With clear and witty writing, this book examines the science behind many popular myths, revealing why many "truths" we think we know, we don't really know at all.

    He shows that there are many ways of achieving happiness; for example, there is the inherent happiness that comes with the love of a child; the competitive happiness of triumphing over your opponents; the sensual happiness of the hedonist. Rather than preaching a particular behavior or way of life, Morris provides knowledge that we can use, if we wish, to make ourselves happier.

    F*ck Feelings is the last self-help book you will ever need!

    Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. From sensory data flowing in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning. Our brains connect the dots of our world into meaningful patterns that explain why things happen, and these patterns become beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop of belief confirmation. Shermer outlines the numerous cognitive tools our brains engage to reinforce our beliefs as truths.Interlaced with his theory of belief, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not a belief matches reality.

    System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.

    For almost 500 years, the masses have been thoroughly deceived by a cosmic fairy-tale of astronomical proportions. We have been taught a falsehood so gigantic and diabolical that it has blinded us from our own experience and common sense, from seeing the world and the universe as they truly are. Through pseudo-science books and programs, mass media and public education, universities and government propaganda, the world has been systematically brain-washed, slowly indoctrinated over centuries into the unquestioning belief of the greatest lie of all time. A multi-generational conspiracy has succeeded, in the minds of the masses, to pick up the fixed Earth, shape it into a ball, spin it in circles, and throw it around the Sun! The greatest cover-up of all time, NASA and Freemasonry's biggest secret, is that we are living on a plane, not a planet, that Earth is the flat, stationary center of the universe.

    But how do our physical brains actually give rise to this rich and varied experience of consciousness? In this ground-breaking book, internationally acclaimed neuroscientist Susan Greenfield brings together a series of astonishing new, empirically based insights into consciousness as she traces a single day in the life of your brain. From waking to walking the dog, working to dreaming, Greenfield explores how our daily experiences are translated into a tangle of cells, molecules and chemical blips, thereby probing the enduring mystery of how our brains create our individual selves.

    Committed to sharing what the scientific community already knew about self-control, McGonigal created a course called "The Science of Willpower" for Stanford University's Continuing Studies Program. The course was an instant hit and spawned the hugely successful Psychology Today blog with the same name.Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, McGonigal's book explains exactly what willpower is, how it works, and why it matters. Readers will learn:Willpower is a mind-body response, not a virtue. It is a biological function that can be improved through mindfulness, exercise, nutrition, and sleep. People who have better control of their attention, emotions, and actions are healthier, happier, have more satisfying relationships, and make more money. Willpower is not an unlimited resource. Too much self-control can actually be bad for your health. Temptation and stress hijack the brain's systems of self-control, and that the brain can be trained for greater willpower.In the groundbreaking tradition of Getting Things Done, The Willpower Instinct combines life-changing prescriptive advice and complementary exercises to help readers with goals ranging from a healthier life to more patient parenting, from greater productivity at work to finally finishing the basement.

    In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    Now, in Shadows of the Mind, Penrose offers another exhilarating look at modern science as he mounts an even more powerful attack on artificial intelligence. But perhaps more important, in this volume he points the way to a new science, one that may eventually explain thephysical basis of the human mind. Penrose contends that some aspects of the human mind lie beyond computation. This is not a religious argument (that the mind is something other than physical) nor is it based on the brain's vast complexity (the weather is immensely complex, says Penrose, but it is still a computable thing, atleast in theory). Instead, he provides powerful arguments to support his conclusion that there is something in the conscious activity of the brain that transcends computation--and will find no explanation in terms of present-day science. To illuminate what he believes this something might be, andto suggest where a new physics must proceed so that we may understand it, Penrose cuts a wide swathe through modern science, providing penetrating looks at everything from Turing machines (computers programmed from artificial intelligence) to the implications of Godel's theorem maintaining thatconscious thinking must indeed involve ingredients that cannot adequately be stimulated by mere computation. Of particular interest is Penrose's extensive examination of quantum mechanics, which introduces some new ideas that differ markedly from those advanced in The Emperor's New Mind, especiallyconcerning the mysterious interface where classical and quantum physics meet. But perhaps the most interesting wrinkle in Shadows of the Mind is Penrose's excursion into microbiology, where he examines cytoskeletons and microtubules, minute substructures lying deep within the brain's neurons. (Heargues that microtubules--not neurons--may indeed be the basic units of the brain, which, if nothing else, would dramatically increase the brain's computational power.) Furthermore, he contends that in consciousness some kind of global quantum state must take place across large areas of the brain, and that it within microtubules that these collective quantum effects are most likely to reside. For physics to accommodate something that is as foreign to our current physical picture as is the phenomenon of consciousness, we must expect a profound change--one that alters the very underpinnings of our philosophical viewpoint as to the nature of reality. Shadows of the Mind provides anilluminating look at where these profound changes may take place and what our future understanding of the world may be.

