I'm pretty sure muscles lack cognitive abilities, but this approach is a good way to just confuse you instead.You don't need to burn through buckets of protein powder every month, stuffing down enough protein each day to feed a third world village. You don't need to toil away in the gym for a couple of hours per day, doing tons of sets, supersets, drop sets, giant sets, etc. (As a matter of fact, this is a great way to stunt gains and get nowhere.)You don't need to grind out hours and hours of boring cardio to shed ugly belly fat and love handles and get a shredded six-pack. (How many flabby treadmillers have you come across over the years?)You don't need to completely abstain from "cheat" foods while getting down to single-digit body fat percentages. If you plan cheat meals correctly, you can actually speed your metabolism up and accelerate fat loss.In this book you're going to learn something most guys will never know: The exact formula of exercise and eating that makes putting on 10 to 15 pounds of quality lean mass a breeze...and it only takes 8-12 weeks.This book reveals secrets like...The 6 biggest myths & mistakes of building muscle that stunt 99% of guys' muscle gains. (These BS lies are pushed by all the big magazines and even by many trainers.) (Page 28)How to get a lean, cut physique that you love (and that girls drool over) by spending no more than 5 percent of your time each day. (Page 61)The 4 laws of muscle growth that, when applied, turn your body into an anabolic, muscle-building machine. You'll be shocked at how easy it really is to get big once you know what you're doing... (Page 32)How to develop a lightning-fast metabolism that burns up fat quickly and leaves you feeling full of energy all day long. (Page 41)The carefully-selected exercises that deliver MAXIMUM results for your efforts, helping you build a big, full chest, a wide, tapered back, and bulging biceps. (Page 91)A no-BS guide to supplements that will save you hundreds if not THOUSANDS of dollars each year that you would've wasted on products that are nothing more than bunk science and marketing hype. (Page 100)How to get shredded while still indulging in the "cheat" foods that you love every week like pasta, pizza, and ice cream. (Page 83)And a whole lot more!The bottom line is you CAN achieve that "Hollywood hunk" body without having your life revolve around it--no long hours in the gym, no starving yourself, no grueling cardio that turns your stomach. Imagine, just 12 weeks from now, being constantly complimented on how you look and asked what the heck you're doing to make such startling gains. Imagine enjoying the added benefits of high energy levels, no aches and pains, better spirits, and knowing that you're getting healthier every day.SPECIAL BONUS FOR READERS!With this book you'll also get a free 75-page bonus report from the author called "The Year One Challenge." In this bonus report, you'll learn exactly how to train, eat, and supplement to make maximum gains in your first year of training. By applying what you learn in the book and in this report, you can make more progress in one year than most guys make in three, four, or even five (seriously!).

    Listen to their quiet breaths as they talk in predawn pairs, before the rest of the family wakes-- the lessons and questions they share to the rhythm of steady footsteps. 'I never thought I could...' 'I feel so much stronger...' 'I'm ready to take on a new challenge...'Women develop a special sorority on the roads. This bond is an understanding based on acceptance, an appreciation of how far they have come, a knowing wink that says how much is yet to be gained. And so they talk and share and grow-- and run. Singly and in groups, swiftly and slowly, they run."--Dagny ScottChoose the best clothes and accessories * Lose weight permanently * Train for any race, from a 5-K to a marathon * Run through Menopause * Be safe wherever you run * Deal with self-consciousness and body image * Prevent and treat injuries * Run during pregnancy * Eat for maximum energy

    Discover the hard science that will help you run faster, endure for longer, and avoid injury.Analyze your running style and learn how to enhance your gait for optimum efficiency and safety.Transform your performance with exercises targeting strength, flexibility, and recovery - each exercise annotated to reveal the muscle mechanics so you know you're getting it right.Understand the science behind your body's energy systems and how to train to maximize energy storage and conversion.Follow training and exercise programs tailored to different abilities and distances, from 5K to marathon.Whether you are new to running or an experienced runner, this book will help you achieve your goals and stay injury-free.

