Philosophies of Art and Beauty: Selected Readings in Aesthetics from Plato to Heidegger


Albert Hofstadter - 1976
    Because this collection makes clear the ways in which the philosophy of art relates to and is part of general philosophical positions, it will be an essential sourcebook to students of philosophy, art history, and literary criticism.

Big Little Man: In Search of My Asian Self


Alex Tizon - 2014
    Immigrating from the Philippines as a young boy, everything he saw and heard taught him to be ashamed of his face, his skin color, his height. His fierce and funny observations of sex and the Asian American male include his own quest for love during college in the 1980s, a tortured tutorial on stereotypes that still make it hard for Asian men to get the girl. Tizon writes: "I had to educate myself on my own worth. It was a sloppy, piecemeal education, but I had to do it because no one else was going to do it for me."And then, a transformation. First, Tizon’s growing understanding that shame is universal: that his own just happened to be about race. Next, seismic cultural changes – from Jerry Yang’s phenomenal success with Yahoo! Inc., to actor Ken Watanabe’s emergence in Hollywood blockbusters, to Jeremy Lin’s meteoric NBA rise.Finally, Tizon’s deeply original, taboo-bending investigation turns outward, tracking the unheard stories of young Asian men today, in a landscape still complex but much changed for the Asian American man.

Treasure Hunt: Inside the Mind of the New Consumer


Michael J. Silverstein - 2006
    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Why Psychoanalysis?


Élisabeth Roudinesco - 1999
    Why do some people still choose psychoanalysis -- Freud's so-called talking cure -- when numerous medications are available that treat the symptoms of psychic distress so much faster? Roudinesco tackles this difficult question, exploring what she sees as a "depressive society" an epidemic of distress being addressed only by an increasing reliance on prescription drugs.

Floating Feathers: A Doctor's Harrowing Experience as a Patient Within Conventional Medicine --- and an Impassioned Call for the Future of Care in America


Ross I.S. Zbar - 2020
    Ross I.S. Zbar spent his career as a plastic surgeon, in the US as well as abroad in developing countries, mending disease- and trauma-related deformities--and he was never hesitant to make his voice heard as an advocate for better patient care.Then, on a warm December day in 2018, Ross suffered a trauma that nearly took his life, putting him into the hands of his profession in a way he never anticipated. While his life was ultimately saved, his journey to wellness within the conventional medical establishment--from three weeks in the ICU to in-patient rehab--was nothing short of nightmarish. Frequently sedated and physically restrained, he was inundated with mental, emotional, and sensory evidence of an industry gone haywire, experiencing clearly from the patient side what he had only touched on as an advocate.Vowing to be an even stronger voice for change, Ross used the power of his mind to recover faster than any of his doctors predicted. Floating Feathers not only recounts his compelling story but elucidates a thoughtful and authoritative critical call to the members of his beloved profession for a massive overhaul."We possess the technology and the brilliant minds to motivate this level of sweeping change so desperately required," he says. "We simply need to champion it as a non-negotiable priority."This profoundly personal yet overarchingly relative book endeavors to be a vital first step toward that goal.

Insane Energy for Lazy People: A Complete System for Becoming Incredibly Energetic


Andrii Sedniev - 2018
    It is based on 10 years of research and experiments to figure out what can increase the personal energy of an average lazy person several times. Elements of this system are used by the most energetic people in the world including entrepreneurs, athletes and children. You will gain numerous insights and learn energy techniques accompanied by engaging stories, scientific researches and real-life examples. The concepts of the system are aimed at changing your mindset, maximizing your personal energy and increasing the amount of happy moments in your life. Once you become more energetic you may feel like you have a jet engine inside and can accomplish within a day more than an average person can within a week.

Stop Chasing Carrots: Healing Self-Help Deceptions With a Scientific Philosophy of Life


Chris Masi - 2015
    Yet psychologists and philosophers agree that these commonplace approaches to creating happiness, success, and fulfillment make critical mistakes. Stop Chasing Carrots reveals how these mistakes begin with misconceptions about happiness and then presents a philosophy of life to achieve better results.Here is the rare book that creates a philosophy of life based on scientific evidence. Replacing self-help materialism, Eastern spiritualism/minimalism, and complex but insightful psychological studies with an accessible, balanced, and realistic concept, Stop Chasing Carrots empowers readers to lead lives based on proven ideas.

Decoding Greatness: How the Best in the World Reverse Engineer Success


Ron Friedman - 2021
    In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch a horror film and grasp its narrative arc. Using eye-opening examples of top performers—from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams—and groundbreaking research on pattern recognition, skill acquisition, and creative genius, Friedman reveals the staggering power of reverse engineering and teaches you how to harness this vital skill for yourself. You’ll learn how to take apart models you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas, methods, and products that are uniquely your own. Along the way, you’ll meet the culinary detective who exposes top-secret recipes, the burglar who can visit a bank and recreate its blueprints, and the celebrated artist who reverse engineered his way to the top of his profession without any formal education. You don’t have to be a genius to achieve greatness, but you do need a method for getting there. Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, improving your skills, and sparking breakthrough ideas.

A Gift Of Wings


Richard Bach - 1974
    Jonathan  Livingston Seagull was such a book. Richard Bach's unique vision again shines forth, touching with magic the drama of life in all its limitless horizons. Once again Richard Bach has written a masterpiece to help you touch that part of your home  that is the sky.

