Every building contains clues embedded in its design that identify not only its architectural style but also the story of who designed it, who it was built for, and why. Organized by architectural element (roofs, doors, windows, columns, domes, towers, arches, etc.), the book is roughly chronological within each section, examining the elements across history, through different architectural styles, and by geographical distribution. Additional chapters offer overviews of how architecture has been affected by geography, history, and religion, along with an illustrated timeline of architectural elements. Also included is a chapter on applied ornament and a handy introduction to naming each part of a building. All entries are accompanied by examples in the forms of period engravings, line drawings, and pictures. The extended captions make the book invaluable for anyone who has ever pondered the meaning or importance of a hipped roof, rounded doorway, or classical pediment.

    Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:Pride -- use social proof to position your product in line with your visitors' values Sloth -- build a path of least resistance that leads users where you want them to go Gluttony -- escalate customers' commitment and use loss aversion to keep them there Anger -- understand the power of metaphysical arguments and anonymity Envy -- create a culture of status around your product and feed aspirational desires Lust -- turn desire into commitment by using emotion to defeat rational behavior Greed -- keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

    His amazing, unprecedented collection of animals, plants and insects from all around the world gained international fame during his lifetime. In 1731, after decades of collecting, Seba commissioned illustrations of each and every specimen and arranged the publication of a four-volume catalog detailing his entire collection?from strange and exotic plants to snakes, frogs, crocodiles, shellfish, corals, insects, butterflies and more, as well as fantastic beasts, such as a hydra and a dragon. Seba's scenic illustrations, often mixing plants and animals in a single plate, were unusual even for the time. Many of the stranger and more peculiar creatures from Seba's collection, some of which are now extinct, were as curious to those in Seba's day as they are to us now. This reproduction is taken from a rare, hand-colored original. The introduction offers background information about the fascinating tradition of the cabinet of curiosities to which Seba's curiosities belonged.

    and now, The Fourth Dimension is this handy paperback. The result is a fantastic, enlightening, and mind-expanding reading experience. In text, pictures, and puzzles, master science and science fiction writer Rudy Rucker immerses his readers in an amazing exploration of a mysterious realm — a realm once seen only by mystics, physicists, and mathematicians. More accessible than Gödel, Escher, Bach and more playful than The Tao of Physics, Rucker's The Fourth Dimension is the most engaging tour of other dimensions since Flatland.David Povilaitis' 200 drawings illustrate Rucker's heady insights while dozens of puzzles and problems make the book a delight to the eye and mind. As Eileen Pollack has written in her rave review, The Fourth Dimension is "magical ... Its effects persist beyond its covers." That's because, like everything else in the fourth dimension, this is more than a book, it is a mental spaceship capable of grand tours of universes far beyond our own.

    A guided tour of the physical Internet, as seen on, above, and below the city s streets What do....

    The salient features of the book are as follows: It exactly covers the prescribed syllabus. Nothing undesirable has been included and nothing essential has been left. Its approach is explanatory and language is lucid and communicable. The exposition of the subject matter is systematic and the students are better prepared to solve the problems. All fundamentals of the included topics are explained with a micro-analysis. Sufficient number of solved examples have been given to let the students understand the various skills necessary to solve the problems. These examples are well-graded. Unsolved exercises of multi-varieties have been given in a well-graded style. Attempting those on his own, will enable a student to create confidence and independence in him/her regarding the understanding of the subject. Daily life problems and practical applications have been incorporated in the body of the text. A large number of attractive and accurate figures have been drawn which enable a student to grasp the subject in an easier way. All the answers have been checked and verified. About The Author: N.P. Bali is a prolific author of over 100 books for degree and engineering students. He has been writing books for more than forty years. His books on the following topics are well known for their easy comprehension and lucid presentation: Algebra, Trigonometry, Differential Calculus, Integral Calculus, Real Analysis, Co-ordinate Geometry, Statics, Dynamics etc. Dr. Manish Goyal has been associated with

    In it, visionary architect Sarah Susanka embraced the notion of smaller, simpler shelters that better meet the needs of the way we live today. The book created a groundswell of interest among homeowners, architects, and builders. More than 200 photographs bring the spirit of the ""Not So Big"" house alive.

