It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber and IKEA that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.Crossing The Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

    This groundbreaking and powerful theory now forms the basis of computer science. In Turing's Vision, Chris Bernhardt explains the theory, Turing's most important contribution, for the general reader. Bernhardt argues that the strength of Turing's theory is its simplicity, and that, explained in a straightforward manner, it is eminently understandable by the nonspecialist. As Marvin Minsky writes, -The sheer simplicity of the theory's foundation and extraordinary short path from this foundation to its logical and surprising conclusions give the theory a mathematical beauty that alone guarantees it a permanent place in computer theory.- Bernhardt begins with the foundation and systematically builds to the surprising conclusions. He also views Turing's theory in the context of mathematical history, other views of computation (including those of Alonzo Church), Turing's later work, and the birth of the modern computer.In the paper, -On Computable Numbers, with an Application to the Entscheidungsproblem, - Turing thinks carefully about how humans perform computation, breaking it down into a sequence of steps, and then constructs theoretical machines capable of performing each step. Turing wanted to show that there were problems that were beyond any computer's ability to solve; in particular, he wanted to find a decision problem that he could prove was undecidable. To explain Turing's ideas, Bernhardt examines three well-known decision problems to explore the concept of undecidability; investigates theoretical computing machines, including Turing machines; explains universal machines; and proves that certain problems are undecidable, including Turing's problem concerning computable numbers.

    With it has come vast amounts of data in a variety of fields such as medicine, biology, finance, and marketing. The challenge of understanding these data has led to the development of new tools in the field of statistics, and spawned new areas such as data mining, machine learning, and bioinformatics. Many of these tools have common underpinnings but are often expressed with different terminology. This book describes the important ideas in these areas in a common conceptual framework. While the approach is statistical, the emphasis is on concepts rather than mathematics. Many examples are given, with a liberal use of color graphics. It should be a valuable resource for statisticians and anyone interested in data mining in science or industry. The book's coverage is broad, from supervised learning (prediction) to unsupervised learning. The many topics include neural networks, support vector machines, classification trees and boosting—the first comprehensive treatment of this topic in any book. Trevor Hastie, Robert Tibshirani, and Jerome Friedman are professors of statistics at Stanford University. They are prominent researchers in this area: Hastie and Tibshirani developed generalized additive models and wrote a popular book of that title. Hastie wrote much of the statistical modeling software in S-PLUS and invented principal curves and surfaces. Tibshirani proposed the Lasso and is co-author of the very successful An Introduction to the Bootstrap. Friedman is the co-inventor of many data-mining tools including CART, MARS, and projection pursuit.

    A pocket book of riddles, full of fun and illustrations.

    You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today's companies went to a top school--and 8 percent didn't graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top.Drawing on the biggest dataset of CEOs in the world -- in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews -- The CEO Next Door is crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top.

    Charged under an obscure blasphemy law in a small New Jersey town in 1919, Vijay Sahni is challenged by a skeptical judge to defend his belief that the certainty of mathematics can be extended to all human knowledge--including religion. Together, the two men discover the power--and the fallibility--of what has long been considered the pinnacle of human certainty, Euclidean geometry.As grandfather and grandson struggle with the question of whether there can ever be absolute certainty in mathematics or life, they are forced to reconsider their fundamental beliefs and choices. Their stories hinge on their explorations of parallel developments in the study of geometry and infinity--and the mathematics throughout is as rigorous and fascinating as the narrative and characters are compelling and complex. Moving and enlightening, A Certain Ambiguity is a story about what it means to face the extent--and the limits--of human knowledge.

    The complexity of nature's shapes differs in kind, not merely degree, from that of the shapes of ordinary geometry, the geometry of fractal shapes.Now that the field has expanded greatly with many active researchers, Mandelbrot presents the definitive overview of the origins of his ideas and their new applications. The Fractal Geometry of Nature is based on his highly acclaimed earlier work, but has much broader and deeper coverage and more extensive illustrations.

    Data Science For Dummies is the perfect starting point for IT professionals and students interested in making sense of their organization’s massive data sets and applying their findings to real-world business scenarios. From uncovering rich data sources to managing large amounts of data within hardware and software limitations, ensuring consistency in reporting, merging various data sources, and beyond, you’ll develop the know-how you need to effectively interpret data and tell a story that can be understood by anyone in your organization. Provides a background in data science fundamentals before moving on to working with relational databases and unstructured data and preparing your data for analysis Details different data visualization techniques that can be used to showcase and summarize your data Explains both supervised and unsupervised machine learning, including regression, model validation, and clustering techniques Includes coverage of big data processing tools like MapReduce, Hadoop, Dremel, Storm, and Spark It’s a big, big data world out there – let Data Science For Dummies help you harness its power and gain a competitive edge for your organization.

