Designed primarily for undergraduates, this self-help manual offers straightforward solutions to common problems and an overview of the diversity of writing tasks faced by professional biologists.

    Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

    With its comprehensive, succinct, and applied coverage, the text has proven its ability to capture students' interest while introducing them to the issues, forces, and outcomes that make us who we are. Robert V. Kail's expertise in childhood and adolescence, combined with John C. Cavanaugh's extensive research in gerontology, result in a book with a rich description of all life-span stages and important topics. A modified chronological approach traces development in sequential order from conception through late life, while also dedicating several chapters to key topical issues. This organization also allows the book to be relatively briefer than other texts?a benefit given the enormous amount of information covered in the course. Benefits: NEW! Up-to-date findings and references introduce students to the perspectives of those who are currently shaping the field and those who pioneered it. New examples include a greater number of diversity examples to appeal to the broadest possible range of students: a diversity theme index is in the back of the book. Real People: Applying Human Development boxes illustrate how a development issue is manifested in the life of a real person. Examples include "Tell Me About a Girl That You Like A Lot and "Still Flying at 91." NEW! Read about the latest research insights?Current findings and references introduce you to the perspectives of those who are currently shaping the field and those who pioneered it. NEW! Study smarter?Learning Objectives (listed at the beginning of each major section and repeated as subheads throughout the section) help you study more efficiently by focusing your attention on important upcoming topics. NEW! Build critical thinking skills painlessly?Wikipedia, YouTube, Facebook, texting, and other current topics make the book's Think About It questio

    This bestselling calculus-based introductory physics text for science and engineering students is recognized throughout the world for its clear and logical presentation of the basic concepts and principles of physics. The carefully crafted revision introduces coauthor Robert Beichner and contributing author John W. Jewett, Jr., who bring to the new edition their experience and talent in the area of physics education. The historically strong problem-solving approach has been further enhanced through increased realism in the worked examples and through additional guidance to students in building a systematic, step-by-step approach to solving homework problems. An updated ancillary package including full multimedia support, on-line homework plus a content-rich Web site for instructors and students complements this unsurpassed textbook and is more fully integrated with the text than ever before.

    Steven Pinker, Richard Dawkins, Chris Anderson, Nassim Taleb, Esther Dyson, Brian Eno and nearly 150 other intellectual rock stars reveal how the internet is changing our minds, culture, and future, in John Brockman’s latest compendium from Harper Perennial and Edge.org.

    It examines how various political actors try to get their messages into the news.

    Since the first edition of 'The Social Work Dictionary' in 1987, this essential reference work has been recognised as the definitive lexicon of social work. Now in its fifth edition, the dictionary captures over 9,000 terms, cataloguing and cross-referencing the nomenclature, concepts, organisations, historical figures, and values that define the profession. A special historical section represents a chronology of the significant developments in the United States and the world toward social welfare policies, practices, and the betterment of humanity. Used extensively in schools of social work, social service agency libraries, and in social work offices world-wide, this is a staple in professional libraries. It is unequalled as a study tool for preparing for licensing and certification exams. Every social worker -- from professor to student, from novice to experienced professional -- should own this unparalleled resource for understanding the language of social work and related disciplines.

    Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best-selling author and multiple award-winner Phil M. Jones is highly regarded as one of the world's leading sales trainers.