And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    Writing in venues like the New Republic and Commentary, such intellectuals were always expected to opine on a broad array of topics, from foreign policy to literature to economics. Yet in recent years a new kind of thinker has supplanted that archetype: the thought leader. Equipped with one big idea, thought leaders focus their energies on TED talks rather than highbrow periodicals. How did this shift happen? In The Ideas Industry, Daniel W. Drezner points to the roles of political polarization, heightened inequality, and eroding trust in authority as ushering in the change. In contrast to public intellectuals, thought leaders gain fame as single-idea merchants. Their ideas are often laudable and highly ambitious: ending global poverty by 2025, for example. But instead of a class composed of university professors and freelance intellectuals debating in highbrow magazines, thought leaders often work through institutions that are closed to the public. They are more immune to criticism--and in this century, the criticism of public intellectuals also counts for less.Three equally important factors that have reshaped the world of ideas have been waning trust in expertise, increasing political polarization and plutocracy. The erosion of trust has lowered the barriers to entry in the marketplace of ideas. Thought leaders don't need doctorates or fellowships to advance their arguments. Polarization is hardly a new phenomenon in the world of ideas, but in contrast to their predecessors, today's intellectuals are more likely to enjoy the support of ideologically friendly private funders and be housed in ideologically-driven think tanks. Increasing inequality as a key driver of this shift: more than ever before, contemporary plutocrats fund intellectuals and idea factories that generate arguments that align with their own. But, while there are certainly some downsides to the contemporary ideas industry, Drezner argues that it is very good at broadcasting ideas widely and reaching large audiences of people hungry for new thinking. Both fair-minded and trenchant, The Ideas Industry will reshape our understanding of contemporary public intellectual life in America and the West.

    Volume 1 looks at the discipline's origins in Babylon and Egypt, the creation of geometry and trigonometry by the Greeks, and the role of mathematics in the medieval and early modern periods. Volume 2 focuses on calculus, the rise of analysis in the 19th century, and the number theories of Dedekind and Dirichlet. The concluding volume covers the revival of projective geometry, the emergence of abstract algebra, the beginnings of topology, and the influence of Godel on recent mathematical study.

    It aims to reach students who have already done an introductory philosophy course.Topics covered include perception and reflection as grounds of knowledge, and the nature, structure, and varieties of knowledge. The character and scope of knowledge in the crucial realms of ethics, science and religion are also considered.Unique features of Epistemology: * Provides a comprehensive survey of basic concepts and major theories* Gives an up-to-date account of important developments in the field* Contains many lucid examples to support ideas* Cites key literature in an annotated bibliography.

    Some of the objects are described by future historians; others through found materials, short stories, or dialogues. All come from a very real future.

    Filled with practical examples, this book reveals how anyone can develop successful intelligence.

    Williamson — the lively, literary firebrand from National Review who was too hot for the Atlantic Monthly — comes to bury democracy, not to praise it, in his irrepressibly readable new book sure to outrage and illuminate, The Smallest Minority: Independent Thinking in the Age of Mob Politics. Funny, profane, and profound, Williamson takes a flamethrower to social-media mobs, literal mobs, and the enforced conformity of identity politics in this thinking man's political book of the year.

    Written in Bob Frissell's warm, personal style with updated commentary, Something in This Book Is True is both an account of Frissell's journey to inner discovery and empowerment and a most unusual reader's guide. Delving into topics as eclectic as polarity consciousness, emotional body clearing, and higher selves, Frissell affirms that humanity is composed of spiritual beings having human experiences—not vice versa. This new edition incorporates photos and illustrations into Frissell's engaging text.

    

    It defines our experience of the world; it echoes through our every waking hour. Time is the very foundation of conscious experience. Yet as familiar as it is, time is also deeply mysterious. We cannot see, hear, smell, taste, or touch it. Yet we do "feel" it--or at least we "think" we feel it. No wonder poets, writers, philosophers, and scientists have grappled with time for centuries.In his latest book, award-winning science writer Dan Falk chronicles the story of how humans have come to understand time over the millennia, and by drawing from the latest research in physics, psychology, and other fields, Falk shows how that understanding continues to evolve. "In Search of Time" begins with our earliest ancestors' perception of time and the discoveries that led--with much effort--to the Gregorian calendar, atomic clocks, and "leap seconds." Falk examines the workings of memory, the brain's remarkable "bridge across time," and asks whether humans are unique in their ability to recall the past and imagine the future. He explores the possibility of time travel, and the paradoxes it seems to entail. Falk looks at the quest to comprehend the beginning of time and how time--and the universe--may end. Finally, he examines the puzzle of time's "flow," and the remarkable possibility that the passage of time may be an illusion.Entertaining, illuminating, and ultimately thought provoking, "In Search of Time "reveals what some of our most insightful thinkers have had to say about time, from Aristotle to Kant, from Newton to Einstein, and continuing with the brightest minds of today.

