In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    This is the story of his attempt to fit in, be accepted and fulfil his duties as a member of the community, despite being the only foreigner in the village.Even after more than a decade living in Japan and learning the language, life in the countryside was a culture shock. Due to increasing numbers of young people moving to the cities in search of work, there are fewer rural residents under the retirement age - and they have two things in abundance: time and curiosity. Iain's attempts at amateur farming, basic gardening and DIY are conducted under the watchful eye of his neighbours and wife. But curtain twitching is the least of his problems. The threat of potential missile strikes and earthquakes is nothing compared to the venomous snakes, terrifying centipedes and bees the size of small birds that stalk Iain's garden.Told with self-deprecating humour, this memoir gives a fascinating insight into a side of Japan rarely seen and affirms the positive benefits of immigration for the individual and the community. It's not always easy being the only gaijin in the village.

    This book fills the gaps left by others.The late Master Masatoshi Nakayama, chief instructor of the Japan Karate Association, left this book as a testament. It reveals his great experience as a karate competitor and teacher, describing and illustrating in detail all the correct movements involved in the particular block, punch, or kick you want to perfect, as well as instructions--on combining blocking techniques with decisive counterattacks. Also included is a glossary of all Japanese karate terms and a guide to their pronunciation.Because of the lightning speed of karate techniques, normal camera work often fails to record the action accurately. For this reason, many of the photo sequences found in Dynamic Karate were taken using a stroboscope with a flash time of 1/10,000 of a second, enabling you to follow each movement as it is actually performed.

    From his humble beginnings as a son of Korean immigrants living in a shack in southwest Japan, to his aim to become No. 1 in the world as CEO of one of Japan’s largest Internet companies, Inoue richly details Son’s inspiring journey and the challenges he faced along the way. Told from the viewpoint of those who know him best—relatives, friends and business partners from around the world—the story reveals the truth about “rising Son,” the man who made “Information Revolution – Happiness for Everyone” his life’s mission.Son was born in 1957 as a third generation Korean resident in Japan’s Saga Prefecture. He entered one of the Prefecture’s most prestigious high schools, attending for just the first semester before dropping out to venture to the US. He was only 16 years old. In the US, he acquired high school graduate equivalency in just three weeks through accelerated study and then entered the University of California, Berkeley. As a college student, he earned his first million dollars for the invention of an automatic voice translator. Then he came back to Japan to found SoftBank. Continuously realizing his aspirations, he made SoftBank into a multibillion dollar enterprise. He attributes his success to making decisions with extraordinary speed and by leveraging his friendships with innovators, including his close friend Steve Jobs. “I will create a self-sustaining enterprise that lasts over 300 years.” Such bold statements have garnered Son attention from all over the world. But who is the real Masayoshi Son? The author Atsuo Inoue has covered Son’s career closely as a journalist and his insightful observations vividly paints an intimate portrait of the charismatic business revolutionary, who blends cool rational thought with fiery passion and genius. “I’ve never seen such a comprehensive account of my life.”–Masayoshi Son, Chairman & CEO of SoftBank Corp. Atsuo Inoue is a Japanese writer and translator. He established his reputation by depicting figures vividly and in depth through penetrating insight. He is regarded as an expert on works covering America and has authored Political Sex Appeal – U.S. President and Hollywood, published by Shincho Shinsho, 2008 Michelle Obama – An American Story by David Colbert, 2009 (Japanese translation)Making it Happen: the New 30 Year Vision of Masayoshi Son, published by Jitsugyo no Nihon Sha, 2010How Wonderful, Frank Capra, published by Shueisha Shinsho, 2011Fragments: Poems, Intimate Notes, Letters of Marilyn Monroe, published by Seigensha Art Publishing, 2012 (Japanese translation)

    Get the nuts-and-bolts information you need to survive and thrive wherever you go. "Culture Shock!" country guides are easy-to-read, accurate, and entertaining crash courses in local customs and etiquette. "Culture Shock!" practical guides offer the inside information you need whether you're a student, a parent, a globetrotter, or a working traveler. "Culture Shock!" at your Door guides equip you for daily life in some of the world's most cosmopolitan cities. And "Culture Shock!" Success Secrets guides offer relevant, practical information with the real-life insights and cultural know-how that can make the difference between business success and failure.Each "Culture Shock!" title is written by someone who's lived and worked in the country, and each book is packed with practical, accurate, and enjoyable information to help you find your way and feel at home.

    With unprecedented access to the inner working of Toyota, the authors spent six years researching the company, interviewing hundreds of executives and employees, and discovering the company's secret of success. What they uncovered will surprise you and change the way you think about business. Simultaneously rigidly traditional and seriously innovative, it is precisely those internal contradictions that make the company so successful and admired.

