But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock ‘n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.

     While most of us might take dictionaries for granted, the process of writing them is in fact as lively and dynamic as language itself. With sharp wit and irreverence, Kory Stamper cracks open the complex, obsessive world of lexicography--from the agonizing decisions about what and how to define, to the knotty questions of usage in an ever-changing language. She explains why small words are the most difficult to define (have you ever tried to define is ?), how it can take nine months to define a single word, and how our biases about language and pronunciation can have tremendous social influence. Throughout, Stamper brings to life the hallowed halls (and highly idiosyncratic cubicles) of Merriam-Webster, a world inhabited by quirky, erudite individuals who quietly shape the way we communicate. A sure delight for all lovers of words, Word by Word might also quietly improve readers grasp and use of the English language."

    It’s a journey deep within, in a way that’s respectful and non-invasive; a journey for which we will all pay a heavy price, even if you’ve waited for the smaller paperback edition.Ayoade argues for the canonisation of this brutal masterpiece, a film that celebrates capitalism in all its victimless glory; one we might imagine Donald Trump himself half-watching on his private jet’s gold-plated flat screen while his other puffy eye scans the cabin for fresh, young prey."

    Its lessons, which are 100 percent free of complicated grammar jargon, have been carefully selected to include today’s most common, noticeable errors—the ones that confuse our readers or make them wonder if we are, in fact, smarter than a fifth grader. What is the proper use of an apostrophe? When should an ellipsis be used instead of an em dash? Why do we capitalize President Obama but not “the president”? And why is that question mark placed outside of the end quote?Author Jenny Baranick is an English professor whose students can’t believe she’s actually that into grammar. Upon experiencing the joys of grammar at an early age, raising grammar awareness became Jenny’s raison d’être. By spreading her remarkably user-friendly and hilarious approach to grammar, she hopes everyone will experience the satisfaction of a properly placed comma, a precisely used semicolon, and a correctly deployed en dash.Kiss My Asterisk shows grammar as it’s never been seen before: uncomplicated, laugh-out-loud funny, and, dare we say, a little risqué.

    It is the best and most successful guide to reading comprehension for the general reader. And now it has been completely rewritten and updated. You are told about the various levels of reading and how to achieve them – from elementary reading, through systematic skimming and inspectional reading, to speed reading, you learn how to pigeonhole a book, X-ray it, extract the author's message, criticize. You are taught the different reading techniques for reading practical books, imaginative literature, plays, poetry, history, science and mathematics, philosophy and social science. Finally, the authors offer a recommended reading list and supply reading tests whereby you can measure your own progress in reading skills, comprehension and speed.This a previously-published edition of ISBN 9780671212094

     Is slipping on a banana peel really as hazardous to your health as the cartoons imply? Answer: Yes. Banana peels ooze a gel that turns out to be extremely slippery. Your foot and body weight provide the pressure. The gel provides the humor (and resulting head trauma). Can you die by shaking someone s hand? Answer: Yes. That's because, due to atomic repulsion, you've never actually touched another person s hand. If you could, the results would be as disastrous as a medium-sized hydrogen bomb. If you were Cookie Monster, just how many cookies could you actually eat in one sitting? Answer: Most stomachs can hold up to sixty cookies, or around four liters. If you eat or drink more than that, you re approaching the point at which the cookies would break through the lesser curvature of your stomach, and then you d better call an ambulance to Sesame Street."

    A light-hearted and informative reminder of all the things that we learnt in school but have since become relegated to the backs of our minds, I Used to Know That features hundreds of important snippets of wisdom, facts, theories, equations, phrases, rules and sayings. A practical guide to turn to when an answer is eluding you, when helping a child with homework or preparing them for the new school year, or maybe just to brush up on trivia for the pub quiz. I Used to Know That covers English Language and Literature, Mathematics, Biology, Chemistry, Physics, History, Geography and General Studies, so never again will you find yourself stumped!

     A lifelong Anglophile, Erin Moore was born and raised in Florida, where the sun shines and the tea is always iced. But by the time she fulfilled her dream of moving to London, she had vacationed in the UK, worked as an editor with British authors, and married into an English American family. The last thing she was expecting was a crash course in culture shock, as she figured out (hilariously, painfully) just how different England and America really are. And the first thing she learned was to take nothing for granted, even the language these two countries supposedly share. In That’s Not English, the seemingly superficial variations between British and American vocabulary open the door to a deeper exploration of historical and cultural differences. Each chapter begins with a single word and takes the reader on a wide-ranging expedition, drawing on diverse and unexpected sources. In Quite, Moore examines the tension between English reserve and American enthusiasm. In Gobsmacked, she reveals the pervasive influence of the English on American media; in Moreish, she compares snacking habits. In Mufti, she considers clothes; in Pull, her theme is dating and sex; Cheers is about drinking; and Knackered addresses parenthood. Moore shares the lessons she’s had to learn the hard way, and uncovers some surprising and controversial truths: for example, the “stiff upper lip” for which the English are known, was an American invention; while tipping, which Americans have raised to a high art, was not. American readers will find out why bloody is far more vulgar than they think, what the English mean when they say “proper,” and why it is better to be bright than clever. English readers will discover that not all Americans are Yankees, and why Americans give—and take—so many bloody compliments, and never, ever say shall. (Well, hardly ever.) That’s Not English is a transatlantic survival guide, and a love letter to two countries that owe each other more than they would like to admit.

