1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Bronfman's clarion call to a generation of secular, disaffected, and unaffiliated Jews, this book addresses the most critical question confronting Judaism worldwide. Completed in December 2013, just weeks before he passed away, Why Be Jewish? expresses Edgar Bronfman's awe, respect, and deep love for his faith and heritage. Bronfman walks readers through the major tenets and ideas in Jewish life, fleshing out their meaning and offering proof texts from the Jewish tradition gleaned over his many years of study with some of the greatest teachers in the Jewish world. With honesty, poignancy, and passion, Bronfman shares in Why Be Jewish? insights gleaned from his own personal journey and makes a compelling case for the meaning and transcendence of a secular Judaism that is still steeped in deep moral values, authentic Jewish texts, and a focus on deed over creed or dogma.

    First published in 1970, the book seeks to explain the causes for the 13 May 1969 riots in Kuala Lumpur.Dr Mahathir sets out his view as to why the Malays are economically backward and why they feel they must insist upon immigrants becoming real Malaysians speaking in due course nothing but Malay, as do immigrants to America or Australia speak nothing but the language of what the author calls “the definitive people”. He argues that the Malays are the rightful owners of Malaya. He also argues that immigrants are guests until properly absorbed, and that they are not properly absorbed until they have abandoned the language and culture of their past.

    B-36 crews trained for the one flight when they would be ordered to drop combat nuclear bombs on the USSR. Flights of fifteen hours over continental United States to grueling thirty-hour nonstop flights overseas were routine, all without the benefit of in-flight refueling—not yet invented. The experiences of this crew, as they flew their assigned missions, are part of the history of our nation’s defense. They were part of our Cold War Shield.

    He started the Give Kids the World foundation andDignity U Wear charity.

    This book is not an adventure story with a fictitious hero, but is the story of one of the great nautical heroes of the eighteenth century, a man who discovered many of the islands of the Pacific, to say nothing of the great lands of Australia and new Zealand.

    2:  This follow-up book to Cold Cases Solved continues where the first book left off detailing more true stories of criminal cases that went cold and were eventually solved, sometimes many years later. Some of the cases include: Martha Moxley – the case with a Kennedy connection, Jeanine Nicarico – the case that took over 20 years to solve, Sherri Rasmussen – fresh eyes caught the right clue, The 16th Baptist Church Bombing – solved after 14 years, Leslie Long – the young mother kidnapped, raped and murdered, The Outlaw Clubhouse Murders – a motorcycle gang wiped out, and many others. The closure attained by solving these cases must at least provide a modicum of relief for the friends and family of the victims. The authorities involved in the investigations and in bringing the perpetrators to justice must also feel a sense of accomplishment when they are able to successfully close a long-standing case.Grab your copy TODAY and read about more Cold Cases Solved!

    Born in 1908, in The Patch, Chicago, Giancana joined the Forty-Two gang of lawless juvenile punks in 1921 and quickly proved himself as a skilled 'wheel man' (or getaway driver), extortionist and vicious killer. Called up to the ranks of the Outfit, he reputedly held talks with the CIA about assassinating Fidel Castro, shared a girlfriend with John F. Kennedy and had friends in high places, including Sammy Davis Jr., Frank Sinatra, Shirley MacLaine, Marilyn Monroe and, some say, the Kennedys, although he fell out with them.The story of Sam Giancana will overturn many of your beliefs about America during the Kennedy era. If you want to know Giancana's role in the brother's deaths, and more of the intrigue surrounding that of Marilyn Monroe, this book will fill you in on the murky lives of many shady characters who really ruled the day, both in Chicago and elsewhere.

