Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    In clear, straightforward terms, Maggie Righettie shares her knitting know-how and good fashion sense so that, no matter what your knitting level, you can overcome the fear of failure, avoid costly mistakes, adapt already-existing patterns, and plan and create sweaters that really fit and look terrific-sweaters that will be worn for many years to come. Topics and techniques include:-Understanding the nature of yarn and pattern stitches-Choosing the most flattering color and design for the wearer-Taking accurate body measurements-Estimating the amount of yarn you'll need-How to tell whether or not a sweater will look good on you-before you start to knit-How to alter printed patterns so they really fit-How to understand the mathematics of gauge and pattern design-Plus start-to-finish instructions for thirteen classic sweatersEach technique is illustrated with clear diagrams, sketches, or photographs. Complete with conversion charts and a personal-measurements record-keeping section, Sweater Design in Plain English takes the guesswork out of every creative knitting effort.

    With The Crafter’s Guide to Taking Great Photos you’ll learn that you don’t need expensive, professional equipment to get quality results. Get simple, practical advice presented with the crafter in mind. Learn to make a lightbox, how to use natural lighting, and how to capture the detail in your work. Broken down into specific craft areas, you’ll find tips on how to best generate eye-catching images that will help sell your items.Boost your online crafting business with The Crafter’s Guide to Taking Great Photos.

    The ultimate practical guide to sewing fabulous bags from expert Lisa Lam Detailed photographs illustrate every technique in this unique book, from choosing fabric to inserting fastenings.Expert tips, trade secrets and inspirational advice result in professional and beautiful results.A capsule wardrobe of eight exclusive designs features easy-to-follow instructions and full-size patterns.Whether you're getting started, improving your technique, or want to design your own, this is the book you'll grab for every bag you make.

    Beginning with ancient philosophies of well-being, it touches on such controversial topics as phrenology, sexual taboos, electroshock therapy, multiple personality disorder, and the nature of evil.

    This spiral-bound book lays flat for easy reference and features full-color photographs of 16 sample skirts, with illustrated step-by-step instructions for completing each one. Encouraging you to experiment with bold patterns and unique fabrics, Francesca DenHartog and Carole Ann Camp provide simple guidelines for translating body measurements into panel dimensions. Create a custom-tailored wardrobe that fits perfectly and showcases your unique and personal style.

    Visiting European royalty as well as American women returning from the International Exhibition in Paris in 1867 stimulated fashion awareness — and it was in this climate that the magazine Harper's Bazar flowered. Dedicated to being "A repository of Fashion, Pleasure, and Instruction," it brought to American women inside glimpses of the very latest European and American fashions, all in carefully detailed engravings. It was much the finest source for high fashion for this period.This book consists of the finest illustrations from Harper's Bazar between the years 1867 and 1898, the period of its peak importance. These illustrations not only show you what apparel appealed to our Victorian ancestors, but give you an idea of the evolutionary nature of fashion as well. You will see bustles come and go, natural forms become the vogue only to be superseded by the constricting hourglass figure. Each look is illustrated with a number of different garments. There are gowns for the morning hours, dinner dresses, sporting costumes, traveling clothes and apparel for special occasions: weddings, communions, funerals, etc. Since no costume was complete without accessories, a full line of hats, fans, parasols, muffs, gloves, handkerchiefs, jewelry, shoes and hair styles is shown as well. A selection of children's attire is also included. An introduction by Stella Blum covers the history of Harper's Bazar and examines the various phases fashion went through between 1867 and 1898.

    Illustrated in the distinctly unique packaged style of the bestselling101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.

    For Lucky's devoted fans, and anyone devoted to dressing better and shopping smarter, The Lucky Shopping Manual will be the über-find. Finally, there is a book that does away with the inconsequential information in previous fashion books and presents only the most useful tips and imperative information for how to dress better for less. Filled with tips that will appeal to shopaholics and disciplined bargain hunters alike, this enticing guide is packed with over 1,000 full-color photos and illustrations, with a ribbon marker and flexi-cover so women can take it shopping with them. With great advice on every uniquely designed page, The Lucky Shopping Manual includes features such as: *Building a wardrobe you love, with cross-referenced sections on everything from skirts, tops, dresses, pants, and    suits, to shoes, bags, belts, and what looks best for your body type *How to spot great finds at the local flea market or the best boutiques *What to spend your money on and where you can scrimp *Cool stores coast-to-coast to check out when you're traveling *Practical tips for fabric care, shoe maintenance, and stain remedies

