What was it that enabled him to stand so steadfastly when all those around him seemed to turn back in fear? What was it that enabled him to inspire whole nations to endure the unendurable and to achieve the unachievable when all those around him had already surrendered all hope? This remarkable new study of Churchill's leadership skill answers these questions and more. The result is an account that is as inspiring today as it was more than half a century ago when the great man' shadow fell large across the world stage. According to Henry Kissinger, Our age finds it difficult to come to grips with Churchill. The political leaders with whom we are familiar generally aspire to be superstars rather than heroes. The distinction is crucial. Superstars strive for approbation; heroes walk alone. Superstars crave consensus; heroes define themselves by the...future they see it as their risk to bring about. Superstars seek success in a technique for eliciting support; heroes pursue success as the outgrowth of their inner values. Winston Churchill was a hero.

    While you may think that an exaggeration, every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business and your ideas. While many think that if they do a better job and work hard they will get raises and promotions. The facts prove otherwise though, as the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. It is said that the number one reason a business fails is a shortage of capital, but the reality is that business fails because of the inability to sell ideas, products and services to the public in quantities great enough to insure its success.While this book will be read by millions of career sales people it is written for those that do not consider themselves sales people but who want to achieve more success in their life. This book is about how to get more done in your life through selling and to show the reader how success is impossible without understanding the concepts of selling. You will be introduced to incredibly simple ways to sell any product or idea to anyone at any time. You will learn how to get others to “buy in “ and agree with your ideas and get behind you and help you.You will learn strategies that will insure you are successful in life and show you exactly how to get to where you want to go. You will know how to eliminate confrontation and end disagreements with just words and your attitude. You will be shown what the “greats“ do to be persuasive, the only reason people don't like sales, how to predict what others will do and say, how to build trust, how to separate yourself from the average, why your prospect gets weird around money, how to “hard sell“ without using pressure, the two single most important steps to success in sales and much much more.This is a fresh look at selling and how to use this forgotten art in a respectful, ethical way to get everything you want in life.

    Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds!Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!