Using high-speed photography, Dr. Masaru Emoto discovered that crystals formed in frozen water reveal changes when specific, concentrated thoughts are directed toward them. He found that water from clear springs and water that has been exposed to loving words shows brilliant, complex, and colorful snowflake patterns. In contrast, polluted water, or water exposed to negative thoughts, forms incomplete, asymmetrical patterns with dull colors. The implications of this research create a new awareness of how we can positively impact the earth and our personal health.

    We can now pin down the neurons that fire when a person reports becoming aware of a piece of information and understand the crucial role unconscious computations play in how we make decisions. The emerging theory enables a test of consciousness in animals, babies, and those with severe brain injuries.A joyous exploration of the mind and its thrilling complexities, Consciousness and the Brain will excite anyone interestedin cutting-edge science and technology and the vast philosophical, personal, and ethical implications of finally quantifyingconsciousness.

    In "Spent" Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like "Freakonomics" or "The Tipping Point, Spent" is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

    Salient Features: 1.Very short answer type questions (including true-false type questions and fill in the blanks type questions). 2.Short answer type questions. 3. Long answer type questions (or Essay type questions). 4. Multiple choice questions (MCQs) based on theory. 5. Questions based on high order thinking skills (HOTS). 6. Multiple choice questions (MCQs) based on practical skills in science.. 7. NCERT book questions and exercises (with answers). 8. Value based questions (with answers).

    The volatile debate was at first carried on in academic journals and in magazines like Nature and Scientific American. It even engaged the attention of leading evolutionists like Nobel Laureate physicist Steven Weinberg and prominent naturalist Stephen Jay Gould. Johnson was invited to debate several of his opponents at universities across the country. And he was himself the subject of debate: Michael Ruse, author of Darwinism Defended, spoke at an annual meeting of the American Association for the Advancement of Science on the topic "Nonliteralist Anti-Evolutionism: The Case of Phillip Johnson."Darwin on Trial also shook up theistic evolutionists. William Hasker (Huntington College, Indiana) in the Christian Scholar's Review, Howard Van Till (Calvin College, Michigan) in First Things and Owen Gingerich (Harvard Center for Astrophysics) in Perspectives on Science & the Christian Faith all published their critiques of Darwin on Trial.Clearly, Johnson's arguments have been taken seriously by Darwinists of every sort. And though at first the mainstream press seemed to be out of earshot (except for reviews in Publisher's Weekly and The National Review), news of Darwin on Trial eventually reached wider audiences. Last summer, Johnson appeared with William F. Buckley on Firing Line. And in May 1995 he was interviewed on the PBS telecast In the Beginning: The Creationist Controversy with Randall Balmer. These and other indications of expanding interest in his critique is good news for all who wish to bring the debate over Darwinism into the bright light of day.

    Along the way he provides an engaging and witty commentary while introducing the lay reader to both classic and cutting-edge concepts in physics, including:What Superman's strength can tell us about the Newtonian physics of force, mass, and accelerationHow Iceman's and Storm's powers illustrate the principles of thermal dynamicsThe physics behind the death of Spider-Man's girlfriend Gwen StacyWhy physics professors gone bad are the most dangerous evil geniuses!

    It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness.And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation.But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.

    Heisenberg’s principle implied that scientific quantities/concepts do not have absolute, independent meaning, but acquire meaning only in terms of the experiments used to measure them. This proposition, undermining the cherished belief that science could reveal the physical world with limitless detail and precision, placed Heisenberg in direct opposition to the revered Albert Einstein. The eminent scientist Niels Bohr, Heisenberg’s mentor and Einstein’s long-time friend, found himself caught between the two.Uncertainty chronicles the birth and evolution of one of the most significant findings in the history of science, and portrays the clash of ideas and personalities it provoked. Einstein was emotionally as well as intellectually determined to prove the uncertainty principle false. Heisenberg represented a new generation of physicists who believed that quantum theory overthrew the old certainties; confident of his reasoning, Heisenberg dismissed Einstein’s objections. Bohr understood that Heisenberg was correct, but he also recognized the vital necessity of gaining Einstein’s support as the world faced the shocking implications of Heisenberg’s principle.

    Infinite Reality is the straight dope on what is and isn’t happening to us right now, from two of the only scientists working on the boundaries between real life and its virtual extensions.”—Douglas Rushkoff, author of Program or Be ProgrammedHow achievable are the virtual experiences seen in The Matrix, Tron, and James Cameron’s Avatar? Do our brains know where “reality” ends and “virtual” begins? In Infinite Reality, Jim Blascovich and Jeremy Bailenson, two pioneering experts in the field of virtual reality, reveal how the human brain behaves in virtual environments and examine where radical new developments in digital technology will lead us in five, fifty, and five hundred years.

    More than two centuries after Euler's death, it is still regarded as a conceptual diamond of unsurpassed beauty. Called Euler's identity or God's equation, it includes just five numbers but represents an astonishing revelation of hidden connections. It ties together everything from basic arithmetic to compound interest, the circumference of a circle, trigonometry, calculus, and even infinity. In David Stipp's hands, Euler's identity formula becomes a contemplative stroll through the glories of mathematics. The result is an ode to this magical field.

    One day, he runs into free-spirited Aleesha at a local discotheque. A Mass Media student, Aleesha is a pampered brat, the only child of her parents who dote on her. This brief meeting leads them to exchange their BlackBerry pins and they begin chatting regularly. As BlackBerry plays cupid, they fall in love. When they hit a rough patch in their life, Aditya, Akash’s close pal, guides them through it.But just when they are about to take their relationship to the next level, a sudden misfortune strikes. Can Aditya bring Akash’s derailed life back on track?It Started with a Friend Request is a true story which will make you believe in love like you never knew before.

    We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a “mirage,” and illuminates our wild inconsistencies in response to the ecological crisis.Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This “radical transparency” will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.

    Highly recommended for graduate-level libraries.' ChoiceThis highly successful text, which first appeared in the year 1972 and has continued to be popular ever since, has now been brought up-to-date by incorporating the remarkable developments in the field of 'phase transitions and critical phenomena' that took place over the intervening years. This has been done by adding three new chapters (comprising over 150 pages and containing over 60 homework problems) which should enhance the usefulness of the book for both students and instructors. We trust that this classic text, which has been widely acclaimed for its clean derivations and clear explanations, will continue to provide further generations of students a sound training in the methods of statistical physics.

    In Peter Woit's view, superstring theory is just such an idea. In Not Even Wrong , he shows that what many physicists call superstring "theory" is not a theory at all. It makes no predictions, even wrong ones, and this very lack of falsifiability is what has allowed the subject to survive and flourish. Not Even Wrong explains why the mathematical conditions for progress in physics are entirely absent from superstring theory today and shows that judgments about scientific statements, which should be based on the logical consistency of argument and experimental evidence, are instead based on the eminence of those claiming to know the truth. In the face of many books from enthusiasts for string theory, this book presents the other side of the story.

    Moreover, present-day research on electricity and ion channels has created one of the most exciting fields in science, shedding light on conditions ranging from diabetes and allergies to cystic fibrosis, migraines, and male infertility. With inimitable wit and a clear, fresh voice, award-winning researcher Frances Ashcroft weaves together compelling real-life stories with the latest scientific findings, giving us a spectacular account of the body electric.