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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Jeff Fromm - 2013
Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
It Will All Make Sense When You're Dead: Messages From Our Loved Ones in the Spirit World
Priscilla A. Keresey - 2011
After a brief tale of her own introduction to the paranormal, the author shares funny, poignant, and insightful words straight from the spirit people themselves. Together, the living and the dead seek forgiveness, solve family mysteries, find closure, settle scores, and come together for birthdays, anniversaries, and graduations. Quoting directly from her readings and séances, Priscilla reports the spirit perspective on mental illness, suicide, religion, and even the afterlife itself. For those readers interested in developing their own spirit communication skills, the last section of the book offers meditations and exercises used by the author herself, both personally and with her students. "It Will All Make Sense When You’re Dead" is chock-full of simple and entertaining wisdom, showing us how to live for today, with light hearts and kindness.
The Art of Rock: Posters from Presley to Punk
Paul Grushkin - 1984
King, and Howlin' Wolf; the multicolored psychedelic hallucinations promoting the Grateful Dead, Dylan, and the Doors; the deliciously tasteless art for the Sex Pistols, Crime, and the Clash. From the Red Dog Saloon in San Francisco, where the psychedelic scene started, to CBGB, New York's punk Mecca, and beyond. 1,500 images searched out world-wide from clubs, attics, and bedrooms—as well as more formal collections—are reproduced in their original blazing colors. Replete with firsthand history—including exclusive interviews with scores of insiders, poster artists, musicians, and promoters—this is the ultimate high for the rock music fan, required reading for the poster collector, a treasure trove for the graphic artist, and a riotous feast for anyone who digs pop culture.
Night Shift: Short Stories from the Life of an ER Doc
Mark Plaster - 2014
Mark Plaster takes readers beyond the ambulance bay doors into the stranger-than-fiction world of the Emergency Department. By turns heart-warming and gut-wrenching, "Night Shift" chronicles the ebb and flow of human life, in all of its unvarnished glory, as it passes through the doors of the ED.
Misery Obscura: The Photography of Eerie Von (1981-2009)
Eerie Von - 2009
Beginning as the unofficial photographer for punk legends The Misfits and later taking charge of the bass guitar as a founding member of underground pioneers Samhain and metal gods Danzig, the evil eye of Eerie Von's camera captured the dark heart of rock's most vital and bleeding-edge period, a time when rock and roll was not only dangerous, but downright menacing. Eerie Von's lens has documented everything from The Misfits' humble beginnings in Lodi, New Jersey, to the heights of Danzig's stadium-rock glory alongside metal superstars Metallica. As well as an essential visual document of music history, Eerie's road stories of triumph and damnation bring to life an era the likes of which will never again be seen.
The Style Checklist: The Ultimate Wardrobe Essentials for You
Lloyd Boston - 2010
His style philosophy is: Less is Modern.The good news is: the most stylish clothes you can have are probably already in your closet. But savvy women are on a perpetual quest to find the perfect addition to their wardrobe: the perfect bathing suit, a traffic-stopping pair of jeans, that classic little black dress. While the editorial pages of high fashion magazines can offer inspiration, they can’t help you find what works for your looks and lifestyle. But Lloyd Boston’s The Style Checklist offers basic guidance to help make your everyday commute your runway. With solutions to common fashion problems and a lot of how-to advice, this book simplifies and demystifies how to achieve style.
1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection
Wilson Harvery - 2005
Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work.
1,000 Type Treatments
showcases an array of fonts in a catalog-like format, making it easy for the working designer to practically shop for ideas. The book is organized by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking.Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.
Complete Kitten Care
Amy Shojai - 2002
You'll learn all the latest about raising a cat of your dreams, introducing a new kitten to the rest of your family, and enjoy the award winning cute kitten pictures. Nationally known pet authority Amy Shojai's award-winning book contains the latest cat behavior information and kitten care research, including updated cat vaccinations guidelines, animal behavior advice, cat language tips and more. This veritable "Kitten 101" is packed with all the must-know facts about cats and kitten facts including: Choosing a kitten Best kittens for adoption Kitten breeds and buying kittens How to train a kitten Understand kitten behavior Fixing and preventing common kitten problems Toilet training cats and litter training kittens How to stop kitten biting and cat hissing Understand cat communication, cat body language and cat purrs Cat breed guide with care considerations and kitty personality types Introducing a kitten to a cat and/or a dog Kittens food considerations Grooming a cat or kitten Kitten vaccinations Kitten parasites and cat worms Kitten spay and neuter Kitten first aid Cat legends, myths, and fun facts Plus a myriad of UPDATED kitten and cat supply resources: the best kitten Websites, cat associations and feline clubs, animal welfare organizations and feline foundations, recommended cat books and kitten magazines, online kitten and cat products sources Amy Shojai is a certified animal behavior consultant, a founder of the international Cat Writers' Association, and appears as an expert on Animal Planet's CATS 101 and DOGS 101. She is the author of 30+ award winning pet care books, and also writes the critically acclaimed SEPTEMBER DAY pet-centric thrillers.
Yoga for Your Brain: A Zentangle Workout
Sandy Steen Bartholomew - 2011
This much anticipated sequel to "Totally Tangled" is just as tangled! Inside, the pages are jam-packed with Zentangle ideas, tips, projects and 60 new tangles. Zentangle is the perfect exercise to keep that big muscle inside your skull flexible.
