But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don’t know that Colonel Sanders was a very real human being. This book tells his story—the story of a dirt-poor striver with unlimited ambition who personified the American Dream.Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/café/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for “Colonel Sanders’ Kentucky Fried Chicken” to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders’ self-transformation into “The Colonel,” his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world’s most recognizable commercial icon.

    Born in the late 1800s into a humble world of dirt roads and telegraphs, Powel and Lewis Crosley were opposites in many ways but shared drive, talent, and an unerring knack for knowing what Americans wanted. Their pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them both wealthy and famous, as did their ownership of the Cincinnati Reds. But as their fortunes grew, so did Powel’s massive ego, which demanded he own eight mansions and seven yachts at the height of the Great Depression. Rich with detailed reminiscences from surviving family members, Crosley is both a powerful saga of a heady time in American history and an intimate tale of two brilliant brothers navigating triumph and tragedy.

    Anson Dorrance may be the most successful coach ever - in any sport. He has won 18 National Championships, 95 percent of his games, and has coached and mentored some of soccer's greatest stars - Mia Hamm, Christine Lilly, and Cindy Parlow. The Man Watching takes a revealing look into the mind's eye of a motivational genius. How did he create a soccer factory at the University of North Carolina? How does he motivate his teams to achieve greatness? Why has he developed more national-level players than any other coach?

    

    Meade guided his forces to victory in the Civil War's most pivotal battle. Commentators often dismiss Meade when discussing the great leaders of the Civil War. But in this long-anticipated book, Kent Masterson Brown draws on an expansive archive to reappraise Meade's leadership during the Battle of Gettysburg. Using Meade's published and unpublished papers alongside diaries, letters, and memoirs of fellow officers and enlisted men, Brown highlights how Meade's rapid advance of the army to Gettysburg on July 1, his tactical control and coordination of the army in the desperate fighting on July 2, and his determination to hold his positions on July 3 insured victory.Brown argues that supply deficiencies, brought about by the army's unexpected need to advance to Gettysburg, were crippling. In spite of that, Meade pursued Lee's retreating army rapidly, and his decision not to blindly attack Lee's formidable defenses near Williamsport on July 13 was entirely correct in spite of subsequent harsh criticism. Combining compelling narrative with incisive analysis, this finely rendered work of military history deepens our understanding of the Army of the Potomac as well as the machinations of the Gettysburg Campaign, restoring Meade to his rightful place in the Gettysburg narrative.

    Our work follows us home, even on weekends and vacations.The result is stress, burnout, and strained relationships. Ironically, burning the candle at both ends makes work quality suffer too.Days full of busyness, where you go to bed wondering where all the time went and why so little got done, is primarily the product of habit. One action triggering another that fills every moment of the day, crowding out anything that's not an emergency.It's automated overwork. And when a person succumbs to the stress and leaves for greener pastures, this “burnout pattern” follows them around from one job to the next.But there's good news . . .Self-automation can become your advantage as well.And it's all laid out in the newest book from Michael Hyatt & Company, No-Fail Habits.No-Fail Habits reveals how you can permanently drop habits that don't serve you.You'll also discover how to identify negative triggers and replace them with actions, habits, and rituals that free your time and give you the mental space for deep work—the fertile soil of accomplishment.No-Fail Habits is the blueprint for leveraging habits to build a life of success at work and in your personal life. No-Fail Habits will help you achieve more than you ever thought possible.

    As Key and his Government begin campaigning for a third term in Parliament, this in-depth portrait will give a clearer idea of Key, the man and politician. Journalist John Roughan has secured unprecedented access to John Key and his closest advisors. This book will provide insights into what motivates a multi-millionaire to become Prime Minister and examines his thoughts and aspirations. It will provide the clearest picture yet of what drives this country's Prime Minister. The book will follow Key's early life, starting with the break-up of his parents, his upbringing in a state house with an interesting Jewish refugee mother and his years at high school and university. It will follow his early career as a finance trader, his move into politics and his performance in power so far. Roughan will explore how Key's political views were formed by his life experiences, and how his political decisions fit within the context of his life story. John Key and his wife Bronagh have agreed to be interviewed for the book.

    The resulting interviews, set against the historical backdrop of both the club and the city, provide a vivid portrait of life at Liverpool during an era when the club's unparalleled on-pitch success often went hand in hand with a boozy social scene fraught with rows, fights, and wind-ups. Former Liverpool players John Barnes, Bruce Grobbelaar, Howard Gayle, Michael Robinson, John Wark, Kevin Sheedy, Nigel Spackman, Steve Staunton, David Hodgson, and Craig Johnston, as well as first-team coach Ronnie Moran, all candidly recollect their memories of this exciting time in Liverpool Football Club's history.

