Inventology: How We Dream Up Things That Change the World


Pagan Kennedy - 2015
    A father cleans up after his toddler and imagines a cup that won't spill. An engineer watches people using walkie-talkies and has an idea. A doctor figures out how to deliver patients to the operating room before they die.By studying inventions like these — the sippy cup, the cell phone, and an ingenious hospital bed — we can learn how people imagine their way around "impossible" problems to discover groundbreaking answers. Pagan Kennedy reports on how these enduring methods can be adapted to the twenty-first century, as millions of us deploy tools like crowdfunding, big data, and 3-D printing to find hidden opportunities.    Inventology uses the stories of inventors and surprising research to reveal the steps that produce innovation. As Kennedy argues, recent advances in technology and communication have placed us at the cusp of a golden age; it's now more possible than ever before to transform ideas into actuality. Inventology is a must-read for designers, artists, makers—and anyone else who is curious about creativity. By identifying the steps of the invention process, Kennedy reveals the imaginative tools required to solve our most challenging problems.

The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom


Jonathan Haidt - 2006
    In his widely praised book, award-winning psychologist Jonathan Haidt examines the world’s philosophical wisdom through the lens of psychological science, showing how a deeper understanding of enduring maxims-like Do unto others as you would have others do unto you, or What doesn’t kill you makes you stronger-can enrich and even transform our lives.

Total Recall: How the E-Memory Revolution Will Change Everything


C. Gordon Bell - 2009
    IT WILL CHANGE WHAT IT MEANS TO BE HUMAN. IT HAS ALREADY BEGUN. What if you could remember everything? Gordon Bell and Jim Gemmell draw on their experience from their MyLifeBits project at Microsoft Research to explain the benefits to come from an earth-shaking and inevitable increase in electronic memories. In 1998 they began using Bell, a luminary in the computer world, as a test case, attempting to digitally record as much of his life as possible. Photos, letters, and memorabilia were scanned. Everything he did on his computer was captured. He wore an automatic camera, an arm-strap that logged his bio-metrics, and began recording telephone calls. This experiment, and the system they created to support it, put them at the center of a movement studying the creation and enjoyment of e-memories.Since then the three streams of technology feeding the Total Recall revolution—digital recording, digital storage, and digital search, have become gushing torrents. We are capturing so much of our lives now, be it on the date- and location-stamped photos we take with our smart phones or in the continuous records we have of our emails, instant messages, and tweets--not to mention the GPS tracking of our movements many cars and smart phones already do automatically. We are storing what we capture either out there in the “cloud” of services such as Facebook or on our very own increasingly massive and cheap hard drives. But the critical technology, and perhaps least understood, is our magical new ability to find the information we want in the mountain of data that is our past. And not just Google it, but data mine it so that, say, we can chart how much exercise we have been doing in the last four weeks in comparison with what we did four years ago. In health, education, work life, and our personal lives, the Total Recall revolution is going to change everything. As Bell and Gemmell show, it has already begun.Total Recall provides a glimpse of the near future. Imagine heart monitors woven into your clothes and tiny wearable audio and visual recorders automatically capturing what you see and hear. Imagine being able to summon up the e-memories of your great grandfather and his avatar giving you advice about whether or not to go to college, accept that job offer, or get married. The range of potential insights is truly awesome. But Bell and Gemmell also show how you can begin to take better advantage of this new technology right now. From how to navigate the serious question of privacy and serious problem of application compatibility to what kind of startups Bell is willing to invest in and which scanner he prefers, this is a book about a turning point in human knowledge as well as an immediate practical guide.Total Recall is a technological revolution that will accomplish nothing less than a transformation in the way humans think about the meaning of their lives.Watch a Video

The Self Illusion: Why There is No 'You' Inside Your Head [Extract]


