The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies


Erik Brynjolfsson - 2014
    Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.

The Everything Store: Jeff Bezos and the Age of Amazon


Brad Stone - 2013
    But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions


Michael Moss - 2021
    Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry--including major companies like Nestlé, Mars, and Kellogg's--has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. An account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Moss lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.From the #1 New York Times bestselling author of Salt Sugar Fat comes a powerful exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.

Why the West Rules—for Now: The Patterns of History, and What They Reveal About the Future


Ian Morris - 2010
    The emergence of factories, railroads, and gunboats propelled the West’s rise to power in the nineteenth century, and the development of computers and nuclear weapons in the twentieth century secured its global supremacy. Now, at the beginning of the twenty-first century, many worry that the emerging economic power of China and India spells the end of the West as a superpower. In order to understand this possibility, we need to look back in time. Why has the West dominated the globe for the past two hundred years, and will its power last?Describing the patterns of human history, the archaeologist and historian Ian Morris offers surprising new answers to both questions. It is not, he reveals, differences of race or culture, or even the strivings of great individuals, that explain Western dominance. It is the effects of geography on the everyday efforts of ordinary people as they deal with crises of resources, disease, migration, and climate. As geography and human ingenuity continue to interact, the world will change in astonishing ways, transforming Western rule in the process.Deeply researched and brilliantly argued, Why the West Rules—for Now spans fifty thousand years of history and offers fresh insights on nearly every page. The book brings together the latest findings across disciplines—from ancient history to neuroscience—not only to explain why the West came to rule the world but also to predict what the future will bring in the next hundred years.

Proofiness: The Dark Arts of Mathematical Deception


Charles Seife - 2010
     According to MSNBC, having a child makes you stupid. You actually lose IQ points. Good Morning America has announced that natural blondes will be extinct within two hundred years. Pundits estimated that there were more than a million demonstrators at a tea party rally in Washington, D.C., even though roughly sixty thousand were there. Numbers have peculiar powers-they can disarm skeptics, befuddle journalists, and hoodwink the public into believing almost anything. "Proofiness," as Charles Seife explains in this eye-opening book, is the art of using pure mathematics for impure ends, and he reminds readers that bad mathematics has a dark side. It is used to bring down beloved government officials and to appoint undeserving ones (both Democratic and Republican), to convict the innocent and acquit the guilty, to ruin our economy, and to fix the outcomes of future elections. This penetrating look at the intersection of math and society will appeal to readers of Freakonomics and the books of Malcolm Gladwell.

The 50th Law


50 Cent - 2008
    In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a bible for success in life and work based on a single principle: fear nothing.With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin, as well as examples of others who have overcome adversity through understanding and practicing The 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.

Tech Like a PIRATE: Using Classroom Technology to Create an Experience and Make Learning Memorable


Matt Miller - 2020
    

Tribe: On Homecoming and Belonging


Sebastian Junger - 2016
    These are the very same behaviors that typify good soldiering and foster a sense of belonging among troops, whether they’re fighting on the front lines or engaged in non-combat activities away from the action. Drawing from history, psychology, and anthropology, bestselling author Sebastian Junger shows us just how at odds the structure of modern society is with our tribal instincts, arguing that the difficulties many veterans face upon returning home from war do not stem entirely from the trauma they’ve suffered, but also from the individualist societies they must reintegrate into.A 2011 study by the Canadian Forces and Statistics Canada reveals that 78 percent of military suicides from 1972 to the end of 2006 involved veterans. Though these numbers present an implicit call to action, the government is only just taking steps now to address the problems veterans face when they return home. But can the government ever truly eliminate the challenges faced by returning veterans? Or is the problem deeper, woven into the very fabric of our modern existence? Perhaps our circumstances are not so bleak, and simply understanding that beneath our modern guises we all belong to one tribe or another would help us face not just the problems of our nation but of our individual lives as well.Well-researched and compellingly written, this timely look at how veterans react to coming home will reconceive our approach to veteran’s affairs and help us to repair our current social dynamic.

