Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    He knows how to talk about it, shape it, color it, control it, and direct it. Most importantly, he knows how to create it...using small hot shoe flashes.In The Hot Shoe Diaries, Joe brings you behind the scenes to candidly share his lighting solutions for a ton of great images. Using Nikon Speedlights, Joe lets you in on his uncensored thought process--often funny, sometimes serious, always fascinating--to demonstrate how he makes his pictures with these small flashes. Whether he's photographing a gymnast on the Great Wall, an alligator in a swamp, or a fire truck careening through Times Square, Joe uses these flashes to create great light that makes his pictures sing.

    Full description

    He seems so real, so alive, that we believe both he and his fantastical worl must somehow exist.But in reality it is not Jack who is the star of the show; it is the over 140 artists and technicians who spent more than two years bringing Jack and all his cohorts to life on the sceen. Every gesture Jack makes was created by a human hand, by an animator who moved the puppet in tiny increments from fram to frame. Every character, every set, every prop - even the candy dances - had to be designed and then actually fabricated by someone. This book tells the true story of the film, highlighting the art and the vision that make the movie so memorable.

    It is packed with more than 1,000 images of concept artwork, photographs and development paintings by the artists working behind the scenes to bring Middle-earth to life, who each provide detailed and entertaining commentary that reveals the story behind the vision. Compiled by Weta Workshop senior concept designer Daniel Falconer, this is the first in a series of lavish hardback books written and designed by the award-winning team at Weta, who are working closely with the production team to guarantee that these books will be bursting with insider information and stunning visual imagery.

    Now, acclaimed biographer David Michaelis gives us the first full-length biography of Schulz: at once a creation story, a portrait of a hidden American genius, and a chronicle contrasting the private man with the central role he played in shaping the national imagination. The son of a barber, Schulz was born in Minnesota to modest, working class roots. In 1943, just three days after his mother′s tragic death from cancer, Schulz, a private in the army, shipped out for boot camp and the war in Europe. The sense of shock and separation never left him. And these early experiences would shape his entire life.With Peanuts, Schulz embedded adult ideas in a world of small children to remind the reader that character flaws and childhood wounds are with us always. It was the central truth of his own life, that as the adults we′ve become and as the children we always will be, we can free ourselves, if only we can see the humour in the predicaments of funny-looking kids. Schulz′s Peanuts profoundly influenced the country in the second half of the 20th century. But the strip was anchored in the collective experience and hardships of Schulz′s generation-the generation that survived the Great Depression and liberated Europe and the Pacific and came home to build the post-war world.

    Three thousand years ago, the greatest sailors in the world ventured across the Pacific, discovering the many islands of Oceania. But then, for a millennium, their voyages stopped—and no one today knows why. From Walt Disney Animation Studios, Moana is a CG-animated adventure about a spirited teenager who sails out on a daring mission to prove herself a master wayfinder and fulfill her ancestors' unfinished quest. During her journey, Moana meets the once-mighty demi-god Maui and together they traverse the open ocean on an action-packed adventure, encountering enormous fiery creatures and impossible odds. The stunning artwork in this behind-the-scenes book includes character designs, storyboards, colorscripts, and much more.

    I'm here to take care of it and to love it, for we are only temporary custodians of beauty."--Elizabeth TaylorShe has mesmerized movie audiences since her debut in National Velvet at the age of twelve, dazzled both men and women with her luminous beauty and iconic presence, displayed shrewd business acumen by creating a line of fragrances with unparalleled success, and her AIDS activism has been a call to arms for people around the world. She is Hollywood's greatest living star and a living legendElizabeth Taylor.One of her greatest passions is jewelry, and over the years she has amassed one of the world's foremost collections. By the time she was in her thirties, Elizabeth Taylor already owned an outstanding set of Burmese rubies and diamonds from Cartier, a fantastic emerald and diamond suite from Bulgari, and the 33.19-carat Krupp diamond, a gift from Richard Burton. That ring was later eclipsed by a subsequent gift from Burton, when he bought a staggering 69.42-carat pear-shaped diamond. Newly named the Taylor-Burton Diamond, it catapulted Elizabeth Taylor into that rarefied pantheon of great jewelry collectors.In this revealing book, Elizabeth Taylor offers a personal guided tour of her collection. She takes us into her confidence, sharing personal anecdotes, witty asides, and intimate reminiscences about her life, her loves, and her collection. Whether talking about the famous La Peregrina pearl, which was briefly abducted by a household pet, or chatting about a childhood gift to her mother, Elizabeth Taylor shows herself to be the most seductive of storytellers: direct, irreverent, and charming.Complementing the stories are 125 stunning new photographs of her most remarkable pieces, specially commissioned for this book, and more than 150 rarely seen images (many from Elizabeth Taylor's personal collection) of the star wearing her jewelry over the course of almost sixty years. We see her as a young ingenue of fifteen wearing what would be the first of many charm bracelets, and again, equally dazzling, as a mature woman, wearing the famous Duchess of Windsor diamond brooch, which she purchased to benefit AIDS research.Elizabeth Taylor: My Love Affair with Jewelry marks the first time this beautiful jewelry will be seen together as a collection. Lavishly produced and illustrated, the book has an introduction by the world-renowned authority on jewelry, François Curiel, of Christie's. It is for those who are enchanted by this most incandescent and enduring star, for those who cherish and dream of jewelry, and most importantly, for those who believe in the true meaning of love. This book is a fabulous display of unbelievable glamour, assembled over a lifetime, by one of the most extraordinary women in the world.