The Seven Deadly Virtues: 18 Conservative Writers on Why the Virtuous Life is Funny as Hell


Jonathan V. Last - 2014
    The Seven Deadly Virtues sits down next to readers at the bar, buys them a drink, and an hour or three later, ushers them into the revival tent without them even realizing it.   The book’s contributors include Sonny Bunch, Christopher Buckley, David “Iowahawk” Burge, Christopher Caldwell, Andrew Ferguson, Jonah Goldberg, Michael Graham, Mollie Hemingway, Rita Koganzon, Matt Labash, James Lileks, Rob Long, Larry Miller, P. J. O’Rourke, Joe Queenan, Christine Rosen, and Andrew Stiles. Jonathan V. Last, senior writer at the Weekly Standard, editor of the collection, is also a contributor. All eighteen essays in this book are appearing for the first time anywhere.   In the book’s opening essay, P. J. O’Rourke observes: “Virtue has by no means disappeared. It’s as much in public view as ever. But it’s been strung up by the heels. Virtue is upside down. Virtue is uncomfortable. Virtue looks ridiculous. All the change and the house keys are falling out of Virtue’s pants pockets.”   Here are the virtues everyone (including the book’s contributors) was taught in Sunday school but have totally forgotten about until this very moment.  In this sanctimony-free zone:   • Joe Queenan observes: “In essence, thrift is a virtue that resembles being very good at Mahjong. You’ve heard about people who can do it, but you’ve never actually met any of them.” • P. J. O’Rourke notes: “Fortitude is quaint. We praise the greatest generation for having it, but they had aluminum siding, church on Sunday, and jobs that required them to wear neckties or nylons (but never at the same time). We don’t want those either.” • Christine Rosen writes: “A fellowship grounded in sociality means enjoying the company of those with whom you actually share physical space rather than those with whom you regularly and enthusiastically exchange cat videos.” • Rob Long offers his version of modern day justice: if you sleep late on the weekend, you are forced to wait thirty minutes in line at Costco. • Jonah Goldberg offers: “There was a time when this desire-to-do-good-in-all-things was considered the only kind of integrity: ‘Angels are better than mortals. They’re always certain about what is right because, by definition, they’re doing God’s will.’ Gabriel knew when it was okay to remove a mattress tag and Sandalphon always tipped the correct amount.” • Sonny Bunch dissects forbearance, observing that the fictional Two Minutes Hate of George Orwell’s 1984 is now actually a reality directed at living, breathing people. Thanks, in part, to the Internet, “Its targets are designated by a spontaneously created mob—one that, due to its hive-mind nature—is virtually impossible to call off.”   By the time readers have completed The Seven Deadly Virtues, they won’t even realize that they’ve just been catechized into an entirely different—and better—moral universe.

Debrett's Guide for the Modern Gentleman


Tom Bryant - 2008
    Embracing work, home, time off, women, sport, food and travel, this is the ultimate, aspirational guide to contemporary and stylish 21st-century living. A miscellany of information, from the fundamental to the arcane and quirky, equips today s man to confront myriad challenges and opportunities with savior faire and panache.

Sweet Heaven When I Die: Faith, Faithlessness, and the Country In Between


Jeff Sharlet - 2011
    He is ingenious, farsighted, and able to excavate the worlds of others, even the flakiest and most fanatical, with uncanny sympathy. Here, he reports back from the far reaches of belief, whether in the clear mountain air of "Sweet Fuck All, Colorado" or in a midnight congregation of urban anarchists celebrating a victory over police.From Dr. Cornel West to legendary banjo player Dock Boggs, from the youth evangelist Ron Luce to America's largest "Mind, Body, Spirit Expo," Sharlet profiles religious radicals, realists, and escapists. Including extended journeys published here for the first time, Sweet Heaven When I Die offers a portrait of our spiritual landscape that calls to mind Joan Didion's classic Slouching Towards Bethlehem.

The Great Reflation: How Investors Can Profit from the New World of Money


J. Anthony Boeckh - 2010
    But the full impact of the crises we have recently faced will create far more problems, and unless you're prepared, you'll struggle to regain your financial footing.In The Great Reflation, author Tony Boeckh helps you understand how these crises, and the policies passed to jumpstart the economy, will play out for investments and business, and provides you with the tools to excel in today's rapidly evolving financial landscape. He reveals how similar episodes compare with the current crises and what this could mean for your financial future.Arms you with practical insights that will allow you to evaluate different investment options Explores the implications of the end of the private debt cycle, the possible rise of a new age of thrift, and the new government debt crisis Reveals how you can profit from once-in-a-lifetime opportunities as well as proper portfolio allocation strategies While things may never return to "normal," you can still make choices that will allow you to prosper. This book will show you how.

Why Our Decisions Don't Matter


Simon Van Booy - 2010
    Provocative and eye-opening, Why Our Decisions Don’t Matter is one of three slim selections of philosophical texts and excerpts—along with Why We Need Love and Why We Fight—introduced and contextualized by acclaimed author Simon Van Booy (Love Begins in Winter, The Secret Lives of People in Love).

Encounters and Dialogues with Martin Heidegger, 1929-1976


Heinrich Wiegand Petzet - 1993
    This account of Heidegger's personal relations, originally published in German and extensively corrected by the author for this translation, enlarges our understanding of a complex figure.A well-known art historian and an intimate friend of Heidegger's, Heinrich Wiegand Petzet provides a rich portrait of Heidegger that is part memoir, part biography, and part cultural history. By recounting chronologically a series of encounters between the two friends from their meeting in 1929 until the philosopher's death in 1976, as well as between Heidegger and other contemporaries, Petzet reveals not only new aspects of Heidegger's thought and attitudes toward the historical and intellectual events of his time but also the greater cultural and social context in which he articulated his thought.