    With a cast of famous faces including Rob Reiner, Tom Hanks, Meg Ryan, and Billy Crystal, Carlson takes readers on a rollicking, revelatory trip to Ephron's New York City, where reality took a backseat to romance and Ephron--who always knew what she wanted and how she wanted it--ruled the set with an attention to detail that made her actors feel safe but sometimes exasperated crew members. Along the way, Carlson examines how Ephron explored in the cinema answers to the questions that plagued her own romantic life and how she regained faith in love after one broken engagement and two failed marriages. Carlson also explores countless other questions Ephron's fans have wondered about: What sparked Reiner to snap out of his bachelor blues during the making of When Harry Met Sally? Why was Ryan, a gifted comedian trapped in the body of a fairytale princess, not the first choice for the role? After she and Hanks each separatel balked at playing Mail's Kathleen Kelly and Sleepless' Sam Baldwin, what changed their minds? And perhaps most importantly: What was Dave Chappelle doing ... in a turtleneck? An intimate portrait of a one of America's most iconic filmmakers and a look behind the scenes of her crowning achievements, I'll Have What She's Having is a vivid account of the days and nights when Ephron, along with assorted cynical collaborators, learned to show her heart on the screen.

    How to Read Literature is the book of choice for students new to the study of literature and for all other readers interested in deepening their understanding and enriching their reading experience. In a series of brilliant analyses, Eagleton shows how to read with due attention to tone, rhythm, texture, syntax, allusion, ambiguity, and other formal aspects of literary works. He also examines broader questions of character, plot, narrative, the creative imagination, the meaning of fictionality, and the tension between what works of literature say and what they show. Unfailingly authoritative and cheerfully opinionated, the author provides useful commentaries on classicism, Romanticism, modernism and postmodernism along with spellbinding insights into a huge range of authors, from Shakespeare and Jane Austen to Samuel Beckett and J. K. Rowling.

    Evans connects the dots between coffee and its Islamic origins, the drug ephedra and Mormons, music and Stonehenge, and much more. Chapters also include step-by-step guides for re-creating prehistoric debauchery in your modern life based on Evans's firsthand fieldwork. Readers won't just learn about the beer that destroyed South America's first empire; they'll learn how to make it.

    In the essay, Twain laments the dour ways in which men of America's Gilded Age employ man's "most faithfull friend." He concludes by insisting that: "the wise thing is for us diligently to train ourselves to lie thoughtfully, judiciously; to lie with a good object, and not an evil one; to lie for others' advantage, and not our own; to lie healingly, charitably, humanely, not cruelly, hurtfully, maliciously; to lie gracefully and graciously, not awkwardly and clumsily; to lie firmly, frankly, squarely, with head erect, not haltingly, tortuously, with pusillanimous mien, as being ashamed of our high calling."

    If you haven't done those things but wish you had, This Is Your Book. If you just want to laugh on a train/sofa/toilet or under your desk at work, This Is Your Book.

    With over a million subscribers to her cult-hit video series “You Deserve a Drink,” Hart has been entertaining viewers with a combination of tasty libations and raunchy puns since 2011. Hart also co-wrote/co-starred in Dirty Thirty and Camp Takota with Grace Helbig and Hannah Hart.Finally, Hart has compiled her best drinking stories—and worst hangovers—into one hilarious volume. From the spring break where she and her girlfriends avoided tan lines by staying at an all-male gay nudist resort, to the bachelorette party where she accidentally hired a sixty-year-old meth head to teach the group pole dancing (not to mention the time she lit herself on fire during a Flaming Lips concert), Hart accompanies each story with an original cocktail recipe, ensuring that You Deserve a Drink is as educational as it is entertaining.

    It's intended for readers and writers who want to learn more about Michael's writing process as well as information about contracts, beta reader programs, and editing. NOTE: If you haven't read The Death of Dulgath, this ebook has MAJOR spoilers. It's intended to read AFTER that novel. Also, this ebook is being made available for free. To get your copy, just email Michael at michael.sullivan.dc@gmail.com with the subject "BEHIND THE BOOK: Making the Death of Dulgath, and Michael (or his wife, Robin) will send you a copy. Here is the Table of Contents:PrologueContracts and DeadlinesThe IdeaDeveloping the ConceptTools Starting the BookThe Writing ProcessProblems and SolutionsThe Curious Case of Stanley NeckerThe Climax The RainbowEditingPost Writing ProcessBeta ReadingKickstarter & HardcoversThat’s All Folks