He takes us into the secret world of "Survivor" Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young "Harry Potter" fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

    In it, he looks at the world and takes the perhaps surprising view that it's actually not nor will be the end of the world. His vivid prose, his clear-sightedness and the wonderful anecdotes about the many strange people and places he has come across - from emperors to movie stars, from Chelsea to China - all add up to a richly satisfying read. And with his long experience and his remarkable ability to explain what's really going on out there, he offers us all a crumb of comfort in desperate times.

    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

    With The AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which they are famous. Fully revised and updated, this new edition contains more than 3,000 A to Z entries—including more than 200 new ones—detailing the AP’s rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. You’ll find answers to such wide-ranging questions as: ·        When should the names of government bodies be spelled out and when should they be abbreviated?·        What are the general definitions of the major religious movements?·        Which companies do the big media conglomerates own?·        Who are all the members of the British Commonwealth?·        How should box scores for baseball games be filed?·        What constitutes “fair use”?·        What exactly does the Freedom of Information Act cover? With invaluable additional sections on the unique guidelines for business and sports reporting and on how you can guard against libel and copyright infringement, The AP Stylebook is the one reference that all writers, editors, and students cannot afford to be without.

    Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE This access code card gives you access to all of MyPsychLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MyPsychLab with Pearson eText online with a credit card at www.mypsychlab.com. "Choice, Awareness, Responsibility" "Human Sexuality, Third Edition," helps students develop and design their own sexual philosophy. Every chapter begins with actual student questions from the author's files during nearly 20 years of teaching the human sexuality course. Throughout each chapter the questions are answered and new ones are posed--encouraging students to think critically, analyze, and apply the material in personally relevant ways. Hock takes a psychosocial approach, infused with biological foundations throughout the text. The book focuses on topics that are most critical and of greatest relevance to students' personal lives and their interactions with others, and on how these topics affect them emotionally, psychologically, and interpersonally. This student-centered approach is incorporated into the text's discussions of all areas of sexuality: psychological, social and biological (including medical issues, sexual health, sexual anatomy and sexual physiology). Sensitivity to diverse groups, not only in terms of race and ethnicity, but also in terms if sexual orientation, age, sexual knowledge, and sexual experience allows all students to feel as comfortable and open about sexual topics as possible. Teaching & Learning Experience"Personalize Learning "The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals."Improve Critical Thinking" With features like Evaluating Sexual Research and Sexuality, Ethics, and the Law "Human Sexuality "encourages students to be critical and skeptical when confronted with sexuality research and information."Engage Students " An interpersonal approach and focus on helping students develop their own sexual philosophy connects course material to their real life decisions and behaviors."Explore Research" The most up-to-date, scientific research is included."Apply Your Knowledge " opportunities like self-tests and scenario-driven questions throughout the text give students a chance to think more deeply about the content presented and help them to relate the material to their own lives."Support Instructors "- An instructor s manual, Test Bank, MyTest, PowerPoints, teaching films, and class response systems provide instructors with the ultimate supplements package. "

    

    This well-chosen and comprehensive collection offers a compact and affordable alternative to larger and more expensive anthologies.

    The anthology combines classic essays of great instructional value together with the most frequently anthologized essays of recent note by today's most highly regarded writers. The selections exhibit a broad range of diversity in subject matter and authorship. All essays have been selected for their utility as both models for writing and for their usefulness as springboards for independent writing. An introductory section informs readers about the qualities of the essay form and offers instruction on how to read essays critically and use the writing process to develop their own essays. For those interested in learning about reading, writing and critical thinking by studying examples of great writing.

    This book is built around the idea that students must study the discipline of psychology as a whole, that the sub-disciplines are intricately connected, and that human behavior is best understood by exploring its functioning state in addition to its potential dysfunctions.

    This text provides a basic treatment of discrete-event simulation, including the proper collection and analysis of data, the use of analytic techniques, verification and validation of models, and designing simulation experiments. It offers an up-to-date treatment of simulation of manufacturing and material handling systems, computer systems, and computer networks. Students and instructors will find a variety of resources at the associated website, www.bcnn.net, including simulation source code for download, additional exercises and solutions, web links and errata.

     Jammed with sage advice, genuine encouragement, and surprising examples of how to write and how not to write, this book gives beginning writers and confident students alike an easy-to-follow roadmap for improving one of the most important skills for success. En route to Sin Boldly!-induced, A+ paper bliss, readers encounter such topics as:Choosing a Topic and Telling Your Story ("K.I.S.S.-Keep It Simple, Stupid")Literary Games (featuring "Francobabble for Freshman")Choosing a Voice ("Dissing the Prof")Grammatical Horrors ("A does not equal they")Common Mistakes ("Hopefully and Other Controversies") Fully revised and updated with new examples, quizzes, and tips, Sin Boldly! is not only a comprehensive guide, but also a fantastic, fun read for anyone who wants to write clearly and effectively.

    Digital Integrated Circuits maintains a consistent, logical flow of subject matter throughout. KEY TOPICS: Addresses today's most significant and compelling industry topics, including: the impact of interconnect, design for low power, issues in timing and clocking, design methodologies, and the tremendous effect of design automation on the digital design perspective. MARKET: For readers interested in digital circuit design.

    "Operations Management" provides readers with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest. The latest edition of this text has been revised to integrate a supply chain orientation.

    The dialectical framework, integrated throughout the book, is used as a lens to examine the relationship of these research traditions. This text is unique in its emphasis on the importance of histories, popular culture, and identities.

    Jim Burke has created a Common Core Companion for you, too. This time positioning the grades 9-10 standards alongside 11-12, it's every bit the roadmap to what each standard says, what each standard means, and how to put that standard into practice across subjects. Jim clearly lays out:Key distinctions across grade levels Different content-area versions of each standard Explanations of each standard, with student prompts Content to cover, lesson ideas, and instructional techniques Glossary and adaptations for ELL students