    P. Rose—a visionary in urban development and renewal—champions the role of cities in addressing the environmental, economic, and social challenges of the twenty-first century.Cities are birthplaces of civilization; centers of culture, trade, and progress; cauldrons of opportunity—and the home of eighty percent of the world’s population by 2050. As the 21st century progresses, metropolitan areas will bear the brunt of global megatrends such as climate change, natural resource depletion, population growth, income inequality, mass migrations, education and health disparities, among many others.In The Well-Tempered City, Jonathan F. P. Rose—the man who “repairs the fabric of cities”—distills a lifetime of interdisciplinary research and firsthand experience into a five-pronged model for how to design and reshape our cities with the goal of equalizing their landscape of opportunity. Drawing from the musical concept of “temperament” as a way to achieve harmony, Rose argues that well-tempered cities can be infused with systems that bend the arc of their development toward equality, resilience, adaptability, well-being, and the ever-unfolding harmony between civilization and nature. These goals may never be fully achieved, but our cities will be richer and happier if we aspire to them, and if we infuse our every plan and constructive step with this intention.A celebration of the city and an impassioned argument for its role in addressing the important issues in these volatile times, The Well-Tempered City is a reasoned, hopeful blueprint for a thriving metropolis—and the future.

    Using contemporary design as a vehicle to describe production processes, this book covers a broad range of almost 90 production methods with descriptive text, specially commissioned diagrams, product shots, and photographs of the manufacturing process. It will appeal not only to product designers involved in lighting, consumer electronics, packaging, domestic accessories and tableware, but also to interior designers, furniture and graphic designers who need access to a range of production methods, as well as to all students of design.

    Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.

    The strange saga of American architecture in the twentieth century makes for both high comedy and intellectual excitement as Wolfe debunks the European gods of modern and postmodern architecture and their American counterparts.

    The [Chithoni railway link] bridge was completed eleven weeks ahead of schedule and proved to be helpful to one and all.Two key railway projects changed the way India travels by train—the 760-km stretch of Konkan Railway and the Delhi Metro. Both the projects were up and running in seven years flat and the man in charge was Dr Elattuvalapil Sreedharan, popularly known as the Railway Man. He has been hailed as the messiah of new-age infrastructure projects and his success stories have become railway engineering benchmark.Respected, loved and equally hated, this book covers the amazing story of one man—his perseverance, beliefs, and public and private battles. India’s Railway Man: A Biography of E. Sreedharan is a tribute to this extraordinary man.

    The Anatomy of Type (The Geometry of Type in the UK) is all about looking more closely at letters. Through visual diagrams and practical descriptions, you’ll learn how to distinguish between related typefaces and see how the attributes of letterforms (such as contrast, detail, and proportion) affect the mood, readability, and use of each typeface. Nutritional value aside, the spreads full of big type are nice eye candy, too.The 100 typefaces featured in the book are hand-picked by the author for their functionality and stylistic relevance in today’s design landscape. Along with several familiar faces (Garamond, Bodoni, Gill Sans, Helvetica), you’ll also discover contemporary fonts that are less common — and often more useful — than the overused classics.

    We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more.Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

    Getting Started with Arduino gives you lots of ideas for Arduino projects and helps you get going on them right away. From getting organized to putting the final touches on your prototype, all the information you need is right in the book. Inside, you'll learn about:Interaction design and physical computing The Arduino hardware and software development environment Basics of electricity and electronics Prototyping on a solderless breadboard Drawing a schematic diagram And more. With inexpensive hardware and open-source software components that you can download free, getting started with Arduino is a snap. To use the introductory examples in this book, all you need is a USB Arduino, USB A-B cable, and an LED. Join the tens of thousands of hobbyists who have discovered this incredible (and educational) platform. Written by the co-founder of the Arduino project, with illustrations by Elisa Canducci, Getting Started with Arduino gets you in on the fun! This 128-page book is a greatly expanded follow-up to the author's original short PDF that's available on the Arduino website.