    It argues that evolution designed us both to teach and learn, and that the drive to learn is our most important instinct. It also reveals as fascinating insights about our adult capacities and how even young children -- as well as adults -- use some of the same methods that allow scientists to learn so much about the world. Filled with surprise at every turn, this vivid, lucid, and often funny book gives us a new view of the inner life of children and the mysteries of the mind.

    These kids often have violent outbursts, steal, engage in outlandish lying, play with feces, and hoard food. They are broken children who too often break even the most loving of caregivers. Many parents of these children feel utterly isolated as family, friends, and professionals minimize their struggles. Reactive Attachment Disorder (RAD) - The Essential Guide for Parents is written by a parent who is in the trenches with you. Keri has lived the journey of raising a son with RAD and has navigated the mental health system for over a decade. This is the resource you’ve been waiting for – you won’t find platitudes or false hopes. What you will find is essential information, practical suggestions, and resource recommendations to provide a way forward. If you desperately need help navigating the difficult RAD journey with your child, this book is for you.

    Dehaene's research will fascinate not only readers interested in science and culture, but also educators concerned with debates on how we learn to read, and who wrestle with pathologies such as dyslexia. Like Steven Pinker, Dehaene argues that the mind is not a blank slate: Writing systems across all cultures rely on the same brain circuits, and reading is only possible insofar as it fits within the limits of a primate brain. Setting cutting-edge science in the context of cultural debate, Reading in the Brain is an unparalleled guide to a uniquely human ability.

    Its greatest detriment to the world has been its unfettered desire to play with and alter them: science for science's sake, as if it offered the only path to knowledge.According to Lehrer, when it comes to the human brain, the world of art unraveled such mysteries long before the neuroscientists: "This book is about artists who anticipated the discoveries of science who discovered truths about the human mind that science is only now discovering." 'Proust Was a Neuroscientist' is a dazzling inquiry into the nature of the mind and of the truths harvested by its first explorers: artists like Walt Whitman, George Eliot, Auguste Escoffier, Marcel Proust, Paul Cozanne, Igor Stravinsky, Gertrude Stein, and Virginia Woolf. What they understood intuitively and expressed through their respective art forms -- the fallibility of memory, the malleability of the brain, the subtleties of vision, and the deep structure of language -- science has only now begun to measure and confirm. Blending biography, criticism, and science writing, Lehrer offers a lucid examination of eight artistic thinkers who lit the path toward a greater understanding of the human mind and a deeper appreciation of the ineffable mystery of life.

    Have you ever found yourself alone with your thoughts? Have you ever been asked if the glass is half full or half empty? Do you wonder what true happiness is or how to attain it? Or maybe nothing really matters if everything is just an illusion or a dream? These ideas are some of the central questions of philosophical inquiry that have engaged, troubled and exasperated some of the greatest minds throughout the history of human civilization, provoking argument and debate in an attempt to broaden the horizons of human thought.Author Alain Stephen attempts to demystify some of these key questions by tracing their origins in the writings of prominent thinkers through the ages, from the colonnades of ancient Greece to the intellectual salons of twentieth-century France, and show how these ideas and concepts developed over time.Why We Think the Things We Think provides plenty of food for thought for both the amateur philosopher and enlightened thinker to digest.