Now he’s back with his proven Seven Layers of Design system to bring readers a lively blend of design theory and hands-on advice for fearless, fabulous decorating. Christopher Lowell’s Seven Layers of Design solves decorating dilemmas by encouraging readers to look at a room piece by piece, layer by layer, from the floor up. With his humor, wit, and charm, Lowell breaks down the Seven Layers of Design to lay the groundwork for simple, yet stunning, home design.Each chapter of Christopher Lowell’s Seven Layers of Design walks you through room makeovers with easy step-by-step projects; dramatic before, during, and after photographs; and useful sidebars that make decorating simple, fun, and rewarding.•Learn why you should never paint a ceiling white.•Create fabulous fakes using paint and plywood.•Increase the value of your home with architectural detail.

    

    A space opportunity might be as simple as using an empty space under a stairway or above a doorway or as complicated as dividing your entire apartment for rental income.Each chapter addresses a different kind of space opportunity area, including closets, corners, walls, windows, ceilings, and floors. In these areas, you will be inspired by Sandenbergh’s creative approaches to divided spaces, stacked spaces, empty spaces, mirrored spaces, and multipurpose furniture. Learn from the author’s stories of her own designs for “small-by-choice” homes—for herself and for her clients—in which she tried to make the best possible use of varied living spaces. Allow Sandenbergh to help you create more space-efficient and attractive areas in your home whether you live in a studio apartment, a tiny home, or a larger home that needs more of a cozy feel.

    Crafting sentences as dexterously as he does ceramic vases, Adler takes us on a whirlwind tour through gorgeously styled interior. Organized by type of furniture (bed, bookshelf, dining table, dresser, table), Adler divulges all the tricks and tips needed to artfully arrange anything in one’s home.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    What’s it like to work at Walt Disney World?Amber Sewell spent two semesters “earning her ears” at the Happiest Place on Earth, first in the CareerStart Program and then in the better known Disney College Program.During her time backstage, as the Cast Member areas of the theme park are called, Amber kept a diary of her successes and her failures, her moments of delight and her moments of despair, and most of all, her discoveries about what happens when the pixie dust settles and the guests have gone home.Amber will never feel the same about Walt Disney World again.After you’ve read her book, neither will you.

    Perhaps you've wondered about things like this:"How do I style my bed so it looks special?""What's the best way to make a small room with low ceilings look larger and taller?""If you're decorating on a budget, what should you not skimp on?"Filled with helpful photos and practical solutions, this convenient guide will be your go-to resource for home decorating queries.

    You won't need to learn any web programming or turn yourself into a computer geek.What is WordPress?WordPress is a powerful publishing tool that's the single most popular way of publishing websites and blogs. It's used by Fortune 500 companies, startups, small businesses, bloggers and non-profits alike to build a professional presence on the web.Because WordPress lets you add and edit content through a web-based admin area, it's easier to use then you might imagine. In fact, you can build a great-looking site without being a web designer or computer geek. You can edit your website design as much as you like and add new features with a few clicks of the mouse, or you can use the default design for an equally professional-looking site.In plain English, this step-by-step book, written by a WordPress expert, helps you buy a domain name, get web hosting and set up WordPress so you can make a beautiful website or blog.Clear explanations and over 55 images of the admin screens and tools mean you can see exactly how to do all this.What you'll learn in WordPress Step-by-Step*How to choose a great domain name and get professional, reliable hosting * How to install WordPress in a few mouse clicks* How to publish posts and pages with correctly formatted text* How to give your website a professional touch by using images and videos* How to customize the design of your site without needing to be a programmer* How to extend your site even further with "plugins" * How to structure your site so you'll get found by Google* How to keep your website secure * How to solve the most common WordPress problems...and more.There's also a free bonus chapter on getting the first visitors to your site.Plus, the book is packed with links to additional resources and free design themes and plugins to help you build a website on a budget.By the time you've read the book you'll have a unique, professional and easy-to-use website to be proud of - and you'll have created it yourself!Important: This book is currently the most up-to-date WordPress book available on Amazon. Some of the older WordPress books were published more than a year ago - a lot has changed since then. This guide describes how to use the latest version of WordPress (3.5).Whether you want to build a simple website for your company or organization, make money with a blog or a full online store, this non-geek guide will get you online quickly.

    Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness.On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations – the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position – from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to:Change your perspective and revamp your mindsetDevelop creative side projectsStay optimistic and resilientDiscover skills and passions you never knew you had!Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off?

    When one of his release sites was raided by a golden eagle, he managed to save a peregrine chick, and decided to make an improbable two-thousand-mile trip with the surviving young falcon, Dolly. From the Canadian border to the Gulf of Mexico, following the autumnal migration of waterfowl, O'Brien taught her to hunt as a wild falcon would, in the hopes of releasing her into the natural world. The Rites of Autumn is the riveting account of their incredible journey. (51/2 X 81/4, 208 pages, map)

    When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

    Surrender all of your notions about barbecue. Forget everything you've ever learned about cooking with charcoal and fire. It is all wrong. Get it right with the "Five Easy Lessons" program, which includes over 130 recipes and step-by-step instructions for setting up and cooking low and slow on a Weber Smokey Mountain, an offset smoker, or a kettle grill. This program is guided by a singular philosophy: Keep It Simple, Stupid. Do exactly as Gary says, don't even think about opening the lid before it's time, and you will learn:What gear you do and, more importantly, don't needExactly how to start and maintain a proper fire (without lighter fluid)All about marinades, brines, and rubsTo use your senses and trust your instincts (instead of thermometers)How to make delicious, delicious barbecue The perfect how-to guide for beginner and expert alike, Low & Slow will take your barbecue skills to the next level.

    Like Andrew Marr's HISTORY OF MODERN BRITAIN or Michael Palin's HIMALAYA, the book will have a coherence and life beyond the television series, mirroring its basic structure, but looking at some issues in greater depth, and telling additional stories to illustrate some of the ideas.This book is about the things that Britain produces in order to pay its way in the world, from physical goods that we can see and feel, to intangible services that are much harder to quantify. We don't have to be prejudiced in favour of certain types of value: we shouldn't assume finance is modern, and manufacturing out of date for example. What matters is what sells and for how much. From manufacturing to technology, design and the services industries, this book will provide a cutting edge analysis - via entertaining stories - about what we make and why it matters.

    Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic façade.

    In this inspirational guide, Geraldine James, veteran collector of all things beautiful, shows you ways to organize and display your treasured collections to celebrate their uniqueness and your creativity. Collections of quirky items can illuminate a little corner, whereas a teenager’s bedroom will transform instantly when hoarded sports memorabilia makes the leap from the floor to the wall in a bold, clever arrangement. Look for unusual spaces and items: line up a series of themed prints above a picture rail, set heaps of floral china plates in grand style above the fireplace or simply add a mirror into a display to instantly create another in its image. Chapter by chapter, discover how to arrange virtually anything from scratch, rearrange the collections you treasure to best effect and begin a journey into colour, texture and themes to create elegant displays that give a home character and charm. From a memory wall of sepia family photographs to witty collections of kitsch art, this clever guide shows how to create a look that will bring any space to life.