Bruce M. Hood - 2011
    This sense of our self may seem incredibly real but a wealth of recent scientific evidence reveals that it is not what it seems--it is all an illusion. In The Self Illusion, Bruce Hood reveals how the self emerges during childhood and how the architecture of the developing brain enables us to become social animals dependent on each other. Humans spend proportionally the greatest amount of time in childhood compared to any other animal. It's not only to learn from others, Hood notes, but also to learn to become like others. We learn to become our self. Even as adults we are continually developing and elaborating this story, learning to become different selves in different situations--the work self, the home self, the parent self. Moreover, Hood shows that this already fluid process--the construction of self--has dramatically changed in recent years. Social networking activities--such as blogging, Facebook, LinkedIn, and Twitter--are fast becoming socialization on steroids. The speed and ease at which we can form alliances and relationships are outstripping the same selection processes that shaped our self prior to the internet era. Things will never be the same again in the online social world. Hood offers our first glimpse into this unchartered territory. Who we are is, in short, a story of our self--a narrative that our brain creates. Like the science fiction movie, we are living in a matrix that is our mind. But Hood concludes that though the self is an illusion, it is an illusion we must continue to embrace to live happily in human society.

DMT: The Spirit Molecule


Rick Strassman - 2000
    Rick Strassman conducted US DEA-approved clinical research at the University of New Mexico in which he injected 60 volunteers with DMT, one of the most powerful psychedelics known. His detailed account of those sessions is an inquiry into the nature of the human mind and the therapeutic potential of psychedelics. DMT, a plant-derived chemical that is also manufactured by the human brain, consistently produced near-death and mystical experiences. Many volunteers reported convincing encounters with intelligent nonhuman presences, especially "aliens." Nearly all felt that the sessions were among the most profound experiences of their lives.Strassman's research connects DMT with the pineal gland, considered by Hindus to be the site of the seventh chakra and by René Descartes to be the seat of the soul. DMT: The Spirit Molecule makes the case that DMT, naturally released by the pineal gland, facilitates the soul's movement in and out of the body and is an integral part of the birth and death experiences, as well as the highest states of meditation and even sexual transcendence. Strassman also believes that alien abduction experiences are brought on by accidental releases of DMT. If used wisely, DMT could trigger a period of remarkable progress in the scientific exploration of the most mystical regions of the human mind and soul.

Everything All at Once: How to Unleash Your Inner Nerd, Tap Into Radical Curiosity, and Solve Any Problem


Bill Nye - 2017
    In Everything All At Once, the New York Times bestselling author issues a call to arms meant to rouse everyone to become the change they want to see in the world. Whether addressing global warming, social change, or personal success, there are certain strategies that always get results: looking at the world with radical curiosity, being driven by a desire for a better future, and being willing to take the actions needed to make change a reality.With his signature humor and storytelling, Bill shares how he has developed specific techniques for what he calls the "everything all at once" lifestyle, from his childhood scouting adventures and his career at aerospace companies to the development of his famous Science Guy television show. This approach requires the nerd mindset: a way of thinking that leaves no stone unturned. It's about learning to solve problems through exploration, trial and error, and sheer creativity. Problem solving is a skill that anyone can harness to create change, and Bill Nye is here to show us how to sort out problems, recognize solutions, and join him in changing the world.

The Ethical Algorithm: The Science of Socially Aware Algorithm Design


Michael Kearns - 2019
    Algorithms have made our lives more efficient, more entertaining, and, sometimes, better informed. At the same time, complex algorithms are increasingly violating the basic rights of individual citizens. Allegedly anonymized datasets routinely leak our most sensitive personal information; statistical models for everything from mortgages to college admissions reflect racial and gender bias. Meanwhile, users manipulate algorithms to "game" search engines, spam filters, online reviewing services, and navigation apps.Understanding and improving the science behind the algorithms that run our lives is rapidly becoming one of the most pressing issues of this century. Traditional fixes, such as laws, regulations and watchdog groups, have proven woefully inadequate. Reporting from the cutting edge of scientific research, The Ethical Algorithm offers a new approach: a set of principled solutions based on the emerging and exciting science of socially aware algorithm design. Michael Kearns and Aaron Roth explain how we can better embed human principles into machine code - without halting the advance of data-driven scientific exploration. Weaving together innovative research with stories of citizens, scientists, and activists on the front lines, The Ethical Algorithm offers a compelling vision for a future, one in which we can better protect humans from the unintended impacts of algorithms while continuing to inspire wondrous advances in technology.

