Book picks similar to
Financial Aspects of Marketing by Keith Ward
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Hard Core Poor - a book on extreme thrift
Kelly Sangree - 2014
I hope it helps you too!
How a Foreign Chocolate won Indian Hearts: The Cadbury Story (Rupa Quick Reads)
Anisha Motwani - 2017
The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.
Be the Better Broker, Volume 2: Days 1-100 As A New Broker, Building Lasting Foundations and Surviving in the Meantime
Dustan Woodhouse - 2016
Whether you are a rookie or an established Broker, this is the guide you need to lay the foundations for long-term success. Author Dustan Woodhouse has packed this book with dozens of tips and lessons gleaned from personal experience processing over 1,300 mortgage files and taking in over 2,000 applications verbally. You'll learn... - The old-school piece of technology that's every broker's best friend - How to have a complete application built by the time the very first phone call ends - When smart brokers decide to walk away from a file - Where to invest your marketing dollars (and where you'd just be throwing that money away) - How to trade cold-calling for warm-calling - How the "paycheque mentality" can sink your business, and what to do about it Every step, every tip, every process is aimed at building long-term relationships with clients and referral partners alike. It's all designed to get you to the holy grail of a referral-only business. Your mantra? Get the application. Here's how to do it.
This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
Dave Gerhardt - 2019
While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.
Schiit Happened: The Story of the World's Most Improbable Start-Up
Jason Stoddard - 2014
From afar, it looks like they did it with ease...but the truth is much more complicated."--InnerFidelityFor everyone who didn't win the venture capital lottery,or everyone who wasn't born with a trust fund,for everyone who doesn't have rich relatives...This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor.Meet Schiit Audio, a company born in a garage that went on to change the face of high-end personal audio—challenging the idea that everything must be made in China, rejecting old ideas about advertising and social awareness, and forging our own unforgettable brand. This is our (improbable) story.Here’s to your own stories—and your success!
Trapp's Mountain
Robert J. Randisi - 2005
Released from prison after serving time for killing the man who murdered his wife, John Henry Trapp returns to his mountain home, where his enemies are waiting to put him six feet under.
The Hardmen: Legends and Lessons from the Cycling Gods
The Velominati - 2017
Prepared to be awed and inspired by Chris Froome riding on at the Tour de France with a broken wrist or Geraint Thomas finishing it with a broken pelvis.In The Hardmen the writers behind cycling superblog Velominati.com and The Rules will tell the stories and illuminate the myths of not just the greatest cyclists ever, but the toughest. From Eddy Merckx to Beryl Burton, and from Marianne Vos to Edwig Van Hooydonk, the book will lay bare the secrets of their extraordinary and inspirational endurance in the face of pain, danger and disaster. After all, suffering is one of the joys of being a cyclist. Embrace climbs, relish the descents, and get ready to harden up. . .
Honey Dipp 1
Reds Johnson - 2014
Encountering one problem after another, she hasn’t been able to catch a break. A ray of light finally breaks through Honey Dipp's gloomy world when she meets super sexy GUY SANTOS. Not only does he give Honey the most breathtaking sex she's ever experienced, but he gives her his heart. Honey is in bliss! But when Honey Dipp's sordid past forges its way into the relationship, will Guy continue to love her or will he leave Honey broken and shattered like so many others have? Exactly how strong is a man's love when it's challenged by a woman's ugly secrets?
Carbo and the Thief: And Other Tales of Ancient Rome
Alex Gough - 2014
On the way he encounters many adventures, strives to solve a mysterious theft, and meets an old friend getting ready for gladiatorial combat.
In other stories we visit Elissa, the evil priestess, and Vespillo, the trusty watchman, and discover more about their colourful histories. We see a young boy’s first battle, and travel all the way to the barbaric Hadrian’s Wall.
These are vivid tales of ancient Rome, perfect for fans of Wallace Breem, Simon Scarrow and Ben Kane.
