This is a fresh interpretation of the ancient canons of composing: invention, arrangement, style, memory, and delivery. It shows that rhetoric, as it was practiced and taught by the ancients, was an intrinsic part of daily life and of communal discourse about current events. This book gives special emphasis to classic strategies of invention, devoting separate chapters to stasis theory, common and special topics, formal topics, ethos, pathos, extrinsic proofs, and Aristotelian means of reasoning. The authors' engaging discussion and their many contemporary examples of ancient rhetorical principles present rhetoric as a set of flexible, situational practices. This practical history draws the most relevant and useful concepts from ancient rhetorics and discusses, updates, and offers them for use in the contemporary composition classroom.

    To his surprise the bone, which had not yet been ground into powder, contained a number of carved inscriptions. Thus began the discovery of the 3000 year old sources of the written characters still in use in China today.In this unparalleled and beautiful book, Cecilia Lindqvist tells the fascinating story of these origins, and shows how their shapes and concepts permeate Chinese thought, architecture, art and culture. Illustrations in two-colour throughout, and a four-colour insert, make vivid each stage of the story, and the beauty of the characters themselves.

    Now this bestselling information is available for the first time in book form, in an easy-to-follow, graduated vocabulary building program that teaches an outstanding vocabulary in just ten steps. Unlike other vocabulary books, Verbal Advantage provides a complete learning experience, with clear explanations of meanings, word histories, usages, pronunciation, and more. Far more than a cram session for a standardized test, the book is designed as a lifetime vocabulary builder, teaching a vocabulary shared by only the top percentage of Americans, with a proven method that helps the knowledge last.A 10-step vocabulary program teaches 500 key words and 3,000 synonyms. Lively, accessible writing from an expert author and radio personality.

    The perfect companion for tourists and business travelers in Spain and Latin America, it features words, phrases, and sentences that cover everything from asking directions to ordering dinner.Over 700 conveniently organized expressions include terms for modern telecommunications as well as phrases related to transportation, shopping, medical and emergency situations, and other common circumstances. A phonetic pronunciation accompanies each phrase.

    Austin was one of the leading philosophers of the twentieth century. The William James Lectures presented Austin's conclusions in the field to which he directed his main efforts on a wide variety of philosophical problems. These talks became the classic How to Do Things with Words.For this second edition, the editors have returned to Austin's original lecture notes, amending the printed text where it seemed necessary. Students will find the new text clearer, and, at the same time, more faithful to the actual lectures. An appendix contains literal transcriptions of a number of marginal notes made by Austin but not included in the text. Comparison of the text with these annotations provides new dimensions to the study of Austin's work.

    Employing examples of world literature from ancient times to the present, he provides a conceptual framework for the examination of literature. In four brilliant essays on historical, ethical, archetypical, and rhetorical criticism, he applies "scientific" method in an effort to change the character of criticism from the casual to the causal, from the random and intuitive to the systematic.Harold Bloom contributes a fascinating and highly personal preface that examines Frye's mode of criticism and thought (as opposed to Frye's criticism itself) as being indispensable in the modern literary world.

    Get ready for hundreds of pages filled with surprising revelations, inside information, obscure trivia, and universal cosmic destruction. This legend of localization doesn’t stink!

    This crash course in brewing chemistry makes it easy for every homebrewer to make better beer. Using simple language and helpful diagrams, Lee W. Janson guides you through every chemical reaction in the brewing process and explains how you can avoid potential problems. Steer away from common mistakes in taste, fermentation, and alcohol content, and use your newfound knowledge to successfully brew your most delicious beer yet.

    Throughout history, pigments have been made from deadly metals, poisonous minerals, urine, cow dung, and even crushed insects. From grinding down beetles and burning animal bones to alchemy and pure luck, Chromatopia reveals the origin stories behind over fifty of history’s most vivid color pigments.Featuring informative and detailed color histories, a section on working with monochromatic color, and “recipes” for paint-making, Chromatopia provides color enthusiasts with an eclectic story of how synthetic colors came to be. Red lead, for example, was invented by the ancient Greeks by roasting white lead, and it became the dominant red in medieval painting.Spanning from the ancient world to modern leaps in technology, and vibrantly illustrated throughout, this book will add a little chroma to anyone’s understanding of the history of colors.

    Add the future of energy, economics and geopolitics. Season with human nature ...The Burning Question reveals climate change to be the most fascinating scientific, political and social puzzle in history. It shows that carbon emissions are still accelerating upwards, following an exponential curve that goes back centuries. One reason is that saving energy is like squeezing a balloon: reductions in one place lead to increases elsewhere. Another reason is that clean energy sources don't in themselves slow the rate of fossil fuel extraction.Tackling global warming will mean persuading the world to abandon oil, coal and gas reserves worth many trillions of dollars - at least until we have the means to put carbon back in the ground. The burning question is whether that can be done. What mix of politics, psychology, economics and technology might be required? Are the energy companies massively overvalued, and how will carbon-cuts affect the global economy? Will we wake up to the threat in time? And who can do what to make it all happen?

    This student textbook includes research on implicit memory, feature integration, neuropsychology and brain imaging.

    The illustrations depict both the actions and facial expressions used to sign accurately, while the companion CD-Rom features real-life BSL conversations in action to further your understanding. With these practical tools, you'll become an expert signer in no time!"British Sign Language For Dummies" includes: Starting to sign "- learn about Deaf communication and practise simple signs to get you going"Learning everyday BSL "- develop the grammar and vocabulary skills that are the building blocks to using British Sign Language"Getting out and about "- sign with confidence in a wide range of real-life situations, from travelling to dating"Looking into Deaf life "- learn about the history of the Deaf Community and how they've adapted their technology and lifestyles to suit their needs"For corrections to this book, please click here:http: //www.wiley.com/legacy/wileyblackwell/B...

    Organized by such common subjects as Home, Work, Eating Out, Transportation, Health and Sports, these bilingual visual dictionaries give students and business people quick access to foreign terms in the simplest and most intuitive way.

    It features an incredible and diverse range of totally genuine names, evoking everything from body parts (Dick Brain), sex (Matilda Suckcock), illness (Barbaray Headache) and toilet functions (Peter Piddle) to food (Hazel Nutt), animals (Minty Badger) and places (Phila Delphia). Every single one has been checked for authenticity and its source is given, as well as extra notes where further fascinating illumination is possible. The book provides a rigorously researched yet laugh-out-loud overview of Britain's eccentricity through the ages.

    The series presents a variety of words that cover a large percentage of the words that can be found in many spoken or written texts. Thus, after mastering these target words, learners will be able to fully understand vocabulary items when they encounter them in written and spoken form. Each unit presents 20 words which are defined and used in sample sentences. The activities in the books are designed to present the words in different uses so that learners can fully see how they can be utilized. Also at the end of each unit there is a story whch contains the unit's target words to give learners further examples of the words in use. Each level properly prepares the learner for the next which progressively challenges the learner with more sophisticated vocabulary and stories. Key features include: (1) Clear, easy to understand definitions and examples; (2) Various activities to reinforce target vocabulary; (3) Progressive development of vocabulary across levels; (4) Original stories which utilize target words; (5) Useful color images that illustrate each target word; and (6) Free downloadable supplemental audio recordings of target word lists and stories to aid in listening and pronunciation.