Grinding It Out: The Making of McDonald's


Ray Kroc - 1977
    His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

Just as I Am


Billy Graham - 1999
    In Just As I Am Graham reveals his life story in what the Chicago Tribune calls "a disarmingly honest autobiography." Now, in this revised and updated edition, we hear from this "lion in winter" (Time) on his role over the past ten years as America's pastor during our national crisis of the Oklahoma bombing and 9/11; his knighthood; his passing of the torch to his son, Franklin, to head the organization that bears his name; and his commitment to do the Lord's work in the years of his and his wife Ruth's physical decline.

What I Know for Sure


Oprah Winfrey - 2014
    Over the years, she has made history with a legendary talk show - the highest-rated program of its kind, launched her own television network, become the nation's only African-American billionaire, and been awarded both an honorary degree by Harvard University and the Presidential Medal of Freedom. From all her experiences, she has gleaned life lessons—which, for fourteen years, she's shared in O, The Oprah Magazine's widely popular "What I Know For Sure" column, a monthly source of inspiration and revelation.Now, for the first time, these thoughtful gems have been revised, updated, and collected in What I Know For Sure, a beautiful cloth bound book with a ribbon marker, packed with insight and revelation from Oprah Winfrey. Organized by theme—joy, resilience, connection, gratitude, possibility, awe, clarity, and power—these essays offer a rare, powerful and intimate glimpse into the heart and mind of one of the world's most extraordinary women—while providing readers a guide to becoming their best selves. Candid, moving, exhilarating, uplifting, and frequently humorous, the words Oprah shares in What I Know For Sure shimmer with the sort of truth that readers will turn to again and again.

Faith Among Shadows


Malcolm Leal - 2009
    While on special assignment with the Cuban Special Forces, Malcolm receives a blow from a sniper rifle that almost ends his life. It is in this moment of darkness that Malcolm calls upon this God in faith, thus beginning his miraculous journey in search of truth, and his eventual discovery of and conversion to the gospel of Jesus Christ.

Sunset: On the Passing of Those We Love


S. Michael Wilcox - 2011
    Although at the time he was not intending that it would ever be published, he gradually came to recognize our “sacred covenant to share our burdens, our mourning, our comforts, and our witnesses.” The lessons he offers in this thoughtful and sensitive book are more than a chronicle of his own journey; they are important reminders to all of us to cherish every day we have with the people we love, to treasure the gift of our mortality, and to turn to the Lord in all our trials.

Flying High: My Story: From AirAsia to QPR


Tony Fernandes - 2014
    Tony Fernandes has accomplished amazing things - and who's to say what he can go on to achieve?' Sir Richard BransonThe inspiring story of business hero and Apprentice Asia star Tony FernandesAs a boy, Tony Fernandes wanted to be a pilot, a footballer or a racing driver. By 2011 he'd gone one better: founding his own airline and his own formula one team, and becoming Chairman of Queens Park Rangers, helping them reach the Premier League again after a 15-year absence from the top flight.Flying High is the memoir of an exceptional business leader; the man who created Asia's first budget airline, democratizing air travel in Asia and building AirAsia into a multi-billion-dollar company in the process.Published as Tony returns as the face of the second series of Apprentice Asia, this inspiring personal story will be a major global publishing event.Tony Fernandes studied at Epsom College, UK, and the London School of Accountancy. He worked for Virgin Communications and Warner Music before acquiring AirAsia and relaunching it as Asia's first low-cost carrier in 2001/2. He is currently Group CEO of AirAsia, Chairman of QPR football club and owner of the Caterham F1 team.Tony has been awarded a CBE, titled twice by the King of Malaysia and awarded the Legion d'Honneur by the French government. He has also received awards from major business media outlets including theInternational Herald Tribune, Business Times, Business Week, Fast Company and Forbes.

