Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives. STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

    One was mathematician Claude Shannon, neurotic father of our digital age, whose genius is ranked with Einstein's. The other was John L. Kelly Jr., a Texas-born, gun-toting physicist. Together they applied the science of information theory—the basis of computers and the Internet—to the problem of making as much money as possible, as fast as possible.Shannon and MIT mathematician Edward O. Thorp took the "Kelly formula" to Las Vegas. It worked. They realized that there was even more money to be made in the stock market. Thorp used the Kelly system with his phenomenonally successful hedge fund, Princeton-Newport Partners. Shannon became a successful investor, too, topping even Warren Buffett's rate of return. Fortune's Formula traces how the Kelly formula sparked controversy even as it made fortunes at racetracks, casinos, and trading desks. It reveals the dark side of this alluring scheme, which is founded on exploiting an insider's edge.Shannon believed it was possible for a smart investor to beat the market—and Fortune's Formula will convince you that he was right.

    But re-establishing the Reds as the most successful club in the land was an enormous task. Famously, he knew he had to knock Liverpool of their perch. At the dawn of the Premier League era, in 1992-93, United had gone twenty-six years without being champions, but that season Ferguson finally led the club to title success and in 2010-11 he finally achieved the record-breaking nineteenth title. On top of that, Sir Alex has led Manchester United to two Champions League victories and many other trophies. This fascinating book not only celebrates what Sir Alex has achieved at United, but also seeks to explain just how he has gone about creating this remarkable dynasty, constantly rebuilding the team and driving them forward to yet more glory. In an era when most managers are lucky if they last two years, Sir Alex's achievement of lasting twenty-five years at the very top is truly astonishing. This book is the club's fitting tribute to his career.

    These are personal experiences of Geet Sethi, a seven time world billiards champion. It's a book about his experiences sharing joy and what society views as success.It is both a philosophical journey outlining one man's self discovery and a road map highlighting themany emotional upheavals that exist off the path to a full, rewarding life. Of course, it's an inspirational book on Mind Control.

    The first of its kind, this book explores college football's current events, numbers, and tactics from a number of perspectives. It is an attempt to bridge the gap between the analytical side of the game and its real-life application. So many of us love this ridiculous sport; Study Hall gives us ways to love it even more. Table of Contents 1. It's Personal 2. An Ungovernable Mess 3. The Case for Computers 4. You, Me, and Stats 5. We Meet Again, Mr. Wizard 6. Coaches vs. Stats 7. The New Box Score 8. Advanced Stats 101 9. College Football's Curveball 10. QBs and the Passes They Throw 11. Sometimes Cliches Are Cliches for a Reason 12. The 'Spread Offense' Meme Dies 13. Beating, And Becoming, Goliath

    This is not the story of Cadel Evans. This is not the story of Alberto Contador, Andy Schleck, or Bradley Wiggins. And it's not even the story of Mark Cavendish. (Although he is in it quite a lot.) This is the story of the lesser-known heroes; the Johnny Hoogerlands, the Thomas Voecklers, the hitchhikers, the maniac press drivers, Norbert Dentressangle and the greatest ever Tour de France*. I was there. And this is what I saw. That is all. In this 20,000-word digital short, ITV's Ned Boulting, author of How I Won the Yellow Jumper, takes an honest and idiosyncratic look at the unforgettable 2011 Tour de France, when Mark Cavendish won the Green Jersey. *probably

    That's what Ben Lindbergh and Sam Miller got to do when the Sonoma Stompers, an independent minor-league team in California, offered them the chance to run the team's baseball operations according to the most advanced statistics. The Only Rule Is It Has to Work is unlike any other baseball tale you've ever read.We tag along as Lindbergh and Miller apply their number-crunching insights to all aspects of assembling and running a team. We meet colorful figures like general manager Theo Fightmaster and boundary-breakers like the first openly gay professional player and the first Japanese manager in American professional baseball. Even José Canseco makes a cameo appearance.Will sabermetrics bring the Stompers a championship, or will they fall on their face? Will the team have a competitive advantage or is the old folk wisdom really true after all? Will the players be able to maximize their talents and attract the attention of big-league scouts, or will this be a fast track to oblivion?It's a wild ride, as the authors' infectious enthusiasm and feel for the absurd make the Stompers' story one that will speak to numbers geeks and traditionalists alike. And it proves that you don't need a bat or a glove to make a genuine contribution to the game.