    Yet, while working for the New York Giants in the mid-1950s under head coach Jim Lee Howell, the pair formed what still stands as the greatest set of coordinators on one team. Given their personalities, one might have likened Howell’s job to that of Dwight Eisenhower’s as the general struggled to control the egos and politics of his allied subordinates during WWII. But for some reason, Lombardi and Landry worked almost seamlessly, leading the Giants to the top of the NFL. In the five seasons the two men coached together between 1956 and 1959, the Giants appeared in three championship games, winning the NFL title in ‘56.Both coaches would go on to NFL stardom, Lombardi with the Green Bay Packers and Landry with the Dallas Cowboys. But it was during their years as Giants coordinators that they developed the coaching philosophies they would employ later in their careers. For Lombardi, it was the reliance on the running game that started with Frank Gifford and would continue in the “Packers Sweep” days of Paul Hornung. For Landry, it was his own invention of the 4-3 defense that led to the “Flex” defense of his Super Bowl winners in Dallas. How they developed their ideas, and how they were allowed to implement them, was a testament not only to their genius, but Howell’s willingness to let them handle the strategic matters while he looked after the big picture.In Lombardi and Landry, veteran sportswriter Ernie Palladino takes an in-depth look at these two legends’ formative years in New York, offering up a vivid, revealing portrait of two brilliant coaches just coming into an understanding of their formidable powers.

    The Devil and Dr. Barnes traces the near-mythical journey of a man who was born into poverty, amassed a fortune through the promotion of a popular medicine, and acquired the premier private collection of works by such masters as Renoir, Matisse, Cézanne, and Picasso. Ostentatiously turning his back on the art establishment, Barnes challenged the aesthetic sensibilities of an uninitiated, often resistant and scoffing, American audience. In particular, he championed Matisse, Soutine, and Modigliani when they were obscure or in difficult straits. Analyzing what he saw as the formal relationships underlying all art, linking the old and the new, Barnes applied these principles in a rigorous course of study offered at his Merion foundation. Barnes's own mordant words, culled from the copious printed record, animate the narrative throughout, as do accounts of his associations with notables of the era--Gertrude and Leo Stein, Bertrand Russell, and John Dewey among them--many of whom he alienated with his appetite for passionate, public feuds. In this rounded portrait, Albert Barnes emerges as a complex, flawed man, who--blessed with an astute eye for greatness--has left us an incomparable treasure, gathered in one place and unforgettable to all who have seen it.

    . . a group-dynamic philosophy with lessons for golf and beyond.”With only three wins in twenty-five years for the United States Ryder Cup team, 2008 captain Paul Azinger employed a management style that focused on building strong relationships among the players. The resulting team won with the largest U.S. margin of victory in almost three decades.In Cracking the Code, Azinger and management consultant Ron Braund share the team-building philosophy that helped win the Ryder Cup and can work for you.

      On November 18th, 1967, Private First Class Davis’s artillery unit was hit by a massive enemy offensive. At twenty-one years old, he resolved to face the onslaught and prepared to die. Soon he would have a perforated kidney, crushed ribs, a broken vertebra, his flesh ripped by beehive darts, a bullet in his thigh, and burns all over his body.   Ignoring his injuries, he manned a two-ton Howitzer by himself, crossed a canal under heavy fire to rescue three wounded American soldiers, and kept fighting until the enemy retreated. His heroism that day earned him a Congressional Medal of Honor—the ceremony footage of which ended up being used in the movie Forrest Gump.   You Don’t Lose ’Til You Quit Trying chronicles how his childhood in the American Heartland prepared him for the worst night of his life—and how that night set off a lifetime battling against debilitating injuries, the effects of Agent Orange and an America that was turning on its veterans.   But he also battled for his fellow veterans, speaking on their behalf for forty years to help heal the wounds and memorialize the brotherhood that war could forge. Here, readers will learn of Sammy Davis’s extraordinary life—the courage, the pain, and the triumph.