Heads in Beds: Hospitality and Tourism Marketing


Ivo Raza - 2004
    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

Can't Forgive: My 20-Year Battle with O.J. Simpson


Kim Goldman - 2014
    Don’t ask her to forgive and forget.When Kim was just 22, her older brother, Ron Goldman, was brutally killed by O.J. Simpson. Ron and Kim were very close, and her devastation was compounded by the shocking not guilty verdict that allowed a smirking Simpson to leave as a free man.It wasn’t Kim’s first trauma. Her parents divorced when she was young, and she and Ron were raised by their father. Her mother kidnapped her, telling her that her father didn’t love her any more. When she was 14, she was almost blinded from severe battery acid burns on her face during an automobile accident, requiring three reconstructive surgeries.But none of these early traumas compared to the loss of her brother, the painful knowledge that his killer was free, and fact that she could not even grieve privately—her grief was made painfully public. Counseled by friends, strangers, and even Oprah to “find closure,” Kim chose a different route. She chose to fight.Repeatedly, Kim and her family pursued Simpson by every legal means. Foiled over and over again, they ultimately achieved a small measure of justice.Kim’s story is one of tragedy, but also of humanity and, often, comedy. Living life as one of America’s most famous “victims” isn’t always easy, especially as a single mother in the dating market. She often had bizarre first date experiences, with one man even breaking down into tears and inconsolable with grief after realizing who she was.Ultimately Kim’s story is that of an ordinary person thrown into extraordinary circumstances at a very young age, and who had the courage—despite the discouragement of so many—to ignore the conventional wisdom and never give up her fight for justice.

Becoming Superman: A Writer's Journey from Poverty to Hollywood with Stops Along the Way at Murder, Madness, Mayhem, Movie Stars, Cults, Slums, Sociopaths, and War Crimes


J. Michael Straczynski - 2019
    Michael Straczynski has been one of the most successful writers in Hollywood, one of the few to forge multiple careers in movies, television and comics. Yet there’s one story he’s never told before: his own.In this dazzling memoir, the acclaimed writer behind Babylon 5, Sense8, Clint Eastwood’s Changeling and Marvel’s Thor reveals how the power of creativity and imagination enabled him to overcome the horrors of his youth and a dysfunctional family haunted by madness, murder and a terrible secret.Joe's early life nearly defies belief. Raised by damaged adults—a con-man grandfather and a manipulative grandmother, a violent, drunken father and a mother who was repeatedly institutionalized—Joe grew up in abject poverty, living in slums and projects when not on the road, crisscrossing the country in his father’s desperate attempts to escape the consequences of his past. To survive his abusive environment Joe found refuge in his beloved comics and his dreams, immersing himself in imaginary worlds populated by superheroes whose amazing powers allowed them to overcome any adversity. The deeper he read, the more he came to realize that he, too, had a superpower: the ability to tell stories and make everything come out the way he wanted it. But even as he found success, he could not escape a dark and shocking secret that hung over his family’s past, a violent truth that he uncovered over the course of decades involving mass murder.Straczynski’s personal history has always been shrouded in mystery. Becoming Superman lays bare the facts of his life: a story of creation and darkness, hope and success, a larger-than-life villain and a little boy who became the hero of his own life. It is also a compelling behind-the-scenes look at some of the most successful TV series and movies recognized around the world.Featuring an introduction by Neil Gaiman.

Under the Black Hat: My Life in the WWE and Beyond


Jim Ross - 2020
    The beloved longtime announcer of WWE is already an icon to generations of wrestling fans, and he’s not slowing down, having just signed on as the announcer of the starry new wrestling venture All Elite Wrestling. In this follow-up to his bestselling memoir Slobberknocker, he dishes about not only his long career, which includes nurturing global stars like Stone Cold Steve Austin, The Rock, and John Cena, but also about the challenges of aging and disability, his split from collaborator Vince McMahon, and the sudden death of his beloved wife, Jan. The result is a gruff, endearing, and remarkably human-scale portrait, set against the larger-than-life backdrop of professional wrestling. Ross’s ascent in WWE mirrors the rise of professional wrestling itself from a DIY sideshow to a billion-dollar business. Under the Black Hat traces all the highs and lows of that wild ride, in which Jim served not only as on-air commentator, but talent manager, payroll master, and even occasional in-ring foil to threats like Paul “Triple H” Levesque and Undertaker. While his role brought him riches and exposure Jim never dreamed of growing up in a small town in Oklahoma, he chafed against the strictures of a fickle corporate culture and what he saw as a narrow vision of what makes great wrestlers—and great story lines. When suddenly stricken with Bell’s palsy, a form of facial paralysis that makes it impossible to smile, he stared down his greatest fear—being cast out of the announcing booth for good. Picking up where Slobberknocker left off and ending on the cusp of a new career in a reimagined industry, Under the Black Hat is the triumphant tale of a country boy who made it to the top, took a few knocks, and stuck around—just where his fans like him.

