In this ground-breaking book, Milkman reveals a proven path that can take you from where you are to where you want to be, with a foreword from psychologist Angela Duckworth, the best-selling author of Grit.Change comes most readily when you understand what's standing between you and success and tailor your solution to that roadblock. If you want to work out more but find exercise difficult and boring, downloading a goal-setting app probably won't help. But what if, instead, you transformed your workouts so they became a source of pleasure instead of a chore? Turning an uphill battle into a downhill one is the key to success.Drawing on Milkman's original research and the work of her world-renowned scientific collaborators, How to Change shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. Through case studies and engaging stories, you'll learn:- Why timing can be everything when it comes to making a change - How to turn temptation and inertia into assets - That giving advice, even if it's about something you're struggling with, can help you achieve moreWhether you're a manager, coach, or teacher aiming to help others change for the better or are struggling to kick-start change yourself, How to Change offers an invaluable, science-based blueprint for achieving your goals, once and for all.

    A how-to manual for hacking your head.

    But armies have developed sophisticated ways of overcoming this instinctive aversion. And contemporary civilian society, particularly the media, replicates the army's conditioning techniques, and, according to Lt. Col. Dave Grossman's thesis, is responsible for our rising rate of murder among the young.Upon its initial publication, On Killing was hailed as a landmark study of the techniques the military uses to overcome the powerful reluctance to kill, of how killing affects soldiers, and of the societal implications of escalating violence. Now, Grossman has updated this classic work to include information on 21st-century military conflicts, recent trends in crime, suicide bombings, school shootings, and more. The result is a work certain to be relevant and important for decades to come.

    Multitasking is not only a virtue, it’s a necessity. Books such as Getting Things Done, The One Minute Manager, and The 7 Habits of Highly Effective People regularly top the bestseller lists, and have spawned a considerable industry.But Andrew Smart argues that slackers may have the last laugh. The latest neuroscience shows that the “culture of effectiveness” is not only ineffective, it can be harmful to your well-being. He makes a compelling case – backed by science – that filling life with activity at work and at home actually hurts your brain.A survivor of corporate-mandated “Six Sigma” training to improve efficiency, Smart has channeled a self-described “loathing” of the time-management industry into a witty, informative and wide-ranging book that draws on the most recent research into brain power. Use it to explain to bosses, family, and friends why you need to relax – right now."--OR Books

    Applying the same objective criteria to legal and illegal substances, an argument is made that legality is not a clear measure for harm. Tackling a variety of questions, such as Which is more harmful—Ecstasy or alcohol? Can addiction be cured? and Does the "War on Drugs" have serious unintended effects that can hurt children?, this analysis equips readers with the ability to make educated decisions regarding drugs both personally and in their communities. Broadening the scope of the discussion, a framework is explored for formulating national drug policies that will minimize a myriad of harms—social, medical, criminal, financial, and environmental.

    We like to imagine that it’s based on evidence and the results of fair tests. In reality, those tests are often profoundly flawed. We like to imagine that doctors are familiar with the research literature surrounding a drug, when in reality much of the research is hidden from them by drug companies. We like to imagine that doctors are impartially educated, when in reality much of their education is funded by industry. We like to imagine that regulators let only effective drugs onto the market, when in reality they approve hopeless drugs, with data on side effects casually withheld from doctors and patients.All these problems have been protected from public scrutiny because they’re too complex to capture in a sound bite. But Dr. Ben Goldacre shows that the true scale of this murderous disaster fully reveals itself only when the details are untangled. He believes we should all be able to understand precisely how data manipulation works and how research misconduct on a global scale affects us. In his own words, “the tricks and distortions documented in these pages are beautiful, intricate, and fascinating in their details.” With Goldacre’s characteristic flair and a forensic attention to detail, Bad Pharma reveals a shockingly broken system and calls for something to be done. This is the pharmaceutical industry as it has never been seen before.