The Lost Art of House Cleaning: A Clean House is a Happy Home
Jan M. Dougherty - 2011
Until now.Jan Dougherty has owned a residential cleaning company for six years and has come to the conclusion that the art of housecleaning has all but been lost. “I believe I may be the only survivor who knows how to clean and therefore I have a duty and responsibility to pass on my wisdom (and share the pain) before it’s too late. Most people don’t like cleaning their house because they simply don’t know how.” Jan will show you that with three inexpensive products and a few tools how you too can clean your house and everything in it. She will explain “The PATH”, which is a method to get in, get it clean and get out of a room. Whether you’re doing maintenance cleaning or deep cleaning; “The PATH” is always the same.Her style is funny and entertaining. So even if you don’t want to clean your house you’ll have a good laugh.This is not a book of helpful hints. There are enough books out there that will explain how to clean puke or coffee or puked up coffee. This is a book on how to clean the house and everything in it. After you’ve finished cleaning a room it will sparkle, after you’ve finished cleaning the whole house the shine will be seen from the space station. Moms send copies to your children, if they read it you may not have to spend your next visit cleaning, like you always do. Kids send a copy to your mom, maybe on her next visit she’ll get more done before she leaves. Read it for entertainment! Read it for inspiration! Read it because it really solves the mystery of “How to clean”. “Follow me my child and I will show you The PATH”. Jan Dougherty “The Head Rag Dragger”
A Lesser Photographer: Escape the Gear Trap and Focus on What Matters
C.J. Chilvers - 2018
Less gear. Less anxiety. Less stress. Less fear. A Lesser Photographer is the missing guide you've always wanted to the only gear that really matters: the gear between your ears. In under an hour, you’ll be able to identify the myths you’ve been taught about photography and embrace useful creative habits that will set you apart. Praise for previous editions: “For something beautiful and well-said, check out A Lesser Photographer.” — David duChemin “Amazing read…I really recommend everyone get a copy.” — Chris Marquardt “CJ Chilvers reevaluates what it means to be a photographer in this manifesto. Most of the points apply to virtually any creative endeavor or obsession. ‘The real show is outside the viewfinder.’” — Jim Coudal “I have to say, CJ has a great attitude. If you care at all about photography, he’s a must read.” — Patrick Rhone “Every photographer should follow CJ Chilvers.” — Eric Kim
Manga Matrix: Create Unique Characters Using the Japanese Matrix System
Hiroyoshi Tsukamoto - 2006
Using this unique Japanese system, artists can plot and cross-section elements on a matrix diagram to create an infinite number of original characters, creatures, and multiformed beasts. Angels, demons, dragons, monsters, and robots are all included in this book, along with descriptions of costumes and personalities for each.Manga Matrix is unlike any other manga instructional guide and is an invaluable resource for both the budding artist and the polished professional.
Mind Over Matter, Revised Edition: The Images of Pink Floyd
Storm Thorgerson - 1997
The images of Pink Floyd album sleeves and the artwork they contain are the subject of Mind over Matter, a first-hand look at the music business and a consideration of where art ends and commerce begins.'
Mastering the Art of Photography Composition: Learn Tips and Tricks for Better Creative Photos for Beginners and Intermediate Photographers
Stephen Hockman - 2013
Often, a photographer will spend long days capturing photos only to return with a set of images that he or she is not completely satisfied with. Sure, the lighting and exposure may have turned out great, but the overall composition of the photos leaves something to be desired. In short, they lack that “wow” factor that they see in other photographers’ shots.Composition is the foundation in which great photography is built upon. A photo may be properly lit and contain good subject matter, but if it is doesn’t have good composition it will never be considered more than an amateur shot. How can you overcome this? We’ll teach you in this book. Finally, a Book on the Art of Photography that Teaches Tips and Tricks for Creative Composition! Our intention with this book is to teach you the tips and tricks professionals use to craft a great image design and learn how to incorporate these into composition that will lay the foundation for you to create amazing photos. Once you master the art of photography composition, you’ll know exactly what elements it takes to compose a great shot before you even touch the shutter button! As a result, it will free you up to concentrate on the other ingredients that go into making a beautiful photograph.Digital photography composition techniques you'll learn include: - How to develop the ability to see and shoot great digital photographs- Multiple ways in which to compose the best shot, regardless of subject matter- What the rule of thirds is and how to use it to your advantage- Where to place dominant vertical or horizontal subjects within the frame for maximum results- How to effectively use symmetry in photography- Understanding balance and visual weight within a photo- How to use lines in photography- How each type of line (horizontal, vertical, diagonal and curved) can be used to evoke a specific feeling within the viewer- How to instantly make a boring composition more dynamic- Ways in which to use different camera angles to add interest to a photo- How to master Out of Focus Foreground Framing, a signature style of many professional photographers- Unique ways to composing better backgrounds in any situation- How less can actually be more in photography- and much more!If you own a camera you owe it to yourself to learn how to master the art of composition in photography. The lessons taught in this book will provide you with knowledge you can use or the rest of your life as a photographer. Throughout this book you’ll find multiple examples of great photography composition that you can use for inspiration for your own shots. Secure your copy of this book and start your journey to better photography today!
Smart Phone Dumb Phone: Free Yourself from Digital Addiction
Allen Carr - 2019
When their phone is out of sight or the signal wavers, anxiety rises. You hear people saying again and again: 'I can't live without my phone, ' and sadly technology which should be a wonderful boon to us has started to blight lives; the more you are addicted, the less you get out of it. Technology can turn against us if we let it. Allen Carr's Easyway is the most successful stop-smoking method of all time. It works by unravelling the brainwashing that leads us to desire the very thing that is bad for us and it can help beat any addiction. For the first time, it has been applied to the problems of overusing your mobile phone, and it works