But do you know enough about these new consumers to convert them into customers?Do you know that:• There will be nearly one billion middle-class consumers in China and India within the next ten years?• More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?• By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?• The number of billionaires in China has grown from 1 to 115 in the past decade alone?In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them.This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for.Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.

    Peter Hinssen's most recent book

    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

    OKRs translate a company's vision and strategy into a coherent set of performance measures. The three layers of organization: Dreams, OKRs, and To dos, offer a balance between long-term goals and short-term planning, between outcomes that are desired by the organization and actual performance KPIs that drive these outcomes, between harder and softer performance measures. Francisco Mello, founder of Qulture.Rocks, the leading performance management software company, takes you through the history of using goals for management, from MBOs to OKRs, and presents OKRs with a constant focus on its key differences from older frameworks such as MBOs.

     Daniel Silva is one of the world's most popular writers of thriller and espionage fiction, with numerous novels in various series and collections. As a fan, it can be difficult to keep up! The Reader's Friend reference list for Daniel Silva is a complete list of every Daniel Silva title, and is designed for maximum convenience and functionality. Keeping track of your Silva addiction had never been easier! All of the info you need, and none of the clutter you don't. We're readers just like you, and we know you don't need a lot of junk in your reference list. Our Daniel Silva list is designed to be clean and optimally usable: The info you need, right there where you need it. No flipping back and forth in the table of contents, no scrolling through filler. AND IT'S SO SIMPLE TO USE: Check off the books you've read with a single tap! — Just use your Kindle's built-in highlighter. Instructions are included! Get free updates regardless of how you purchased the list — We update immediately every time a new Daniel Silva title is released, so you'll never be out of the loop! Browse titles BY RELEASE DATE, BY SERIES, or BY OMNIBUS EDITION — Whichever is most convenient for you! For a preview, just click the book cover to the left and "LOOK INSIDE!" EVERY DANIEL SILVA TITLE IS INCLUDED: All titles listed in order of release date Michael Osbourne series in reading order Gabriel Allon series in reading order Stand-Alone novels All Gabriel Allon omnibus editions PLEASE NOTE: THIS IS A TITLE LIST ONLY, compiled for reference purposes to assist readers. No copyrighted material from the titles listed is included. This list is compliant with United States Copyright Office circular 34.

    A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.

    An Arizona lawman who rides rough country, often going up against dangerous men and gangs alone. Dealing with bank robbers, kidnappers and rustlers with his fast gun. Much of his tracking ability comes from his Scottish father, who served as an Indian scout. Valuable experience as a Rough Rider with Teddy Roosevelt, then as an Arizona Ranger.Outlaws and corrupt government tend to stand in Duncan’s way, but he manages to overcome all obstacles with integrity and really fast guns.

    But the ghosts of Madison's war in Afghanistan have wreaked havoc on his life and put his marriage on the skids. Kicked out of home by the woman he loves, Madison wants back in but has much to prove and a lot of trust to regain. His big chance arrives in the form of a case that looks hopeless at first, but Madison never loses faith. In this courtroom drama, the personal and professional become tightly intertwined—Madison fights with all he's got because it's all on the line.

    Can you imagine Draupadi in a Brothel house? How did she end there and who is responsible for that? Read this short story to meet her and know about her life.

    I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump  Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.

    Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

    The impossible task of knowing God's mind...

