Thisupdated and expanded edition retains the popular and innovativefeatures of previous editions-including Feature Problems, follow-upIntegrative and Practice Exercises to accompany every in-chapterExample, and Focus On application boxes, as well as new Keep inMind marginal notes. Topics covered include atoms and the atomictheory, chemical compounds and reactions, gases, Thermochemistry, electrons in atoms, chemical bonding, liquids, solids, andintermolecular forces, chemical kinetics, principles of chemicalequilibrium, acids and bases, electrochemistry, representative andtransitional elements, and nuclear and organic chemistry. Forindividuals interested in a broad overview of chemical principles andapplications

    It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

    This highly acclaimed book in its third edition includes numerous updates and improvements: - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

    But for some reason they choose to ignore those guidelines and churn out turgid, pompous, and obscure prose. Distinguished sociologist Howard S. Becker, true to his calling, looks for an explanation for this bizarre behavior not in the psyches of his colleagues but in the structure of his profession. In this highly personal and inspirational volume he considers academic writing as a social activity.Both the means and the reasons for writing a thesis or article or book are socially structured by the organization of graduate study, the requirements for publication, and the conditions for promotion, and the pressures arising from these situations create the writing style so often lampooned and lamented. Drawing on his thirty-five years' experience as a researcher, writer, and teacher, Becker exposes the foibles of the academic profession to the light of sociological analysis and gentle humor. He also offers eminently useful suggestions for ways to make social scientists better and more productive writers. Among the topics discussed are how to overcome the paralyzing fears of chaos and ridicule that lead to writer's block; how to rewrite and revise, again and again; how to adopt a persona compatible with lucid prose; how to deal with that academic bugaboo, "the literature." There is also a chapter by Pamela Richards on the personal and professional risks involved in scholarly writing.In recounting his own trials and errors Becker offers his readers not a model to be slavishly imitated but an example to inspire. Throughout, his focus is on the elusive work habits that contribute to good writing, not the more easily learned rules of grammar and punctuation. Although his examples are drawn from sociological literature, his conclusions apply to all fields of social science, and indeed to all areas of scholarly endeavor. The message is clear: you don't have to write like a social scientist to be one.

    He draws on interviews with some of the world’s highest performing researchers, the literature and his own experience to identify a small number of important insights that can transform how researchers work. The book is based on an unparalleled breadth of interdisciplinary evidence that speaks directly to researchers of all disciplines and career stages. The lessons in this book will make you more productive, more satisfied with what you produce, and enable you to be happy working less, and being more. The hardback edition has the title and design imprinted on a fabric cover, hand crafted by a book maker in Yorkshire. It contains spectacular colour photography throughout. Chapters are accompanied by close-up images of trees that build up to the forest metaphor that concludes the book. These are bookended by wide perspective canopy images that accompany the front matter (from which the cover design is derived) and concluding chapter. The overall effect is a touch and feel that makes this a book to savour. Mark Reed is Professor of Socio-Technical Innovation at Newcastle University and Visiting Professor at Birmingham City University and the University of Leeds. He has over 140 publications that have been cited more than 10,000 times. He is author of The Research Impact Handbook, which he has used to train over 4000 researchers from more than 200 institutions in 55 countries.

    The volume is packed with real-world examples from a range of clinical settings, as well as sample interactions and hands-on learning activities. The author is an experienced MI researcher, clinician, and trainer who facilitates learning with quizzes, experiential exercises, and reproducible worksheets. The reader learns step by step how to practice core MI skills: raising the importance of behavior change, enhancing the client's confidence, resolving ambivalence, solidifying commitment to change, and negotiating a change plan. The utility of the book is enhanced by the large-size format and lay-flat binding. The book shows how to navigate each session using microskills that many clinicians already know: open-ended questions, affirmations, reflective listening and summaries, or OARS for short. This title is part of the Applications of Motivational Interviewing Series, edited by Stephen Rollnick and William R. Miller.

    Using a unique systems approach, it brings together an extraordinary breadth of information into a highly accessible, easy-to-read text that clarifies the complexities of health care organization and finance, while presenting a solid overview of how the various components fit together.

    Intended for professionals and students, this work offers guidance in the designing and operating of processing units.

    Stars and galaxies have formed, and elements come forth from great stellar cauldrons. The necessary elements are present, the environment is fit for life, and slowly life forms have populated the earth. Are the creative forces purposeful, and in fact divine?Owen Gingerich believes in a universe of intention and purpose. We can at least conjecture that we are part of that purpose and have just enough freedom that conscience and responsibility may be part of the mix. They may even be the reason that pain and suffering are present in the world. The universe might actually be comprehensible.Taking Johannes Kepler as his guide, Gingerich argues that an individual can be both a creative scientist and a believer in divine design--that indeed the very motivation for scientific research can derive from a desire to trace God's handiwork. The scientist with theistic metaphysics will approach laboratory problems much the same as does his atheistic colleague across the hall. Both are likely to view the astonishing adaptations in nature with a sense of surprise, wonder, and mystery.In God's Universe Gingerich carves out "a theistic space" from which it is possible to contemplate a universe where God plays an interactive role, unnoticed yet not excluded by science.

    Worked examples and exercises support the text. An ELBS/LPBB edition is available.

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    The book features a beautiful full-color art program and an easy-to-follow two-column format with step-by-step examination techniques on the left and abnormalities with differential diagnoses on the right.This edition's health promotion sections have been extensively updated and expanded in all chapters. Detailed information on pain assessment is now included in the general survey, vital signs, and pain chapter. A new chapter presents assessment of mental health status and behavior to encompass the psychosocial dimensions of care.

    This book addresses questions such as: can we define technology? Does technology shape us, or do we shape it? Is technology inevitable or unpredictable?

    Issues of race, ethnicity, class, gender, sexual orientation, and ability often complicate this question for youth, affecting their schoolwork and their relationships with teachers, administrators, and peers.Adolescents at School gives educators, administrators, community leaders, counselors, social workers, health-care professionals, and parents a glimpse into the complex "identities" adolescents negotiate as they manage the challenges of school. The book contains the perspectives of teachers, researchers, and administrators and adolescents themselves who explore what it means to be a middle or high school student in the United States today. Practical and jargon-free, the book suggests ways to foster the success of every student in our schools and classrooms.