    Our ancestors crossed the Alps in animal skins and colonized the New World in loin cloths. They evaded predators and built civilizations with just their raw brainpower and inner grit. But things have changed and now comfort is king. Today we live in the thrall of constant climate control and exercise only when our office schedules permit. The technologies that we use to make us comfortable are so all-encompassing that they sever the biological link to a changing environment. Now we hate the cold and the heat. We suffer from autoimmune diseases. And many of us are chronically overweight. Most of us don't even realize that natural variation—sweating and shivering—is actually good for us. What Doesn't Kill Us uncovers how just about anyone can reclaim a measure of our species' evolutionary strength by tapping into the things that feel uncomfortable. When we slightly reimagine how our body fits into the world, we can condition ourselves to find resilience in unfamiliar environments. The feeling that something is missing from our daily routines is growing and has spawned a movement. Every year, millions of people forgo traditional gyms and push the limits of human endurance by doing boot camp style workouts in raw conditions. These extreme athletes train in CrossFit boxes, compete in Tough Mudders and challenge themselves in Spartan races. They are connecting with their environment and, whether they realize it or not, are changing their bodies. No one exemplifies this better than Dutch fitness guru Wim Hof, whose remarkable ability to control his body temperature in extreme cold has sparked a whirlwind of scientific study. Because of him, scientists in the United States and Europe are just beginning to understand how cold adaptation might help combat autoimmune diseases and chronic pains and, in some cases, even reverse diabetes. Award winning investigative journalist, Scott Carney dives into the fundamental philosophy at the root of this movement in three interlocking narratives. His own journey culminates in a record bending 28-hour climb up to the snowy peak of Mt. Kilimanjaro wearing nothing but a pair of running shorts and sneakers.

    Kelly Starrett, author of the bestseller Becoming a Supple Leopard: The Ultimate Guide to Resolving Pain, Preventing Injury, and Optimizing Athletic Performance, has focused his revolutionary movement and mobility philosophy on the injury-plagued world of running.Despite the promises of the growing minimalist-shoe industry and a rush of new ideas on how to transform running technique, more than three out of four runners suffer at least one injury per year. Although we may indeed be “Born to Run,” life in the modern world has trashed and undercut dedicated runners wishing to transform their running. The harsh effects of too much sitting and too much time wearing the wrong shoes has left us shackled to lower back problems, chronic knee injuries, and debilitating foot pain.In this book, you will learn the 12 standards that will prepare your body for a lifetime of top-performance running. You won’t just be prepared to run in a minimalist shoe–you’ll be Ready to Run, period.In Ready to Run, you will learn:• The 12 performance standards you must work toward and develop on an ongoing basis.• How to tap into all of your running potential and access a fountain of youth for lifelong running.• How to turn your weaknesses into strengths.• How to prevent chronic overuse injuries by building powerful injury-prevention habits into your day.• How to prepare your body for the demands of changing your running shoes and running technique.• How to treat pain and swelling with cutting-edge modalities and accelerate your recovery.• How to equip your home mobility gym.• A set of mobility exercises for restoring optimal function and range of motion to your joints and tissues.• How to run faster, run farther, and run better.

    Advanced Marathoning contains all the information you'll need to run faster, peak for multiple marathons without injury, and meet your marathon goal--whether it's running a personal best, qualifying for the Boston Marathon or winning your age division.Extensive, day-to-day training schedules are targeted to your weekly mileage and length of training program (12, 18, or 24 weeks). These training schedules will have you racing at peak speed, whether you're targeting one race or several during the season.The more you know about why and how the plan works, the more motivated you'll be to stick with the workouts. You'll also be better able to assess your progress as you get closer to the big race. You'll learn the scientific principles behind what makes you a faster marathoner and which workouts you need to improve.Many factors can affect your marathon success. Advanced Marathoning gives you information on everything critical to your success, including- which types of training are most important for success and which are a waste of time, - eating and drinking for top performance in training and racing, - which types of nonrunning training have the biggest impact on your marathon times, - finding the time and energy to fit training into real life, - tracking your progress, and- planning and implementing your race-day strategy.Author Pete Pfitzinger was the top American finisher in the 1984 and 1988 Olympic Marathons. He won the 1984 Olympic Trials by outkicking former world record holder Alberto Salazar. Pfitzinger, now an exercise physiologist, won the San Francisco Marathon twice and finished third in the 1987 New York City Marathon. Co-author Scott Douglas is a well-known writer on running, a former editor of Running Times, and a competitive runner. The duo, co-authors of Road Racing for Serious Runners (Human Kinetics, 1999), have experience, credibility, and an ability to present scientific information in a readable manner.Successful marathon running requires thorough, intelligent preparation. Advanced Marathoning is the only book you'll need to move beyond the basics and meet your goals--training smarter to run faster.

