Author Unleashed: Advanced Publishing and Marketing Strategies for Indie Authors


Robert J. Ryan - 2019
    They want more. But no matter what they do, those sales remain elusive. Worse, the publishing environment is getting harder every year, crushing their dreams day by day.But somehow, some authors succeed. How do they do it? Is there a secret? Is it blind luck? Do they all have teams of ghostwriters behind them churning out novels while one person claims the glory?It’s none of those things. It’s a combination of hard work and correct knowledge.This book gives you that knowledge. You’ll learn things like: How professional marketers write blurbs How to decode Amazon webpages for clues to buyer behavior Why great books sink into oblivion and ordinary books sell How to go beyond accepted practice and find best practice This book gives you the knowledge to sell, and to sell at a high scale. Much of it will surprise you, even if you’re a veteran of indie publishing.You’ll never look at publishing the same way again. Are you ready to unleash your author career?

Help! My Facebook Ads Suck


Michael Cooper - 2017
    I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run and ad and instead turn them into book-selling machines.

Why Authors Fail: 17 Mistakes Self Publishing Authors Make That Sabotage Their Success (And How To Fix Them)


Derek Doepker - 2014
    Even just one missing link in an otherwise perfect plan can kill your results. The easiest way to avoid these mistakes is to learn from those who have made the mistakes for you, found a way to overcome them, and can take you by the hand to show you the principles you need to follow to guarantee long-term success. Can Anyone Become A Successful Author? I was once a broke valet parker and struggling writer. Through years of study, experimentation, and a lot of mistakes, I eventually cracked the code to becoming a multiple #1 bestselling author. My own experience combined with coaching students from all over the world has revealed the hidden mistakes most authors don't even realize they're making. I hate seeing passionate authors missing out on their chance for success simply because no one took the time to share these insights. I wanted to write the book I wish I had when I first started my journey of self-publishing that would have saved me endless headaches and frustration. What All Authors Must Know This is not strictly a book on marketing strategies, how to write a better book, or a technical guide to self-publishing. Instead, this book gives you what you really need to succeed - the real world principles all successful authors follow. Inside you'll discover... • Why struggling authors sabotage any chance of success before they write a single word… and how to virtually guarantee you’ll have a bestselling book, before you even begin. • Why struggling authors spend countless hours and hundreds of dollars publishing their dream book, only to find it gets lost among all the other self-published “wannabe” books… and how you can make sure your book stands out from the competition. • Why struggling authors can have the best written book on a topic... but still fail to make it a best selling book. • Why struggling authors often never get their book or series finished… and how you hack your motivation and creative inspiration to get your book done fast. • Why struggling authors’ creativity can be what leads to their failure… and how you can combine one simple thing with creativity to give you an edge no one else has. • Why struggling self publishing authors turn off potential readers before they’ve even had a chance to read their book… and how you can utilize simple psychological tactics that practically force browsers to purchase your book. • Why struggling authors can’t create a long-term business… and how you can set things up from the start to ensure you’re thriving off of book sales for years to come. You can either unknowingly make these mistakes and wonder why you're not seeing the results you want as an author, or you can learn from a #1 best selling author and publishing coach saving yourself countless hours and headaches. After getting your copy of "Why Authors Fail," you'll never again have to worry you don't know what it takes to become the successful author you were meant to be. “If failure is not on your author's checklist then this book is a must read! A powerful, business-saving wealth of knowledge for the serious, result driven author.

Become a Successful Indie Author: Work Toward Your Writing Dream


Craig Martelle - 2018
    This is a motivational guide based on my two and a half million published words (mostly with Amazon) to help you see past the hurdles that are keeping you from climbing the mountain of success. Nothing is overwhelming once it's been explained. If you are smart enough to write a book, you are smart enough to do everything else needed to make your indie author business a success. "Craig, thanks to the book, I went from kicking around vague concepts for my first series to knowing exactly how to proceed with it, and because of that I know it'll be far more successful than it would have been if I hadn't read this." "This was insightful and motivating, I'm inspired and wiser for it. Thank you, Craig." "Over the years, I’ve read many How To Books, Self Help Biographies, and Industry Books. Become a Successful Indie Author is one of the best. It reads like a novel, teaches specifics like a field manual, and shines light on pathways through the dark jungle of self-publishing." Clocking in at nearly 50,000 words, this guide has something for every budding author as well as those who have already published, but for whom success remains elusive. In this business there is only one hard and fast rule - you must find readers willing to pay for your stories. It starts with the first sentence. You have to write a gripping story that people want to read, wrap a cover around the book, and then do the marketing. There’s no doubt that you can do it. Let me show you how.