This Is Where You Belong: The Art and Science of Loving the Place You Live


Melody Warnick - 2016
    For Melody Warnick, it was move #6, from Austin, Texas, to Blacksburg, Virginia, that threatened to unhinge her. In the lonely aftermath of unpacking, she wondered: Aren’t we supposed to put down roots at some point? How does where we live become the place where we want to stay? This time, she had an epiphany. Rather than hold her breath and hope this new town would be her family’s perfect fit, she would figure out how to fall in love with it—no matter what. How we come to feel at home in our towns and cities is what Warnick sets out to discover in This Is Where You Belong. She dives into the body of research around place attachment—the deep sense of connection that binds some of us to our cities and increases our physical and emotional well-being—then travels to towns across America to see it in action. Inspired by a growing movement of placemaking, she examines what its practitioners are doing to create likeable locales. She also speaks with frequent movers and loyal stayers around the country to learn what draws highly mobile Americans to a new city, and what makes us stay. The best ideas she imports to her adopted hometown of Blacksburg for a series of Love Where You Live experiments designed to make her feel more locally connected. Dining with her neighbors. Shopping Small Business Saturday. Marching in the town Christmas parade. Can these efforts make a halfhearted resident happier? Will Blacksburg be the place where she finally stays? What Warnick learns will inspire you to embrace your own community—and perhaps discover that the place where you live right now is home.

Down Along with That Devil's Bones: A Reckoning with Monuments, Memory, and the Legacy of White Supremacy


Connor Towne O'Neill - 2020
    Through the lens of these conflicts, O’Neill examines the legacy of white supremacy in America, in a sobering and fascinating work.When O’Neill first moved to Alabama, as a white Northerner, he felt somewhat removed from the racism Confederate monuments represented. Then one day in Selma, he stumbled across a group of citizens protecting a monument to Forrest, the officer who became the first Grand Wizard of the Ku Klux Klan. O’Neill sets off to visit other disputed memorials to Forrest across the South, talking with men and women who believe they are protecting their heritage, and those who have a different view of the man’s poisonous history.

The Common Good


Robert B. Reich - 2018
    Reich makes the case for a generous, inclusive understanding of the American project, centering on the moral obligations of citizenship. Rooting his argument in everyday reality and common sense, Reich demonstrates the existence of a common good, and argues that it is this that defines a society or a nation. Societies and nations undergo virtuous cycles that reinforce and build the common good, as well as vicious cycles that undermine it. Over the course of the past five decades, Reich contends, America has been in a slowly accelerating vicious cycle--one that can and must be reversed. But first we need to weigh what really matters, and how we as a country should relate to honor, shame, patriotism, truth, and the meaning of leadership.Powerful, urgent, and utterly vital, this is a heartfelt missive from one of our foremost political thinkers: a fundamental statement about the purpose of society and a cri de coeur to save America's soul.

Into the North Wind: A thousand-mile bicycle adventure across frozen Alaska


Jill Homer - 2016
    Jill is one of those “accidental athletes” who stumbled into endurance racing shortly after she moved to Alaska in 2005. After a hundred miles, her first race only scratched the surface of the historic trail that spans a vast and frozen wilderness. Ever since, she dreamed about the chiming of ice crystals at thirty below zero, black spruce shadows in the moonlight, the ethereal dance of the Northern Lights, and a journey that could take her deeper into this transcendental world — the thousand-mile race to Nome. After ten years of dreaming, she finally made the leap in 2016. Fitness, however, remained elusive as ambitious preparations left a wake of failures, sickness and injury. Even the existence of the trail remained in question — throughout the winter, Alaska experienced unprecedented heat waves and snow melt that threatened to render the Iditarod Trail impassable. By the time Jill lined up at the start, she was ready to chuck her dream into the barely-frozen lake. Instead, she pedaled across waterlogged ice, repeating her mantra of “one day at a time.” This account is not just a story about seeking beauty, overcoming setbacks and uncovering hidden strength — it’s a journey into the benevolent heart of the coldest, loneliest trail.

Our Kids: The American Dream in Crisis


Robert D. Putnam - 2015
    This is the America we believe in a nation of opportunity, constrained only by ability and effort. But during the last twenty-five years we have seen a disturbing opportunity gap emerge. Americans have always believed in equality of opportunity, the idea that all kids, regardless of their family background, should have a decent chance to improve their lot in life. Now, this central tenet of the American dream seems no longer true or at the least, much less true than it was. Robert Putnam about whom The Economist said, "His scholarship is wide-ranging, his intelligence luminous, his tone modest, his prose unpretentious and frequently funny," offers a personal but also authoritative look at this new American crisis. Putnam begins with his high school class of 1959 in Port Clinton, Ohio. By and large the vast majority of those students "our kids" went on to lives better than those of their parents. But their children and grandchildren have had harder lives amid diminishing prospects. Putnam tells the tale of lessening opportunity through poignant life stories of rich and poor kids from cities and suburbs across the country, drawing on a formidable body of research done especially for this book. Our Kids is a rare combination of individual testimony and rigorous evidence. Putnam provides a disturbing account of the American dream that should initiate a deep examination of the future of our country.

