Accordingly, he once derided as "spooky action at a distance" the notion that two elementary particles far removed from each other could nonetheless influence each other's properties—a hypothetical phenomenon his fellow theorist Erwin Schrödinger termed "quantum entanglement."In a series of ingenious experiments conducted in various locations—from a dank sewage tunnel under the Danube River to the balmy air between a pair of mountain peaks in the Canary Islands—the author and his colleagues have demonstrated the reality of such entanglement using photons, or light quanta, created by laser beams. In principle the lessons learned may be applicable in other areas, including the eventual development of quantum computers.

    Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enlightening, these insights will revolutionize the way you think about yourself and the world.Contributors include:Daniel Kahneman on the “focusing illusion”Jonah Lehrer on controlling attentionRichard Dawkins on experimentationAubrey De Grey on conquering our fear of the unknownMartin Seligman on the ingredients of well-beingNicholas Carr on managing “cognitive load”Steven Pinker on win-win negotiatingDaniel Goleman on understanding our connection to the natural worldMatt Ridley on tapping collective intelligenceLisa Randall on effective theorizingBrian Eno on “ecological vision”J. Craig Venter on the multiple possible origins of life  Helen Fisher on temperamentSam Harris on the flow of thoughtLawrence Krauss on living with uncertainty

    In the four main sections of the book, Stein tells the stories of the mathematical thinkers who discerned some of the most fundamental aspects of our universe. From their successes and failures, delusions, and even duels, the trajectories of their innovations—and their impact on society—are traced in this fascinating narrative. Quantum mechanics, space-time, chaos theory and the workings of complex systems, and the impossibility of a "perfect" democracy are all here. Stein's book is both mind-bending and practical, as he explains the best way for a salesman to plan a trip, examines why any thought you could have is imbedded in the number π , and—perhaps most importantly—answers one of the modern world's toughest questions: why the garage can never get your car repaired on time.Friendly, entertaining, and fun, How Math Explains the World is the first book by one of California's most popular math teachers, a veteran of both "math for poets" and Princeton's Institute for Advanced Studies. And it's perfect for any reader wanting to know how math makes both science and the world tick.

    How To is a guide to the third kind of approach. It's full of highly impractical advice for everything from landing a plane to digging a hole.Bestselling author and cartoonist Randall Munroe explains how to predict the weather by analyzing the pixels of your Facebook photos. He teaches you how to tell if you're a baby boomer or a 90's kid by measuring the radioactivity of your teeth. He offers tips for taking a selfie with a telescope, crossing a river by boiling it, and powering your house by destroying the fabric of space-time. And if you want to get rid of the book once you're done with it, he walks you through your options for proper disposal, including dissolving it in the ocean, converting it to a vapor, using tectonic plates to subduct it into the Earth's mantle, or launching it into the Sun.By exploring the most complicated ways to do simple tasks, Munroe doesn't just make things difficult for himself and his readers. As he did so brilliantly in What If?, Munroe invites us to explore the most absurd reaches of the possible. Full of clever infographics and amusing illustrations, How To is a delightfully mind-bending way to better understand the science and technology underlying the things we do every day.

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    He's certainly been thinking about it lately. May, a freshly minted astrophysics Ph.D., joins forces with legendary astronomer Patrick Moore and astrophysicist Chris Lintott in Bang! to consider the history of the universe from the Big Bang to Heat Death.Space, time, and matter were birthed 13.7 billion years ago and will continue on longer than we are able to comprehend. Infinitesimally small at first, the Universe is immense and ever expanding. Bang! explains how it all started, takes you on a tour of what is known about the evolution of the Universe, and posits how the end of time will come about.This fascinating book includes photographs, short biographies of key figures, an at-a-glance timeline, a glossary of terms, and suggested resources for further exploration.Based on the work of history’s most brilliant scientific minds, this amazing story features clear, straightforward discussions of the most perplexing and compelling aspects of existence—from the formation of stars, planets, and other galactic bodies to black holes, quasars, anti-matter, and dark matter to the emergence of life and the possibility that it could exist elsewhere.Pick up a copy of Bang! It will, it will rock you.

    But in the modern world, the breast is changing. Breasts are getting bigger, arriving earlier, and attracting newfangled chemicals. Increasingly, the odds are stacked against us in the struggle with breast cancer, even among men. What makes breasts so mercurial—and so vulnerable?In this informative and highly entertaining account, intrepid science reporter Florence Williams sets out to uncover the latest scientific findings from the fields of anthropology, biology, and medicine. Her investigation follows the life cycle of the breast from puberty to pregnancy to menopause, taking her from a plastic surgeon’s office where she learns about the importance of cup size in Texas to the laboratory where she discovers the presence of environmental toxins in her own breast milk. The result is a fascinating exploration of where breasts came from, where they have ended up, and what we can do to save them.