    But in this groundbreaking book, prize-winning historian Edith Sheffer exposes that Asperger was not only involved in the racial policies of Hitler’s Third Reich, he was complicit in the murder of children.As the Nazi regime slaughtered millions across Europe during World War Two, it sorted people according to race, religion, behavior, and physical condition for either treatment or elimination. Nazi psychiatrists targeted children with different kinds of minds—especially those thought to lack social skills—claiming the Reich had no place for them. Asperger and his colleagues endeavored to mold certain "autistic" children into productive citizens, while transferring others they deemed untreatable to Spiegelgrund, one of the Reich’s deadliest child-killing centers.In the first comprehensive history of the links between autism and Nazism, Sheffer uncovers how a diagnosis common today emerged from the atrocities of the Third Reich. With vivid storytelling and wide-ranging research, Asperger’s Children will move readers to rethink how societies assess, label, and treat those diagnosed with disabilities.

    In Limitless, readers will learn Jim's revolutionary strategies and shortcuts to supercharging their brains, with simple, actionable tools to sharpen the mind, enhance focus, and fast-track their fullest potential. "No matter your age, background, or level of education, you can learn new ways to use your brain. If you've been searching for better ways of coping and growing, I'm here to help you fall in love with learning again." -- Jim Kwik

    Could the secrets to personal health lie within our own brains? Journalist Erik Vance explores the surprising ways our expectations and beliefs influence our bodily responses to pain, disease, and everyday events. Drawing on centuries of research and interviews with leading experts in the field, Vance takes us on a fascinating adventure from Harvard’s research labs to a witch doctor’s office in Catemaco, Mexico, to an alternative medicine school near Beijing (often called “China’s Hogwarts”). Vance’s firsthand dispatches will change the way you think—and feel.  Continuing the success of National Geographic’s brain books and rounding out our pop science category, this book shows how expectations, beliefs, and self-deception can actively change our bodies and minds. Vance builds a case for our “internal pharmacy”—the very real chemical reactions our brains produce when we think we are experiencing pain or healing, actual or perceived. Supporting this idea is centuries of placebo research in a range of forms, from sugar pills to shock waves; studies of alternative medicine techniques heralded and condemned in different parts of the world (think crystals and chakras); and most recently, major advances in brain mapping technology. Thanks to this technology, we're learning how we might leverage our suggestibility (or lack thereof) for personalized medicine, and Vance brings us to the front lines of such study.From the Hardcover edition.

    Most people are advised to either just “manage” their anxiety or medicate it away.If you’re tired of just managing your anxiety and want a powerful natural solution, then apply the ‘Dare’ technique as explained in Barry McDonagh’s latest book.Based on hard science and over 10 years helping people who suffer from anxiety, Barry McDonagh shares his most effective technique in this new book. The DARE technique can be used by everyone, regardless of age or background, to live a life free from anxiety or panic attacks.In this step-by-step guide you will discover how to: Stop panic attacks and end feelings of general anxiety. Face any anxious situation you’ve been avoiding (driving/flying/shopping etc.). Put an end to anxious or intrusive thoughts. Use the CORRECT natural supplements to relieve anxiety. Boost your confidence and feel like your old self again. Fall asleep faster and with less anxiety each night. Live a more bold and adventurous life again. IMPORTANT: THIS IS MUCH MORE THAN JUST A BOOKIt also comes with a free App for your smartphone as well as four audios for quick anxiety relief. With these new tools you can apply the DARE Response in any situation that makes you anxious (e.g. driving/shopping/traveling). Help is now just a click away. You can learn more at:http://www.DareResponse.com

    Now scientists and philosophers are starting to appreciate babies, too. The last decade has witnessed a revolution in our understanding of infants and young children. Scientists used to believe that babies were irrational, and that their thinking and experience were limited. Recently, they have discovered that babies learn more, create more, care more, and experience more than we could ever have imagined. And there is good reason to believe that babies are actually smarter, more thoughtful, and even more conscious than adults. This new science holds answers to some of the deepest and oldest questions about what it means to be human. A new baby’s captivated gaze at her mother’s face lays the foundations for love and morality. A toddler’s unstoppable explorations of his playpen hold the key to scientific discovery. A three-year-old’s wild make-believe explains how we can imagine the future, write novels, and invent new technologies. Alison Gopnik - a leading psychologist and philosopher, as well as a mother - explains the groundbreaking new psychological, neuroscientific, and philosophical developments in our understanding of very young children, transforming our understanding of how babies see the world, and in turn promoting a deeper appreciation for the role of parents.

