They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    Simpson trial brought the L.A.P.D. national notoriety as a corrupt force out of synch with the city it polices. But is this force of 8,000 men and women really made up of mavericks, racists, and rogues? In Boot, rookie police William Dinn takes readers inside that other L.A.P.D., where hardworking cops struggle to understand citizens' concerns and dodge criminals' bullets. National & L.A.

    lifelike detail... this easily readable book should appeal to dinosaur enthusiasts of all ages." -Science NewsThe Complete Guide to Prehistoric Life. The book's concise, jargon-free text and full color illustrations bring the primordial world to vivid photo-realistic life. In-depth profiles of 112 kinds of beasts cover physical characteristics, lifestyle, habitat and behavior. Throughout, "fascinating fact" sidebars offer additional bits of "dinotrivia." But there is more than dinosaurs here. Readers will find creatures from triobites to early human beings. At the heart of the book are 350 richly detailed and lifelike color illustrations -- accompanied by comprehensive text -- which are the result of pioneering work by the Emmy award-winning creative team at Framestore CFC. Using animation, graphic effects and filmmaking, they recreated awe-inspiring prehistoric creatures and the world they lived in. These images are now reproduced to thrill readers.The Complete Guide to Prehistoric Life was published to accompany two BBC TV prime-time programs, Life Before Dinosaurs and Walking with Life, both part of the Discovery Channel's award-winning Walking with Dinosaurs series.

    super- jet named after the Greek God of war. With its ultra powerful laser and ability to easily outmaneouver anything else in the sky, the Ares opens a new era in warfare. But when it is stolen before of a crowd of international dignitaries, the President and his defence staff must use outdated technology to try to stop their creation from sparking a war between civilizations.It's up to Colonel "Jesse" James to save the world from impending doom. But, the obstacles will be numerous. He faces suspicion from the President's chief advisor, a romantic interest with unknown allegiances, and a terror plot that seems too obvious to be true. In his fourth novel, Stewart is in top form- fusing a high octane plot with hair raising flight scenes drawn from his career as a fighter pilot.

    But these are not the only scars that have resolutely refused to heal. Shortly afterwards, Colonel Mitchell Havilland sacrificed himself on a Falklands hillside in an act of characteristic - but baffling - heroism. When Julia comes home from China fifteen years later, it is to a place of ghosts. Whilst she awaits the outcome of the enquiry that seems destined to end her short but spectacular career in military intelligence, Julia is drawn back across the landscape of the past, to find that it is not just the tortured image of her much-loved father that returns to haunt her. Everything she has ever believed in and lived for has suddenly been called into question, and unless she confronts her demons, she will not survive. For there have been other deaths, and the dead will not sleep... At once a race-against-the-clock thriller and a complex psychological drama where the memories of the past conflict with knowledge of the present, The Sleep of the Dead is a stunning read on any level and more than confirms Tom Bradby as one of this country's foremost thriller writers. Praise for Shadow Dancer: 'Quite exceptional...Tom Bradby succeeds in creating real characters. Far too many novels take refuge in cliché and caricature - Bradby refuses to. The language, the tension, the fear - all are portrayed vividly and correctly...A taut, compelling story of love and torn loyalties'Daily Telegraph 'A remarkable first novel...Bradby handles the tension with skill to produce a gripping tale'The Times 'The best book on the northern conflict since Harry's Game...An excellent read on any level. It scores heavily as a thriller and as an accurate unblinking look at what is happening right now'Irish Independent