That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea


Marc Randolph - 2019
    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

Decision Points


George W. Bush - 2010
    Bush describes the critical decisions that shaped his presidency and personal life.George W. Bush served as president of the United States during eight of the most consequential years in American history. The decisions that reached his desk impacted people around the world and defined the times in which we live.Decision Points brings readers inside the Texas governor’s mansion on the night of the 2000 election, aboard Air Force One during the harrowing hours after the attacks of September 11, 2001, into the Situation Room moments before the start of the war in Iraq, and behind the scenes at the White House for many other historic presidential decisions.For the first time, we learn President Bush’s perspective and insights on:His decision to quit drinking and the journey that led him to his Christian faithThe selection of the vice president, secretary of defense, secretary of state, Supreme Court justices, and other key officialsHis relationships with his wife, daughters, and parents, including heartfelt letters between the president and his father on the eve of the Iraq WarHis administration’s counterterrorism programs, including the CIA’s enhanced interrogations and the Terrorist Surveillance ProgramWhy the worst moment of the presidency was hearing accusations that race played a role in the federal government’s response to Hurricane Katrina, and a critical assessment of what he would have done differently during the crisisHis deep concern that Iraq could turn into a defeat costlier than Vietnam, and how he decided to defy public opinion by ordering the troop surgeHis legislative achievements, including tax cuts and reforming education and Medicare, as well as his setbacks, including Social Security and immigration reformThe relationships he forged with other world leaders, including an honest assessment of those he did and didn’t trustWhy the failure to bring Osama bin Laden to justice ranks as his biggest disappointment and why his success in denying the terrorists their fondest wish—attacking America again—is among his proudest achievementsA groundbreaking new brand of presidential memoir, Decision Points will captivate supporters, surprise critics, and change perspectives on eight remarkable years in American history—and on the man at the center of events.

Baptism: A Vietnam Memoir


Larry Gwin - 1999
    We and the 1st Battalion."A Yale graduate who volunteered to serve his country, Larry Gwin was only twenty-three years old when he arrived in Vietnam in 1965. After a brief stint in the Delta, Gwin was reassigned to the 1st Cavalry Division (Airmobile) in An Khe. There, in the hotly contested Central Highlands, he served almost nine months as executive officer for Alpha Company, 2/7, fighting against crack NVA troops in some of the war's most horrific battles.The bloodiest conflict of all began November 12, 1965, after 2nd Battalion was flown into the Ia Drang Valley west of Pleiku. Acting as point, Alpha Company spearheaded the battalion's march to landing zone Albany for pickup, not knowing they were walking into the killing zone of an NVA ambush that would cost them 10 percent casualties.Gwin spares no one, including himself, in his gut-wrenching account of the agony of war. Through the stench of death and the acrid smell of napalm, he chronicles the Vietnam War in all its nightmarish horror.

Not Without a Fight: The Autobiography


Helen Zille - 2016
    She documents her early days in the Democratic Party and the Democratic Alliance, at a time when the party was locked in a no-holds-barred factional conflict. And she chronicles the intense political battles to become mayor of Cape Town, leader of the DA and premier of the Western Cape, in the face of dirty tricks from the ANC and infighting within her own party.This is a story about political intrigue and treachery, floor-crossing and unlikely coalitions, phone tapping and intimidation, false criminal charges and judicial commissions. It documents Zille’s courageous fight against corruption and state capture and her efforts to realign politics and entrench accountability. And it describes a mother’s battle to raise children in the pressured world of South African politics.This book is as frank, honest and unflinching as Helen Zille herself, and will appeal to anyone interested in the story of South African politics over the past fifty years.

Waste: One Woman’s Fight Against America’s Dirty Secret


Catherine Coleman Flowers - 2020
    Once the epicenter of the voting rights struggle, today it's Ground Zero for a new movement that is Flowers's life's work. It's a fight to ensure human dignity through a right most Americans take for granted: basic sanitation. Too many people, especially the rural poor, lack an affordable means of disposing cleanly of the waste from their toilets, and, as a consequence, live amid filth.Flowers calls this America's dirty secret. In this powerful book she tells the story of systemic class, racial, and geographic prejudice that foster Third World conditions, not just in Alabama, but across America, in Appalachia, Central California, coastal Florida, Alaska, the urban Midwest, and on Native American reservations in the West.Flowers's book is the inspiring story of the evolution of an activist, from country girl to student civil rights organizer to environmental justice champion at Bryan Stevenson's Equal Justice Initiative. It shows how sanitation is becoming too big a problem to ignore as climate change brings sewage to more backyards, and not only those of poor minorities.