    

    The McGann's passionate and insightful writing evokes the raucous cast of riders, promoters, and journalists thrusting through highs and lows worthy of opera. This volume stands out as a must-read book for anyone seeking to appreciate cycling's race of races." -Peter Joffre Nye, author of The Six-Day Bicycle Races: America's Jazz Age Sport and Hearts of Lions "There are LOTS of books on the Tour de France. An increasing number of them are actually written in English. However, of those, none educates Americans about this grand spectacle�s rich past. The Tour de France has a history as fascinating and sordid as Rome�s and it is high time someone undertook to explain this to our American sensibility. Our guide for the trip is a man with a ravenous appetite for both world history and bicycle racing, just the sort of person to paint a Tour champion with the dramatic grandiosity befitting Hannibal himself." -Pat Brady, Editor, Asphalt Magazine At the dawn of the 20th Century, French newspapers used bicycle races as promotions to build readership. Until 1903 these were one-day events. Looking to deliver a coup de grace in a vicious circulation war, Henri Desgrange�editor of the Parisian sports magazine L�Auto�took the suggestion of one of his writers to organize a race that would last several days longer than anything else, like the 6-day races on the track, but on the road. That�s exactly what happened. For almost 3 weeks the riders in the first Tour de France rode over dirt roads and cobblestones in a grand circumnavigation of France. The race was an electrifying success. Held annually (suspended only during the 2 World Wars), the Tour grew longer and more complex with an ever-changing set of rules, as Desgrange kept tinkering with the Tour, looking for the perfect formula for his race. Each year a new cast of riders would assemble to contest what has now become the greatest sporting event in the world.

    The autobiography of Seb Coe.

    At Euro 2012 they became the first team to win three consecutive tournament titles.Graham Hunter was inside the dressing room as the players celebrated after the finals of the World Cup and Euro 2012. His access-all-areas pass at all three tournaments has resulted in remarkable eyewitness accounts and new interviews with star players and the men behind the scenes. Across every day of La Roja’s treble, the author takes you on to the training ground; on the team bus; into the canteen; inside the hotels and on to the pitch.You’ll hear the team talks that inspired Spain to victory plus the inside stories from Fernando Torres, Xavi, Iker Casillas, David Villa, Cesc Fàbregas, Andrés Iniesta, Gerard Piqué and the others behind an unprecedented era.

    The ginger-haired lad who was plucked from Ayr United for just £300,000 in 1981 didn’t at first seem like he would fit the mould of a Liverpool Football Club player. Nicol made headlines for having ‘the biggest feet in football’ and by his own admission could sometimes act a bit daft. It wasn’t long before he fell victim to countless wind-ups from fellow Anfield Scots Kenny Dalglish, Alan Hansen and Graeme Souness. They made him wait at a motorway service station on a Sunday morning for a boot deal meeting that didn’t exist… they forced him out of a car to check faulty windscreen wipers then drove off and left him in the snow… when his teammates saw a teddy bear in his bag on an away trip abroad, the stick he got was merciless. But Nicol could take a joke and there was more to him than first met the eye. Brave, skilful and with a winner’s mentality, he was able to play any number of positions on the field. He could pass, head, tackle, read the game well and even had an eye for goal. His love of a packet or three of crisps didn’t seem to affect his appetite for success. He became a mainstay in the record-breaking Liverpool sides that steamrollered their way to trophy after trophy. From the teams of Paisley and Fagan to Dalglish, he played dream football with the likes of Rush, Barnes, Beardsley, Aldridge, Whelan and McMahon. He topped it off with a Player of the Year award and represented his country in a World Cup. It was laughter and glory all the way. Then he hit a brutal turning point in his life. It was hard to take. He drank too much. Kenny left. Souness arrived. He wore the captain’s armband and won an FA Cup… but it felt like the end. Stevie Nicol: 5 League Titles and a Packet of Crisps is the entertaining autobiography of a man who took the good, bad and ugly of his football life on the chin, shrugged it off and ended up having the last laugh.

    In and out of institutions for the greater part of his youth; Josh, a wild teenager, falls into a rollercoaster romance with Isabel, a Southern jewel, who drives him to search for purpose in professional Mixed Martial Arts. As Isabel marches towards personal battles of her own, Josh fights his way from local MMA circuits to front and center of FOX's The Ultimate Fighter TV show. After losing the most important bout of Josh's career, the pair rekindle their love, and seek to find strength in each other. With a penchant for raw and heartfelt honesty, Samman chronicles a gut-wrenching story of love, loss, and what it means to conquer life's greatest tragedies. The Housekeeper is an intimate look into the world of a man fighting for redemption.

    In all that time she ran the team motorhome for a succession of different teams, including Lotus in the Senna era and Benetton in the Schumacher era. Her memoir looks at Formula 1 from an unusual viewpoint. As well as Formula 1 people, she has encountered personalities from every walk of life, from royalty to criminals on the run. Her stories range from the hilarious to the tragic and provide a unique insight. This is a fast-paced read packed with surprising snippets and observations, with plenty of intimate insight into what the drivers are really like.

    This hilarious and informative book is designed for anyone who is sci-curious and wants to know more about the world around them, especially the elements of everyday science that other books ignore.