Reader Magnets: Build Your Author Platform and Sell more Books on Kindle (Book Marketing for Authors 1)


Nick Stephenson - 2014
     They're an irresistible force that draw readers in to your author platform - the promise of getting great value content and building a valuable connection. That's what it's all about, after all - making meaningful relationships with your audience and having a direct line to your readers. I started using Reader Magnets a little over six months ago. I didn't even have a term for it back then. Since I put these measures in place, over 15,000 readers have signed up to hear from me about new releases and promotions - all in just a few months. My readers trust me with their contact details for good reason. I give them good content. In return, they buy my books. These guys are my fans. I appreciate every last one of them - and they're the reason I get to write for a living.

Secrets to Ebook Publishing Success (Smashwords Guides)


Mark Coker - 2012
    It just gave me the validation as a writer that I've never had before. Seldom do I run across other writers in person and so reading Mark's book really was a confidence booster. I recommend this book to all writers especially those who are new. It's the added boost we all need to see our little "babies" rise from the literary crib to adulthood."~ 5-star Review by: Kathleen Morris on Sep. 27, 2012 at SmashwordsLearn the 30 secrets of the bestselling self-published ebook authors. Learn how to make your book more discoverable and more desirable to readers. Learn how to reach readers around the globe at Amazon and other major retailers.This updated 2013 edition of The Secrets to Ebook Publishing Success has already helped tens of thousands of self-published ebook authors publish more professionally and with greater success.This ebook is a must-read for every writer, author, publisher and literary agent. Whether you're considering publishing a book for the first time, or you're a long-time veteran, this book will help you take your self-publishing to the next level.Includes a comprehensive glossary of e-publishing terms. No technical experience necessary!A great companion to Mark Coker's other popular e-publishing guides, The Smashwords Style Guide (how to format and publish an ebook) and The Smashwords Book Marketing Guide (how to market any book for free).Share the secrets. Enjoy!Table of ContentsPrefaceIntroductionThe SecretsSecret 1: Write a great bookSecret 2: Pinch your penniesSecret 3: Create a great ebook coverSecret 4: Practice metadata magicSecret 5: Write another great bookSecret 6: Build reader trustSecret 7: Embrace your obscuritySecret 8: Spend your time wiselySecret 9: Maximize distributionSecret 10: Avoid exclusivitySecret 11: Give (some of) your books away for FREESecret 12: Understand the algorithmSecret 13: How retailers select titles for feature promotionSecret 14: Patience paysSecret 15: How books develop (the four behaviors)Secret 16: Trust your customers and supply chain partnersSecret 17: Platform building starts yesterdaySecret 18: Architect for viralitySecret 19: Tweak your viral catalystsSecret 20: Optimize discovery touch pointsSecret 21: Practice the never-ending book launchSecret 22: Think globallySecret 23: Study the bestsellersSecret 24: Develop a thick skinSecret 25: Think beyond priceSecret 26: Pricing Strategy: Unit volume is a lever for successSecret 27: Ebook publishing is easy, writing is difficultSecret 28: Define your own successSecret 29: Leverage preorders to increase salesSecret 30: Share your secretsAppendix I – Glossary of E-Publishing TermsAppendix II – Special acknowledgements for beta readersAppendix III – CreditsAppendix IV – Reproduction rights (how to distribute this book freely)

Story Engineering: Character Development, Story Concept, Scene Construction


Larry Brooks - 2011
    From story concept to character development to scene construction and beyond, this title helps you learn the big picture of storytelling at a professional level through a fresh approach that shows how to combine six core competencies: the four elemental competencies of concept, character, theme, and story structure (plot).

Techniques of the Selling Writer


Dwight V. Swain - 1965
    It gives the background, insights, and specific procedures needed by all beginning writers. Here one can learn how to group words into copy that moves, movement into scenes, and scenes into stories; how to develop characters, how to revise and polish, and finally, how to sell the product.No one can teach talent, but the practical skills of the professional writer's craft can certainly be taught. The correct and imaginative use of these kills can shorten any beginner's apprenticeship by years.This is the book for writers who want to turn rejection slips into cashable checks.

