It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:*Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.*Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.*Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.*Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”

    Teacher, author, and master knitter Norah Gaughan shares her design principles and offers clear cable-making instruction throughout, always in a conversational, easy-to-understand voice that proceeds naturally, as one cable idea leads to the next. Master the art of cable knitting, then test your newfound skills with the 15 garment patterns for wraps, sweaters, and accessories. Also available from Norah Gaughan: Knitting Nature,Comfort Knitting and Crochet: Afghans and Comfort Knitting, and Crochet: Babies and Toddlers.

    It is the root of our existence, supporting our feet, our farms, our cities. This fascinating yet disquieting book finds, however, that we are running out of dirt, and it's no laughing matter. An engaging natural and cultural history of soil that sweeps from ancient civilizations to modern times, Dirt: The Erosion of Civilizations explores the compelling idea that we are—and have long been—using up Earth's soil. Once bare of protective vegetation and exposed to wind and rain, cultivated soils erode bit by bit, slowly enough to be ignored in a single lifetime but fast enough over centuries to limit the lifespan of civilizations. A rich mix of history, archaeology and geology, Dirt traces the role of soil use and abuse in the history of Mesopotamia, Ancient Greece, the Roman Empire, China, European colonialism, Central America, and the American push westward. We see how soil has shaped us and we have shaped soil—as society after society has risen, prospered, and plowed through a natural endowment of fertile dirt. David R. Montgomery sees in the recent rise of organic and no-till farming the hope for a new agricultural revolution that might help us avoid the fate of previous civilizations.

    After all, anyone who has ever attempted to plant a thriving patch of flowers or vegetables knows that what you grow is only as good as the soil you grow it in. It is possible to create and maintain rich, dark, crumbly soil that’s teeming with life, using very few inputs and a no-till, no-fertilizer approach. Certified permaculture designer and lifelong gardener Diane Miessler presents the science of soil health in an engaging, entertaining voice geared for the backyard grower. She shares the techniques she has used — including cover crops, constant mulching, and a simple-but-supercharged recipe for compost tea — to transform her own landscape from a roadside dump for broken asphalt to a garden that stops traffic, starting from the ground up.

    Floral waters and cinnamon. Bulgur wheat, lentils, and succulent lamb. These lush flavors of Maureen Abood's childhood, growing up as a Lebanese-American in Michigan, inspired Maureen to launch her award-winning blog, Rose Water & Orange Blossoms. Here she revisits the recipes she was reared on, exploring her heritage through its most-beloved foods and chronicling her riffs on traditional cuisine. Her colorful culinary guides, from grandparents to parents, cousins, and aunts, come alive in her stories like the heady aromas of the dishes passed from their hands to hers. Taking an ingredient-focused approach that makes the most of every season's bounty, Maureen presents more than 100 irresistible recipes that will delight readers with their evocative flavors: Spiced Lamb Kofta Burgers, Avocado Tabbouleh in Little Gems, and Pomegranate Rose Sorbet. Weaved throughout are the stories of Maureen's Lebanese-American upbringing, the path that led her to culinary school and to launch her blog, and life in Harbor Springs, her lakeside Michigan town.

    From a lively prairie to a runoff-reducing rain garden, award-winning author Hadden shows readers how to convert their yards.

    The two friends got to work designing what would become not just another urban farm, but a "permaculture paradise" replete with perennial broccoli, paw paws, bananas, and moringa--all told, more than two hundred low-maintenance edible plants in an innovative food forest on a small city lot. The garden--intended to function like a natural ecosystem with the plants themselves providing most of the garden's needs for fertility, pest control, and weed suppression--also features an edible water garden, a year-round unheated greenhouse, tropical crops, urban poultry, and even silkworms.In telling the story of Paradise Lot, Toensmeier explains the principles and practices of permaculture, the choice of exotic and unusual food plants, the techniques of design and cultivation, and, of course, the adventures, mistakes, and do-overs in the process. Packed full of detailed, useful information about designing a highly productive permaculture garden, Paradise Lot is also a funny and charming story of two single guys, both plant nerds, with a wild plan: to realize the garden of their dreams and meet women to share it with. Amazingly, on both counts, they succeed.

    Instead of picking up whatever catches your eye at the store and hoping that it'll survive your home and lifestyle, use the plant profile quiz to easily find your perfect match. Whether you're always busy and can't remember to water, get unobstructed natural light all day, or live in the shadow of a skyscraper, live in a tropical oasis or arid winter-land, there is a plant that'll thrive with you. After finding the right plants for your home, this book will help you to master plant care, complete with projects and tips for which containers work best, the best plants for small places, how to live together with pets and plants, and solutions to problems like pests, root rot, and lack of nutrients. Whether you're an experienced plant parent or have never owned anything other than a fake ficus, this book is the perfect guide for happy plants in your home.

      With outrageous and uncensored profiles of everyone from D. W. Griffith to Quentin Tarantino, Secret Lives of Great Filmmakers reveals the little-known secrets of all your favorite directors. Why did Charlie Chaplin refuse to bathe for weeks at a time? Was Alfred Hitchcock really missing a belly button?  Is Walt Disney’s corpse preserved in a state of suspended animation? And why on earth did Francis Ford Coppola direct a 3-D pornographic movie? The legends of the silver screen will never be the same!

    For easy navigation, the book is divided into thematic changes - covering everything from Plant Parts to Plant Pests - and further subdivided into useful headings, such as 'Seed Sowing' and 'Pruning'. In addition, feature spreads profile the remarkable individuals who have collected, studied and illustrated the plants that we grow today, and 'Botany in Action' boxes provide instantly accessible practical tips and advice.Aided by this book, every gardener - and every garden - will benefit from unlocking the wealth of information that lies within the intriguing world of botanical science.