For the Love of Money: A Memoir


Sam Polk - 2016
    When he was offered an annual bonus of $3.75 million, he grew angry because it was not enough. It was then he knew he had lost himself in his obsessive pursuit of money. And he had come to loathe the culture—the shallowness, the sexism, the crude machismo—and Wall Street’s use of wealth as the sole measure of a person’s worth. He decided to walk away from it all.For Polk, becoming a Wall Street trader was the fulfillment of his dreams. But in reality it was just the culmination of a life of addictive and self-destructive behaviors, from overeating, to bulimia, to alcohol and drug abuse. His obsessive pursuit of money papered over years of insecurity and emotional abuse. Making money was just the latest attempt to fill the void left by his narcissistic and emotionally unavailable father.“Vivid, picaresque...riveting” (NewYorker.com), For the Love of Money brings you into the rarefied world of Wall Street trading floors, capturing the modern frustrations of young graduates drawn to Wall Street. Polk’s “raw, honest and intimate take on one man’s journey in and out of the business…really gives readers something to think about” (CNBC.com). It is “compellingly written...unflinchingly honest...about the inner journey Polk undertakes to redefine success” (Forbes).

Great Wars And Great Leaders: A Libertarian Rebuttal


Ralph Raico - 2010
    Professor Ralph Raico shows them to be wolves in sheep's clothing and their wars as attacks on human liberty and human rights.In the backdrop of this blistering and deeply insightful and scholarly history is the whitewashing of "great leaders" like Woodrow Wilson, Winston Churchill, FDR, Truman, Stalin, Trotsky, and other collectivists. They are highly regarded because they were on the "right side" of the rise of the state. But do they deserve adulation? Raico says no: these great leaders were main agents in the decline of civilization in the 20th century, all of them anti-liberals who used their power to celebrate and enhance state power.Robert Higgs writes the introduction and cheers this powerful expose as a necessary corrective."For Ralph Raico," writes Robert Higgs in the foreword, "it would be not only unseemly but foolish to quiver obsequiously in the historical presence of a Churchill, a Roosevelt, or a Truman. He knows when he has encountered a politician who lusted after power and public adulation, and he describes the man accordingly. He does not sweep under the rug the crimes committed by the most publicly revered Western political leaders. If they ordered or acceded to the commission of mass murder, he tells us, without mincing words, that they did so. The idea that the United States has invariably played the role of savior or 'good guy' in its international relations Raico recognizes as state propaganda, rather than honest history."Thus, in these pages, you will find descriptions and accounts of World War I, of the lead-up to formal U.S. belligerence in World War II, and of Churchill, Roosevelt, and Truman, among others, that bear little resemblance to what you were taught in school. Here you will encounter, perhaps for the first time, compelling evidence of how the British maneuvered U.S. leaders and tricked the American people prior to the U.S. declarations of war in 1917 and 1941. You will read about how the British undertook to starve the Germans – men, women, and children alike – not only during World War I, but for the greater part of a year after the armistice. You will be presented with descriptions of how the communists were deified and the German people demonized by historians and others who ought to have known better. You will see painted in truer shades a portrait of the epic confrontation between the great majority of Americans who wished to keep their country at peace in 1939, 1940, and 1941 and the well-placed, unscrupulous minority who sought to plunge the United States into the European maelstrom."Raico’s historical essays are not for the faint of heart or for those whose loyalty to the U.S. or British state outweighs their devotion to truth and humanity. Yet Ralph did not invent the ugly facts he recounts here, as his ample documentation attests. Indeed, many historians have known these facts, but few have been willing to step forward and defy politically popular and professionally fashionable views in the forthright, pull-no-punches way that Raico does. The historians’ principal defect for the most part has not been a failure or refusal to dig out the relevant facts, but rather a tendency to go along to get along in academia and 'respectable' society, a sphere in which individual honesty and courage generally count against a writer or teacher, whereas capitulation to trendy nonsense often brings great rewards and professional acclaim."