Romancing the Beat: Story Structure for Romance Novels (How to Write Kissing Books Book 1)


Gwen Hayes - 2016
    The romance arc is made up of its own story beats, and the external plot and theme need to be braided to the romance arc—not the other way around. Told in conversational (and often irreverent) prose, Romancing the Beat can be read like you are sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure. The way she does with her clients. Some of whom are regular inhabitants of the New York Times and USA Today bestseller lists. Romancing the Beat is a recipe, not a rigid system. The beats don’t care if you plot or outline before you write, or if you pants your way through the drafts and do a “beat check” when you’re revising. Pantsers and plotters are both welcome. So sit down, grab a cuppa, and let’s talk about kissing books.

20 Master Plots: And How to Build Them


Ronald B. Tobias - 1993
    These tales gain their power through plots that connect with the audience on both an emotional and intellectual level.Inside, Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how a successful plot integrates all the elements of a story. Tobias then shows you how to use these plots effectively in your own work.Tobias then goes to the next level, showing you how to choose and develop plot in fiction. He shows you how to craft plot for any subject matter, so that you develop your work evenly and effectively. As a result, your fiction will be more cohesive and convincing, making your story unforgettable for readers everywhere.

Crush It With Kindle - How to self publish your books on Kindle and promote them to #1 bestseller status


John Tighe - 2012
    With simplified methods and helpful techniques John guides authors on the road to promoting their books to bestseller status in the Kindle Store.

Hooked: Write Fiction That Grabs Readers at Page One & Never Lets Them Go


Les Edgerton - 2007
    Why? If a novel or short story has a bad beginning, then no one will keep reading. It's just that simple. Hooked provides readers with a detailed understanding of what a beginning must include (setup, backstory, the inciting incident, etc.); instruction on how to successfully develop the story problem; tips on how to correct common beginning mistakes; exclusive insider advice from agents, acquiring book editors, and literary journal editors; and much more.

HOW I SOLD 80,000 BOOKS: Book Marketing for Authors


Alinka Rutkowska - 2015
    I highly recommend this little gem of a book!” Patti Tingen Award-Winning Inspirational Author “‘How I Sold 80,000 Books’ by Alinka Rutkowska covers it all from web page to social media to promotion, sales and everything in between.” Mary Adair Award-Winning Author of Native American Romance Novels “The links included in the book are like gold dust, and you will find yourself watching/reading them over and over again as you forge your way through the publishing world. […] I only wish that I’d had access to this when I first started out. It would have saved me months of work.”  Lyneal Jenkins International Award-Winning, Best-Selling Author *** If you plan on self-publishing through amazon and you are looking for book marketing tips, "How I Sold 80,000 Books" is for you. It will show you all the steps you need to implement to get readers, what type of book marketing for authors works, kindle publishing guidelines and best practices. Author marketing is something that can be learnt if you have the right tools. You will find my "4Ps" system, which allowed me to sell 80,000 books in this guide.

How to Write a Sizzling Synopsis: A Step-by-Step System for Enticing New Readers, Selling More Fiction, and Making Your Books Sound Good


Bryan Cohen - 2016
    Let him show you exactly how to craft the copy you need to hook new readers. After writing hundreds of book descriptions for other authors and helping thousands with informative training, Bryan has learned what all the best book synopses have in common. Through easy-to-follow tips and helpful examples in a variety of genres, How to Write a Sizzling Synopsis gives you the tools you need to get a steady stream of online book browsers to click the Buy button every single day. In this book, you’ll discover: How to simplify your plot to create a short, engaging synopsis Why using certain words can make customers fall in love with your story How to shed unnecessary subplots and make writing your blurb a joy instead of a chore The step-by-step system for writing and editing your synopsis for rhythm, momentum, and clarity Why you need a synopsis cliffhanger, and much, much more! Finally, you no longer have to take on the challenge of copywriting alone. With a more intriguing synopsis in place, all your future promotions, ads, and marketing campaigns can perform significantly better. You want more readers to buy your books, and Bryan’s system is a great way to make it a reality. If you like detailed writing guides, plenty of examples, and a touch of humor, then you’ll love Bryan Cohen’s look behind the scenes at how he creates copy that sells. Buy How to Write a Sizzling Synopsis today to get new readers excited to buy your books!

The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully


Arielle Eckstut - 2005
    Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.