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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes


Perry Marshall - 2006
    This title contains search engine optimization techniques, direct marketing skills, methods of testing, and real-life case studies that help you use the advertising medium to improve your business.

jQuery Cookbook: Solutions & Examples for jQuery Developers


Cody Lindley - 2009
    Getting started with this JavaScript library is easy, but it can take years to fully realize its breadth and depth; this cookbook shortens the learning curve considerably. With these recipes, you'll learn patterns and practices from 19 leading developers who use jQuery for everything from integrating simple components into websites and applications to developing complex, high-performance user interfaces. Ideal for newcomers and JavaScript veterans alike, jQuery Cookbook starts with the basics and then moves to practical use cases with tested solutions to common web development hurdles. You also get recipes on advanced topics, such as methods for applying jQuery to large projects.Solve problems involving events, effects, dimensions, forms, themes, and user interface elementsLearn how to enhance your forms, and how to position and reposition elements on a pageMake the most of jQuery's event management system, including custom events and custom event dataCreate UI elements-such as tabs, accordions, and modals-from scratchOptimize your code to eliminate bottlenecks and ensure peak performanceLearn how to test your jQuery applicationsThe book's contributors include:Cody LindleyJames PadolseyRalph WhitbeckJonathan SharpMichael Geary and Scott GonzálezRebecca MurpheyRemy SharpAriel FleslerBrian CherneJörn ZaeffererMike HostetlerNathan SmithRichard D. WorthMaggie Wachs, Scott Jehl, Todd Parker, and Patty TolandRob Burns

Head First PHP & MySQL


Lynn Beighley - 2008
    Packed with real-world examples, this book teaches you all the essentials of server-side programming, from the fundamentals of PHP and MySQL coding to advanced topics such as form validation, session IDs, cookies, database queries and joins, file I/O operations, content management, and more.Head First PHP & MySQL offers the same visually rich format that's turned every title in the Head First series into a bestseller, with plenty of exercises, quizzes, puzzles, and other interactive features to help you retain what you've learned.Use PHP to transform static HTML pages into dynamic web sites Create and populate your own MySQL database tables, and work with data stored in files Perform sophisticated MySQL queries with joins, and refine your results with LIMIT and ORDER BY Use cookies and sessions to track visitors' login information and personalize the site for users Protect your data from SQL injection attacks Use regular expressions to validate information on forms Dynamically display text based on session info and create images on the fly Pull syndicated data from other sites using PHP and XML Throughout the book, you'll build sophisticated examples -- including a mailing list, a job board, and an online dating site -- to help you learn how to harness the power of PHP and MySQL in a variety of contexts. If you're ready to build a truly dynamic website, Head First PHP & MySQL is the ideal way to get going.

Designing with Web Standards


Jeffrey Zeldman - 2003
    And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again.You can get off the merry-go-round.It's time to stop living in the past and get away from the days of spaghetti code, insanely nested table layouts, tags, and other redundancies that double and triple the bandwidth of even the simplest sites. Instead, it's time for forward compatibility.Isn't it high time you started designing with web standards?Standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today. You can't afford to design tomorrow's sites with yesterday's piecemeal methods.Jeffrey teaches you to:- Slash design, development, and quality assurance costs (or do great work in spite of constrained budgets)- Deliver superb design and sophisticated functionality without worrying about browser incompatibilities- Set up your site to work as well five years from now as it does today- Redesign in hours instead of days or weeks- Welcome new visitors and make your content more visible to search engines- Stay on the right side of accessibility laws and guidelines- Support wireless and PDA users without the hassle and expense of multiple versions- Improve user experience with faster load times and fewer compatibility headaches- Separate presentation from structure and behavior, facilitating advanced publishing workflows

Async JavaScript


Trevor Burnham - 2012
    Even experienced JavaScripters sometimes find themselves overwhelmed as complex apps grow into a tangled web of callbacks.With Async JavaScript, you'll learn about:Event schedulingThe PubSub patternPromises and Deferred objectsFlow control with Async.jsRecipes for common async scenariosMulti-threading with Web WorkersAltJS languagesand more, with examples tailored to jQuery and Node.js.

Professional WordPress: Design and Development


Brad Williams - 2010
    As the most popular blogging and content management platform available today, WordPress is a powerful tool. This exciting book goes beyond the basics and delves into the heart of the WordPress system, offering overviews of the functional aspects of WordPress as well as plug-in and theme development. What is covered in this book?WordPress as a Content Management System Hosting Options Installing WordPress Files Database Configuration Dashboard Widgets Customizing the Dashboard Creating and Managing Content Categorizing Your Content Working with Media Comments and Discussion Working with Users Managing, Adding, Upgrading, and Using the Theme Editor Working with Widgets Adding and Managing New Plugins Configuring WordPress Exploring the Code Configuring Key Files wp-config.php file Advanced wp-config Options What's in the Core? WordPress Codex and Resources Understanding and customizing the Loop Building A Custom Query Complex Database Operations Dealing With Errors Direct Database Manipulation Building Your Own Taxonomies Plugin Packaging Create a Dashboard Widget Creating a Plugin Example Publish to the Plugin Directory Installing a Theme Creating Your Own Theme How and When to Use Custom Page Templates How to Use Custom Page Templates Pushing Content from WordPress to Other Sites Usability and Usability Testing Getting Your Site Found How Web Standards Get Your Data Discovered Load Balancing Your WordPress Site Securing Your WordPress Site Using WordPress in the Enterprise Is WordPress Right for Your Enterprise? and much more!

Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology


Rana El Kaliouby - 2020
    Growing up in Egypt and Kuwait, el Kaliouby was raised by a strict father who valued tradition—yet also had high expectations for his daughters—and a mother who was one of the first female computer programmers in the Middle East. Even before el Kaliouby broke ground as a scientist, she broke the rules of what it meant to be an obedient daughter and, later, an obedient wife to pursue her own daring dream.After earning her PhD at Cambridge, el Kaliouby, now the divorced mother of two, moved to America to pursue her mission to humanize technology before it dehumanizes us. The majority of our communication is conveyed through nonverbal cues: facial expressions, tone of voice, body language. But that communication is lost when we interact with others through our smartphones and devices. The result is an emotion-blind digital universe that impairs the very intelligence and capabilities—including empathy—that distinguish human beings from our machines.To combat our fundamental loss of emotional intelligence online, she cofounded Affectiva, the pioneer in the new field of Emotion AI, allowing our technology to understand humans the way we understand one another. Girl Decoded chronicles el Kaliouby’s journey from being a “nice Egyptian girl” to becoming a woman, carving her own path as she revolutionizes technology. But decoding herself—learning to express and act on her own emotions—would prove to be the biggest challenge of all.

CSS Mastery: Advanced Web Standards Solutions


Andy Budd - 2006
    You'll learn how to: - Plan, organize, and maintain your stylesheets more effectively- Apply the secrets of liquid, elastic, and hybrid layouts- Create flickr-style image maps, remote rollovers, and other advanced CSS features- Lay out forms using pure CSS- Recognize common browser bugs, and how to fix themWhile CSS is a relatively simple technology to learn, it is a difficult one to master. When you first start developing sites using CSS, you will come across all kinds of infuriating browser bugs and inconsistencies. It sometimes feels like there are a million and one different techniques to master, spread across a bewildering array of websites. The range of possibilities seems endless and makes for a steep and daunting learning curve. By bringing all of the latest tips, tricks, and techniques together in one handy reference, this book demystifies the secrets of CSS and makes the journey to CSS mastery as simple and painless as possible. While most books concentrate on basic skills, this one is different, assuming that you already know the basics and why you should be using CSS in your work, and concentrating mainly on advanced techniques. It begins with a brief recap of CSS fundamentals such as the importance of meaningful markup, how to structure and maintain your code, and how the CSS layout model really works. With the basics out of the way, each subsequent chapter details a particular aspect of CSS-based design. Through a series of easy-to-follow tutorials, you will learn practical CSS techniques you can immediately start using in your daily work. Browser inconsistencies are the thorn in most CSS developers' sides, so we have dedicated two whole chapters to CSS hacks, filters, and bug fixing, as well as looking at image replacement; professional link, form, and list styling; pure CSS layouts; and much more. All of these techniques are then put into practice in two beautifully designed case studies, written by two of the world's best CSS designers, Simon Collison and Cameron Moll. Summary of Contents: - Chapter 1: Setting the Foundations- Chapter 2: Visual Formatting Model Recap- Chapter 3: Background Images and Image Replacement- Chapter 4: Styling Links- Chapter 5: Styling Lists and Creating Nav Bars- Chapter 6: Styling Forms and Data Tables- Chapter 7: Layout- Chapter 8: Hacks and Filters- Chapter 9: Bugs and Bug Fixing- Case Study 1: More Than Doodles- Case Study 2: Tuscany Luxury Resorts

The Bootstrap VA: The Go-Getter's Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!


Lisa Morosky - 2012
    It also includes interviews with successful virtual assistants, interviews with clients who utilize a virtual assistant, resources at the end of most chapters, a 30-day reading guide and action plan, and access to The Bootstrap VA Facebook Group where readers can bounce ideas off of each other, ask Lisa questions, and get the support needed no matter where they are in the process of becoming and working as a virtual assistant.If you want to get started as a virtual assistant, and you're a go-getter looking to bootstrap your way to success, this is an eBook you can't afford to miss.ABOUT THE AUTHORLisa Morosky is the author of "The Bootstrap VA: The Go-Getter's Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!" and is a premier virtual assistant in the blogging, Internet marketing, social media, and online business realms. As the founder of VAforBloggers.com, Lisa worked with dozens of clients from 2009-2011, received mentions by and recommendations from top experts, spoke at the BlogWorld conference in Las Vegas, and built a business from the ground up. In 2011, Lisa made the decision to cut back, reposition her services and her client base, and spend more time on personal projects. She moved her services to her new, centralized home at The Home Life {and Me}, lowered her rates (to pass on her new savings to her clients), and changed her title to "blog helper". In 2012, Lisa launched her virtual assistant coaching services.In addition to being a virtual assistant and a virtual assistant coach, Lisa is a Christ follower, a proud wife to her amazing husband, a homemaker, a real foodie, and a lover of all things simple and natural. You can find her blogging about creating a simple, natural, faith-inspired home life at http://www.thehomelifeand.me.