    Every night we surrender it gratefully, only to get it back in the morning. We recognize that we have it, but we can never be sure anyone else does. Consciousness, this unique and perplexing mental state, has been the subject of debate for philosophers and scientists for millennia. And while it is widely agreed within contemporary philosophy that consciousness is a problem whose solutions are likely to determine the fate of any number of other problems, there is no settled position on the ultimate nature of consciousness.What is the most promising way to study this subject? What are the implications that arise from the fact that we have consciousness? What are the ethical and moral issues raised by its presence—or its absence? Questions like these are at the heart of Consciousness and Its Implications, 12 thought-provoking lectures delivered by distinguished philosopher and psychologist Daniel N. Robinson. Rather than merely explain away consciousness, or hide behind such convenient slogans as "it's all in your brain," Professor Robinson reviews some of the special problems that philosophers, psychologists, scientists, and doctors face when taking on such a vexing topic.What Is Consciousness? Much of what we do every day is done without our being directly conscious of the steps taken to complete the task: riding a bicycle, taking a walk, humming a tune. But as natural as this state is, it stands as a very serious threat to any number of core convictions and assumptions in both philosophy and science. One of the overarching goals of this intriguing course is to make clear just what about consciousness serves as such a challenge to these convictions and assumptions.But what makes Consciousness and Its Implications so engaging is more than just the nature of the questions it poses and the issues it tackles. It's the way in which Professor Robinson, the consummate teacher and scholar, conveys this goal in four main points, each of which you explore in depth in these lectures.Consciousness seems to require, for its full understanding, a science not yet available. What distinguishes consciousness from all else is its phenomenology—that is, the act of being conscious is different from all other facts of nature. Conscious awareness is a power that, at times, can be so strong as to greatly affect our senses. The powers of consciousness vary over the course of a lifetime; as such, they can become subject to disease and defect.Throughout the course, Professor Robinson brings this riveting topic vividly to life with real-world examples and striking anecdotes. Review the case of Deep Blue, the IBM computer that in 1997 shocked the world by defeating a human, the chess grand master Garry Kasparov. Does Deep Blue's ability to "outsmart" a human being constitute a kind of consciousness? Or is it a reflection of the human minds that created this complex computer? Consider the case of the sleepwalker, who moves around with purpose and mimics behaviors we see in everyday life, but can remember nothing upon awakening. How does this mental state relate to human consciousness? What would be lost if we lived our entire lives as sleepwalkers?Study the case of a comatose patient who lives in an unbroken sleep state but, after a miraculous recovery, recalls having heard doctors speak about her. How do we interpret this patient's ability to perceive the surrounding world while in a coma? Does the patient's experience reflect some in-between mental state we've yet to define? Look at the case of a child with autism who can perform complicated mental tasks but lacks the most basic human attribute: empathy. How does this inability to imagine other minds affect the child's capacity to enjoy the full experience of human consciousness? Using compelling examples such as these, Professor Robinson weaves a riveting tale of the human condition that will change the way you think about your own mind.Professor Robinson also draws on the wisdom of the world's greatest thinkers—from the ancient Greeks to today's top scientists—to shed light on some of the ethical debates involved in any examination of consciousness. These include John Locke, whose famous "Prince and the Cobbler" hypothesis raised questions about the relationship between one's personal identity and one's body; Ludwig Wittgenstein, whose "Beetle in a Box" scenario holds implications for how we define consciousness both inside and outside ourselves; and Aristotle, who led a pointed discussion on the relationship between the physical world and what he referred to as "real being."You also enter the lab and explore the impact of modern physics and medicine on our understanding of the self. Pondering questions ranging from the most fundamental—"Why are we here?"—to contemporary quandaries about artificial intelligence and the medical decision to prolong life, you'll gain new insights into the complexity of how great minds define consciousness.Consciousness and Its Implications is a chance for you to view this deep and profound subject from all angles. A distinguished scholar in philosophy and neuropsychology, Professor Robinson incorporates many disciplines—psychology, physics, philosophy, medicine—to explore these abiding questions. So embark on a challenging and wholly satisfying exploration of this unique, mysterious, and essential mental faculty. The knowledge you'll gain in this course is not only intriguing—it is crucial to understanding the nature of humanity and the social and ethical obligations that define us all.