    For over 70 years, Aokigahara, Japan has been a source of mystery for both investigators and paranormal researchers. This beautiful stretch of unkempt woodland, while maintaining the illusion of beauty, harbours a secret which few people are willing to acknowledge. Aokigahara, known to many as the Sea of Trees, is the suicide capital of Japan. Every year, hundreds of people visit the forest with no intention of ever leaving. People who no longer wish to be a part of this world find solace in the isolation of Aokigahara, and willingly take their own lives against its backdrop of chaotic forestry. However, the legend of Aokigahara goes a lot further that simply being alluring scenery for suicide. Its lore is rooted in ancient legend, literature and a historical association with death. Its impact on Japanese culture has been so prominent that Japanese officials rarely acknowledge the forest’s existence in an effort to disassociate it from its macabre infamy. But despite this, Aokigahara’s prominence in not just Japanese culture, but world over, cannot be understated.

    Not only was it the first decisive victory for British troops against the Japanese, more significantly, it demonstrated how the Japanese could be defeated. The lessons learned in this tiny and otherwise insignificant corner of the Far East, set up the campaign in Burma that would follow, as General Slim’s Fourteenth Army finally turned defeat into victory.It is an amazing and thrilling story: more gripping than that of Rorke’s Drift, with a more justifiable enemy, and with every bit as many moments of extreme heroism. In this fifteen-day battle of terrifying violence, there was incredible human drama: bloody-hand-to-hand fighting, daring airborne drops, valiant attempts to break the siege, increasingly desperate and suicidal charges by the Japanese, repeated breakthroughs that needed counter-attacking, tragedy, black humour and the ultimate triumph of the defenders.

    In The Essence of Karate, Funakoshi creates, in his own words, a narrative of modern karate. He explains the philosophical and spiritual underpinnings and includes memories of his own training, as well as recollections of other karate masters and the history of the martial art. He also discusses the importance of winning without fighting, and the reason why many great martial artists improve with age.The preface has been contributed by Hirokazu Kanazawa, President of the Shotokan Karate-do International Federation (and Funakoshi's disciple). He fondly writes of his memories of Gichin Funakoshi during his youth and what he learned from the master. In the afterword, the founder's great-nephew, Gisho Funakoshi, shares previously unknown personal anecdotes about his "Uncle Funakoshi."

    He explains why the United States is now the "borrower and spender of last resort," makes the case that this is an untenable arrangement, and argues that global economic security depends on the ability of emerging economies to develop robust financial systems based on domestic currencies.Sharply and clearly argued, Wolf’s prescription for fixing global finance illustrates why he has been described as "the world's preeminent financial journalist."

    It worked for me and it can work for you too. What's stopping you? Read the book and learn how One Rental at a Time can lead to financial independence.

      With a round, open face and a penchant for tall tales, Matteo de Lorenzo resembled everyone’s kindly uncle. But Uncle Marty, as he was known throughout the Genovese crime family, was one of the New York mob’s top earners throughout the 1960s and ’70s, the mastermind of a billion-dollar trade in stolen and counterfeit securities.   In the spring of 1972, de Lorenzo and his shrewd and ruthless business partner, Vincent Rizzo, traveled to Europe to discuss a plan to launder millions of dollars worth of phony securities. Shockingly, the plot involved Archbishop Paul Marcinkus, the scandal-plagued president of the Vatican Bank. Unbeknownst to de Lorenzo and Rizzo, however, the NYPD was already on the case—thanks to the crusading work of Det. Joseph Coffey.   Coffey, the legendary New York policeman who investigated the Lufthansa heist and took the Son of Sam’s confession, first learned of the scheme in a wiretap related to the attempted mob takeover of the Playboy Club in Manhattan. From those unlikely beginnings, Detective Coffey worked tirelessly to trace the fraudulent stocks and bonds around the world and deep into the corridors of power in Washington, DC, and Rome.   Meticulously researched and relentlessly gripping, The Vatican Connection is a true story of corruption and deceit, packed with “all the ingredients of a thriller” (San Francisco Chronicle).

    For only in Tokyo could an impressionable young man fresh out of college find, in one stroke, a new job, a new family, and a society that lavishes attention on Japanese-speaking gaijin. Yet, even as Alec claims a place in this new world, he is haunted by memories of the one he left behind—a world once infinitely secure but which disintegrated with the breakup of his parents' marriage.In this incandescently observed novel, John Burnham Schwartz introduces readers to one of the most appealing protagonists in contemporary fiction while enchanting them with the keenness of his eye and the aptness of his voice. Through its exquisitely rendered scenes—a fishing trip of Zen-like serenity; a night at a sex club where giggling businessmen dive into the action—and vividly imagined characters—the laughing mother who taught Alec to ride a bicycle; the beautiful sad Japanese woman who teaches him how to love—Bicycle Days surprises, moves, and enlightens us as very few books do.

    The planet is on the brink of destruction and Haru must finally face the evil Lucia once and for all.   Haru’s only hope is to enter Endless and fight Lucia on his own turf, but even Haru can’t destroy Endless on his own.  Only Elie’s Etherion is powerful enough to stop Endless and save the planet.  Haru is perfectly willing to sacrifice his own life in order to conquer the forces of evil, but Elie refuses to unleash Etherion until Haru is out of harm’s way.  The future of all humanity hangs in the balance and time is running out.  Will Elie launch Etherion in time to save the human race?  Find out in the final volume of Rave Master!