From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    We live in a world of vivid colors, and color marks our psychological and social existence. But for all color’s inescapability, we don’t know much about it. Now authors David Scott Kastan and Stephen Farthing offer a fresh and imaginative exploration of one of the most intriguing and least understood aspects of everyday experience.Kastan and Farthing, a scholar and a painter, respectively, investigate color from numerous perspectives: literary, historical, cultural, anthropological, philosophical, art historical, political, and scientific. In ten lively and wide-ranging chapters, each devoted to a different color, they examine the various ways colors have shaped and continue to shape our social and moral imaginations. Each individual color becomes the focal point for a consideration of one of the extraordinary ways in which color appears and matters in our lives. Beautifully produced in full color, this book is a remarkably smart, entertaining, and fascinating guide to this elusive topic.

    Here Arthur Charles Fox-Davies describes the origin and importance of heraldry and the myriad elements and designs used in the coats of arms of England and Scotland. He explores the meaning of symbols like birds, fruit, flowers, crowns, coronets, flags, and mottoes, and extensively discusses their derivation and significance. With 770 detailed illustrations designed to aid in tracing family lineage, this book will help historians, genealogists, collectors, and anglophiles sift through the records of history and better understand the past.Skyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

    Particularly noteworthy are the numerous historical examples of past efforts to make sense of complex systems of information. In this new companion volume, The Book of Trees, data viz expert Manuel Lima examines the more than eight hundred year history of the tree diagram, from its roots in the illuminated manuscripts of medieval monasteries to its current resurgence as an elegant means of visualization. Lima presents two hundred intricately detailed tree diagram illustrations on a remarkable variety of subjects—from some of the earliest known examples from ancient Mesopotamia to the manuscripts of medieval monasteries to contributions by leading contemporary designers. A timeline of capsule biographies on key figures in the development of the tree diagram rounds out this one-of-a-kind visual compendium.

    Subjective feelings and objective color principles are described in detail and clarified by color reproductions.

    Establishing that emotions are not always as appropriate as they first appear to be, the book encourages you to take a closer look at why you are feeling certain things, and how you can change how you feel. Especially written for highly sensitive people, guidance is included on how to identify the vulnerable feelings that often underlie our more volatile emotional states, and practical activities are suggested to help to embrace or reject sadness, delay impulsive actions, and allow yourself to be happy. Drawing on real-life examples throughout, the book offers you the means to improve your understanding of not only your own emotions and emotional actions, but those of others. The book will be immensely useful not only to people who feel things strongly, but to those who have trouble understanding or interpreting emotions and how to respond to the feelings they provoke.

    This timely anthology calls on twenty eminent humanists and scientists to revitalize curiosity, observation, and transdisciplinary conversation about life on earth.As human-induced environmental change threatens multispecies livability, Arts of Living on a Damaged Planet puts forward a bold proposal: entangled histories, situated narratives, and thick descriptions offer urgent “arts of living.” Included are essays by scholars in anthropology, ecology, science studies, art, literature, and bioinformatics who posit critical and creative tools for collaborative survival in a more-than-human Anthropocene. The essays are organized around two key figures that also serve as the publication’s two openings: Ghosts, or landscapes haunted by the violences of modernity; and Monsters, or interspecies and intraspecies sociality. Ghosts and Monsters are tentacular, windy, and arboreal arts that invite readers to encounter ants, lichen, rocks, electrons, flying foxes, salmon, chestnut trees, mud volcanoes, border zones, graves, radioactive waste—in short, the wonders and terrors of an unintended epoch.Contributors: Karen Barad, U of California, Santa Cruz; Kate Brown, U of Maryland, Baltimore; Carla Freccero, U of California, Santa Cruz; Peter Funch, Aarhus U; Scott F. Gilbert, Swarthmore College; Deborah M. Gordon, Stanford U; Donna J. Haraway, U of California, Santa Cruz; Andreas Hejnol, U of Bergen, Norway; Ursula K. Le Guin; Marianne Elisabeth Lien, U of Oslo; Andrew Mathews, U of California, Santa Cruz; Margaret McFall-Ngai, U of Hawaii, Manoa; Ingrid M. Parker, U of California, Santa Cruz; Mary Louise Pratt, NYU; Anne Pringle, U of Wisconsin, Madison; Deborah Bird Rose, U of New South Wales, Sydney; Dorion Sagan; Lesley Stern, U of California, San Diego; Jens-Christian Svenning, Aarhus U.

    Collected here for the first time in one deluxe volume are over 100 of these vintage educational posters now important relics in the history of science, art, and design. From the anatomy of a tulip or an apple tree to that of a hedgehog or starfish, the botanical and zoological images in this collection are captivating with their curious visuals and intricate details. With a compelling introduction about the history of educational charts and their production, The Art of Instruction provides a glimpse into a rich, significant heritage and will enlighten those with an interest in art, design, science, or natural history.

    Recipes cover everything from how to make your own tortillas and salsa to a wide variety of "taco-guts." Bacon, Eggs, Home Fries, Chorizo, Nopalitos - we've got you covered!Quote from listing at Amazon

    Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

    Covering history of design, along with current trends, methods for customizing fonts, techniques for setting type, common mistakes to avoid, and guidelines for selecting the right type for the job, the book is fully illustrated with smart, relevant images.

    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

    No regular practice is required, just the willingness to open yourself to a transformative new way of experiencing life.Mindfulness has permeated our modern lives, and with good reason—it’s been proven to boost mood, reduce stress, improve health, and maximize performance. But in our achievement-oriented culture, the practice of mindfulness can feel laborious and mechanical, like one more task on your endless to-do list. What if you could let go of effort and struggle and relax back into the happiness and ease that is your birthright—and is always readily available to you?Beyond Mindfulness offers teachings and practices based on the direct approach to spiritual awakening that take you beyond the mechanics of being mindful and open you to the non-dual dimension of being, where the separation between self and other reveals itself to be a painful but seductive illusion. Once you realize this new way of seeing, you’ll learn how to move beyond mindfulness into awakened awareness and discover that the love, compassion, wholeness, health, and happiness you’ve been seeking were there all along.

    Have you ever found yourself staring longingly at a table full of scrumptious-looking bath bombs, shower melts, or lotion bars for sale and thought, “Gee, it would be fun to make these at home, but where the heck would I begin?!” Teenage "sisterpreneurs" and creators of Da Bomb Bath Fizzers are here to take the mystery out of bath and body recipes and give you all the tools you need to crown yourself Archbishop of Bathtopia. Isabel and Caroline will hold your hand every step of the way—and then exfoliate it with some sugar scrub when they're finished! This book will teach you how to create all kinds of delightful, natural, homemade bath treats. Fizzers, scrubs, masks, soaps, bubble bars—Fizz Boom Bath! has you covered.

    From progressive colors to natural tones, Color Index makes choosing hues for any job easier! Designers will start working with color in exciting new ways and create original, eye-catching designs that pop off the page. It's all the inspiration they need to explore and experiment with color as never before! Just like the other clever little design books in this series, Color Index is portable, packed with inspiration, and neatly packaged in a colorful, sturdy vinyl jacket.