The book discusses environmental issues including pollution control, reducing environmental damage, global climate change policies, questions about how we should balance environmental and economic considerations, and what form government policies should take. In recent years, Smith reveals, many economists have argued for greater use of incentives such as pollution charges and emissions trading rather than more traditional direct regulation of polluters. Including many illustrative case studies, this book offers an illuminating introduction to an exciting field of economics.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Readers meet a people highly skilled in sculpture, astronomy, city planning, poetry, and philosophy, who were also profoundly committed tocosmic regeneration through the thrust of the ceremonial knife and through warfare. Dav�d Carrasco looks beyond Spanish accounts that have colored much of the Western narrative to let Aztec voices speak about their origin stories, the cosmic significance of their capital city, their methods of childrearing, and the contributions women made to daily life and the empire. Carrasco discusses the arrival of the Spaniards, contrasts Aztec mythical traditions about the origins of their city with actual urban life in Mesoamerica, and outlines the rise of the Aztec empire. He also explores Aztecreligion, which provided both justification for and alternatives to warfare, sacrifice, and imperialism, and he sheds light on Aztec poetry, philosophy, painting, and especially monumental sculpture and architecture. He concludes by looking at how the Aztecs have been portrayed in Western thought, art, film, and literature as well as in Latino culture and arts.

    As a concept and a practice, it has attracted the attention of theologians, anthropologists, psychologists, sociologists, artists, and historians over the centuries. This Very Short Introduction explains why. Magic has been defined in terms of the false religions of others, as an evolutionary stage in human thought, a universal state of mind, and a liberating expression of the imagination. For hundreds of millions of people today, no matter their religious persuasion, magic is a real force that helps them to overcome misfortune, poverty, and illness. Indeed, with magic as relevant today as it ever was, it raises questions about the meaning of human progress.

    It is structured around six schools of thought that have received classic status. Sue Hamilton explores how the traditions have attempted to understand the nature of reality in terms of inner or spiritual quest and introduces distinctively Indian concepts, such as karma and rebirth. She also explains how Indian thinkers have understood issues of reality and knowledge--issues that are also an important part of the Western philosophical tradition.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Jan Westerhoff shows that the question "what is real?" is not some esoteric puzzle that only philosophers ponder. Scientists also ask this question when they investigate whether candidates for the fundamental constituents of matter are actually "out there" or just a mere abstraction from a successful theory and cognitive scientists ask it when trying to find out which set of the bewildering array of data processed by our brain could constitute the basis for the self.

    But Barthes was a man who disliked orthodoxies. His shifting positions and theoretical interests make him hard to grasp and assess. This book surveys Barthes' work in clear, accessible prose, highlighting what is most interesting and important in his work today. In particular, the book describes the many projects, which Barthes explored and which helped to change the way we think about a range of cultural phenomena--from literature, fashion, wrestling, and advertising to notions of the self, of history, and of nature.

    Japanese goods and cultural products--from animated movies and computer games to cars, semiconductors, and management techniques--are consumed around the world. In many ways, Japan is an icon of the modern world, and yet it remains something of an enigma to many, who see it as a confusing montage of the alien and the familiar, the ancient and modern. This Very Short Introduction explodes the myths and explores the reality of modern Japan, offering a concise, engaging, and accessible look at the history, economy, politics, and culture of this fascinating nation. It examines what the term modern means to the Japanese, debunks the notion that Japan went through a period of total isolation from the world, and explores the continuity between pre- and post-war Japan. Anyone curious about this intriguing country will find a wealth of insight and information in these pages.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam

    Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician. But skill with rhetoric today is no longer admired. Rhetoric is often seen as a synonym for shallow, deceptive language-empty words, empty rhetoric--and therefore as something quite negative. But if we view rhetoric in more neutral terms, as the art of persuasion, it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defense of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from ancient Greece, medieval Islamic preaching, the wartime speeches of Winston Churchill, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric.About the Series:Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    While pure mathematics is mostly interested in abstract structures, applied mathematics sits at the interface between this abstract world and the world inwhich we live. This area of mathematics takes its nourishment from society and science and, in turn, provides a unified way to understand problems arising in diverse fields.This Very Short Introduction presents a compact yet comprehensive view of the field of applied mathematics, and explores its relationships with (pure) mathematics, science, and engineering. Explaining the nature of applied mathematics, Alain Goriely discusses its early achievements in physics andengineering, and its development as a separate field after World War II. Using historical examples, current applications, and challenges, Goriely illustrates the particular role that mathematics plays in the modern sciences today and its far-reaching potential.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.