    It reconnects us to our bodies and the places in which we live, breaking down our increasingly structured and demanding lives. It allows us to feel the world beneath our feet, lifts the spirit, allows our minds out to play and helps us to slip away from the demands of the modern world. When Vybarr Cregan-Reid set out to discover why running meant so much to so many, he began a journey which would take him out to tread London’s cobbled streets, climbing to sites that have seen a millennium of hangings, and down the crumbling alleyways of Ruskin's Venice. Footnotes transports you to the cliff tops of Hardy's Dorset, the deserted shorelines of Seattle, the giant redwood forests of California, and to the world’s most advanced running laboratories and research centres, using debates in literature, philosophy and biology to explore that simple human desire to run. Liberating and inspiring, this book reminds us why feeling the earth beneath our feet is a necessary and healing part of our lives.

    At its core, Train Like a Mother will comprehensively cover how to train for a race, including training plans for four race distances (5K, 10K, half-marathon, and marathon) for both beginner and more experienced runners; the importance of recovery; pre- and post-race nutrition; strength training; injury prevention (and rehab); and everything busy women need to know to add racing to their multitasking schedules. It is all presented with the same wit, empathy, and tone the avid fans connect and identify with.The book is divided into 13.1 chapters--the distance of a half-marathon, the sweet spot for many mother runners--narrated by both Sarah and Dimity. Like the first book, Train Like a Mother chapters have plenty of sidebars, including Practical Motherly Advice (helpful information about training- and race-related advice), Take It from a Mother (advice and answers from the growing tribe of running moms), and Racy Talk (entertaining, race-related stories from the authors and other moms). The .1 sections are entertaining "commercial breaks" celebrating the sport of running and the added thrill of racing.

    Peter Sagal, the host of NPR’s beloved show Wait Wait..Don’t Tell Me and a popular columnist for Runner’s World, shares his insightful and entertaining look at life and running that explores the transformative power of the sport.

    But over the past decade, a wave of dramatic findings in the cutting-edge science of endurance has completely overturned our understanding of human limitation. Endure widely disseminates these findings for the first time: It’s the brain that dictates how far we can go—which means we can always push ourselves further.Hutchinson presents an overview of science’s search for understanding human fatigue, from crude experiments with electricity and frogs’ legs to sophisticated brain imaging technology. Going beyond the traditional mechanical view of human limits (like a car with a brick on its gas pedal, we go until the tank runs out of gas), he instead argues that a key element in endurance is how the brain responds to distress signals—whether heat, or cold, or muscles screaming with lactic acid—and reveals that we can train to improve brain response.An elite distance runner himself, Hutchinson takes us to the forefront of the new sports psychology—brain electrode jolts, computer-based training, subliminal messaging—and presents startling new discoveries enhancing the performance of athletes today and shows how anyone can utilize these tactics to bolster their own performance—and get the most out of their bodies.

    Until recently he held the American 24-hour record and he was one of the elite runners profiled in the runaway bestseller Born to Run.In Eat and Run, Jurek opens up about his life and career as a champion athlete with a plant-based diet and inspires runners at every level. From his Midwestern childhood hunting, fishing, and cooking for his meat-and-potatoes family to his slow transition to ultrarunning and veganism, Scott’s story shows the power of an iron will and blows apart the stereotypes of what athletes should eat to fuel optimal performance. Full of stories of competition as well as science and practical advice—including his own recipes—Eat and Run will motivate readers and expand their food horizons.

