It contains concise essays on a wide variety of literary concepts among the 50 entries, and everything you need to know about literary techniques and genres.

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    It is a voyage of lexical exploration and discovery. In Words, Words, Words, Crystal takes readers on a fascinating linguistic adventure, exploring the English language in all its oddity, complexity, and ever-changing beauty. Traveling from word origins and word evolution to wordgangs, wordrisks, wordplay, wordgames and beyond, Crystal shares his immense knowledge of, and equally immense delight in, language. He celebrates new words, old words, words that snarl and words that purr, elegant words and taboo words, plain English words and convoluted gobbledegook, eponyms and antonyms, spoonerisms and malapropisms, and a host of other written and spoken forms and variations.Words, Words, Words offers invaluable insight on such subjects as -how to estimate the size of your vocabulary -the functions of jargon -when clich�s are necessary -the value of slang words (the chief use of slang/is to show you're one of the gang) -how to create your own semantic field -dialect humor -how to become a word detective -how to keep a record of your child's words -and much more! With illuminating sidebars featuring everything from common word origins and sample definitions from the dictionaries of Samuel Johnson and Ambrose Bierce to a passage from Finnegan's Wake and the winning entries of The Guardian Text Message Poetry Competition, Words, Words, Words will both satisfy and spark the curiosity of anyone who has ever been intrigued, befuddled, or awed by words and myriad ways we use them.

     Do you ever leave work wondering whether all of the words exchanged between you and your colleagues in emails and meetings actually had any meaning? You spend the day touching base and networking, workshopping and impacting, strategizing and implementing, going forward with your key performance indicators. No wonder you are exhausted when you leave the office! Even as English spreads around the globe, the language itself is shrinking. Our vocabularies are increasingly trimmed of subtlety and obscure words are forbidden unless they qualify as economic or business jargon. The constant pressure in our society to be efficient and productive is working like a noose around the neck of the English language. Don Watson is one of Australia's foremost writers and intellectuals. In Death Sentences, he takes up the fight against the pestilence of bullet points, the scourge of buzzwords, and the dearth of verbs in public discourse. He encourages us to wage war against the personal mission statement and the Powerpoint essay and to take back our language from the corporate wordsmiths and marketeers. BACKCOVER: Praise for Don Watson’s Death Sentences: “Don Watson has written a fine and necessary book. Any citizen who neglects to read it does so at his or her peril.” –Lewis H. Lapham, editor of Harper’s Magazine "[a] marvelous polemic..." —forbes.com “…captures the powerlessness and frustration we feel when confronted by meaningless words delivered with authority.” —Los Angeles Times Book Review “Watson makes an eloquent, elegant, and sometimes scathing case for taking back language from those who would trip it of all color and emotion and, therefore, of all meaning. —Joanne Wilkinson, Booklist) “…many lessons and insights in this book…” —Leigh Buchanan, Harvard Business Review “[Watson is] always clear and precise, even when exposing the verbal pollution that passes for wisdom in the public realm.” –Toronto Star

    The meme is also one of the most important--and controversial--concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago.In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.

    Through a series of hilarious personal adventures and misadventures, Manish Gupta provides easy solutions to problems faced by language learners. So, whether you're a vernacular speaker, a GRE/ GMAT/CAT/XAT aspirant or just a language nut, English Bites! will expand your vocabulary and improve your verbal ability. It may even help you love the English language a little more! • Add over 1000 new words to your vocabulary and figure out easy and effective ways to expand your word bank.• Combine etymology, mnemonics, jokes and anecdotes to better your understanding of the English language.• Differentiate between similar sounding words and learn to use them right.• Improve your general knowledge with trivia that spans brand names, automobiles, fine dining, love, money, banks, science and B-school jargon.About the Author:Manish Gupta is a banking professional. When not crunching numbers he is busy engaging with and examining the vagaries and idiosyncrasies of the English language. He also likes trivia, travelling, adventure sports, delving into human psychology, and giving professorial discourses to colleagues, family and friends, and practically anyone who can give him a patient hearing. An engineering graduate from Punjab Engineering College, Chandigarh and an MBA from XLRI, Jamshedpur, he lives in Mumbai with his wife Deepali, a medical professional, and daughters Tamanna and Prakriti.

