The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

A Local Book for Local People (The League of Gentlemen)


Mark Gatiss - 2000
    Viewers of the program saw the Local Shop attacked by a mob from Royston Vasey and burnt to the ground. Local Shopkeepers Tubbs and Edward were last seen engulfed by flames and falling masonry. But unbeknown to Edward, Tubbs had been keeping a scrapbook of things she had found on the moors, which she called "a local book for local people." Recovered from the smoking ruins of the building, 4th Estate now presents an exact facsimile of that scrapbook. It contains fold-out maps, photographs, brochures, guides to sites of local interest, Herr Lipp's pink pomplet, Val and Harvey Denton's toad-themed wallpaper, and much, much more.

Little Girl Lost


Donna Douglas - 2015
     But an unexpected arrival beats him to it and, as one discovery leads to another, the past comes back to confront the present. But will Staff Nurse Rose Chambers be able to forgive and forget? It is Christmas after all …

Black Beech and Honeydew


Ngaio Marsh - 1965
    What sort of person was Ngaio Marsh, whose detective novels made her name known throughout the world? With all the insight and sense of style her readers have come to expect of her, her autobiography reveals the influences and environment that have shaped her personality.Widely acclaimed when first published in 1965, Black Beech and Honeydew is a sensitive account of Ngaio Marsh’s childhood and adolescence in Christchurch and the establishment of her theatre and writing careers both there and in the UK. It captures all the joys, fears and hopes of a spirited young woman growing up and transmits an artist’s gradual awareness of the special flavour of life in New Zealand and the individual character of its landscape.Fully revised and updated in 1981, this new edition is reissued 21 years later as a commemoration of Ngaio Marsh’s life and work. It is a sanguine, poised, unpretentious, thoughtful and often moving record of a full life, and – despite its unavailability for nearly 20 years – has been acclaimed as her most distinguished work. No one who had read and enjoyed any of Ngaio Marsh’s 32 novels can afford to overlook this gifted and charming autobiography.

Writing for Computer Science


Justin Zobel - 1997
    For the most part the book is a discussion of good writing style and effective research strategies. Some of the material is accepted wisdom, some is controversial, and some is my opinions. Although the book is brief, it is designed to be comprehensive: some readers may be interested in exploring topics further, but for most readers this book should be suf?cient. The ?rst edition of this book was almost entirely about writing. This e- tion, partly in response to reader feedback and partly in response to issues that arose in my ownexperiences as an advisor, researcher, and referee, is also about research methods. Indeed, the two topics writing about and doing research are not clearly separated. It is a small step from asking how do I write? to askingwhatisitthatIwriteabout? As previously, the guidance on writing focuses on research, but much of the material is applicable to general technical and professional communication. Likewise, the guidance on the practice of research has broader lessons. A pr- titioner trying a new algorithm or explaining to colleagues why one solution is preferable to another should be con?dent that the arguments are built on robust foundations. And, while this edition has a stronger emphasis on research than did the ?rst, nothing has been deleted; there is additional material on research, but the guidance on writing has not been taken away."

How to Memorize Anything


Aditi Singhal - 2015
    It will:• Explain concepts with simple illustrations• While teaching you memory techniques, it will also discuss their application in real life, like memorizing appointments, presentations, names and faces, long answers, spellings, formulae, vocabulary, foreign languages and general information• Give the scientific interpretation of ancient memory-enhancing practices that will be particularly useful for students, teachers, professors, doctors, managers, marketing and other professionals as well as the common manFollowing the unparalleled success of How to Become a Human Calculator, Aditi Singhal and Sudhir Singhal turn their hands to helping you master the right method to input any information using which you can easily memorize anything and, more important, recall it whenever required.

Murach's PHP and MySQL


Joel Murach - 2010
    Teaches developers how to build database-driven web applications using two of today's most popular open-source software tools, PHP and MySQL.

What Makes You Not a Buddhist


Dzongsar Jamyang Khyentse - 2006
    The director of two feature films with Buddhist themes (the international sensation The Cup and Travelers and Magicians), this provocative teacher, artist, and poet is widely known and admired by Western Buddhists.Moving away from conventional presentations of Buddhist teachings, Khyentse challenges readers to make sure they know what they're talking about before they claim to be Buddhist. With wit and irony, Khyentse urges readers to move beyond the superficial trappings of Buddhism beyond a romance with beads, incense, and exotic people in robes straight to the heart of what the Buddha taught.In essence, this book explains what a Buddhist really is, namely, someone who deeply understands the truth of impermanence and how our emotions can trap us in cycles of suffering. Khyentse presents the fundamental tenets of Buddhism in simple language, using examples we can all relate to.

The Longest Walk: An Odyssey of the Human Spirit


George Meegan - 1988
    Photographs.

Trade Like an O'Neil Disciple: How We Made Over 18,000% in the Stock Market


Gil Morales - 2010
    O'Neil + Company made mad money using O'Neil's trading strategies, and how you can, too From the successes and failures of two William O'Neil insiders, Trade Like an O'Neil Disciple: How We Made Over 18,000% in the Stock Market in 7 Years is a detailed look at how to trade using William O'Neil's proven strategies and what it was like working side-by-side with Bill O'Neil. Under various market conditions, the authors document their trades, including the set ups, buy, add, and sell points for their winners. Then, they turn the magnifying glass on themselves to analyze their mistakes, including how much they cost them, how they reacted, and what they learned.Presents sub-strategies for buying pocket pivots and gap-ups Includes a market direction timing model, as well as updated tools for selling stocks short Provides an inside view of the authors' experiences as proprietary, internal portfolio managers at William O'Neil + Company, Inc. from 1997-2005 Detailing technical information and the trading psychology that has worked so well for them, Trade Like an O'Neil Disciple breaks down what every savvy money manager, trader and investor needs to know to profit enormously in today's stock market.