    Just the right amount of science. Common sense and rational.” -- Wayne R. The greenhouse effect is always quoted—but that is a METAPHOR. What is the fundamental physical process that drives it? And how exactly does human activity play such a powerful role with it? How did we go from worrying about global warming to climate change…to carbon dioxide (CO2) emissions? "Great book - should me mandatory reading for anyone that uses the term 'Climate Change' " - Amazon purchaser Macsugar Are there gases more powerful and influential in the greenhouse effect than CO2? Yes, by a lot! As you will learn in this book… Why aren’t we spending more time, money, and attention focusing on those? Smart people want to get to the point of a problem and solve it as quickly, inexpensively, and effortlessly as possible. They know about the Pareto Principle, and you will too after you read this book. It is also called the 80/20 rule. What happens when we apply that principle to the global climate change “consensus”? “Thank You! I always thought the numbers were small, but I never took the time to do the math.” -- Mike S. There are many books that are long, technical, and—frankly, irrelevant—on the topic of climate change. Here are the most important questions that nobody has bothered to answer in straightforward, simple and short language, until now: * What are basic facts about our planet’s atmosphere? And what do they tell us about the fundamental physics of climate change? * What are the basic physics and assumptions behind the anthropogenic global warming (AGW) hypothesis or belief? Are they valid? * What element or compound is the single greatest factor in temperature control in our atmosphere? Hint—it isn’t carbon dioxide. How does carbon dioxide compare with this other chemical? "Takes less than an hour to read... A must-read for every official policy-maker at every level... This deserves 6 stars out of 5!" -- Terry Dunleavy (Amazon reviewer) “Brilliant, what a refreshing approach.” -- Christopher K. Before we spend more time, money, and emotional energy on the presumed EFFECTS and CONSEQUENCES of global warming and climate change (things like rising temperatures, rising sea levels, etc., etc.), shouldn’t we all have a BASIC UNDERSTANDING of the FUNDAMENTAL PROCESSES AND PHYSICS of our planet’s atmosphere? If you have any questions, or doubts about that, this book is for you. “Very good. I am a geophysicist.” -- Ben B. Even better, you’ll learn (or re-learn) a very simple and indisputable fact about our atmosphere that makes the entire controversy look ridiculous. Use this information as a test (or a bet) the next time you talk with someone on the “other side” of the climate change debate. “A very useful contribution to bringing sanity and reason back to the analysis of AGW.” – Tom P. The climate change threat is consuming more of our precious time, energy, and resources. So is the debate about what to do about it. Don’t allow yourself be a part of the problem—get this book so that you can be a part of the solution! If you are convinced that AGW is the biggest threat facing our planet, this book has facts and

    I was on my toes towards the final chapters." - Mrutyunjaya J"Puts you on the edge of your seat with mind blowing action sequences" - Ruchika M"Just thought to read a chapter. Honestly I didn't leave a single word until it was finished. In fact every chapter has a new suspense waiting to be unfolded." - Dipesh B"Finished reading it at 4 a.m." - Deepak A"Wow.. what a book. Thrilling from the beginning till the end." - Amazon Customer ___________________________________When the Aadhaar database containing the biometric and financial details of 1.2 Billion Indians is hacked in a ransomware attack, everyone is stunned by the audacity of the crime.Who could have done this? Why? And how?The cyber-terrorists soon send a message. They demand One Billion dollars to unlock the encrypted database. If the demands are not met, the database will be wiped out in seventy-two hours.With the ransom deadline ticking down, the Prime Minister sends a Covert Ops team to China to trace the culprits. But when the team reaches China, they find something shocking.From the rugged mountains of Iran to the teeming crowds of Istanbul to an underwater cat-and-mouse chase below the Straits of Malacca, Operation Dragon Strike is a gripping, breakneck adventure that will leave action thriller fans gasping for breath.Please scroll up and grab your copy now or continue reading below.Armaan slammed on the brakes. The jeep screeched to a stop in front the truck. Nitin leapt out on the move. Armaan flung the jeep door open and flipped off the safety switch of his Glock 17 handgun. The cold steel felt good in his palm. His trigger finger stroked familiar metal. He had been itching for revenge since the moment the terrorists had shot him. Nitin raced to the now stationary truck cockpit. He took in one glance and turned to Armaan."The driver's dead."Armaan swore. These terrorists were goners. He ignored the throbbing in his wounded shoulder and crouched behind the chassis of the truck. The terrorists would be going after the rest of the trucks. He had to stop them. The sound of the terrorists' van increased as it came alongside the truck.Now!Armaan rose out of his hiding place as the van came into view. He kept his hand outstretched and pointed his Glock square at the terrorist driving the van and squeezed the trigger twice. He watched the van driver jerk back as he got hit in the chest, and then slumped down the seat, dead.The van rolled past the truck and came to a stop twenty metres ahead. He had stopped the terrorists from attacking the convoy. But now he faced a serious threat.Armaan watched the masked terrorists barge out of the van, their machine guns glinting under the hot sun. He had just made his day worse. With the van stopping ahead of his position, the truck no longer offered him protection. He was completely exposed. There were six of them, all getting their AK-47s ready to pump him full of lead.Armaan was a split-second away from death...Please scroll up and grab your copy now.

    But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.