (not entirely) random selection of the New Scientist's sharpest minds provide fascinating insights into luck, randomness, risk and probability. From the secrets of coincidence to placing the perfect bet, the science of random number generation to the surprisingly haphazard decisions of criminal juries, it will explore these, and many other, tantalising questions.Following on from the bestselling Nothing and Question Everything, this book will open your eyes to the weird and wonderful world of chance - and help you see when some things, in fact, aren't random at all.

    Shows how our concept of humankind has changed over time and argues our current understanding of what it means to be human has been shaken by new discoveries from science and philosophy.

    But for a series of choices, accidents and coincidences - any of which could have gone otherwise - your life would have been very different. The same goes for reality. We live in just one of many possible worlds - but we can imagine parallel universes in which dinosaurs still rule the Earth, the Russians got to the moon first, everyone's a vegetarian or time itself flows backwards. And that's just for starters. What if the laws of physics were different? What if robots become smarter than us? Or, if every human on the planet simply vanished tomorrow? The answers to these questions aren't just fun to consider, but reveal deep truths about our own universe.Join New Scientist on a thrilling journey through dozens of incredible but perfectly possible alternative realities, thought experiments and counterfactual histories - each shining a surprising and unexpected spotlight on life as we know it.

    That collaboration would mark the dawn of modern science . . . and end in murder.Johannes Kepler changed forever our understanding of the universe with his three laws of planetary motion. He demolished the ancient model of planets moving in circular orbits and laid the foundation for the universal law of gravitation, setting physics on the course of revelation it follows to this day. Kepler was one of the greatest astronomers of all time. Yet if it hadn't been for the now lesser-known Tycho Brahe, the man for whom Kepler apprenticed, Kepler would be a mere footnote in today's science books. Brahe was the Imperial Mathematician at the court of the Holy Roman Emperor in Prague and the most famous astronomer of his era. He was one of the first great systematic empirical scientists and one of the earliest founders of the modern scientific method. His forty years of planetary observations—an unparalleled treasure of empirical data—contained the key to Kepler's historic breakthrough. But those observations would become available to Kepler only after Brahe's death. This groundbreaking history portrays the turbulent collaboration between these two astronomers at the turn of the seventeenth century and their shattering discoveries that would mark the transition from medieval to modern science. But that is only half the story. Based on recent forensic evidence (analyzed here for the first time) and original research into medieval and Renaissance alchemy—all buttressed by in-depth interviews with leading historians, scientists, and medical specialists—the authors have put together shocking and compelling evidence that Tycho Brahe did not die of natural causes, as has been believed for four hundred years. He was systematically poisoned—most likely by his assistant, Johannes Kepler. An epic tale of murder and scientific discovery, Heavenly Intrigue reveals the dark side of one of history’s most brilliant minds and tells the story of court politics, personal intrigue, and superstition that surrounded the protean invention of two great astronomers and their quest to find truth and beauty in the heavens above.

    But we long to know more: how did these animals actually behave? We are fascinated by the daily lives of our fellow creatures--how they reproduce and raise their young, how they hunt their prey or elude their predators, and more. What would it be like to see prehistoric animals as they lived and breathed?From dinosaurs fighting to their deaths to elephant-sized burrowing ground sloths, this book takes readers on a global journey deep into the earth's past. Locked in Time showcases fifty of the most astonishing fossils ever found, brought together in five fascinating chapters that offer an unprecedented glimpse at the real-life behaviors of prehistoric animals. Dean R. Lomax examines the extraordinary direct evidence of fossils captured in the midst of everyday action, such as dinosaurs sitting on their eggs like birds, Jurassic flies preserved while mating, a T. rex infected by parasites. Each fossil, he reveals, tells a unique story about prehistoric life. Many recall behaviors typical of animals familiar to us today, evoking the chain of evolution that links all living things to their distant ancestors. Locked in Time allows us to see that fossils are not just inanimate objects: they can record the life stories of creatures as fully alive as any today. Striking and scientifically rigorous illustrations by renowned paleoartist Bob Nicholls bring these breathtaking moments to life.

    Perfect for parents who wish to teach their children and for those who would like to learn or relearn the facts themselves, A Classical Education is informative and educational, but in a completely accessible way, including:• Latin and Greek• Logic and philosophy• Natural sciences• Art and architecture• Poetry and drama• History and Classical literatureAlso including suggestions for further reading and entertaining tit-bits of information on the classics, A Classical Education is a must for anyone feeling let down by modern schooling.

    . . is sure to entertain and surprise."—New ScientistFrom the Large Hadron Collider rap to the sins of Isaac Newton, The Science Magpie is a compelling collection of scientific curiosities. Expand your knowledge as you view the history of the Earth on the face of a clock, tremble at the power of the Richter scale, and learn how to measure the speed of light.Simon Flynn was the publisher at icon Books for many years and is now a qualified science teacher. He has degrees in chemistry and philosophy.

    Nor do you need to be a great scientist to appreciate the exciting discoveries and intriguing mysteries of our universe. Dr. Robert piccioni brings the excitement of modern scientific discoveries to general audiences. He makes the key facts and concepts understandable without "dumbing" them down. He presents them in a friendly, conversational manner and includes many personal anecdotes about the people behind the science. With 33 images and over 100 graphics, this book explains the real science behind the headlines and sound bites. Learn all about:our universe: how big? how old? what came before?the big bang, black holes and supernovaequantum mechanics and uncertaintyhow the immense and the minute are connectedwhat is special about general relativityhow mankind can become earth's best friend

    But in the hands of author Hannah Holmes, it becomes a dazzling and mysterious force; Dust, we discover, built the planet we walk upon. And it tinkers with the weather and spices the air we breathe. Billions of tons of it rise annually into the air--the dust of deserts and forgotten kings mixing with volcanic ash, sea salt, leaf fragments, scales from butterfly wings, shreds of T-shirts, and fireplace soot. Eventually, though, all this dust must settle.The story of restless dust begins among exploding stars, then treks through the dinosaur beds of the Gobi Desert, drills into Antarctic glaciers, filters living dusts from the wind, and probes the dark underbelly of the living-room couch. Along the way, Holmes introduces a delightful cast of characters--the scientists who study dust. Some investigate its dark side: how it killed off dinosaurs and how its industrial descendents are killing us today. Others sample the shower of Saharan dust that nourishes Caribbean jungles, or venture into the microscopic jungle of the bedroom carpet. Like The Secret Life of Dust, however, all of them unveil the mayhem and magic wrought by little things.Hannah Holmes (Portland, ME) is a science and natural history writer for the Discovery Channel Online. Her freelance work has been widely published, appearing in the Los Angeles Times Magazine, the New York Times Magazine, Outside, Sierra, National Geographic Traveler, and Escape. Her broadcast work has been featured on Living on Earth and the Discovery Channel Online's Science Live.