You Are Worth It: Building a Life Worth Fighting For


Kyle Carpenter - 2019
    Marine Lance Corporal Kyle Carpenter was posted atop a building in violent Helmand Province, Afghanistan, when an enemy grenade skittered toward Kyle and fellow Marine Nick Eufrazio. Without hesitation, Kyle chose a path of selfless heroism that few can imagine. He jumped on the grenade, saving Nick but sacrificing his own body.  Kyle Carpenter’s heart flatlined three times while being evacuated off the battlefield in Afghanistan. Yet his spirit was unbroken. Severely wounded from head to toe, Kyle lost his right eye as well as most of his jaw. It would take dozens of surgeries and almost three years in and out of the hospital  to reconstruct his body. From there, he began the process of rebuilding his life. What he has accomplished in the last nine years is extraordinary: he’s come back a stronger, better, wiser person.In 2014, Kyle was awarded the nation’s highest military decoration, the Medal of Honor, for his “singular act of courage” on that rooftop in Afghanistan, an action which had been reviewed exhaustively by the military. Kyle became the youngest living recipient of the award–and only the second living Marine so honored since Vietnam.Kyle’s remarkable memoir reveals a central truth that will inspire every reader: Life is worth everything we’ve got. It is the story of how one man became a so-called hero who willingly laid down his life for his brother-in-arms—and equally, it is a story of rebirth, of how Kyle battled back from the gravest challenge to forge a life of joyful purpose.You Are Worth It is a memoir about the war in Afghanistan and Kyle’s heroics, and it is also a manual for living. Organized around the credos that have guided Kyle’s life (from “Don’t Hide Your Scars” to “Call Your Mom”), the book encourages us to become our best selves in the time we’ve been given on earth. Above all, it’s about finding purpose, regardless of the hurdles that may block our way. Moving and unforgettable, You Are Worth It is an astonishing memoir from one of our most extraordinary young leaders.

The Moral Animal: Why We Are the Way We Are - The New Science of Evolutionary Psychology


Robert Wright - 1994
    Wright unveils the genetic strategies behind everything from our sexual preferences to our office politics--as well as their implications for our moral codes and public policies. Illustrations.

State Change: End Anxiety, Beat Burnout, and Ignite a New Baseline of Energy and Flow


Robin Berzin - 2022
    Science shows that these issues are oftentimes intricately entwined with mood issues like depression, anxiety, stress, and persistent fatigue. In State Change, Dr. Berzin draws on cutting-edge research and her work with thousands of patients to tell the complete story of how our bodies drive our minds, mood, and energy levels. This builds on her work at her nationally renowned holistic health service Parsley Health, where Dr. Berzin and her team of over 100 highly trained medical providers focus on treating the whole patient, yielding extraordinary results for those dealing with gastrointestinal, hormone-related, autoimmune, and mental health conditions. This trailblazing book explores the new science of optimizing the body in ways that will help anyone attain a new baseline for energy, calm, and optimism. Dr. Berzin believes that treating common imbalances in the body is the only way to achieve what she calls a state change—a transformation to higher levels of mental focus, emotional stability, and flow. Leveraging Parsley’s unique patient data and successful proprietary protocols, State Change includes a 30-day program for resetting the body, mind, and mood. With easy-to-understand advice and detailed personalized assessments, State Change is the ultimate gateway to a positive mental state and peak physical health.

Seven Games: A Human History


Oliver Roeder - 2022
    Poker, Scrabble, and bridge. These seven games, ancient and modern, fascinate millions of people worldwide. In Seven Games, Oliver Roeder charts their origins and historical importance, the delightful arcana of their rules, and the ways their design makes them pleasurable.Roeder introduces thrilling competitors, such as evangelical minister Marion Tinsley, who across forty years lost only three games of checkers; Shusai, the Master, the last Go champion of imperial Japan, defending tradition against “modern rationalism”; and an IBM engineer who created a backgammon program so capable at self-learning that NASA used it on the space shuttle. He delves into the history and lore of each game: backgammon boards in ancient Egypt, the Indian origins of chess, how certain shells from a particular beach in Japan make the finest white Go stones.Beyond the cultural and personal stories, Roeder explores why games, seemingly trivial pastimes, speak so deeply to the human soul. He introduces an early philosopher of games, the aptly named Bernard Suits, and visits an Oxford cosmologist who has perfected a computer that can effectively play bridge, a game as complicated as human language itself.Throughout, Roeder tells the compelling story of how humans, pursuing scientific glory and competitive advantage, have invented AI programs better than any human player, and what that means for the games—and for us. Funny, fascinating, and profound, Seven Games is a story of obsession, psychology, history, and how play makes us human.

