Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

    Heatherwick is known as one of the greatest innovators of our era, and for the first time, this publication provides an inside look at the creation and development of his projects. It answers the one question always asked of Heatherwick's work: How did he do that? The book covers the studio's complete output over more than fifteen years—some 170 projects—including designs large and small: zippered bags that can be expanded to five times their size, a bridge that rolls open and closed, the in-progress one-million-square-foot mall in Hong Kong and glass bridge in London.

    This gorgeously photographed lifestyle guide gives readers an insider's tour of the City by the Bay through Victoria Smith's unique lens. Organized by neighborhood, each chapter features enchanting photos of hidden corners, local color, landmarks, and hotspots, revealing why so many people—Victoria included—are falling head over heels for this amazing city. Brimming with original, dreamy photography and packaged as a gorgeous jacketed hardcover, this lovely book makes a perfect gift for photography fans, San Francisco dwellers, visitors to the city, or anyone who has left their heart in San Francisco.

    In 1980 she foundedThe Original Art, an annual exhibition in New York featuring the best children's book illustration of the year. Now, in thisfascinating exploration of children's book illustration, she focuses on the work of 12 contemporary illustrators. Lookingat the wide variety of artistic genius in children's books, Show and Tell teaches the reader how to look for the perfect marriage of art and text, and is an invaluable guide for anyone interested in children's books and the art of illustration.Illustrators include:David WiesnerTrina Schart HymanLane SmithBrian SelznickBryan CollierDavid ShannonPetra MathersPaul O. ZelinskyHilary KnightDenise FlemingHarry BlissBetsy Lewin

    On top of all that, I’ve got rent to pay, a cat to feed, and I’m pretty sure the local grocery store is haunted.This is a crazy world we live in. Monsters roam the streets, vampires run nightclubs, necromancers sacrifice little girls. Somebody has to do something about it.My name is Kat Drummond, and I’m a Part-Time Monster Hunter.This boxset contains the first four books of the Kat Drummond Series:Part-Time Monster HunterBlood CartelDevil’s GambitNecrolordThe book also contains the short story Soul Bound as a bonus, detailing one of Kat’s earliest hunts and how she met her furriest friend.

    A fascinating mix of established master draftsmen and neophytes, working in a vast range of techniques, Illustration Now! Vol. 3 features illustrators from 30 countries, including  information about their career paths, and lists of selected exhibitions. Also included is an introduction by specialist Steven Heller on current trends in the field. This book is perfect for graphic artists, creative professionals and illustration students, as well as anyone with an appreciation for draftsmanship and visual language.

    The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in a simple way. The content of the book is accompanied by live code examples and the readers design and build an example website as they go through it. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

    The experts at Better Homes & Gardens have collected all the inspiration you need to turn a ho-hum space into a showstopper.

    Art For Dummies is the book that will have you and everyone you know clamoring outside the doors of your local museum. Thomas Hoving, former director of New York's Metropolitan Museum of Art, is credited with revolutionizing the Met, doubling its size during his tenure, and bringing art to the masses. Let him bring art to you as well. In Art For Dummies, Thomas Hoving provides a how-to guide to the art world. First, he guides you through an introduction to art appreciation, pointing out the details that you've always noticed but have never been able to explain. Next, Hoving takes you on a ride through art history. (Have you ever regretted not taking those art history classes in school With Art For Dummies, you'll feel all caught up and ready to spar with the local intellectuals.) Hoving even includes a guide to the world's top art cities and centers, a listing that can help you prepare for your next artistic voyage. With this guide, you can discover where to go in order to see the greatest works of art, and you can also find out about hidden treasures in nearby art museums.You also get a great start for seeking out art with Hoving's lists of the greatest works of Western civilization, the most interesting artists, and the contemporary artists to watch. Don't wait another day to introduce yourself to the art world!

    These infamous posters were, in turn, central fixtures in Chinese homes, railway stations, schools, journals, magazines, and just about anywhere else where people were likely to see them. Chairman Mao, portrayed as a stoic superhero (a.k.a. the Great Teacher, the Great Leader, the Great Helmsman, the Supreme Commander), appeared in all kinds of situations (inspecting factories, smoking a cigarette with peasant workers, standing by the Yangzi River in a bathrobe, presiding over the bow of a ship, or floating over a sea of red flags), flanked by strong, healthy, ageless men and "masculinized" women and children wearing baggy, sexless, drab clothing. The goal of each poster was to show the Chinese people what sort of behavior was considered morally correct and how great the future of Communist China would be if everyone followed the same path toward utopia by uniting together. Combining fact and fiction in a way typical of propaganda art, these posters exuded positive vibes and seemed to suggest that Mao was an omnipresent force that would accompany China to happiness and greatness. This book brings together a selection of colorful propaganda artworks and cultural artifacts from photographer Michael Wolf's vast collection of Chinese propaganda posters, many of which are now extremely rare.

    This practical book takes experienced web developers through the new discipline of frontend architecture, including the latest tools, standards, and best practices that have elevated frontend web development to an entirely new level.Using real-world examples, case studies, and practical tips and tricks throughout, author Micah Godbolt introduces you to the four pillars of frontend architecture. He also provides compelling arguments for developers who want to embrace the mantle of frontend architect and fight to make it a first-class citizen in their next project.The four pillars include:Code: how to approach the HTML, CSS, and JavaScript of a design systemProcess: tools and processes for creating an efficient and error-proof workflowTesting: creating a stable foundation on which to build your siteDocumentation: tools for writing documentation while the work is in progress

    The "Logo, Font & Lettering Bible" provides the start-to-finish information you need to succeed in today's competitive design market.

    True, some designers can perceive what their customers need or want, but in the era of artificial intelligence, augmented cognition, and "thinking" designs, intuition isn't enough.With this practical guide, you'll learn how different regions of the human brain create multifaceted and multi-model experiences. Once you grasp this concept, you'll not only learn how to collect the right data that customers need to understand an experience, but also how to put that data to the best use.Understand the inner workings of customers' minds to deliver competitive augmented reality, AI, and thinking productsLearn key brain systems involved in generating an experience through a product or serviceCollect the right data to understand the entirety of an experience and put that data to the best useLearn concrete ways to improve your products or services based on psychology and neuroscienceBridge the gaps between cognitive science, UX, behavior change, AI, and augmented reality

    The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work--and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design. Illustrates cultural and contextual considerations in communicating to a specific audience. Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind. Dissects the elements of color, size, scale, proportion, medium, and form. Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more.By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.

    In these chapters we learn about how and why we see color, the nature of rainbows, animals with color vision far superior and far inferior to our own, how our language influences the colors we see, and much more. Between these chapters, authors Joann Eckstut and Ariele Eckstut turn their attention to the individual hues of the visible spectrum?red, orange, yellow, green, blue, and violet?presenting each in fascinating, in-depth detail.Including hundreds of stunning photographs and dozens of informative, often entertaining graphics, every page is a breathtaking demonstration of color and its role in the world around us. Whether  you see red, are a shrinking violet, or talk a blue streak, this is the perfect book for anyone interested in the history, science, culture, and beatuty of color in the natural and man-made world.