    It is an area that continues to attract and fascinate many people, even though it is generally thought to be highly complex and abstract. For some it is associated with the mystical or religious. For others it is known through the metaphysical poets who talk of love and spirituality. This Very Short Introduction goes right to the heart of the matter, getting to the basic and most important questions of metaphysical thought in order to understand the theory: What are objects? Do colors and shapes have some form of independent existence? Is the whole just a sum of the parts? What is it for one thing to cause another rather than just being associated with it? What is possible? Does time pass? By using simple questions to initiate thought about the basic issues around substance, properties, changes, causes, possibilities, time, personal identity, nothingness, and consciousness, Stephen Mumford provides a clear and down-to-earth path through this analytical tradition at the core of philosophical thought.

    But as Morris Rossabi reveals in this VeryShort Introduction, within two generations of their bloody conquests, the Mongols evolved from conquerors and predators to wise rulers who devised policies to foster the economies of the lands they had subjugated. By adopting political and economic institutions familiar to the local populations andrecruiting native officials, they won over many of their non-Mongol subjects. In addition, Mongol nobles were ardent patrons of art and culture, supporting the production of Chinese porcelains and textiles, Iranian tiles and illustrated manuscripts, and Russian metalwork. Perhaps most important, thepeace imposed by the Mongols on much of Asia and their promotion of trade resulted in considerable interaction among merchants, scientists, artists, and missionaries of different ethnic groups--including Europeans. Modern Eurasian and perhaps global history starts with the Mongol empire.

    Yet there is much more to the debate than theclash of these extremes. As Thomas Dixon shows in this balanced and thought-provoking introduction, a whole range of views, subtle arguments, and fascinating perspectives can be found on this complex and centuries-old subject. He explores the key philosophical questions that underlie the debate, but also highlights the social, political, and ethical contexts that have made the tensions between science and religion such a fraught and interesting topic in the modern world. Dixon emphasizes how the modern conflict between evolution and creationism is quintessentially an American phenomenon, arising from the culture and history of the United States, as exemplified through the ongoing debates about how to interpret the First-Amendment's separation of church and state. Along the way, he examines landmark historical episodes such as the Galileo affair, Charles Darwin's own religious andscientific odyssey, the Scopes Monkey Trial in Tennessee in 1925, and the Dover Area School Board case of 2005, and includes perspectives from non-Christian religions and examples from across the physical, biological, and social sciences.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    Out of the turbulence came stronger senses of identity in Scotland, Wales, and Ireland. Yet this was an age, too, of growing definition of Englishness and of a distinctive English cultural tradition.

    Lyman Sargent discusses the role of utopianism in literature, and in the development of colonies and in immigration. The idea of utopia has become commonplace in social and political thought, both negatively and positively. Some thinkers see a trajectory from utopia to totalitarianism with violence an inevitable part of the mix. Others see utopia directly connected to freedom and as a necessary element in the fight against totalitarianism. In Christianity utopia is labelled as both heretical and as a fundamental part of Christian belief, and such debates are also central to such fields as architecture, town and city planning, and sociology among many othersSargent introduces and summarizes the debates over the utopia in literature, communal studies, social and political theory, and theology.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    This book examines the reasons for those views, and explains why ideologies deserve respect as a major form of political thinking. It investigates the centrality of ideologyboth as a political phenomenon and as an organizing framework of political thought and action. It explores the changing understandings of ideology as a concept, and the arguments of the main ideologies. By employing the latest insights from a range of disciplines, the reader is introduced to thevitality and force of a crucial resource at the disposal of societies, through which sense and purpose is assigned to the political world.