    Read on your PC, Mac, smart phone, tablet or Kindle device. When male serial killers are on the loose they tend to make headlines, for example Ted Bundy and Jeffrey Dahmer. Men like these are infamous for the terror that they inflicted in the general population. Many of these men are diagnosed as psychopaths. The reasons for them going down the paths that they chose are analysed and studied and read about. There was a time however that all such crimes were always automatically linked to a man. A general perception was quite common; that there is no such thing as women serial killers and psychopaths. In fact, women killers can sometimes be more lethal, and the murders that they have committed can be just as cold and calculated as a man's. When women and men turn to murder and crime, they leave a wake of disappearances and blood in their path, a path that may be discovered after years have passed. Now, be it male or female, analysts have sat them down and assessed their mental progress. Things have changed over the decades. Their crimes are weighed in the same scales as their male counterparts, and now they can't hide themselves by claiming to be absolutely innocent. Here Is A Preview Of What You'll Learn... Women Who Kill – Delphine La Laurie and Her House of Horrors Women Who Kill – Elizabeth Bathory – The Blood Countess Women Who Kill – Nannie Doss – Nancy Hazel – The Husband Killer Women Who Kill – Nannie Doss – The Second Husband Women Who Kill – Nannie Doss – The Third Victim Women Who Kill – Nannie Doss – Four Husbands in a Row Women Who Kill – Nannie Doss – Last Man Standing Much, much more! Download your copy today! Take action today and download this book for a limited time discount of only $2.99! If you're intrigued by the women killers of our time then download this book now! Tags: women who kill, women killers, killer women, true crime, true murder stories, murder mysteries, cold cases true crime, murders solved, killer families, unsolved murders, crimes, true crime stories,

    Each story features a short synopsis of the crime and the journey through the justice system that brought them to the execution chamber.

    And their fans had ulcers. Now, veteran sports columnist Terry Pluto explains why everything kept going wrong. This detailed report on two decades of disappointment takes a behind-the-scenes look at upheaval in the front office, frustration on the field, and headaches and heartache in the stands. His earlier book False Start: How the New Browns Were Set Up to Fail told how the NFL hamstrung the new franchise. Who could have predicted the limping would last 19 years? This book picks up the story. Season after season began with hope in spring for the NFL draft (“the Browns’ version of the Super Bowl,” a fan called it) . . . often a new coach or GM or quarterback (or all three) . . . then the losses . . . and back to rebuilding. Pluto reviews all the major moves—draft choices and deals, hiring and firing and reshuffling—and the results. If you’re a Browns fan who wants to understand what went wrong with your team, this is the place to start. Includes heartfelt and humorous opinions contributed by fans.

    According to Shmuley Boteach, author of Kosher Sex and host of TLC's Shalom in the Home, transmitting passions, motivating children with shared goals, and getting them excited about values are the most important things any parent can do. With great humor and insight, Boteach shows parents how to take their child to life's mountaintop-and create a parent-child bond based on vitality, exuberance, and mutual respect.

    Shortly after the Nazis occupied Poland in 1939, he was sent to do slave labour in the Nowy Sącz, Tarnów Ghettos and Szebnie camp. He was then transferred to Auschwitz-Birkenau, Buna, Dora-Mittelbau and Bergen-Belsen death camps. When his parents were murdered in the Belżec death camp, he became the sole survivor of his entire family. After liberation, Henry volunteered for the Israeli Army and fought for Israel’s independence. He came to Canada in 1965 with his wife Hela and their two children.His story is one of strength and courage. His survival is nothing short of a miracle.

    His wife, Marguerite, has accused squire Jacques Le Gris of rape. A deadlocked court decrees a “trial by combat” between the two men that also leaves Marguerite’s fate in the balance. For if her husband loses the duel, she will be put to death as a false accuser. While enemy troops pillage the land, and rebellion and plague threaten the lives of all, Carrouges and Le Gris meet in full armor on a walled field in Paris. What follows is a fierce duel, the final one sanctioned by governing powers, before a massive crowd that includes the teenage King Charles VI, during which both combatants are wounded—but only one fatally.Based on extensive research in Normandy and Paris, THE LAST DUEL brings to life a colorful, turbulent age and three unforgettable characters caught in a fatal triangle of crime, scandal, and revenge. THE LAST DUEL is at once a moving human drama, a captivating true crime story, and an engrossing work of historical intrigue with themes that echo powerfully centuries later.

    A Holocaust survivor chronicles the chain of events that kept him alive, providing first-hand accounts of Hitler's rise to power, Kristallnacht, and confinement in various concentration camps.