24/6: Giving up screens one day a week to get more time, creativity, and connection


Tiffany Shlain - 2019
    Internet pioneer and renowned filmmaker Tiffany Shlain takes us on a provocative and entertaining journey through time and technology, introducing a strategy for living in our 24/7 world: turning off all screens for twenty-four hours each week. This practice, which she’s done for nearly a decade with her husband and kids, has completely changed their lives, giving them more time, productivity, connection, and presence. She and her family call it “Technology Shabbat.” Drawn from the ancient ritual of Shabbat, living 24/6 can work for anyone from any background. In this “useful and much-needed guide to turning the clock back to a less frazzled pre-Internet and -smartphone day” (Kirkus Reviews), Shlain shares her story, offers lessons she has learned, and provides a blueprint for how to do it yourself. Along the way, she delves into the neuroscience, philosophy, psychology, and history of a weekly day of rest across cultures, making the case for why we need to bring this ritual back. A compelling personal story and a fascinating, far-reaching examination of the complex world we’ve created, 24/6 is a call to regain “the essential dignity of being human in a digital age” (Douglas Rushkoff, author of Team Human).

Be Exceptional: Master the Five Traits That Set Extraordinary People Apart


Joe Navarro - 2021
    In his line of work, successful leadership was quite literally a matter of life or death. Now he brings his hard-earned lessons to you. Be Exceptional distills a lifetime of experience into five principles that outstanding individuals live by:Self-Mastery: To lead others, you must first demonstrate that you can lead yourself.Observation: Apply the same techniques used by the FBI to quickly and accurately assess any situation.Communication: Harness the power of verbal and nonverbal interaction to persuade, motivate, and inspire.Action: Build shared purpose and lead by example.Psychological Comfort: Discover the secret ingredient of exceptional individuals.Be Exceptional is the culmination of Joe Navarro’s decades spent analyzing human behavior, conducting more than 10,000 interviews in the field, and making high-stakes behavioral assessments. Drawing upon case studies from history, compelling firsthand accounts from Navarro’s FBI career, and cutting-edge science on nonverbal communication and persuasion, this is a new type of leadership book, one that will have the power to transform for years to come.

Siddhartha's Brain: Unlocking the Ancient Science of Enlightenment


James Kingsland - 2016
    Twenty-five centuries later, humans have transformed everything about our world—except our brains, which remain the same powerful yet flawed instruments possessed by our ancestors. What if the solution we seek to the psychological problems of life in the digital age—distraction, anxiety, addiction, loss of deep meaning—had already been worked out by the Buddha in ancient India? Appealing to readers of Eastern wisdom and Jon Kabat-Zinn, as well as to fans of bestsellers by Oliver Sacks and Malcolm Gladwell, acclaimed science writer and practicing Buddhist James Kingsland reveals how scientists are now unlocking the remarkable secrets of Siddhartha’s brain.Moving effortlessly between science and scripture, Kingsland charts Siddhartha’s spiritual journey and explains how new research by leading neuroscientists and clinical psychologists—many of whom are interviewed in these pages—suggests that mindfulness practice reconfigures our brains to make us sharper, smarter, healthier, and happier, and that it can help treat stress, anxiety, depression, chronic pain, hypertension, and substance abuse. There have even been hints that meditation can enhance immune function, slow cellular aging, and keep dementia at bay. Featuring six guided meditations, Siddhartha’s Brain is a practical and inspiring odyssey of mind and spirit.“Our life is shaped by our mind; we become what we think.”—Siddhartha

Noise: A Flaw in Human Judgment


Daniel Kahneman - 2021
    Suppose that different food inspectors give different ratings to indistinguishable restaurants — or that when a company is handling customer complaints, the resolution depends on who happens to be handling the particular complaint. Now imagine that the same doctor, the same judge, the same inspector, or the same company official makes different decisions, depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.   In Noise, Daniel Kahneman, Cass R. Sunstein, and Olivier Sibony show how noise contributes significantly to errors in all fields, including medicine, law, economic forecasting, police behavior, food safety, bail, security checks at airports, strategy, and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike are commonly oblivious to the role of chance in their judgments and in their actions.   Drawing on the latest findings in psychology and behavioral economics, and the same kind of diligent, insightful research that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment — and what we can do about it.