    You can use it to talk about all sorts of things -- from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer's backhand to things that don't exist at all, like flying pigs. And when you talk, your listener fills in lots of details you didn't mention -- the curliness of the dog's fur or the vast statuary on the grounds of the French palace. What's the trick behind this magic? How does meaning work?In Louder than Words, cognitive scientist Benjamin Bergen draws together a decade’s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we're driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act.Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, Louder than Words will profoundly change how you read, speak, and listen.

    But over the past decade, a wave of dramatic findings in the cutting-edge science of endurance has completely overturned our understanding of human limitation. Endure widely disseminates these findings for the first time: It’s the brain that dictates how far we can go—which means we can always push ourselves further.Hutchinson presents an overview of science’s search for understanding human fatigue, from crude experiments with electricity and frogs’ legs to sophisticated brain imaging technology. Going beyond the traditional mechanical view of human limits (like a car with a brick on its gas pedal, we go until the tank runs out of gas), he instead argues that a key element in endurance is how the brain responds to distress signals—whether heat, or cold, or muscles screaming with lactic acid—and reveals that we can train to improve brain response.An elite distance runner himself, Hutchinson takes us to the forefront of the new sports psychology—brain electrode jolts, computer-based training, subliminal messaging—and presents startling new discoveries enhancing the performance of athletes today and shows how anyone can utilize these tactics to bolster their own performance—and get the most out of their bodies.

    Odder still, she reveals that she’s suffering from a persistent memory problem. Routinely, she “loses” parts of her day, finding herself in places she doesn’t remember going to or being told about conversations she doesn’t remember having. Her problems are so pervasive that she often feels like an impersonator in her own life; she doesn’t recognize the people who call themselves her friends, and she can’t even remember being intimate with her own husband. Baer recognizes that Karen is on the verge of suicide and, while trying various medications to keep her alive, attempts to discover the root cause of her strange complaints. It’s the work of months, and then years, to gain Karen’s trust and learn the true extent of the trauma buried in her past. What she eventually reveals is nearly beyond belief, a narrative of a childhood spent grappling with unimaginable horror. How has Karen survived with even a tenuous grasp on sanity?Then Baer receives an envelope in the mail. It’s marked with Karen’s return address but contains a letter from a little girl who writes that she’s seven years old and lives inside of Karen. Soon Baer receives letters from others claiming to be parts of Karen. Under hypnosis, these alternate Karen personalities reveal themselves in shocking variety and with undeniable traits—both physical and psychological. One “alter” is a young boy filled with frightening aggression; another an adult male who considers himself Karen’s protector; and a third a sassy flirt who seeks dominance over the others. It’s only by compartmentalizing her pain, guilt, and fear in this fashion—by “switching time” with alternate selves as the situation warrants—that Karen has been able to function since childhood.Realizing that his patient represents an extreme case of multiple personality disorder, Baer faces the daunting task of creating a therapy that will make Karen whole again. Somehow, in fact, he must gain the trust of each of Karen’s seventeen “alters” and convince them of the necessity of their own annihilation.As powerful as Sybil or The Three Faces of Eve, Switching Time is the first complete account of such therapy to be told from the perspective of the treating physician, a stunningly devoted healer who worked selflessly for decades so that Karen could one day live as a single human being.From the Hardcover edition.