    Fuzzy sonograms and doctor's explanations can provide basic information, but through Alexander Tsiaras' remarkable achievements in medical imaging technology, parents can see, for the first time, the awe-inspiring process of a new life unfolding, in stunning, vivid detail.The milestones of pregnancy which before could only be described can now be witnessed: the heart's first beats; the appearance of color in the eye; the emergence of toes and teeth; the brain and nervous system directing development; the first movement of tiny legs and arms; the first indications of gender; the wondrous symbiosis of mother and child; the symphony of the body's systems coming into being and working in concert. The book tracks the development of a baby from the moment of conception, through the explosively complex early stages of development and the amazing stages of growth as the baby is nurtured by the mother, ending with the joy of birth.All this is made possible by revolutions in two sciences. As biologists have decoded the molecular basis of life, computer scientists have developed non-invasive, three-dimensional techniques for visualizing the body. Alexander Tsiaras has been a pioneer in merging these explorations and discoveries. He has created a virtual camera studio that enables him to view a human body or any part of it individually, scan it, enlarge it, rotate it, adjust its transparency so that we can view inside a living being, and light it from any angle. The result is an ability to illuminate the unseen elements that make us who we are, and the miraculous images in From Conception to Birth.

    Table of Contents General Information Vol I Diversity in the Living World Structural Organisation in Plants and Animals Cell Structure and Function Plant Physiology Human Physiology Vol II Reproduction Genetics and Evolution Biology and Human Welfare Biotechnology and Its Applications Ecology and Environment Some More Additional Topics Assertion and Research Questions top

    Mastering the fat hormone leptin is the single most important factor in preventing obesity, diabetes, and heart disease. The Leptin Diet contains five simple lifestyle guidelines to get the hormone leptin into balance for permanent weight loss, increased energy, and optimum health. What is Leptin? Fat cells produce the powerful hormone leptin, a primary force instructing metabolism, weight loss, and hormone balance. Leptin communicates directly to your brain, telling the brain how much fat is in storage. It controls appetite, energy, and metabolic rate. Leptin problems are the primary reason for food cravings, overeating, faulty metabolism, the obsession with food, and heart disease. Read The Leptin Diet and notice the difference!

    It provides complete coverage of the new A- and AS-level core specifications being taught from September 2000 onwards and presents concepts in separate, easily accessible double-page spreads. Each spread starts with learning objectives and ends with questions, to check understanding, making the book particularly suitable for self-study.

    He had started in the film industry as a lawyer and worked his way up to become a big-budget studio producer. He’d helped shepherd one of the most successful comedies in film history. He’d married the love of his life. And then one night, in a few seconds, everything changed.In Blindsight, author Chris Colin unspools the remarkable true story of a horrific accident and the life that followed it. A killer at large. Unlikely twists of fate. Miraculous medical oddities. Otherworldly perceptions. Lewis's is a tale of one man’s love and loss, and of the strange turns awaiting a life remade.

    Ignatavicius and M. Linda Workman cover all the latest trends, evidence-based treatment guidelines, and additional updated information needed for safe clinical practice in medical-surgical nursing. This seventh edition features an expanded emphasis on patient safety and NCLEX? Examination preparation, new ties to the QSEN priorities for patient safety, and a greater alignment with the language and focus of clinical practice. A new chapter on evidence-based practice and a wealth of effective online learning tools help solidify your mastery of medical-surgical nursing.

    Offers basic tips on choosing a vet, dealing with litter box problems, selecting a scratching post, proper grooming and diet, caring for sick cats, and much more. 20 line drawings.

    124 photographs in full color.

    The set includes thirty-one 30-minute MCAT practice exams with answers and explanations and more than 1,600 MCAT questions.

    But new research from neuroscientists and psychologists suggests that, in fact, the brain reorganizes, improves in important functions, and even helps us adopt a more optimistic outlook in middle age. Growth of white matter and brain connectors allow us to recognize patterns faster, make better judgments, and find unique solutions to problems. Scientists call these traits cognitive expertise and they reach their highest levels in middle age. In her impeccably researched book, science writer Barbara Strauch explores the latest findings that demonstrate, through the use of technology such as brain scans, that the middle-aged brain is more flexible and more capable than previously thought. For the first time, long-term studies show that our view of middle age has been misleading and incomplete. By detailing exactly the normal, healthy brain functions over time, Strauch also explains how its optimal processes can be maintained. Part scientific survey, part how-to guide, "The Secret Life of the Grown-Up Brain" is a fascinating glimpse at our surprisingly talented middle-aged minds."