From the Space Shuttle training toilet to a crash test of NASA’s new space capsule, Mary Roach takes us on the surreally entertaining trip into the science of life in space and space on Earth.

    

    For the calculus-based General Physics course primarily taken by engineers and scientists.

    Social media master Dan Zarrella has amassed years of experience helping people negotiate the often mystical place of social media marketing. Now, he has condensed those well-tried ideas into this concise and conversational book. Zarrella’s Hierarchy of Contagiousness demystifies and deconstructs how social media works, who it benefits and why we all depend upon it to help our good ideas spread.

    Based on Dr. Stephen LaBerge's extensive laboratory work at Stanford University mapping mind/body relationships during the dream state, as well as the teachings of Tibetan dream yogis and the work of other scientists, including German psycholgist Paul Tholey, this practical workbook will show you how to use your dreams to: Solve problems; Gain greater confidence; improve creativity, and more.

    Nor do you need to be a great scientist to appreciate the exciting discoveries and intriguing mysteries of our universe. Dr. Robert piccioni brings the excitement of modern scientific discoveries to general audiences. He makes the key facts and concepts understandable without "dumbing" them down. He presents them in a friendly, conversational manner and includes many personal anecdotes about the people behind the science. With 33 images and over 100 graphics, this book explains the real science behind the headlines and sound bites. Learn all about:our universe: how big? how old? what came before?the big bang, black holes and supernovaequantum mechanics and uncertaintyhow the immense and the minute are connectedwhat is special about general relativityhow mankind can become earth's best friend

    This sharply intelligent, consistently provocative book takes the reader on an astonishing, thought-provoking voyage into the realm of delightful uncertainty--a world of paradox in which logical argument leads to contradiction and common sense is seemingly rendered irrelevant.

    How can we apply the secrets of this astronomical success to our own goals, to achieve the impossible in work and in life?Psychologist Richard Wiseman brings together history, psychology, and self-help in this unique and powerful guide to achieving the impossible in work and in life. The result of intensive research, including interviews with surviving members of the Apollo mission-control team, Moonshot delivers eight key lessons on teamwork, leadership, persistence, creativity, and more, each one a vital part of the mindset for success.Filled with never-before-told stories and fresh insights, Moonshot sheds new light on the science of success--and empowers each of us to achieve the impossible.

    Even as a teenager, experimenting in his own laboratory, he was impressed by the logic and materiality of the universe, which is governed by a small number of disembodied forces and laws. Those laws decree that all things in the world are material and impermanent. But one summer evening, while looking at the stars from a small boat at sea, Lightman was overcome by the overwhelming sensation that he was merging with something larger than himself--a grand and eternal unity, a hint of something absolute and immaterial. Searching for Stars on an Island in Maine is the result of these seemingly contradictory impulses, written as an extended meditation on an island in Maine, where Lightman and his wife spend their summers. Framing the dialogue between religion and science as a contrast between absolutes and relatives, Lightman explores our human quest for truth and meaning and the different methods of religion and science in that quest. Along the way, he draws from sources ranging from St. Augustine's conception of absolute truth to Einstein's relativity, from a belief in the divine and eternal nature of stars to their discovered materiality and mortality, from the unity of the once indivisible atom to the multiplicity of subatomic particles and the recent notion of multiple universes. What emerges is not only an understanding of the encounter between science and religion but also a profound exploration of the complexity of human existence.

    A Short History of the World aims to fill the big gaps in our historical knowledge with a book that is easy to read and assumes little prior knowledge of past events.The book does not aim to come up with groundbreaking new theories on why things occurred, but rather gives a broad overview of the generally accepted version of events so that non-historians will feel less ignorant when discussing the past.While the book covers world history from the Big Bang to the present day, it principally covers key people, events and empires since the dawn of the first civilisations in around 3500 BC. To help readers put events, places and empires into context, the book includes 36 specially commissioned maps to accompany the text. The result is a book that is reassuringly epic in scope but refreshingly short in length. An excellent place to start to bring your historical knowledge up to scratch. Once you have read this, you will never feel exposed again!

