Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    His baffling tricks and stunning illusions have set new standards of what's possible, as well as causing controversy. Now, for the first time, he reveals the secrets behind his craft.He delves into the structure and pyschology of magic. He tells you how to read clues in people's behaviour and spot liars. He discusses the whys and wherefores of hypnosis (which he says doesn't exist) and shows how to use the powers of suggestion and massively improve the power of your memory. He also investigates the paranormal industry, exposes a few charlatans and looks at why some of us feel the need to believe in it in the first place... Woven into this are autobiographical stories about Derren's own experiences and beliefs, told with characteristic humour and engaging honesty. This extraordinary book lifts the lid on the deepest darkest secrets of magic and explores the limits of what can be achieved by the human mind. A must for Derren's legions of fans, it will amaze you, entertain you and expand your mind at the same time...

    How did the table fork acquire a fourth tine?  What advantage does the Phillips-head screw have over its single-grooved predecessor? Why does the paper clip look the way it does? What makes Scotch tape Scotch?   In this delightful book Henry Petroski takes a microscopic look at artifacts that most of us count on but rarely contemplate, including such icons of the everyday as pins, Post-its, and fast-food "clamshell" containers.  At the same time, he offers a convincing new theory of technological innovation as a response to the perceived failures of existing products—suggesting that irritation, and not necessity, is the mother of invention.

    Who thought up paper money? What was the secret element that made the Gutenberg printing press possible? And what is the connection between The Da Vinci Code and the collapse of Lehman Brothers? Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette’s disposable razor to IKEA’s Billy bookcase, bestselling author and Financial Times columnist Tim Harford recounts each invention’s own curious, surprising, and memorable story. Invention by invention, Harford reflects on how we got here and where we might go next. He lays bare often unexpected connections: how the bar code undermined family corner stores, and why the gramophone widened inequality. In the process, he introduces characters who developed some of these inventions, profited from them, and were ruined by them, as he traces the principles that helped explain their transformative effects. The result is a wise and witty book of history, economics, and biography.

    While it's true that we live in an age when we're as obsessed with our bodies as we are with celebrity hairstyles, the reality is that most of us know very little about what chugs, churns, and thumps throughout this miraculous, scientific, and artistic system of anatomy. Yes, you've owned your skin-covered shell for decades, but you probably know more about your cell-phone plan than you do about your own body. When it comes to your longevity and quality of life, understanding your internal systems gives you the power, authority, and ability to live a healthier, younger, and better life. "You: The Owner's Manual" challenges your preconceived notions about how the human body works and ages, then takes you on a tour through all of the highways, back roads, and landmarks inside of you. After taking a quiz that tests your body of knowledge, you'll learn about all of your blood-pumping, food-digesting, and keys-remembering systems and organs.Just as important, you'll get the facts and advice you need to keep your body running long and strong. You'll find out how diseases start and how they affect your body -- as well as advice on how to prevent and beat conditions that threaten your quality of life. Complete with exercise tips, nutritional guidelines, simple lifestyle changes, and alternative approaches, "You: The Owner's Manual" gives you an easy, comprehensive, and life-changing how-to plan for fending off the gremlins of aging. To top it off, you'll also get the great-tasting and calorie-saving Owner's Manual Diet -- a thirty-recipe eating plan that's designedwith only one goal in mind: to help you live a younger life.Welcome to your body. Why don't you come on in and take a look around?

    Patrick Smith, airline pilot and author of the web's popular Ask the Pilot feature, separates the fact from fallacy and tells you everything you need to know...-How planes fly, and a revealing look at the men and women who fly them-Straight talk on turbulence, pilot training, and safety-The real story on congestion, delays, and the dysfunction of the modern airport-The myths and misconceptions of cabin air and cockpit automation-Terrorism in perspective, and a provocative look at security-Airfares, seating woes, and the pitfalls of airline customer service-The colors and cultures of the airlines we love to hateCockpit Confidential covers not only the nuts and bolts of flying, but also the grand theater of air travel, from airport architecture to inflight service to the excitement of travel abroad. It's a thoughtful, funny, at times deeply personal look into the strange and misunderstood world of commercial flying.It's the ideal book for frequent flyers, nervous passengers, and global travelers.Refreshed and vastly expanded from the original Ask the Pilot, with approximately 75 percent new material.

    Here are more than 700 of Isaac Asimov's favorite jokes, cleverest limericks and funniest stories.

    They actively applied a deceptively simple tool to think both smarter and faster: the doodle. And so can the rest of us-zero artistic talent required.Visual thinking expert Sunni Brown has created The Doodle Revolution as a kick-starter guide for igniting and applying simple visual language to any challenge. The instinctive and universal act of doodling need only be unleashed in order to innovate, solve problems, and elevate cognitive performance instantly.