Ancient Greece: From Prehistoric to Hellenistic Times


Thomas R. Martin - 1992
    Martin brings alive Greek civilization from its Stone Age roots to the fourth century B.C. Focusing on the development of the Greek city-state and the society, culture, and architecture of Athens in its Golden Age, Martin integrates political, military, social, and cultural history in a book that will appeal to students and general readers alike. This edition has been updated with new suggested readings and illustrations. "[A] highly accessible, and comprehensive history of Greece and its civilization from prehistory through the collapse of Alexander the Great's empire. ...A highly readable account of ancient Greece, particularly useful as an introductory or review text for the student of the general reader." --Kirkus Reviews "Photographs and maps enhance this solid first lesson about the ancients." --Booklist

See You at the Campground: A Guide to Discovering Community, Connection, and a Happier Family in the Great Outdoors


Stephanie Puglisi - 2020
    Whether you're new to camping or a seasoned pro, hit the road with Stephanie and Jeremy, hosts of the popular The RV Atlas podcast, as they show you the different ways that camping can lead to a happier, healthier family. From hiking with infants to navigating RV camping in state parks and camping in national parks—these outdoor lovers have tried it all, and See You at the Campground is a beautifully illustrated camping book for adults packed with personal anecdotes, packing lists, site recommendations, and recipes that will help you create a one-of-a-kind vacation on a family-friendly budget.Tips include: Reasons camping vacations are better Buying an RV Trip planning tips Road trip tips Campground etiquette Camping with family and friends National park adventuresThe perfect resource for parents—and a great gift for campers at any level—this is the ultimate family vacation book to bring the family closer every time you set up camp—whether it's in a cabin, tent, or RV.

Connect Core Concepts in Health, Brief Version


Paul M. Insel - 1982
    The twelfth edition provides current, accurate, scientifically based information about a wealth of health and wellness topics and issues. Connect Personal Health is now seamlessly and deeply integrated with Blackboard and Blackboard related course management systems. Connect is an interactive online learning system that provides interactive multimedia-driven activities and assessments, such as interactive quizzes, video activities, health assessments, Internet research activities, online behavior change workbook, a fitness and nutrition log, and a multimedia ebook. Most activities and assessments are auto graded, entered into the grade book, and automatically uploaded to blackboard. This saves you time, holds your students accountable, and allows for seamless Course Management integration. Only one sign-on is needed for access to Blackboard and Connect, the grade book is integrated, and much much more. To address today's students' need for more portable, more relevant classroom tools, we are providing the book in a three-hole punched, loose-leaf version. "Ask your rep for the correct ISBN to also provide each student full access to Connect Plus and the multimedia e-book at no extra charge with each copy of the loose-leaf text."

Striped Pears and Polka Dots: The Art of Being Happy


Kirsten Sevig - 2018
    She paints rainbow-colored rooftops, striped pears, birds in hats, teacups, cats, and more—all drawn to bring joy to anyone who views them. When the weather is rainy and gray, Sevig paints herself some sunshine. When she feels sad, she paints something colorful to cheer herself up; when anxious, something soothing and repetitive; when overwhelmed, she makes a series of small decisions about what to put on the page and begins to feel empowered.In Striped Pears and Polka Dots, Sevig invites readers into her cozy, sunny world of snail mail, patterned socks and knitted sweaters, ice cream and flaky croissants, and dachshunds in sweaters. This perfect gift book will inspire readers to look around and notice all the little happy-makers that surround them in their daily lives.

15 Successful Communications Lessons (Collection)


FT Press Delivers - 2010
    Levine, and many more." Included in this collection: "Less Is More: The Proper Use of Graphics for Effective Presentations" (Jerry Weissman) "Grabbing Your Audience's Attention Immediately: If You Don't, Your Presentation May Be Doomed" (Jerry Weissman) "Don't Make Them Think : Creating the Best Flow for the Elements of any Great Presentation" (Jerry Weissman) "Grab Your Audience's Attention: First Impressions Set the Presentation On or Off Course" (Mark Magnacca) "Presenting to Win: How to Use Animation Effectively to Tell Your Story" (Jerry Weissman) "Presenting Data in Charts and Tables: Categorical and Numerical Variables" (David M. Levine and David F. Stephan) "How to Get Your Presentation Audience to Aha " (Jerry Weissman) "Capturing Your Audience Immediately (and You Are Off to a Great Presentation )" (Jerry Weissman) "Great Questions: The Most Important Tool in a Manager's Toolbox" (Terry J. Fadem) "How to Guide Conversations Toward Extraordinary Results" (Jurgen Wolff) "Unasked Questions Are Foolish Ones" (Terry J. Fadem) "Create Your Personal Questioning Style" (Terry J. Fadem) "How to Keep the Email Monster from Eating You Alive" (Jurgen Wolff) "How to Ask the Best Probing Questions" (Terry J. Fadem) "The Role of Listening in Asking the Right Questions" (Terry J. Fadem)