    Actions include his words too. And life is all about these three facets of hands, heart and head. But there is also a fourth facet that of consciousness on the background of which actions, feelings and thoughts emanate from. There is a lot said and written about these three facets. There is a lot of training given to these three areas. But what about the fourth? In engineering everybody understands the three facets of input, process and output. People understand that improving the output is not possible until process and specially input is changed. But is there a fourth aspect besides input, process and output. And the fourth aspect is the context in which workers are creating the output by changing the output through a process. Visionary thinkers have now begun thinking and impacting the fourth aspect too. They are understanding that the context or the culture in which workers operate are more important.In human engineering, actions are equivalent to output, feelings are equivalent to the process and thoughts are the input. Behaviour and actions are brought forth because of the input of thought and the further power that feelings process. That is why to change behaviour, it is important to change your feelings (process) and more importantly your thoughts (input). Yes, thoughts are very important. Change in thoughts through positive thinking is essential. But the fourth dimension is even more important. Yes, the context in which actions, feelings and thoughts arise is that of consciousness silence experience of being alive. Very little has been understood about this fourth dimension. Some call it The Self. When that is accessed, then harnessing thoughts, feelings and actions is very simple and easy. When the context in an organization is changed, then inputs, processes and outputs can all take a quantum jump. What a leader in an organization has to do is to precisely do that ??? change the context. The three facets are all lying on the foundation of the fourth. As a leader leading your life, it is similarly important to understand and access the consciousness from where actions, feelings and thoughts arise from. That is why it is called the source. Imagine, not being clear about your own source. But that is what is happening most people don't know their own source. The secret of the third aspect of thoughts is not just enough. The source of the thoughts is what matters. Even in the name of spirituality, which is actually the study of the source, everything other than the fourth dimension is being focused on. The three dimensions spirituality focuses on are exercising, breathing and thinking: Yoga, Pranayama and Gyan. But the fourth dimension of silence, that of Moun is the missing link. In the name of spirituality yogic asanas or breathing exercises or concentration exercises in the name of meditation are given importance to. But until, the source is accessed, until consciousness is manifested, it is not complete. Man is always comfortable with the three dimensions of length, breath and depth. But the fourth dimension is what gives colour to his life. Spirituality talks about the three states of sleeping, awakening and dream states. But discovering the fourth state (turiya) is the missing link. Discovering this fourth state should be the highest priority in life.

    Bob Smith, founded Alcoholics Anonymous in 1935, his hope was that AA would become a safe haven for those who suffered from this disease. Thirty years after his death, AA continues to help millions of alcoholics recover from what had been commonly regarded as a hopeless addiction. Still, while Wilson was a visionary for millions, he was no saint. After cofounding Alcoholics Anonymous, he stayed sober for over thirty-five years, helping countless thousands rebuild their lives. But at the same time, Wilson suffered form debilitating bouts of clinical depression, was a womanizer, and experimented with LSD.Francis Hartigan, the former secretary and confidant to Wilson's wife, Lois, has exhaustively researched his subject, writing with a complete insider's knowledge. Drawing on extensive interviews with Lois Wilson and scores of early members of AA, he fully explores Wilson's organizational genius, his devotion to the cause, and almost martyr-like selflessness. That Wilson, like all of us, had to struggle with his own personal demons makes this biography all the more moving and inspirational. Hartigan reveals the story of Wilson's life to be as humorous, horrific, and powerful as any of the AA vignettes told daily around the world.

    This is because they are fascinated by how they can connect in a real way to these exciting truths. This is a tried-and-true motivating method that gives a clear understanding, while keeping a grasp on comprehension. This is the first book of its kind, and it keeps the awe-inspired reader continuously interested. Every person that has the privilege to absorb this kind of wisdom will hold onto it throughout their precious lives as it paves the way to an accurate road of faith and strength. This carefully crafted timeless piece will help build self-confidence, self-expression, and closeness to the Lord. Readers won't be able to hold in all of the magnificent facts that they've learned, and will quickly share their enthusiasm with others.

    On a crisp winter morning, Richard, a successful, self-made CEO runs into Zoya, a quirky, free-spirited artist. The meeting leaves them struggling to find a balance between what they believe about life, and what is actually out there.What You Seek is Seeking You is a heart-warming tale about what happens when you are forced to question everything you ever knew to be true. Refreshingly honest, it helps you rethink some of your most fundamental beliefs – the ones that hold the very canvas of your life in place, but which in fact may be limiting you.Setting the scene with a lively fable, Azim & Brian share insightful and tangible ways to:• Invite Positive Coincidences and Attract What You Seek• Set Goals, Remain Focused and yet Stay Detached from the Outcome• Enhance Your Business AcumenBrian Tracy is one of the finest self-help speakers of all times, a bestselling author of 70 books and a human potential expert. He has consulted for more than 1,000 companies and has spoken to 5,000,000 people in 65 countries. Brian is the Chairman and CEO of Brian Tracy International and his goal is to help you achieve your personal and business goals faster and easier than you ever imagined.Azim Jamal is one of the finest inspirational life altering speakers who has spoken to more than 1,000,000 people worldwide in 26 countries and his various media messages have been heard by more than 5,000,000 people. He is the CEO and founder of Corporate Sufi Worldwide whose mission is to inspire individuals and corporations to unleash their power within and find harmony between Business, Balance and Beyond.

    Tyrant shows that Shakespeare’s work remains vitally relevant today, not least in its probing of the unquenchable, narcissistic appetites of demagogues and the self-destructive willingness of collaborators who indulge their appetites.

    It can be used in conjunction with the Insight into IELTS coursebook or on its own.

    Emergent areas of study like emotion, morality, and judgment are included throughout the text to give students the most accurate and contemporary picture of the field. To emphasize the relevance of social psychology in everyday life, the Second Edition includes a capstone chapter on applications, which focuses on topics like personal finance, education, and health. Throughout the text, an illustration program engages students in the scientific process, with You Be the Subject activities and Scientific Method figures.

    Deborah Tannen, the internationally-acclaimed expert on communication and author of the bestselling YOU JUST DON'T UNDERSTAND, will help you recognize your own conversational style and how it meshes or clashes with the styles of others. Entertaining and informative, everyone who speaks will want to read this gem.

    It introduces preemptive opening bids, overcalls and takeout doubles.