    With their lives and liberty on the line, TRANCE was hurriedly condensed from courtroom testimony into a book form and privately published by the authors in September 1995.ACCESS DENIED For Reasons of National Security is the rest of their true life's story, which required 16 years for the authors to survive and 3 years for them to write. This book is an amazing testament to the strength of the human spirit and one you will never forget for as long as your thoughts remain free.While TRANCE has become known worldwide in many licensed translations as one of the most successful US government whistleblowers' books ever written, it was never intended for the public who had no reference for understanding mind control nor was it to be considered a book. Rather it is what it is, a true and to date, uncontested document for the US Congressional Permanent Select Committee on Intelligence Oversight. TRANCE is Cathy O'Brien's documented testimony she provided to US courts, US Congress, and the United Nations Commission on Human Rights Abuses of her existence as a CIA MK-Ultra mind control project's slave.ACCESS DENIED is a real book of answers, solutions and positive hope for all of u.s. and our allies around the world. This book was written for everyone and especially for the thousands who have read TRANCE and were left to imagine pertinent details that could not be included.How did Cathy recover from being tortured "out of her mind" until age 30 when intelligence insider Mark Phillips triggered and rescued her and her daughter Kelly away from their CIA operative handler?What are the documented details of how Mark & Cathy survived the state and federal and Congressional judicial gristmill aptly called the criminal justice system?Last but not least, what are the facts as to how Mark & Cathy were able to survive long enough to globally expose the criminal acts of some of the most politically powerful people who are still in control of our planet to this very day?ACCESS DENIED is a whistleblowers' living guide to success.

    When the boy's eyes were healed they removed the bandages and, waving a hand in front of the child's physically perfect eyes, asked him what he saw. "I don't know," was his only reply. What he saw was only a varying brightness in front of him. However, when allowed to touch the hand as it began to move, he cried out in a voice of triumph, "It's moving!" He could feel it move, but he still needed laboriously to learn to see it move. Light and eyes were not enough to grant him sight. How, then, do we see? What's the difference between seeing and perception? What is light?From ancient times to the present, from philosophers to quantum physicists, nothing has so perplexed, so fascinated, so captivated the mind as the elusive definition of light. In Catching the Light, Arthur Zajonc takes us on an epic journey into history, tracing how humans have endeavored to understand the phenomenon of light. Blending mythology, religion, science, literature, and painting, Zajonc reveals in poetic detail the human struggle to identify the vital connection between the outer light of nature and the inner light of the human spirit. He explains the curiousness of the Greeks' blue and green "color blindness": Odysseus gazing longingly at the "wine-dark sea"; the use of chloros (green) as the color of honey in Homer's Odessey; and Euripides' use of the color green to describe the hue of tears and blood. He demonstrates the complexity of perception through the work of Paul Cézanne--the artist standing on the bank of a river, painting the same scene over and over again, the motifs multiplying before his eyes. And Zajonc goes on to show how our quest for an understanding of light, as well as the conclusions we draw, reveals as much about the nature of our own psyche as it does about the nature of light itself. For the ancient Egyptians the nature of light was clear--it simply was the gaze of God. In the hands of the ancient Greeks, light had become the luminous inner fire whose ethereal effluence brought sight. In our contemporary world of modern quantum physics, science plays the greatest part in our theories of light's origin--from scientific perspectives such as Sir Isaac Newton's "corpuscular theory of light" and Michael Faraday's "lines of force" to such revolutionary ideas as Max Planck's "discrete motion of a pendulum" (the basis of quantum mechanics), Albert Einstein's "particles of light" and "theory of relativity," and Niels Bohr's "quantum jumps." Yet the metaphysical aspects of the scientific search, Zajonc shows, still loom large. For the physicist Richard Feynman, a quantum particle travels all paths, eventually distilling to one path whose action is least--the most beautiful path of all. Whatever light is, here is where we will find it.With rare clarity and unmatched lyricism, Zajonc illuminates the profound implications of the relationships between the multifaceted strands of human experience and scientific endeavor. A fascinating search into our deepest scientific mystery, Catching the Light is a brilliant synthesis