    With subjects that both reflect the zeitgeist and contribute to its creation, each exhibi­tion—from 2005’s Chanel, to 2011’s Alexander McQueen: Savage Beauty and 2013’s Punk—creates a provocative and engaging narrative attracting hundreds of thousands of visitors. The show’s opening-night gala, produced in collaboration with Vogue magazine and attended by the likes of Beyoncé, George Clooney, and Hillary Clinton, is regularly referred to as the Party of the Year.Covering the Costume Institute’s history and highlighting exhibitions of the 21st century curated by Harold Koda and Andrew Bolton, this book offers insider access of the first order. Anchored by photo­graphs from the exhibitions themselves in tandem with the Vogue fashion shoots they inspired, it also includes images of exhibited objects and party photos from the galas. Drawn from the extensive Vogue archives, the featured stories showcase the photographs of icons such as Annie Leibovitz, Mario Testino, Steven Meisel, and Craig McDean; the vision of legendary Vogue editors like Grace Coddington and Tonne Goodman; and the knowledge and wit of writers such as Hamish Bowles and Jonathan Van Meter.

    Vogue: The Covers chronicles the extraordinary images that have reflected—and transformed—the world of style for more than 120 years. More than 300 of the most beautiful, provocative, and fashion-forward covers ever produced are highlighted alongside the history and stories behind the covers themselves. Organized in chronological order by decade, Vogue: The Covers begins with the illustrated covers from the magazine’s inception in 1892 and spans the 20th century to the present day, charting the evolution of fashion, art, culture, and photography for the past 120 years. Featuring the work of influential artists—Helmut Newton, Irving Penn, Richard Avedon, Bruce Weber, Herb Ritts, Steven Meisel, Annie Leibovitz, and Mario Testino—the book is a stunning celebration of the magazine and its unparalleled influence.

    Showing that the silhouette of women's dress has been in a state of continuous change, allied to economic and architectural evolution as well as changing ideas of sexual attractiveness, she itemizes three cycles in the last 400 years in which women's silhouette was blown up to the utmost limit, by artificial means, and then collapsed again to a long straight line. At these points and extremes were invariably considered absurdities and the corsets and hoops were discarded by their users, so that in actuality very few specimens from the earlier periods at least have come down to us.

    Funny Face. Sunset Blvd. Rear Window. Sabrina. A Place in the Sun. The Ten Commandments. Scores of iconic films of the last century had one thing in common: costume designer Edith Head (1897–1981). She racked up an unprecedented 35 Oscar nods and 400 film credits over the course of a fifty-year career.Never before has the account of Hollywood’s most influential designer been so thoroughly revealed—because never before have the Edith Head Archives of the Academy of Motion Picture Arts and Sciences been tapped. This unprecedented access allows this book to be a one-of-a-kind survey, bringing together a spectacular collection of rare and never-before-seen sketches, costume test shots, behind-the- scenes photos, and ephemera.

    Walker in her renowned tome Knitting from the Top. But never have the results looked as glamorous and city-chic as they do in Modern Top-Down Knitting. In this sophisticated wom­enswear collection, designer Kristina McGowan presents streamlined, feminine dresses, tunics, and skirts; elegant cardigans and pullovers; and stylish go-to accessories such as hats and mitts. Also included are step-by-step photo tutorials that make top-down techniques easy to understand and sizing and style adjustments a cinch to achieve. Detailed instructions are also included for finishing garments with couture-quality trims and linings, so they look just as elegant on the inside as they do on the outside.
"Kristina McGowan presents a charming collection of original designs in knitwear, to inspire knitters of all levels of skill. Her work incorporates the two essential qualities of good knitting direction: (1) her ideas are fresh, fashionable, and interesting; and (2) her instructions are clear and easily followed. Hers is an excellent book." Barbara G. Walker

    The Book A lively how to and why to sew tutorial that marries attitude and instruction while teaching everything you need to know:How to find the right machine, and become one with itEssential skills, from winding a bobbin to sewing a dart to customizing a patternPreparing a workspaceThe Ten Fabric CommandmentsLaying out and cutting patternsWith step-by-step instructions and full-color photographs and illustrations throughoutThe ProjectsCuddle-Up CardiganTender is the NightieFoxy BoxersCanine Couture CoatCape ModPower TieTokyo Tie BagLucky Scrap ScarfNaughty Secretary SkirtFouncy Tank TopKnockout KnickersAnd more!The Patterns Includes ten original patterns—an $80.00 retail value—rated from One Spool (easy) to Three Spools (advanced Beginner) and designed to build skills.