    To understand the universe in the far future, we must first describe its present state and structure on the grand scale, and how its present properties arose. Dr Islam explains these topics in an accessible way in the first part of the book. From this background he speculates about the future evolution of the universe and predicts the major changes that will occur. The author has largely avoided mathematical formalism and therefore the book is well suited to general readers with a modest background knowledge of physics and astronomy.

    Just about everyone has at least heard of Albert Einstein's formulation of 1905, which came into the world as something of an afterthought. But far fewer can explain his insightful linkage of energy to mass. David Bodanis offers an easily grasped gloss on the equation. Mass, he writes, "is simply the ultimate type of condensed or concentrated energy," whereas energy "is what billows out as an alternate form of mass under the right circumstances." Just what those circumstances are occupies much of Bodanis's book, which pays homage to Einstein and, just as important, to predecessors such as Maxwell, Faraday, and Lavoisier, who are not as well known as Einstein today. Balancing writerly energy and scholarly weight, Bodanis offers a primer in modern physics and cosmology, explaining that the universe today is an expression of mass that will, in some vastly distant future, one day slide back to the energy side of the equation, replacing the "dominion of matter" with "a great stillness"--a vision that is at once lovely and profoundly frightening. Without sliding into easy psychobiography, Bodanis explores other circumstances as well; namely, Einstein's background and character, which combined with a sterling intelligence to afford him an idiosyncratic view of the way things work--a view that would change the world. --Gregory McNamee

    Each expresses a perspective on the Sciences.

    A more plausible explanation would have been that she died from a drug overdose. A review of the medical examiner's report revealed that the Fisher family refused to give permission for an autopsy and toxicology tests to be done. Constrained by these limitations, the coroner labeled the manner of death "undetermined".FORENSICS: The Science behind the Deaths of Famous People is an analysis and description of how coroners determine the cause and manner of death. An investigation of twenty-three deaths of famous people was conducted based on a review of publicly available autopsy and toxicology reports, as well as published scientific and lay articles. Drug use was implicated in 70 percent of the deaths. Four celebrity deaths were the result of suicide or homicide. Four others were from natural causes.

    Sapolsky's storytelling concept is delightful but it also has a powerful intrinsic logic: he starts by looking at the factors that bear on a person's reaction in the precise moment a behavior occurs, and then hops back in time from there, in stages, ultimately ending up at the deep history of our species and its evolutionary legacy.And so the first category of explanation is the neurobiological one. A behavior occurs--whether an example of humans at our best, worst, or somewhere in between. What went on in a person's brain a second before the behavior happened? Then Sapolsky pulls out to a slightly larger field of vision, a little earlier in time: What sight, sound, or smell caused the nervous system to produce that behavior? And then, what hormones acted hours to days earlier to change how responsive that individual is to the stimuli that triggered the nervous system? By now he has increased our field of vision so that we are thinking about neurobiology and the sensory world of our environment and endocrinology in trying to explain what happened.Sapolsky keeps going: How was that behavior influenced by structural changes in the nervous system over the preceding months, by that person's adolescence, childhood, fetal life, and then back to his or her genetic makeup? Finally, he expands the view to encompass factors larger than one individual. How did culture shape that individual's group, what ecological factors millennia old formed that culture? And on and on, back to evolutionary factors millions of years old.The result is one of the most dazzling tours d'horizon of the science of human behavior ever attempted, a majestic synthesis that harvests cutting-edge research across a range of disciplines to provide a subtle and nuanced perspective on why we ultimately do the things we do...for good and for ill. Sapolsky builds on this understanding to wrestle with some of our deepest and thorniest questions relating to tribalism and xenophobia, hierarchy and competition, morality and free will, and war and peace. Wise, humane, often very funny, Behave is a towering achievement, powerfully humanizing, and downright heroic in its own right.

    A number of the key figures in the new edition are revised to provide a more inviting and informative treatment. The figures are broken into component parts with supporting commentary so that they can more readily see the key ideas. Material from The Flying Circus is incorporated into the chapter opener puzzlers, sample problems, examples and end-of-chapter problems to make the subject more engaging. Checkpoints enable them to check their understanding of a question with some reasoning based on the narrative or sample problem they just read. Sample Problems also demonstrate how engineers can solve problems with reasoned solutions.

    

    It features all the great names in science, including Pythagoras, Galileo, Newton, Darwin, and Einstein, as well as more recent contributors such as Rachel Carson, James Lovelock, and Stephen Hawking.This little book presents serious science simply, answering questions like:What is Pythagorean Theorem? What is the difference between circadian rhythms and the popular concept of biorhythms? What is Hawking’s Black Hole Theory? Who developed the World Wide Web?