    But maps need not just show continents and oceans: there are maps to heaven and hell; to happiness and despair; maps of moods, matrimony, and mythological places. There are maps to popular culture, from Gulliver's Island to Gilligan's Island. There are speculative maps of the world before it was known, and maps to secret places known only to the mapmaker. Artists' maps show another kind of uncharted realm: the imagination. What all these maps have in common is their creators' willingness to venture beyond the boundaries of geography or convention.You Are Here is a wide-ranging collection of such superbly inventive maps. These are charts of places you're not expected to find, but a voyage you take in your mind: an exploration of the ideal country estate from a dog's perspective; a guide to buried treasure on Skeleton Island; a trip down the road to success; or the world as imagined by an inmate of a mental institution. With over 100 maps from artists, cartographers, and explorers, You are Here gives the reader a breath-taking view of worlds, both real and imaginary.

    Artists' sketchbooks offer exclusive access into the creative processtheir dog-eared, paint-splattered, sometimes crumbling pages have an intimate and visceral appeal. Street Sketchbook includes never-before-seen works by new and acclaimed figures such as Banksy (UK), Alexander Purdy (US), and more, as well as sketches that have formed the basis of large public works. Ingenious throughout, these sketchbooks epitomize the audacious originality of vision that defines the street art scene today.

    It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    From his early family life in Ivancice right through to his final days in Prague, it delves into every aspect of his career as it developed. Next, beginning with his earliest Parisian posters for the actress Sarah Bernhardt, the second half of the book focuses on Mucha's most intense period of productivity in Paris, and documents his success as an avant-garde artist. Exploring his many decorative panels and commercial posters as well as his illustrations for books and magazines, it takes an in-depth look at his changing artistic styles of the period and reveals his sources of inspiration. The informative text goes hand-in-hand with stunning reproductions of Mucha's most stirring and iconic works, from his "Gismonda" poster of 1894 to his "The Moon and the Stars" series of decorative panels of 1902.Featuring over 150 of his most important graphic works, Alphonse Mucha: Masterworks is the perfect gateway to learning more about this versatile artist - one who was truly successful in producing both commercial pieces and 'high art'. It is an ideal read for those with little knowledge of Mucha as well as those looking to learn more.

    While the publishing industry struggles to adapt to the rapidly changing digital world, independent artists now have the ability to build a successful and lucrative brand completely on their own with a little hard work and some Internet savvy. Now there's nothing stopping you from getting your book in front of thousands or even millions of people. Suddenly you can't blame anyone for not giving you a chance. You can only blame yourself for not trying. So roll up your sleeves, sharpen your pencils and fire up your Internet because we are about to make and sell comics! Jason Brubaker's graphic novel reMIND raised over $125,000 in pre-order sales on Kickstarter, won the Xeric Award and made ALA's Great Graphic Novels for Teens List. This book is a collection of his thoughts, strategies and practical lessons developed during his experience writing, drawing and self-publishing reMIND.

    Perhaps you've heard that Walt Disney kept an apartment on Main Street? Or that there is a secret, members-only club in New Orleans Square? It's all true... but these are only two of the interesting facts pointed out in "101 Things You Never Knew About Disneyland." Many of the stories here deal with more obscure, yet equally interesting, histories of Disneyland. In fact, the majority of the material comes straight from interviews with the Imagineers who helped to build, maintain, and revitalize Disneyland. The book pays special attention to the inside jokes and hidden references to Disneyland's past, as these samples illustrate: Do you know which play on words pays tribute to a former Mexican restaurant at a certain site? Do you know how Tarzan's Treehouse honors its predecessor in two different ways? Do you know what is so unusual about the decorations atop "It's a Small World"? Do you know why one palm tree in Adventureland is special? Do you know what the sign says at the bottom of Splash Mountain's big drop? Do you know which pumpkin is an homage to a Disneyland official? It's a certainty that you haven't heard all these stories before. Although there are 101 such highlighted stories, each comes with a fuller description and is followed by a second story that is thematically related, so this volume really offers 202 Things you haven't heard about Disneyland before. You will find these facts delightful and unforgettable once you've heard them!

    Directed by Joe Johnston (Jurassic Park 3) and starring Chris Evans (Fantastic Four), Hugo Weaving (The Matrix, Lord of the Rings) and Academy Award Winner Tommy Lee Jones (The Fugitive), CAPTAIN AMERICA: THE FIRST AVENGER promises to be one of 2011's biggest blockbusters, continuing the story set up in IRON MAN, IRON MAN 2, THE INCREDIBLE HULK and THOR, and leading into summer 2012's THE AVENGERS.