    This book is an expert course in memory enhancement, organized in 52 key lessons, complete with self-testing. Dominic O'Brien offers us tried and tested strategies and tips that will expand your mental capacities at a realistic but impressive rate to make your memory bigger, better and sharper, week-by-week.

    He, alone, masters in one mind the fields of aviation, health care safety, medical malpractice law, organizational sociology, media communication, and, as if that were not enough, the art of fine writing. Only he could have made sophisticated, scientifically disciplined instruction about the nature and roots of safety into a page-turner. Medical care has a ton yet to learn from the decades of progress that have brought aviation to unprecedented levels of safety, and, in instructing us all about those lessons, John Nance is not just a bridge-builder - he is the bridge. This book should be required reading for anyone willing to face the facts about what it will take for health care to be as safe as it truly can be." Donald M. Berwick, MD, MPP President and CEO Institute for Healthcare Improvement (IHI)

    It demonstrates the vicious cycle of habitual responses that lead to debilitating attacks, teaches how to halt this self-destructive process, and guides people along a proven path that promotes recovery. Dr. David Carbonell outlines such cognitive behavioral methods as diaphragmatic breathing, progressive exposure, desensitization, relaxation, keeping a panic diary, and much more. He shows how to cultivate a personal attitude that facilitates solutions rather than placing blame. He clearly explains how the very nature of panic leads people into a chronic cycle of anticipation, panic, and helplessness, and details how to overcome this pattern with innovative responses and an attitude of acceptance. Charts, worksheets, and program outlines help point the way through the workbook and on to recovery.

    Who has not wondered about how the human body works? Can a person drink too much water? How does gravity make things fall? From topics as varied as the Earth and atoms to sports and music, we all carry with us those questions we've always wanted answered but never knew whom to ask.Mysteries lurk in our bodies, our houses, the outdoors, in the sky above us, and the universe beyond us. Now, award-winning high school science teacher Larry Scheckel tackles 250 questions that help us to more clearly understand all of these mysteries. Scheckel perfected the art of explaining science topics not only as a science teacher for more than 38 years in his native Wisconsin, but also through writing a weekly column in his local paper, the "Tomah Journal," in which each week he'd field a question like those that are collected in this book.

    Volcanoes. Sharks. Quicksand. Terrorists. The pilot of the plane blacks out and it's up to you to land the jet. What do you do? The Worst-Case Scenario Survival Handbook is here to help: jam-packed with how-to, hands-on, step-by-step, illustrated instructions on everything you need to know FAST-from defusing a bomb to delivering a baby in the back of a cab. Providing frightening and funny real information in the best-selling tradition of the Paranoid's Pocket Guide and Hypochondriac's Handbook, this indispensable, indestructible pocket-sized guide is the definitive handbook for those times when life takes a sudden turn for the worse. The essential companion for a perilous age. Because you never know...

    This new, expanded edition, with a fresh new design and new photographs throughout, preserves the best features of the original classic while bringing the book fully up-to-date. The result: the ultimate training manual for a new generation of dog owners - and, of course, for their canine best friends. The Monks of New Skete have achieved international renown as breeders of German shepherds and as outstanding trainers of dogs of all breeds. Their unique approach to canine training, developed and refined over three decades, is based on the philosophy that "understanding is the key to communication, compassion, and communion" with your dog. The importance of honest and effective communication with your dog is underscored throughout this guide, especially in the practical training exercises: a detailed, comprehensive, fully illustrated obedience course through which the monks lead you (and your dog) step-by-step. How to Be Your Dog's Best Friend covers virtually every aspect of living with and caring for your dog, including: Selecting a dog (what breed? male? female? puppy or older dog?) to fit your lifestyle Where to get - and where not to get - a dog Reading a pedigree Training your dog or puppy - when, where, and how The proper use of praise and discipline Feeding, grooming, and ensuring your dog's physical fitness Recognizing and correcting canine behavioral problems The particular challenges of raising a dog where you live - in the city, country, or suburb The proper techniques for complete care of your pet at every stage of his or her life In this new edition, How to Be Your Dog's Best Friend has been expanded to encompass the latest equipment (e.g., retractable leashes, "invisible" fences); new trends in training and care (doggy day care, professional dog walkers, etc.); and dozens of new anecdotes and case studies, drawn from the monks' own experience, that bring to life the essential training concepts. In its scope, its clarity, and its authority, How to Be Your Dog's Best Friend remains unrivaled as a basic training guide for dog owners. Like no other book, this guide can help you understand and appreciate your dog's nature as well as his or her distinct personality - and in so doing, it can significantly enrich the life you share with your dog.

    This classic deck is now reprinted with enhanced cards and a booklet specially written for this new edition. The Arthurian Tarot Deck depicts characters and themes from the famous Celto-Arthurian legends, along with the four Hallows of the Quest for spiritual wholeness. * New edition of a classic deck. * Stunning artwork by Miranda Gray, a leading MBS artist. * Caitlín and John Matthews are Arthurian-legend and tarot experts.