We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.    As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.    In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

    Plus, the projects are cute to boot!” —Sue Daly, founder of the Renegade Craft FairNo more spending more than you can afford on clothes! Chic & Simple Sewing shows you how to make modern, stylish, and fun clothes you’ll want to wear every day. Plus, you’re in control. You pick the fabrics, the cut, the size—all tailored just for you, not mass-manufactured on an assembly line. For about the price of two or three commercial sewing patterns, this book will give you full-size patterns to make the more than 20 garments, including a classic shift, A-line skirt, and figure-flattering wrap dress. What are you waiting for? Your new, one-of-a-kind wardrobe awaits!

    Country musicians and magicians, professional wrestlers and rock stars, all have turned to Nashville's historic Hatch Show Print to create showstopping posters. Established in 1879, Hatch preserves the art of traditional printing that has earned a loyal following to this day (including the likes of Beck, Emmylou Harris, and the Beastie Boys). Hatch Show Print: The History of a Great American Poster Shop is the first fully illustrated tour of this iconic print shop and also chronicles the long life and large cast of employees, entertainers, and American legends whose histories are intertwined with it. Complete with 190 illustrations--as well as a special book jacket that unfolds to reveal an original Hatch poster on the reverse--Hatch Show Print is a dazzling document of this legendary institution.

    This funny, practical book by Andy Cope, the Dr of Happiness, will show you how to transform your thinking, change gear and find a fresh new perspective that will leave you better focused on the things that matter, healthier and a great deal happier.ABOUT THIS SERIESLittle Books are accessible and engaging books with a focus on personal development and business topics, delivering quick, outcome-focused results, ideal for self-improvement junkies, commuters, or business readers.

    It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want. It compliments and perfectly integrates with the Business Model Canvasfrom "Business Model Generation" so you can succeed with great value propositions embedded in scalable and profitable business models.Practical exercises, process illustrations, and workshop suggestions help you immediately apply the tools in the book to your daily work. The book includes an online access to Strategyzer.com to complete and assess exercises interactively, learn from peers, and download pdfs, checklists, and more.You'll love "Value Proposition Design" if you've been overwhelmed by the task of true customer value creation, frustrated by unproductive product meetings and misaligned teams, involved in bold shiny projects that blew up, or simply disappointed by the failure of a good idea."Value Proposition Design" will help you successfully understand the patterns of value creation, leverage the experience and skills of your team, avoid wasting time with ideas that won't work, and guide you through the design and test of products and services that customers want.

    You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

    There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life.

     Mystery Babylon is an in-depth look at the prophecy of Revelation 17 and 18. Richardson dissects the longest prophecy in the New Testament – the final chapters of the Bible – in order to make sense of these deeply elusive and profoundly controversial passages. At once a queen, a prostitute, and a cold-blooded killer, this great harlot waves a golden cup filled with blood. Adorned in purple and scarlet and gold and precious stones, she seduces the kings of the earth with luxury. Most commonly known, perhaps, is that she rides a beast with seven heads and ten horns. Her title is Mystery, Babylon the Great, the mother of all harlots and of the abominations of the earth. From the early days of Christianity, believers have struggled to understand the mystery of the great harlot. Scholars and students alike have arrived at many different conclusions. In his characteristically easy-to-understand style, Richardson works through the history of Christian interpretation of Mystery Babylon, weighing the strengths and weaknesses of each view, making a powerful case for a solution to this prophecy that will rock the prophecy world. Divided into three parts Mystery Babylon Richardson exposits Scripture in part 1, examines the more common positions in part 2, and invites the reader to a powerful conclusion in part 3. Keep both your Bible and your mind open as you read this book not simply with an intellectual curiosity, but with much prayer and a truly contrite and trusting heart, believing indeed that the Lord will open up his secrets to all “those who fear Him” (Ps. 25:14).

    And he shares them with brutal honesty in this very book, along with plenty of hilarious (and sometimes painful) anecdotes about his career.This is not a book that will tell you how to format a manuscript or write a compelling query letter. It's a book about how to cope with rejection and bad reviews. Book signings where nobody shows up. Helplessly watching your peers go on to greater success than you. He's been through all of that and so much more, and in these pages you'll have a bunch of laughs as you commiserate and figure out how to get through it all.

    The real estate collapse, the economic downturn, burning out on 12-hour workdays – many people are rethinking their ideas about shelter – seeking an alternative to high rents, or a lifelong mortgage debt to a bank on an overpriced home. Homes on land, homes on wheels, homes on the road, homes on water, even homes in the trees. There are also studios, saunas, garden sheds, and greenhouses.There are 1,300 photos, showing a rich variety of small homemade shelters, and there are stories (and thoughts and inspirations) of the owner-builders who are on the forefront of this new trend in downsizing and self-sufficiency. You can buy a ready-made tiny home, build your own, get a kit or pre-fab, or live in a bus, houseboat, or other movable shelter. Some cities have special ordinances for building "in-law" or "granny flats" in the back yard. There are innovative solutions in cities, such as the "capsules" in Tokyo.If you're thinking of scaling back, you'll find plenty of inspiration shown by builders, designers, architects, dreamers, artists, road gypsies, and water dwellers who've achieved a measure of freedom and independence by taking shelter into their own hands.

    A controversial hit that sparked debate among businessmen, environmentalists, and bloggers, The Long Emergency by James Howard Kunstler is an eye-opening look at the unprecedented challenges we face in the years ahead, as oil runs out and the global systems built on it are forced to change radically.

    But not even 1 percent of these savings touch local small business-even though roughly half the jobs and the output in the private economy come from them. So, how can people increasingly concerned with the poor returns from Wall Street and the devastating impact of global companies on their communities invest in Main Street?In Local Dollars, Local Sense, local economy pioneer Michael Shuman shows investors, including the nearly 99% who are unaccredited, how to put their money into building local businesses and resilient regional economies-and profit in the process. A revolutionary toolbox for social change, written with compelling personal stories, the book delivers the most thorough overview available of local investment options, explains the obstacles, and profiles investors who have paved the way. Shuman demystifies the growing realm of local investment choices-from institutional lending to investment clubs and networks, local investment funds, community ownership, direct public offerings, local stock exchanges, crowdfunding, and more. He also guides readers through the lucrative opportunities to invest locally in their homes, energy efficiency, and themselves.A rich resource for both investors and the entrepreneurs they want to support, Local Dollars, Local Sense eloquently shows how to truly protect your financial future--and your community's.

    The text provides a thorough, how-to explanation of each of the steps of the design process--from initial contact with the client to a completed master plan. The text's numerous illustrations and useful case study examples offer a rich learning experience for students. Whether you are just starting your design career or are a current practitioner, this valuable resource is sure to enhance your skills and knowledge.

    Follow-up volume to the best-selling The Art of Looking Sideways, Picturing and Poeting is the latest collection of mind-bending images and creative wordplay from Alan Fletcher, one of the most internationally influential figures in graphic design.

    How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.