    The best of the best, these elite units have frequently been immortalised on the big screen, and in computer games, for their daring deeds. Whether it be fighting on the battlefield, storming forts and castles, rescuing hostages, high stakes reconnaissance missions or the dramatic assassination of enemy leaders, these are the men who are relied upon to undertake dangerous missions of the highest stakes. While celebrating the heroics of groups such as the SAS and Navy Seals, Sir Ranulph also reveals the true stories of infamous organisations such as The Assassins and Templar Knights. Uncovering their origins, and examining their weapons and tactics, Sir Ranulph showcases these units most famous missions, and reveals the men behind them. Showing incredible courage, often in the face of impossible odds, these units have also changed the course of history along the way. Sir Ranulph discusses the reasons behind their success and failures, with many notorious conflicts often being decided by these elite units facing off against each other, with the victor not only evolving warfare, but also consigning their opponent to history. While these units traditionally prefer to operate in the shadows, Sir Ranulph brings their remarkable histories to the fore, told with his trademark ability to weave a story which has seen him become one of Britain’s most beloved bestselling authors.

    We were the very first that revolted, and we are the last to fight against them; and I cannot but esteem it as a favor that God has granted us, that it is still in our power to die bravely, and in a state of freedom." - Elazar ben Yair Many Westerners have never even heard of the Siege of Masada, and those who have may simply know it as an obscure reference to a minor battle fought in a remote location of the Roman world. By contrast, virtually all Israeli school children know the story of Masada as a premier example of nationalistic pride. According to historian Klara Palotai, "Masada became a symbol for a heroic 'last stand' for the State of Israel and played a major role for Israel in forging national identity" Indeed, the heroic story of a small band of fighters facing incalculable odds has many elements that are reminiscent of both the Battle of Thermopylae and the Battle of the Alamo. The refrain “Masada shall not fall again,” coined in a poem on the subject by Yitzak Lamdan, became a cry of resolve in battle for Israeli soldiers in the 20th century, just as the cry of “Remember the Alamo” had galvanized Americans. For decades, the Israelite military used the site of Masada as the location for swearing in their new recruits, and the choice of the site was obviously designed to evoke within the new soldiers a deep sense of connection with their national history. The Siege of Masada was the final battle in a long series of fights that constituted the First Jewish-Roman War. The Roman Empire had established control over the region in the 1st century BCE, when the Roman proconsul Pompey the Great took control of Jerusalem and ceremonially defiled their temple by entering it. This mix of political control and religious desecration was a contentious issue for the Judeans throughout the Roman period, and militant activists opposed to Roman rule, often espousing strongly held religious beliefs, frequently developed large followings to challenge the Roman authorities. This led to multiple violent clashes between the Judeans and the Romans, and the First Jewish-Roman War (66-73 CE) was one such clash (albeit on a larger scale than most). The Roman troops marched through and made their military might felt, first in the northern region of Galilee, then down the coast where they finally laid siege to the capital city of Jerusalem. This left three Roman fortress outposts, including Masada, that had been built by Herod the Great but had been taken over by various Judean factions. Masada was the last of these fortresses that the Romans attacked and proved the most difficult for them to seize, but seize it they did. However, what made this battle qualitatively different from most was not just the difficulty Rome had in retaking control of it with incredibly disproportional military equipment and numbers, but also the actions of the Judean defenders. In the final hours of the battle, just as the Romans were about to breach the walls of the city, the defenders gathered together and committed mass suicide, rather than being killed or taken captive by the Romans. The Siege of Masada: A Historical Drama of the Famous Battle Between the Jews and Romans is a historical drama that portrays the famous battle from the standpoint of a fictional survivor.

    Rajesh Soin is the epitome of Indian-American success. He is an inspiring figure, much honored and much-touted when it comes to entrepreneurial vision and success. He is well-known as the founder of Modern Technologies Corporation (MTC), a billion-dollar company, which he started with a capital of $1700.He grew up in straitened circumstances. In his childhood, he faced a devastating tragedy. He arrived in America with only 75 cents in his pocket and no place to stay. When he started college, he had to subsist on $30 for a whole month, and in grad school, he got robbed at gunpoint.When he started his company, there was a time when all his credit cards were maxed out to make payroll, and his finances were in dire straits. At a point in his professional life, he was so down that he felt like he was done for.But Dr. Soin fought all this and emerged a winner in life. Today, he has multiple companies in his portfolio, an enviable net worth, and investments all around the globe. He is a brand in himself, having many schools, colleges, and hospitals named after him, and being the recipient of so many business and philanthropic awards. But every success has its price. Everybody tends to see the shining part, overlooking the darker side, which has so much sweat, blood, hard work, perseverance, insecurities, and failures. In this book, we have covered Dr. Soin’s journey from ordinariness to extraordinariness. How does he see the world? What is his vision? What are his aspirations? You will get all the answers in this book, and in this process, you may find a new perspective on life too.