But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    Gary Chapman, author of the perennial best seller The Five Love Languages, provides an easy-to-grasp framework to help couples understand their marriage and seven practical strategies for strengthening or improving their marriage relationship. A valuable resource for couples regardless of how long they've been married, this biblically based book is a reference tool to help couples through every season of marriage. Summary of features: Valuable insight for every couple, regardless of how long they have been married. Provides seven practical strategies to help couples understand and strengthen their marriage relationship. Includes a Marital Seasons Profile to help couples determine the season of their marriage.

    Nice Guy! landed its author, a certified marriage and family therapist, on The O'Reilly Factor and the Rush Limbaugh radio show. Dr. Robert Glover has dubbed the "Nice Guy Syndrome" trying too hard to please others while neglecting one's own needs, thus causing unhappiness and resentfulness. It's no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover. He explains how they can stop seeking approval and start getting what they want in life, by presenting the information and tools to help them ensure their needs are met, to express their emotions, to have a satisfying sex life, to embrace their masculinity and form meaningful relationships with other men, and to live up to their creative potential.

    Each entry deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. Originally published to great acclaim in 1985 as "The Book of Fallacy", this is a classic brought up-to-date for a whole new generation.

    This is a brief summary of how to win friends and influence people

    It's about falling in love with books again and discovering the habits to help you read more. Author Kevin D. Hendricks read 137 books in 2012 without giving up TV, a day job or becoming completely antisocial. He shares what worked for him, including carrying a book everywhere (including church), reclaiming idle moments (software loading), and not being ashamed of genre (he's partial to post-apocalyptic sci-fi). It's a quick read so you can absorb the ideas, figure out what might work for you and fall in love with reading again.

    He is also the Head Teaching Fellow for the most popular course at Harvard, “Positive Psychology,” which is taken by more than 1,000 students per semester and led by Professor Tal Ben-Shahar.  Shawn received his B.A. in English from Harvard and a Master’s from Harvard Divinity School in Christian and Buddhist Ethics. Part of his interest in positive psychology stems from a troubling fact: studies have shown that many of Harvard’s undergraduates suffer from depression at some point in their college careers. One Day University is a unique educational experience  that brings intellectuals together to learn from top rated professors at Yale, Harvard, Stanford, Columbia and other prestigious universities. Chosen for their excellent teaching abilities as rated by their students, these great thinkers represent a wide variety of academic disciplines and share their knowledge in 60 minute, highly entertaining lectures. Offering the ability to learn the highlights of academic thought in world affairs, politics, history, science, art, and more; One Day University is a way to truly enjoy the thrill of learning without the pressures of tests and the high price tag of college tuition. Once reserved only for students who could attend the lectures in New York and other major cities, One Day University courses are now available to everyone from the comfort of their own homes in Kindle format.

    With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective. This book reveals what it means to be a true communicator, and how we can communicate better, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond.

    These are the very same behaviors that typify good soldiering and foster a sense of belonging among troops, whether they’re fighting on the front lines or engaged in non-combat activities away from the action. Drawing from history, psychology, and anthropology, bestselling author Sebastian Junger shows us just how at odds the structure of modern society is with our tribal instincts, arguing that the difficulties many veterans face upon returning home from war do not stem entirely from the trauma they’ve suffered, but also from the individualist societies they must reintegrate into.A 2011 study by the Canadian Forces and Statistics Canada reveals that 78 percent of military suicides from 1972 to the end of 2006 involved veterans. Though these numbers present an implicit call to action, the government is only just taking steps now to address the problems veterans face when they return home. But can the government ever truly eliminate the challenges faced by returning veterans? Or is the problem deeper, woven into the very fabric of our modern existence? Perhaps our circumstances are not so bleak, and simply understanding that beneath our modern guises we all belong to one tribe or another would help us face not just the problems of our nation but of our individual lives as well.Well-researched and compellingly written, this timely look at how veterans react to coming home will reconceive our approach to veteran’s affairs and help us to repair our current social dynamic.

    But we can never know for certain, because what really goes on inside another’s head and heart is essentially a secret. How do you know if that secret is something that will hurt you? Your husband turns to face you in bed. Is he thinking about you or your closest friend? Your boss shows up in another new outfit. Did she get a raise or is she a compulsive shopper who is stealing money from the company? Your teenaged daughter is upstairs in her bedroom. Is she doing her homework or chatting online with a man twice her age? Anatomy of A Secret Life will take you inside the minds of secret-keepers and show you how secrets start, how they’re kept, and how they exact their devastating emotional and social toll. Using contemporary case studies and historical examples, Dr. Gail Saltz shows you how to spot—through subtle behaviors and clues—and safely stop the potentially dangerous secrets that someone, even you, might be concealing from the world.

