A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

     The 6 biggest myths& mistakes of building muscle that stunt 99% of guys' muscle gains. (These BS lies are pushed by all the big magazines and even by many trainers.) The 4 laws of muscle growth that, when applied, turn your body into an anabolic, muscle-building machine. You'll be shocked at how easy it really is to get big once you know what you're doing... The real science of healthy fat loss that makes losing 1 - 2 lbs of fat per week not only easy, but guaranteed. All successful weight loss programs work thanks to these 3 simple laws, and you can put them to work right away. And more! The bottom line is you CAN achieve that "Hollywood hunk" body without having your life revolve around it--no long hours in the gym, no starving yourself, no grueling cardio that turns your stomach. Download this book now and learn what most guys will never know about getting bigger, leaner, and stronger!

    He then gave a disastrous speech in Cairo in which he apologized for the United State's alleged misdeeds, bowed to the Saudi King whose government funds Islamic jihad worldwide, and praised the new Islamist government in Turkey after the Turkish-sponsored "Gaza Flotilla" incident. But perhaps the most troubling aspects of his plan to hit the "reset" button with Islam have been his abandonment of Israel as a way of currying favor with Muslim autocracies and his efforts to hamstring our intelligence community by effectively banning the truth about Islam. Now into his second term, it is hard to imagine that the consequences of his actions will not eventually be catastrophic.

     Your Best Year Yet reveals 7 simple ways to shift your thinking so you can: • Make better decisions; • Form better habits; • Manage your time better; and • Be the very best version of you. ADVANCE PRAISE FOR YOUR BEST YEAR YET "Loved it! So easy to read…like talking to a wise friend…and so “now” and current. Thank you…will adjust my thinking!!" —Ashley B "This advice is gold and I love how you’ve made it easy to read." —Kylie s "Fantastic. I found it really made me think about how important my mindset is to each and every day. When I finished reading it, I felt like standing and ‘Woop Wooping’ like Julia Roberts!" —Jodi G NOW IT'S YOUR TURN TO HAVE YOUR BEST YEAR YET. LET'S GO!

    With extraordinary clarity, Eric Butterworth reveals life-transforming spiritual principles to keep you in the flow.In the Flow of Life calls you to live from the exhilarating and empowering realization that you are the expression of God flowing forth into the world. Living in the flow of God will change your life forever!

    He had staggered into a Boston cop’s apartment, helping himself to the sellable stuff and all the beer in the fridge. The cop came home, found Jim passed out at the kitchen table, beat the hell out of him, and arrested him.But Wahlberg, a 130-pound kid from Dorchester, had learned some things from his life on the street and his first prison sentence. He knew how to survive. And he knew that if he wanted to avoid serving the full sentence, he would have to do something.He did what he was best at: He hustled. He would create the illusion that he was trying to change, that he’d become the model prisoner, not a guy hell-bent on getting out while he was still young enough to drink more, steal more, and do more drugs.He didn’t know, though, that the Catholic priest he was trying to hustle was actually hustling him.The Big Hustle is the story of a redeemed life and a family’s healing. This is the no-holds-barred, unvarnished, and sometimes brutal true story of Jim Wahlberg, the fifth of nine kids growing up in a working-class Irish Catholic neighborhood outside of Boston, hustling for attention any way he could get it, which led him to the biggest hustle of his life. Against all odds he got clean, he got out, and he got the girl. Jim dedicated his new life as a former addict to working with addicts, and for years has spread the word that recovery is possible.But nothing could have prepared him for what came next. His discovery that his own son was an addict threw Jim into a crisis—one that led him deeper into his faith and led to healing he never thought possible. This book is a testament to God’s power and an invitation to all of us to hope in the darkest places.

    "And which of us do you prefer, Michael? You can tell me, it won't get back to Brother Price."'Michael Clemenger was handed over as a baby to the unloving care of a religious-run children's home. Aged eight, he was transferred to St Joseph's Industrial School.Chosen as their 'favourite' by two Christian Brothers, Michael endured years of sexual abuse at the hands of both men. Brother Price struck at night, while Brother Roberts took pleasure in a weekly bathtime ritual. Although everybody at the institution knew, even the two Brothers' 'protection' did not save Michael from merciless beatings by other sadistic men charged with his care.Despite the unbelievable trauma of his early life, Michael emerged unbroken and determined to make something of himself. Everybody Knew is a story of remarkable spirit and courage.