    Lions, rhino, and buffalo roam the plains on either side. But I haven’t come to Kenya to spot wildlife. I’ve come to run.”   Whether running is your recreation, your religion, or just a spectator sport, Adharanand Finn’s incredible journey to the elite training camps of Kenya will captivate and inspire you. Part travelogue, part memoir, this mesmerizing quest to uncover the secrets of the world’s greatest runners—and put them to the test—combines practical advice, a fresh look at barefoot running, and hard-won spiritual insights.   As a boy growing up in the English countryside, Adharanand Finn was a natural runner. While other kids struggled, he breezed through schoolyard races, imagining he was one of his heroes: the Kenyan long-distance runners exploding into prominence as Olympic and world champions. But as he grew up, pursued a career in journalism, married and had children, those childhood dreams slipped away—until suddenly, in his mid-thirties, Finn realized he might have only one chance left to see how far his talents could take him.   Uprooting his family of five, including three small children, Finn traveled to Iten, a small, chaotic town in the Rift Valley province of Kenya—a mecca for long-distance runners thanks to its high altitude, endless running paths, and some of the top training schools in the world. Finn would run side by side with Olympic champions, young hopefuls, and barefoot schoolchildren . . . not to mention the exotic—and sometimes dangerous—wildlife for which Kenya is famous.   Here, too, he would meet a cast of colorful characters, including his unflappable guide, Godfrey Kiprotich, a former half marathon champion; Christopher Cheboiboch, one of the fastest men ever to run the New York City Marathon; and Japhet, a poor, bucktoothed boy with unsuspected reservoirs of courage and raw speed. Amid the daily challenges of training and of raising a family abroad, Finn would learn invaluable lessons about running—and about life.  Running with the Kenyans is more than one man’s pursuit of a lifelong dream. It’s a fascinating portrait of a magical country—and an extraordinary people seemingly born to run.

    Olga Kotelko is not your average ninety-three-year-old. She not only looks and acts like a much younger woman, she holds over twenty-three world records in track and field, seventeen in her current ninety to ninety-five category. Convinced that this remarkable woman could help unlock many of the mysteries of aging, Grierson set out to uncover what it is that’s driving Olga. He considers every piece of the puzzle, from her diet and sleep habits to how she scores on various personality traits, from what she does in her spare time to her family history. Olga participates in tests administered by some of the world’s leading scientists and offers her DNA to groundbreaking research trials. What emerges is not only a tremendously uplifting personal story but a look at the extent to which our health and longevity are determined by the DNA we inherit at birth, and the extent to which we can shape that inheritance. It examines the sum of our genes, opportunities, and choices, and the factors that forge the course of any life, especially during our golden years.

    Leading the charge is a fresh generation of brilliant young exercise physiologists including Ross Tucker and Jonathan Dugas, whose work has demolished many long-standing beliefs about running. Now Tucker and Dugas, whose blog, Science of Sport, has already created a devoted readership, join with esteemed fitness author Matt Fitzgerald to provide a captivating tour of the human body from the runner's perspective.Focusing on how runners at all levels can improve their health and performance, Runner's World The Runner's Body offers in a friendly, accessible tone, the newest, most surprising, and most helpful scientific discoveries about every aspect of the sport--from how best to nourish the runner's body to safe and legal ways to increase oxygen delivery to the muscles. Full of surprising facts, practical sidebars, and graphical elements, The Runner's Body is a must-have resource for anyone who wants to become a better--and healthier--runner.

    You can feel that impact in the muscles, ligaments, and bone structures throughout your body. Thankfully, Yoga for Runners addresses both the physical and mental demands of the sport. Whether you are new to yoga or have practiced for years, Yoga for Runners provides you with the most effective poses--88 poses in all. Each pose is described in detail to ensure correct execution, maximizing the physical benefit and decreasing the risk of injury.You'll learn how simple yoga techniques can be incorporated into your existing running workouts and routines to eliminate chronic aches and pains. Discover how each pose can be sequenced to address a specific need, such as strengthen and lengthen the hamstrings, strengthen and increase mobility of the hip joint, eliminate lower-back and upper-body discomfort, speed the recovery process after a practice run or a race, maintain a strong core, or just restore and rejuvenate to prepare for an upcoming event. These sequences target all troublesome muscle regions. Anatomical illustrations and descriptions explain why these poses and sequences decrease your risk of acute or chronic injury as well as why they are beneficial to your training regimen.After just a few weeks of following Yoga for Runners, you will feel stronger, more balanced, more in tune with your breathing, and more aware of your posture and technique. Your entire running experience--endurance, strength, breathing, and mental sharpness--will be more productive, positive, and enjoyable.