    He provides readers with non-trivial insights into research fields they may not have encountered previously . . . I think everyone who has ever considered the possibility that other intelligent civilizations exist elsewhere within our galaxy will enjoy Where Is Everybody? They will find much to agree with, and much to argue about, in this very accessible volume.� �SCIENCE During a Los Alamos lunchtime conversation that took place more than 50 years ago, four world-class scientists agreed, given the size and age of the Universe, that advanced extraterrestrial civilizations simply had to exist. The sheer numbers demanded it. But one of the four, the renowned physicist and back-of-the-envelope calculator Enrico Fermi, asked the telling question: If the extraterrestrial life proposition is true, he wondered, "Where IS everybody?" In this lively and thought-provoking book, Stephen Webb presents a detailed discussion of the 50 most cogent and intriguing answers to Fermi's famous question, divided into three distinct groups: - Aliens are already here among us. Here are answers ranging from Leo Szilard's suggestion that they are already here, and we know them as Hungarians, to the theorists who claim that aliens built Stonehenge and the Easter Island statues. - Aliens exist, but have not yet communicated. The theories in this camp range widely, from those who believe we simply don't have the technologies to receive their signals, to those who believe the enormities of space and time work against communication, to those who believe they're hiding from us. - Aliens do not exist. Here are the doubters' arguments, from the Rare Earth theory to the author's own closely argued and cogently stated skepticism. The proposed solutions run the gamut from the crackpot to the highly serious, but all deserve our consideration. The varieties of arguments -- from first-rate scientists, philosophers and historians, and science fiction authors -- turn out to be astonishing, entertaining, and vigorous intellectual exercises for any reader interested in science and the sheer pleasure of speculative thinking. Stephen Webb is a physicist working at the Open University in England and the author of Measuring the Universe.

    Today, says Dale Purves, the dominant research agenda may have taken us as far as it can--and neuroscientists may be approaching a paradigm shift. In this highly personal book, Purves reveals how we got to this point and offers his notion of where neuroscience may be headed next. Purves guides you through a half-century of the most influential ideas in neuroscience and introduces the extraordinary scientists and physicians who created and tested them. Purves offers a critical assessment of the paths that neuroscience research has taken, their successes and their limitations, and then introduces an alternative approach for thinking about brains. Building on new research on visual perception, he shows why common ideas about brain networks can't be right and uncovers the factors that determine our subjective experience. The resulting insights offer a deeper understanding of what it means to be human. - Why we need a better conception of what brains are trying to do and how they do it Approaches to understanding the brain over the past several decades may be at an impasse - The surprising lessons that can be learned from what we see How complex neural processes owe more to trial-and-error experience than to logical principles - Brains--and the people who think about them Meet some of the extraordinary individuals who've shaped neuroscience - The -ghost in the machine- problem The ideas presented further undermine the concept of free will

    The fascinating tales in The Disappearing Spoon follow carbon, neon, silicon, gold and every single element on the table as they play out their parts in human history, finance, mythology, conflict, the arts, medicine and the lives of the (frequently) mad scientists who discovered them.Why did a little lithium (Li, 3) help cure poet Robert Lowell of his madness? And how did gallium (Ga, 31) become the go-to element for laboratory pranksters? The Disappearing Spoon has the answers, fusing science with the classic lore of invention, investigation, discovery and alchemy, from the big bang through to the end of time.

    Based on real world experiences as a photographer as well as an instructor, speaker, and blogger, Robert distills his approach to capturing evocative images in a series of essays based on his popular Beyond the Lens blog.Beautifully illustrated with Robert's original photographs, you'll get an inside look at the mental process Robert uses when he's in the field scouting and making his images. While many books focus on the gear and technology, the aim here is to look inside the motivation, passion, and vision involved in successful landscape photography. Go behind the scenes as Robert explains how several images were made, how he draws inspiration from the Hudson River School of painters, and what resources he recommends for further exploration.

    Schizophrenic God? is a close look at fate and free will. Has God predetermined everything that happens in your life, or do your own free-will decisions help determine your destiny? You will be challenged to rethink the assumptions you have made about God, which brings comfort and empowerment in the truths of a good God, human choice, and the prayer of faith that changes things.                Rest assured—you do not serve a schizophrenic Father.