    Maybe you are fuzzy on the details, but you know you want something different. You want to make your own rules for a change, but you aren't quite sure how to start - much less how to pay for it.What you need is An Action Plan for Dreamers.Betsy and Warren felt the same back in 2008, and they spent 2 years sculpting their conventional reality into one of world travel - a life they are still enjoying to this day.This second edition contains 390 pages of step-by-step, practical advice and case studies for dreamers just like you to help you reach your wildest dreams.What are you waiting for? Life is short; live your dream.

    Here, complete with detailed illustrations and basic as well as advanced solving techniques, is the ultimate speedcuber’s guide. It not only gives the solution to the familiar 3x3x3 cube (which has 43,252,003,274,489,856,000—that’s 43 quintillion—possible positions), but also the 2x2x2, 4x4x4, and staggeringly difficult 5x5x5 puzzles. With millions of cubes out there and countless would-be champions looking for tips to improve their times, this is the definitive manual for this unique sport.

    He convinced a crack  group of coders to join him in his quest to make a super-charged, global computer.The Infinite Machine introduces Vitalik’s ingenious idea and unfolds Ethereum’s chaotic beginnings. It then explores the brilliant innovation and reckless greed the platform—an infinitely adaptable foundation for experimentation and new applications—has unleashed and the consequences that resulted as the frenzy surrounding it grew: increased regulatory scrutiny, incipient Wall Street interest, and the founding team’s effort to get the Ethereum platform to scale so it can eventually be  accessible to the masses.Financial journalist and cryptocurrency expert Camila Russo details the wild and often hapless adventures of a team of hippy-anarchists, reluctantly led by an ambivalent visionary, and lays out how this new foundation for the internet will spur both transformation and fraud—turning some into millionaires and others into felons—and revolutionize our ideas about money.

     It was after his identical twin Bill suffered the traumatic brain injury that left him crippled and unable to speak. George would see the man sitting on a bench at the mall, or at the store standing by the magazines. But he never seemed to notice George, not even when he tried to communicate. Twenty years later, after dropping out of college to care for Bill, George has become a junior high school janitor. Between his struggling with debt, working a physically demanding job, and taking care of Bill’s needs, life has not been easy. But George doesn’t know the meaning of difficult until the man finally acknowledges him, triggering a terrifying series of supernatural events that leaves George and Bill running for their lives. And as George struggles to protect his twin from an otherworldly evil, he discovers a startling secret about Bill—one that leaves him questioning decades-old assumptions and wondering which of them truly is the stronger half.

     Compiled by self-confessed trivia junkie and author, Jenny Kellett, this bumper book of over 1,000 unbelievable facts has something for everyone. Interesting facts Topics covered include: - Entertainment facts - Geography facts - History facts - Science facts - Human body facts - Maths facts - Animal facts - Weird facts - Crazy facts .... and more! Did you know that the oldest known vegetable is the pea? Or that humans are actually radioactive? Having a good general knowledge is useful in all aspects of life - not only to impress people - but can help improve job opportunities and give you an overall better understanding of the world around you. Trivia books are a fun and easy way to become smarter! You'll find hundreds of interesting facts that you can use when conversation gets a bit slow at a dinner party or over drinks. What better conversation starter than bringing out fun facts such as that you can't sneeze with your eyes open. (Watch how many people try to prove you wrong!). Fun facts Other general knowledge you'll find in this HUGE book of fun facts include: - The space between your eyebrows is called the Glabella. - The geographical center of the USA is Butte County, South Dakota. - There are 365 different languages spoken in Indonesia. So grab the latest (and biggest!) book in the popular series of interesting fact books from Jenny Kellett today and feel smarter tomorrow :)

    The Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming concepts and intermediate-level topics for further study. The texts in the series feature hundreds of complete, working programs with thousands of lines of code--more than any other texts of their kind. Now, the world's best-selling Java textbook is again completely up-to- date with The Java 2 Platform Standard Edition (J2SE) 5.0.

    These techniques also apply to anyone who is interested in becoming more mentally tough, and who is willing to work toward achieving their specific personal and professional goals. Topics covered include; - Navy SEAL Training Overview - BUD/S and Hell Week: Lessons You Can Use! - Earning The Trident Every Day: How SEALs Sustain Excellence - SEAL Missions: An Inside Look At How SEALs Operate - The 23 SEAL Success Traits & Habits - Mental Toughness As Defined By The SEAL Community - The Limbic System & the Physiology of Fear - Seven Fear Suppressing Techniques Used By Navy SEALs - How To Develop A "Refuse to Lose" Mindset - The Process of Becoming Mentally Tough - Thoughts on Becoming An Extraordinary Person! This book can help you develop the same level of mental toughness and resilience that is common to members of this elite force. It is a compelling narrative with powerful insights that can help you achieve your goals!