Object-Oriented JavaScript


Stoyan Stefanov - 2008
    This book is for the beginning to intermediate web developer who wants to solve web development problems with smart JavaScript. It does not assume any prior knowledge of JavaScript programming; however even if you already know some JavaScript, there will be plenty for you to learn here.

Programming the Semantic Web


Toby Segaran - 2009
    You'll learn how to incorporate existing data sources into semantically aware applications and publish rich semantic data. Each chapter walks you through a single piece of semantic technology and explains how you can use it to solve real problems. Whether you're writing a simple mashup or maintaining a high-performance enterprise solution,Programming the Semantic Web provides a standard, flexible approach for integrating and future-proofing systems and data. This book will help you:Learn how the Semantic Web allows new and unexpected uses of data to emergeUnderstand how semantic technologies promote data portability with a simple, abstract model for knowledge representationBecome familiar with semantic standards, such as the Resource Description Framework (RDF) and the Web Ontology Language (OWL)Make use of semantic programming techniques to both enrich and simplify current web applications

Caterpillar Without A Callsign (ATLAS)


Isaac Hooke - 2013
    I don't have a callsign, not yet. I'm just a caterpillar. A baby moth.I joined up because, well, I've always wanted to pilot an ATLAS mech. What can I say? We're talking three meters of pure, mobile destructive power here. A thousand hydraulically actuated joints. Head-mounted sensor package with built in LIDAR, night vision, flash vision, zoom. Crash protection. Jump jets. Active protection countermeasures. Swappable weaponry. Deployable ballistic shield. Sound like the war machine of your dreams?It is.I finally got my chance to pilot one of these babies on a little deployment out in Mongolia.Under a rather unusual set of circumstances...CATERPILLAR WITHOUT A CALLSIGN is a 7,800 word military science-fiction story set in the ATLAS universe.ATLAS, the full-length military science-fiction novel from Isaac Hooke, is now out. To download your copy, visit: http://amzn.to/1oIndEj

If Hemingway Wrote JavaScript


Angus Croll - 2014
    The result is a peculiar and charming combination of prose, poetry, and programming.The best authors are those who obsess about language--and the same goes for JavaScript developers. To master either craft, you must experiment with language to develop your own style, your own idioms, and your own expressions. To that end, If Hemingway Wrote JavaScript playfully bridges the worlds of programming and literature for the literary geek in all of us.Featuring original artwork by Miran Lipovaca.

The Design of Sites: Patterns for Creating Winning Web Sites


Douglas K. van Duyne - 2006
    The Design of Sites Patterns for Creating Winning Web Sites 2nd Edition published in the year 2006 was published by Prentice-Hall. The author of this book is Douglas K. van Duyne. James A. Landay. Jason I. Hong. This is the Paperback version of the title "The Design of Sites Patterns for Creating Winning Web Sites 2nd Edition" and have around pp. xli + 981 pages. The Design of Sites Patterns for Creating Winning Web Sites 2nd Edition is currently Available with us. The Paperback version of this book is also available here. The other volumes of this book is/are The Design of Sites Patterns for Creating Winning Web Sites .

Ruby on Rails Tutorial: Learn Web Development with Rails (Addison-Wesley Professional Ruby Series)


Michael Hartl - 2012
    "Peter Cooper, Editor of" Ruby Inside Using Rails, developers can build web applications of exceptional elegance and power. Although its remarkable capabilities have made Ruby on Rails one of the world s most popular web development frameworks, it can be challenging to learn and use. " Ruby on Rails Tutorial, Second Edition, " is the solution. Best-selling author and leading Rails developer Michael Hartl teaches Rails by guiding you through the development of your own complete sample application using the latest techniques in Rails web development. The updates to this edition include all-new site design using Twitter s Bootstrap; coverage of the new asset pipeline, including Sprockets and Sass; behavior-driven development (BDD) with Capybara and RSpec; better automated testing with Guard and Spork; roll your own authentication with has_secure_password; and an introduction to Gherkin and Cucumber. You ll find integrated tutorials not only for Rails, but also for the essential Ruby, HTML, CSS, JavaScript, and SQL skills you ll need when developing web applications. Hartl explains how each new technique solves a real-world problem, and he demonstrates this with bite-sized code that s simple enough to understand, yet novel enough to be useful. Whatever your previous web development experience, this book will guide you to true Rails mastery. This book will help you Install and set up your Rails development environment Go beyond generated code to truly understand how to build Rails applications from scratch Learn test-driven development (TDD) with RSpec Effectively use the Model-View-Controller (MVC) pattern Structure applications using the REST architecture Build static pages and transform them into dynamic ones Master the Ruby programming skills all Rails developers need Define high-quality site layouts and data models Implement registration and authentication systems, including validation and secure passwords Update, display, and delete users Add social features and microblogging, including an introduction to Ajax Record version changes with Git and share code at GitHub Simplify application deployment with Heroku