    But Very Few Knew Him Personally.             Pastor and bestselling author Greg Laurie was one of those fortunate few, blessed with an insider’s view of Billy Graham’s world for more than two decades.             With the same painstaking research and eye for detail that distinguishes his previous biographies, Steve McQueen: Salvation of an American Icon and Johnny Cash: The Redemption of an American Icon, Laurie now turns to the life of his beloved mentor, offering the intimate perspective of a disciple and friend.             As a strapping North Carolina farm boy, Graham surrendered his life to Jesus at a camp meeting led by a blustery itinerant preacher, but he never lost the mischievous twinkle in his eye or his fun-loving air.             Laurie sheds light on Graham’s lesser-known struggles—such as a broken heart before he met the love of his life and a crisis of faith from which he emerged stronger than ever. From the evangelist’s private challenges and public successes to his disappointments and joys, Billy Graham: The Man I Knew provides a vivid portrait of one of history’s most remarkable Christian lives.

    Cheeky, funny and never fawning, Heat was a new source of celeb info when it started in 2000. And Marks' been there since the beginning, from his first interview with Posh to the rise and fall of Jade and Big Brother, through to Britney's tragic descent from sexpot to being sectioned.From Kate Moss and Paris Hilton to Amy Winehouse and Cheryl Cole - in green rooms and VIP lounges, celebrities have confided in Mark and have been highly indiscreet in his presence.Now, for this first time, Mark is opening up his diaries. And no one is safe.

    He also talked a fair amount about mayonnaise. The interview was conducted by Mara Altman, the author of four bestselling Kindle Singles including “Baby Steps” and “Bearded Lady.” Altman has worked as a staff writer for The Village Voice, and has also written for New York Magazine and The New York Times. In 2009, HarperCollins published Altman's first book, “Thanks For Coming: A Young Woman's Quest for an Orgasm,” which was optioned as a comedy series by HBO. Cover design by Adil Dara Kim.

    Surely that meant it was a good year to climb Denali?There had been an unprecedented spell of good weather on the peak known as Mt McKinley, one of the Seven Summits, a peak notorious for its severe conditions and cold temperatures that trapped climbers in storms for days on end. This year people were climbing straight up and reaching the summit without a hitch, and coming back down again days ahead of schedule.But it would take two weeks of hauling 30kg sledges while carrying 20kg backpacks before Mark Horrell's team would be in a position to launch an attack on the summit themselves, and they knew these statistics evened themselves out eventually.Would the weather hold, or would they find themselves fighting to survive in the teeth of a storm?This is Mark's account of his expedition to climb Denali's West Buttress as part of a commercial team, and contains lots of useful advice, like not falling asleep while using a pee bottle, how to avoid bonking on the trail, and how to make a sledge travel in the right direction by shouting at it.About this seriesThe Footsteps on the Mountain travel diaries are Mark's expedition journals. They are a lightly-edited version of what he scribbles in his tent each evening after a day in the mountains. They are quick reads, self-edited, and available at a budget price.Mark's first full-length, commercially-edited book, Seven Steps from Snowdon to Everest, about his journey to becoming an Everest climber, is published in December 2015.

    Deep in the heart of his homeland swamp, he discovers an enchanted lantern with a mean-spirited shimmer faerie trapped inside.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    What followed was a 6-month string of devastating battles as these two forces wrestled over this key military position.In the wake of near-daily aerial attacks and several determined assaults from the Japanese navy, the Guadalcanal campaign culminated in a victory for America and marked the first of many offensive attacks aimed at neutralizing the Japanese in the Pacific Theater.Now, this thrilling book recounts the story of the Guadalcanal campaign in vivid, gritty detail. Exploring the forces involved, the major battles, and the daily struggle of trying to maintain control of the coveted Henderson airfield, Operation Watchtower examines the pivotal moments which led to the Allies seizing the strategic initiative in a key turning point of the war.Perfect for fans of WW2 history books covering the pacific, this brilliant book pays tribute to the brave soldiers on both sides of the conflict, recounting their story for both passionate history fans and anyone searching for an in-depth look at of one the greatest battles of World War 2.

    Sure, they play in huge games where tens of thousands of dollars can move in the blink of an eye. But that's not the only difference. Elite players play and think about the game in a completely different way from everyone else. If you want to raise your game to their level, it's not just a matter of getting a little better at what you already do. The honest truth is that the way 99% of poker players approach the game is fundamentally flawed. You will never be able to crack the top 1% until you know what they know. There's one big secret to the game that nearly every elite player knows, yet almost no one else understands. It's an open secret-no one is hiding it. Elite players talk about it sometimes in videos and articles. Nevertheless, top players have known this secret for years, yet still almost no one else does. Poker's 1% seeks to change that. It bridges that gap between the elite players and everyone else. It promises that as long as you are willing to put in the work, you too have a shot to reach the top. Poker's 1% teaches a way of thinking about how you play, a way to unify every hand you've ever played and ever will play into one single, overarching strategy. The goal is that you will have one big "aha" moment, the moment where you finally "get" this game. After that, it's just fine tuning. The more you fine tune your strategy, the more you win, and the higher you can go. Poker's 1% gives you a unique window into the secrets of the world's best players. It shows you what you've been doing wrong and how to fix it. And, most importantly, it guides you in a straightforward way along the path from average player to elite.