Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    But his penetrating work of political philosophy - now fully revised and with a new introduction for this edition - opened up questions about the nature of statecraft and society that influenced governments across the world.

    Using the latest genetic and anthropological data, Spencer Wells demonstrates that although humankind's decision to control our own food supply is what propelled us into the modern world, it had many downsides that we're just now beginning to recognize.

    Although his writings on philosophical aesthetics have shown him to be a leading authority in the field, his defence of political conservatism has marked him out in academic circles as public enemy number one. Whether it is Scruton's opinions that get up the nose of his critics, or the wit and erudition with which he expresses them, there is no doubt that their noses are vastly distended by his presence, and constantly on the verge of a collective sneeze. Contrary to orthodox opinion, however, Roger Scruton is a human being, and Gentle Regrets contains the proof of it - a quiet, witty but also serious and moving account of the ways in which life brought him to think what he thinks, and to be what he is. His moving vignettes of his childhood and later influences illuminate this book. Love him or hate him, he will engage you in an argument that is both intellectually stimulating and informed by humour.

    This book examines how science comes to be used as a substitute for religion and points out how badly that role distorts it. Her argument is flawlessly insightful: a punch, compelling, lively indictment of these misuses of science. Both the book and its author are true classics of our time.

     The eternal questions of science and religion were profoundly recast by Einstein's theory of relativity and its implications that time can be warped by motion and gravitation, and that it cannot be meaningfully divided into past, present, and future. In About Time, Paul Davies discusses the big bang theory, chaos theory, and the recent discovery that the universe appears to be younger than some of the objects in it, concluding that Einstein's theory provides only an incomplete understanding of the nature of time. Davies explores unanswered questions such as: * Does the universe have a beginning and an end? * Is the passage of time merely an illusion? * Is it possible to travel backward -- or forward -- in time? About Time weaves physics and metaphysics in a provocative contemplation of time and the universe.

    In 2007 bird-watching is one of the most popular pastimes, not just in America, but throughout the world, and the range of interest runs from the specialist to the beginner.In The Wisdom of Birds, Birkhead takes the reader on a journey that not only tells us about the extraordinary lives of birds - from conception and egg, through territory and song, to migration and fully fledged breeder - but also shows how, over centuries, we have overcome superstition and untested 'truths' to know what we know, and how recent some of that knowledge is.Conceived for a general audience, and illustrated throughout with more than 100 exquisitely beautiful illustrations, many of them rarely, if ever, seen before, The Wisdom of Birds is a book full of stories, knowledge and unexpected revelations.

    Since then, Fisher has conducted pioneering brain research on lust, romantic love, and attachment; gathered data on more than 80,000 people to explain why you love who you love; and collected information on more than 30,000 men and women on sexting, hooking up, friends with benefits, and other current trends in courtship and marriage. And she presents a new, scientifically based and optimistic perspective on relationships in our digital age—what she calls “slow love.”This is a cutting-edge tour de force that traces human family life from its origins in Africa over 20 million years ago to the Internet dating sites and bedrooms of today. And it’s got it all: the copulatory gaze and other natural courting ploys; the who, when, where, and why of adultery; love addictions; her discovery of four broad chemically based personality styles and what each seeks in romance; the newest data on worldwide (biologically based) patterns of divorce; how and why men and women think differently; the real story of women, men, and power; the rise—and fall—of the sexual double standard; and what brain science tells us about how to make and keep a happy partnership.

    As long as we exist, it exists. That's how the argument goes.But longtime Scientific American writer John Horgan disagrees. Applying the scientific method to war leads Horgan to a radical conclusion: biologically speaking, we are just as likely to be peaceful as violent. War is not preordained, and furthermore, it should be thought of as a solvable, scientific problem—like curing cancer. But war and cancer differ in at least one crucial way: whereas cancer is a stubborn aspect of nature, war is our creation. It’s our choice whether to unmake it or not.In this compact, methodical treatise, Horgan examines dozens of examples and counterexamples—discussing chimpanzees and bonobos, warring and peaceful indigenous people, the World War I and Vietnam, Margaret Mead and General Sherman—as he finds his way to war’s complicated origins. Horgan argues for a far-reaching paradigm shift with profound implications for policy students, ethicists, military men and women, teachers, philosophers, or really, any engaged citizen.

    Rich with references ranging from Goethe's Werther to Winnicott, from Plato to Proust, from Baudelaire to Schubert, A Lover's Discourse artfully draws a portrait in which every reader will find echoes of themselves.

    The Architecture of Happiness starts from the idea that where we are heavily influences who we can be, and it argues that it is architecture's task to stand as an eloquent reminder of our full potential.Whereas many architects are wary of openly discussing the word beauty, this book has at its center the large and naïve question: What is a beautiful building? It is a tour through the philosophy and psychology of architecture that aims to change the way we think about our homes, our streets and ourselves.

    Now Wright attempts something even more ambitious: explaining the direction of evolution and human history–and discerning where history will lead us next.In Nonzero: The Logic of Human Destiny, Wright asserts that, ever since the primordial ooze, life has followed a basic pattern. Organisms and human societies alike have grown more complex by mastering the challenges of internal cooperation. Wright's narrative ranges from fossilized bacteria to vampire bats, from stone-age villages to the World Trade Organization, uncovering such surprises as the benefits of barbarian hordes and the useful stability of feudalism. Here is history endowed with moral significance–a way of looking at our biological and cultural evolution that suggests, refreshingly, that human morality has improved over time, and that our instinct to discover meaning may itself serve a higher purpose. Insightful, witty, profound, Nonzero offers breathtaking implications for what we believe and how we adapt to technology's ongoing transformation of the world.From the Trade Paperback edition.

    And Man Creates God tells readers, for the first time, what religious feeling is really about, what it consists of, and how it originates. It is a beautifully written, very accessible book by an anthropologist who is highly respected on both sides of the Atlantic. As a scientific explanation for religious feeling, it is sure to arouse controversy.

    Current estimates suggest that the rate of extinction is now thousands of times that counted in the fossil record before the emergence of modern man. At the same time, human societies themselves are in a cultural extinction crisis, with experts anticipating that of the world's nearly seven thousand languages as few as ten percent may survive into the next century. Melanie Challenger's extraordinary book is an exploration of how we might live to resist these extinctions and why such disappearances must be of concern to us. Adventurous, curious and passionate about her subject, Challenger takes us on a very personal journey as she tries to restore her own relationship with nature. The narrative unfolds through a series of landscapes haunted by extinction. From the ruined tin mines of Cornwall and the abandoned whaling stations of South Georgia to the Inuit camps of the Arctic and the white heart of Antarctica, she probes the critical relationship between human activities and environmental collapse. This is the first book to weave together the strands of cultural, biological and industrial extinctions into a meditation on the way we live beside nature in the modern world.

    The speech is significant both because its topic remains timely and because its arguments illustrate the applicability of the principle of utility to questions of large-scale social policy.