Donald Trump: 50 Life and Business Lessons from Donald Trump
George Ilian - 2015
It is not a text book nor a full lenght biography, but more of a cheat sheet for reading on the bus or in the bathroom, so that you can pick out the most significant points without having to carry around a bag of weighty tomes. You can read it all in one sitting, or look up specific case studies as and when you are looking for inspiration or direction. The 50 lessons outlined here are drawn from interviews Trump has given, from the numerous blogs and books written about him, and, most importantly, from the successes and failures on his road to becoming one of the most significant business people of out time and maybe even a president one day, who knows. Additionally You Get 2 Bonus Ebooks - 69 Ways to Make Money From Home - Bitcoins Beginner’s Guide
Left to Die
Frank Roderus - 2000
Wes survived and now, he's plotting his revenge. He's gonna have to stay one step ahead of these self-appointed executioners -- because they ain't likely to make the same mistake twice.
The Exceptional S. Beaufont Boxed Set #3: The Complete Political Conspiracy Collection
Sarah Noffke - 2020
Light of the Desert
Lucette Walters - 2007
Until one night in London. Just two months before graduating from a posh London Ladies college, and while planning her lavish wedding to her childhood sweetheart, Noora is framed by her sister who masterminded a plot to destroy Noora's happiness. Believing she has shamed him and in order to preserve his family name, Noora's father attempts to drown her in an act of "honor killing." Unbeknownst to him, she survives. Barely clinging to life, she flees from her father's mansion and is rescued by a tribe of Bedouins. Still in danger, Noora travels nearly half way around the world in search of sanctuary. All along her path she must hide her true identity, while hoping to return one day and prove her innocence. However, she is relentlessly stalked by her fundamentalist former bodyguard who discovered she is still alive and vows to bring her back to "justice." Follow Noora on this remarkable journey of courage and survival against all obstacles. Light of the Desert shares the moving tale of a Middle Eastern woman's remarkable journey of survival, courage, and the ultimate act of humanity. "... A truly inspiring and engrossing novel..." -Connie Harris, MyShelf.com
The A-Z of Amazon.co.uk FBA: A step-by-step guide to branding, sourcing and selling private-label FBA products on Amazon’s UK website
Ned Browne - 2016
Put simply, FBA allows sellers to outsource their product storage and distribution to Amazon. FBA is giving rise to a new, post-eBay, entrepreneur: people who want to spend their time re-selling, designing, branding and marketing products. With FBA, you don’t have to worry about being hacked or setting up payment systems. There’s no more traipsing to the Post Office or worrying about being away when an order needs to be fulfilled. This gives you freedom too – you can run your FBA operation from anywhere in the world. All you need is access to the Internet. There are numerous books available on this subject, but this is the first to focus solely on Amazon.co.uk – that means UK case studies, pounds not dollars and UK/EU laws/rules. If you’re a seasoned FBAer, this book is probably not for you – although you will learn a few new things. However, if you’re thinking of entering this market or have less than a couple of years’ experience this guide should prove invaluable. This books covers the following topics: • Finding products that will sell. • Creating your own brand – branded products sell for a premium. • Importing goods from outside the EU. • Sourcing/buying products from overseas suppliers. • Registering as a seller on Amazon. • Listing FBA products on Amazon. • Getting your products to Amazon’s fulfilment centres. • Commodity codes, import duty and VAT. • Pricing your products. • How to get great customer reviews to boost sales. • The dark arts of Amazon SEO. • Selling as a Pro Merchant. • Product requiring prior approval by Amazon. • Promoting your products, including: o Amazon Sponsored Products advertising. o Facebook for business. o Amazon money-off promotions. o Amazon Launchpad. o Handmade at Amazon. • List on eBay, sell via FBA. • Returns and damaged stock. • Amazon Lending. • Rules and regulations – tedious but necessary. Amazon FBA is a moveable feast – things are changing every week. I have included my email address in the book and encourage readers to ask questions, make suggestion and point out any inaccuracies. Hopefully there won’t be too many of the latter! Enjoy and good luck. Ned Browne 15th July 2016.