       With Justina’s expert guidance, learn how to rearrange, paint, prop, and plant your way to a home that’s fresh and inspiring. Uncover your “spirit environment” and learn how to use color and scent to enhance mood, productivity, and relaxation. Revel in Justina’s encouraging advice (“you got this!”), and easily and affordably turn any dwelling into a personal sanctuary. Packed with hundreds of ideas for bringing positive energy to your home, the book features exercises and activities for thinking about rooms in new ways.

    You’ve heard of “organic writing,” but that seems a bit squishy to you. Take a look at the wildly popular Snowflake Method—a battle-tested series of ten steps that jump-start your creativity and help you quickly map out your story. All around the world, novelists are using the Snowflake Method right now to ignite their imaginations and get their first drafts down on paper. In this book, you’ll follow the story of a fictitious novelist as she learns to tap into the amazing power of the Snowflake Method. Almost magically, she finds her story growing from a simple idea into a deep and powerful novel. And she finds her novel changing her—turning her into a stronger, more courageous person.Zany, Over the Top, and Just Plain FunHow to Write a Novel Using the Snowflake Method is a “business parable”—a how-to guide written in story form. It’s zany. It’s over the top. It’s just plain fun. Most important, it’s effective, because it shows you, rather than telling you.You’ll learn by example how to grow your story idea into a sizzling first draft. You’ll discover:* How to define your “target audience” the right way, so you know exactly how your ideal readers think and feel. Forget what the experts tell you about “demographics.”* How to create a dynamite selling tool that will instantly tell people whether they’ll love your story or hate it. And you want them to either love it or hate it.* How to get inside the skin of every one of your characters—even your villain. Especially your villain.* How to find a deep, emotively powerful theme for your story. Do you know the one best point in your novel to unveil your theme—when your reader is most eager to hear it?* How to know when to backtrack, and why backtracking is essential to writing great fiction.* How to fire-test each scene to guarantee it’ll be high-impact—before you write it.Excerpt from Chapter 1:Goldilocks had always wanted to write a novel. She learned to read before she went to kindergarten. In grade school, she always had her nose in a book. In junior high, the other kids thought she was weird, because she actually liked reading those dusty old novels in literature class. All through high school, Goldilocks dreamed of writing a book of her own someday.But when she went to college, her parents persuaded her to study something practical. Goldilocks hated practical, and secretly she kept reading novels. But she was a very obedient girl, so she did what her parents told her. She got a very practical degree in marketing. After college, she got a job that bored her to tears—but at least it was practical.Then she got married, and within a few years, she had two children, a girl and then a boy. She quit her job to devote full time to them. As the children grew, Goldilocks took great joy in introducing them to the stories she had loved as a child. When her son went off to kindergarten, Goldilocks thought about looking for a job. But her resume now had a seven-year hole in it, and her practical skills were long out of date. The only jobs Goldilocks could qualify for were minimum wage.She suddenly realized that being practical had made her horribly unhappy. On a whim, Goldilocks decided to do the one thing she had always wanted more than anything else—she was finally going to write a novel.She didn’t care if it was impractical.She didn’t care if nobody would ever read her novel.She was going to do it just because she wanted to.For the first time in years, she was going to do something just for herself.And nobody was going to stop her.

    It shows homeowners how to turn their yard into a productive and wholesome "homestead" that allows them to grow their own fruits and vegetables, and raise farm animals, including chickens and goats. Backyard Homesteading covers the laws and regulations of raising livestock in populated areas and demonstrates to readers how to use and  preserve the bounty they produce.

    It might be a tiny rainforest, with lush foliage and bright tropical flowers. Or a desert, with strange succulents planted among colorful stones. Or a Victorian fernery. Or a minimalist composition with a single, perfect plant.Or it might not contain any plants at all. It might be made with crystals, feathers, bones, seashells, bits of wood, porcelain trinkets—anything that catches your fancy and helps create a mood or look. Whatever they contain, terrariums are the ultimate in modern, affordable, easy-care décor.Terrarium Craft features fifty original designs that you can re-create or use as inspiration for your own design. Each entry comes with clear step-by-step directions on how to assemble and care for your terrarium. You’ll also find helpful information about selecting a container, using appropriate materials, choosing the right plants, and maintaining your terrarium. (Hint: It’s easy! In fact, many terrariums are self-sustaining, requiring no maintenance whatsoever!)

    The classic styles are listed and illustrated, together with full descriptions of how they were derived from models in the world. Outstanding examples of plantings in all of the various styles are shown. The types of containers are detailed, and the importance of their use for different trees or styles explained. Advice is given on placing and exhibiting your completed bonsai.CLEAR STEP-BY-STEP SEQUENCESThere is comprehensive information on how to create a bonsai from a seedling, cutting, or garden center plant. Clear step-by-step sequences take you from the initial raw material through to the finished bonsai, showing the superb results that can be achieved. All the tools and techniques of bonsai are illustrated and explained, and their use described in detail. Maintenance and propagation sections tell you everything you need to know to keep your bonsai beautiful and healthy, or to create your own trees.DETAILS OF MORE THAN 100 SPECIESA photographic catalogue of bonsai trees and shrubs lies at the heart of the book, providing the cultivation and styling details of over 100 different species. Each entry is accompanied by an original full-color photograph of at least one outstanding specimen. This section is supplemented by a further compendium of trees and shrubs that can be grown as bonsai, giving a total of over 300 to choose from.The Complete Book of Bonsai reveals every aspect of the art, with inspirational ideas and practical advice at every turn. Whether you are a beginner who would like to grow just one or two trees, or an experienced enthusiast who wishes to build up a whole collection, it is the essential reference work.