No more excuses. Learn how to start something stupid—the smartest thing you can do.Drawing on years of research, including hundreds of face-to-face interviews and some of the world’s greatest success stories past and present, Richie shows you how stupid is the New Smart—the common denominator for success, creativity, and innovation in business and life.

    Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    Inthissense,the coach has to become a discriminating eclectic,developingakeen sense of judgment to select which threads are bestwovenintothe fabric and those that it would be better to simplythrowaway.Coaching for Leadership is intended to be acherishedcompanion inthat learning journey presented by the world'sgreatestcoaches,including: Marshall Goldsmith, Paul Hersey, BeverlyKay,DaivdUlrich and many more. Contents PART I: FOUNDATIONS OF COACHING 1 Coaching for Behavioral Change 2 Coaching at the Heart of Strategy 3 Situational Leadership and Executive Coaching 4 Coaching and Consultation Revisited: Are They the Same? 5 Demystifying the Coaching Mystique PART II: PORTRAIT OF A LEADER 6 The Accomplished Leader 7 Writing for Leadership: Penning Your Leadership Voice 8 Seeking Value in a Shattered World of Work 9 The Right Stuff of Leadership 10 The Purposeful Leader: A Purpose Checkup 11 When Leaders Are Coaches PART III: CHALLENGES AND FORCES OF CHANGE 12 Awareness Coaching for Men and Women 13 Coaching to Empower 14 Leading Across National Boundaries 15 Coaching for Governance 16 Leadership Insight: Going Beyond the DehydratedLanguageofManagement PART IV: RECOGNIZING AND DEVELOPINGHIGH-POTENTIALS 17 Coaching for Engagement and Retention 18 Coaching Future Lawyer-Leaders: A Case Study 19 Team Building Without Time Wasting 20 Leaders Building Leaders: High-PotentialDevelopmentandExecutive Coaching at Microsoft 21 The Care and Feeding of Hi-Po Leaders 22 Mentoring Is Circular PART V: INTO ACTION 23 Effectively Influencing Decision Makers: EnsuringThatYourKnowledge Makes a Difference 24 From the FastForward Playbook: SuccessfullyTransitionintoBigger Roles 25 Strength in Numbers: The Advantage of Being a