    Whether you're a longtime Hungry Girl fan or just looking for some incredibly delicious all-natural recipes, this freebie eBook is a must! It features three calorie-slashed dishes -- two mega-satisfying meals and a decadent 100-calorie dessert! -- taken straight from the pages of Hungry Girl Clean & Hungry: Easy All-Natural Recipes for Healthy Eating in the Real World.Enjoy this free preview now, and don't miss Hungry Girl Clean & Hungry, out April 5th, 2016!

    Etcoff, a faculty member at Harvard Medical School and a practicing psychologist at Massachusetts General Hospital, skewers the enduring myth that the pursuit of beauty is a learned behavior.Etcoff puts forth that beauty is neither a cultural construction, an invention of the fashion industry, nor a backlash against feminism, but instead is in our biology. It's an essential and ineradicable part of human nature that is revered and ferociously pursued in nearly every civilizatoin--and for good reason. Those features to which we are most attracted are often signals of fertility and fecundity. When seen in the context of a Darwinian struggle for survival, our sometimes extreme attempts to attain beauty--both to become beautiful ourselves and to acquire an attractive partner--become understandable. Moreover, if we come to understand how the desire for beauty is innate, then we can begin to work in our interests, and not soley for the interests of our genetic tendencies.

    

    INFJ's often don't understand themselves either. The INFJ personality type is a complex one. True insight and understanding can require self-examination and awareness to understand how to use the strengths of this personality type to your advantage Understand yourself and live your best lifeThis scientifically rigorous yet easy to read guide will give you the deep knowledge you need to finally understand yourself as an INFJ. When you understand your personality as an INFJ you will know how this personality type can survive in all aspects of life!Here is a preview of what you will learn in this guide: IntroductionChapter 1: Overview of the Myers-Briggs IndicatorHistoryThe typesReflections/discussion questionsChapter 2: Unraveling the INFJ PersonalityCompassion, purpose, and creativityThe Dominant, Auxiliary, Tertiary, and Inferior hierarchyFamous INFJsReflections/discussion questionsChapter 3: The INFJ At WorkStrengthsChallengesHow INFJs can deal with workplace stressBest careers for INFJsReflections/discussion questionsChapter 4: The INFJ as Friend and Family MemberStrengthsChallengesHow INFJs can improve friend and family relationshipsFriends with or related to an INFJ? Here's what you can doReflections/discussion questionsChapter 5: INFJs In LoveStrengthsChallengesIs there a perfect match for an INFJ?What INFJs can do to ensure happy relationshipsWhat partners of INFJs can doHow does an INFJ recover from a breakup?Reflections/discussion questionsChapter 6: INFJs and ParentingStrengthsChallengesHow INFJS can be better parentsWhat is it like to be the parent of an INFJ?Reflections/discussion questionsAnd so much more!Invest in yourself and commit to living your best life as an INFJ when you grab this guide now!

    These three Great Untruths are part of a larger philosophy that sees young people as fragile creatures who must be protected and supervised by adults. But despite the good intentions of the adults who impart them, the Great Untruths are harming kids by teaching them the opposite of ancient wisdom and the opposite of modern psychological findings on grit, growth, and antifragility. The result is rising rates of depression and anxiety, along with endless stories of college campuses torn apart by moralistic divisions and mutual recriminations. This is a book about how we got here. First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt take us on a tour of the social trends stretching back to the 1980s that have produced the confusion and conflict on campus today, including the loss of unsupervised play time and the birth of social media, all during a time of rising political polarization. This is a book about how to fix the mess. The culture of “safety” and its intolerance of opposing viewpoints has left many young people anxious and unprepared for adult life, with devastating consequences for them, for their parents, for the companies that will soon hire them, and for a democracy that is already pushed to the brink of violence over its growing political divisions. Lukianoff and Haidt offer a comprehensive set of reforms that will strengthen young people and institutions, allowing us all to reap the benefits of diversity, including viewpoint diversity. This is a book for anyone who is confused by what’s happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live and work and cooperate across party lines.