How To Destroy A Tech Startup In Three Easy Steps


Lawrence Krubner - 2017
    When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before


Jean M. Twenge - 2006
    In this provocative new book, headline-making psychologist and social commentator Dr. Jean Twenge explores why the young people she calls "Generation Me" -- those born in the 1970s, 1980s, and 1990s -- are tolerant, confident, open-minded, and ambitious but also cynical, depressed, lonely, and anxious.Herself a member of Generation Me, Dr. Twenge uses findings from the largest intergenerational research study ever conducted -- with data from 1.3 million respondents spanning six decades -- to reveal how profoundly different today's young adults are. Here are the often shocking truths about this generation, including dramatic differences in sexual behavior, as well as controversial predictions about what the future holds for them and society as a whole. Her often humorous, eyebrow-raising stories about real people vividly bring to life the hopes and dreams, disappointments and challenges of Generation Me.GenMe has created a profound shift in the American character, changing what it means to be an individual in today's society. The collision of this generation's entitled self-focus and today's competitive marketplace will create one of the most daunting challenges of the new century. Engaging, controversial, prescriptive, funny, "Generation Me" will give Boomers new insight into their offspring, and help those in their teens, 20s, and 30s finally make sense of themselves and their goals and find their road to happiness.

Dissertation and Theses from Start to Finish: Psychology and Related Fields


John D. Cone - 1993
    Aimed to aid student writers through practical, logistical, and emotional stages of writing dissertations and theses, this book offers guidance to students through such important steps as defining topics, scheduling time to accommodate projects, and conducting, analyzing, writing, presenting, and publishing research.

Bridges Not Walls: A Book About Interpersonal Communication


John Stewart - 1977
    Readings included are thought-provoking discussions of the nature of interpersonal contact, connections between verbal and nonverbal cues, person perception and social intelligence, listening, deception and betrayal, identity management, interpersonal ethics, types of love, transformational conflict management, and diversity.

Spark: The Revolutionary New Science of Exercise and the Brain


John J. Ratey - 2008
    Ratey, MD.Did you know you can beat stress, lift your mood, fight memory loss, sharpen your intellect, and function better than ever simply by elevating your heart rate and breaking a sweat? The evidence is incontrovertible: Aerobic exercise physically remodels our brains for peak performance. In SPARK, John J. Ratey, M.D., embarks upon a fascinating and entertaining journey through the mind-body connection, presenting startling research to prove that exercise is truly our best defense against everything from depression to ADD to addiction to aggression to menopause to Alzheimer's. Filled with amazing case studies (such as the revolutionary fitness program in Naperville, Illinois, which has put this school district of 19,000 kids first in the world of science test scores), SPARK is the first book to explore comprehensively the connection between exercise and the brain. It will change forever the way you think about your morning run---or, for that matter, simply the way you think

Sin Boldly!: Dr. Dave's Guide To Acing The College Paper


David R. Williams - 1994
     Jammed with sage advice, genuine encouragement, and surprising examples of how to write and how not to write, this book gives beginning writers and confident students alike an easy-to-follow roadmap for improving one of the most important skills for success. En route to Sin Boldly!-induced, A+ paper bliss, readers encounter such topics as:Choosing a Topic and Telling Your Story ("K.I.S.S.-Keep It Simple, Stupid")Literary Games (featuring "Francobabble for Freshman")Choosing a Voice ("Dissing the Prof")Grammatical Horrors ("A does not equal they")Common Mistakes ("Hopefully and Other Controversies") Fully revised and updated with new examples, quizzes, and tips, Sin Boldly! is not only a comprehensive guide, but also a fantastic, fun read for anyone who wants to write clearly and effectively.

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series)


Kivi Leroux Miller - 2013
    . .but is anyone paying attention?In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions  This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

The Common Core Companion: The Standards Decoded, Grades 9-12: What They Say, What They Mean, How to Teach Them


Jim Burke - 2013
    Jim Burke has created a Common Core Companion for you, too. This time positioning the grades 9-10 standards alongside 11-12, it's every bit the roadmap to what each standard says, what each standard means, and how to put that standard into practice across subjects. Jim clearly lays out:Key distinctions across grade levels Different content-area versions of each standard Explanations of each standard, with student prompts Content to cover, lesson ideas, and instructional techniques Glossary and adaptations for ELL students

The Greyskull LP


John Sheaffer - 2012
    Quite simply the most flexible, and user friendly system for anyone interested in building strength and muscle. This book explains in detail the principles of Johnny Pain's famed Greyskull LP method used in the construction of hundreds of beasts around the globe. Cut through the dogmatic B.S. that pollutes the internet, and produce the outcomes that you desire from your training efforts.A must have for anyone serious about getting strong.

Network Marketing For Facebook: Proven Social Media Techniques For Direct Sales And MLM Success


Jim Lupkin - 2014
     As co-author Jim Lupkin says, "I am the customer for this book. I have failed and succeeded as a network-marketing distributor and I used social media to help me succeed. I know what the distributor is going through and because of that I can talk to them in a way that no one else can." Whether you’re a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and the most natural ways to make new connections and nurture those relationships.

Ace Your Teacher Interview: 149 Fantastic Answers to Tough Interview Questions


Anthony D. Fredericks - 2011
    "Ace Your Teacher Interview" offers specific questions and responses gathered from dozens of principals and administrators across the country, along with a creative range of inside information on what impresses interview committees. This book is designed to provide readers with practical and realistic advice that informs and illustrates without being dogmatic or professorial. Teachers and college students majoring in education as well as people entering teaching from other professions will find this book a valuable resource. Key Features 149 of the most frequently asked interview questions, including the one question you must be able to answer, 99 basic questions, and 39 zingers to watch out for Comprehensive information on preparing for job interviews 10 questions you should ask interviewers, etc.

F*ck No!: How to Stop Saying Yes When You Can't, You Shouldn't, or You Just Don't Want To


Sarah Knight - 2019
    Whether you're a People-Pleaser, Overachiever, Pushover, or have serious FOMO, bestselling "anti-guru" Sarah Knight helps you say what you really mean without being really mean--or burning out for fear of missing out.Life is so much better when you say no with confidence--and without guilt, fear, or regret. F*ck No! delivers practical strategies that give you the power to decline, and concrete examples that put the words right into your mouth. You'll discover:The joy of noNo-Tips for all occasionsHow to set boundariesFill-in-the-blank F*ckNotesThe No-and-Switch, the Power No--and how to take no for an answer yourselfAnd much more!Praise for Sarah Knight and the No F*cks Given Guides"Self-help to swear by." --Boston Globe"Genius." --Vogue"Hilarious, irreverent, and no-nonsense." --Bustle

Theatre: Brief Version


Robert Cohen - 1983
    The author's enthusiasm for and knowledge of the current theatre, highlighted by contemporary production shots from around the world, put the students in the front row.

A Framework for Understanding Poverty


Ruby K. Payne - 1995
    The reality of being poor brings out a survival mentality, and turns attention away from opportunities taken for granted by everyone else. If you work with people from poverty, some understanding of how different their world is from yours will be invaluable. Whether you're an educator--or a social, health, or legal services professional--this breakthrough book gives you practical, real-world support and guidance to improve your effectiveness in working with people from all socioeconomic backgrounds. Since 1995 A Framework for Understanding Poverty has guided hundreds of thousands of educators and other professionals through the pitfalls and barriers faced by all classes, especially the poor. Carefully researched and packed with charts, tables, and questionnaires, Framework not only documents the facts of poverty, it provides practical yet compassionate strategies for addressing its impact on people's lives.

Social Media Marketing for Publishers


Liz Murray - 2012