You will be alarmed at how effective and familiar these techniques are, even though you did not realise that you were being manipulated.This direct and forceful guide will thrill, chill and make you feel ill. A must read if you wish to save yourself.

    

    And no book has ever established the life sciences so firmly in the mainstream of Western intellectual history as The Growth of Biological Thought. Ten years in preparation, this is a work of epic proportions, tracing the development of the major problems of biology from the earliest attempts to find order in the diversity of life to modern research into the mechanisms of gene transmission.

    Birds were rarely used in similar studies on the grounds that they were merely talented mimics--that they were, after all, "birdbrains." Experiments performed primarily on pigeons in Skinner boxes demonstrated capacities inferior to those of mammals; these results were thought to reflect the capacities of all birds, despite evidence suggesting that species such as jays, crows, and parrots might be capable of more impressive cognitive feats.Twenty years ago Irene Pepperberg set out to discover whether the results of the pigeon studies necessarily meant that other birds--particularly the large-brained, highly social parrots--were incapable of mastering complex cognitive concepts and the rudiments of referential speech. Her investigation and the bird at its center--a male Grey parrot named Alex--have since become almost as well known as their primate equivalents and no less a subject of fierce debate in the field of animal cognition. This book represents the long-awaited synthesis of the studies constituting one of the landmark experiments in modern comparative psychology.

    If you want to know how you can help create a better world, read this book.What if there were a way to prevent criminal behavior, mental illness, drug abuse, poverty, and violence? Written by behavioral scientist Tony Biglan, and based on his ongoing research at the Oregon Research Institute, The Nurture Effect offers evidence-based interventions that can prevent many of the psychological and behavioral problems that plague our society.For decades, behavioral scientists have investigated the role our environment plays in shaping who we are, and their research shows that we now have the power within our own hands to reduce violence, improve cognitive development in our children, increase levels of education and income, and even prevent future criminal behaviors. By cultivating a positive environment in all aspects of society—from the home, to the classroom, and beyond—we can ensure that young people arrive at adulthood with the skills, interests, assets, and habits needed to live healthy, happy, and productive lives.The Nurture Effect details over forty years of research in the behavioral sciences, as well as the author’s own research. Biglan illustrates how his findings lay the framework for a model of societal change that has the potential to reverberate through all environments within society.

    Why does a simple incident like a traffic jam affect you the way it does? What makes you act the way you do around your friends and family? Why do you often see the world so differently from the way other people see it? The answer to these questions and more really comes down to one thing: your personality.

    Brené Brown explores the complexities of shame and its silent and secretive influence over women’s lives. Dr. Brown spent four years interviewing over 200 women about shame and its impact on the way they live, love, parent, work and develop relationships. The raw honesty and painful truths of these interviews make it clear that shame continues to play a significant and damaging role in women’s lives. Yet, through a compassionate weaving of informal anecdotes, thought-provoking illustrations, ground-breaking research and personal insights, Dr. Brown delivers a promising message of hope: We are all capable of overcoming shame and of helping other women and girls do the same.Throughout the book, Dr. Brown shares information, ideas and strategies for understanding shame across a wide range of topics, including appearance, sex, body image, motherhood, parenting, health, aging, family, addiction and religion. In a clear and accessible format, supported by poignant and relevant case examples, the book identifies and explains four key elements that allow women to transform shame into connection, power and freedom.Regardless of who we are, how we were raised or what we believe, all of us fight the silent and lonely battles of not being enough, not having enough and not belonging enough. Women and Shame teaches us how to move from isolation to connection and inspires us to reach out to others who also need to hear "You are not alone."

    Scientists such as Richard Dawkins, Lawrence Krauss, and Sam Harris tell us that our most intimate actions, thoughts, and values are mere byproducts of thousands of generations of mindless adaptation. We are just one species among multitudes, and therefore no more significant than any other living creature. Now comes Brown University biologist Kenneth R. Miller to make the case that this view betrays a gross misunderstanding of evolution. Natural selection surely explains how our bodies and brains were shaped, but Miller argues that it’s not a social or cultural theory of everything. In The Human Instinct, he rejects the idea that our biological heritage means that human thought, action, and imagination are pre-determined, describing instead the trajectory that ultimately gave us reason, consciousness and free will. A proper understanding of evolution, he says, reveals humankind in its glorious uniqueness—one foot planted firmly among all of the creatures we’ve evolved alongside, and the other in the special place of self-awareness and understanding that we alone occupy in the universe. Equal parts natural science and philosophy, The Human Instinct is a moving and powerful celebration of what it means to be human.

    

    Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.

    The inspiration for Leonardo DiCaprio’s web movie Global Warning, The Last Hours of Ancient Sunlight details what is happening to our planet, the reasons for our culture’s blind behavior, and how we can fix the problem. Thom Hartmann’s comprehensive book, originally published in 1998, has become one of the fundamental handbooks of the environmental activist movement. Now, with fresh, updated material and a focus on political activism and its effect on corporate behavior, The Last Hours of Ancient Sunlight helps us understand--and heal--our relationship to the world, to each other, and to our natural resources.

    Since the publication of the award-winning first edition of Evolutionary Psychology, there has been an explosion of research within the field. In this book, David M. Buss examines human behavior from an evolutionary perspective, providing students with the conceptual tools needed to study evolutionary psychology and apply them to empirical research on the human mind. This edition contains expanded coverage of cultural evolution, with a new section on culture–gene co-evolution, additional studies discussing interbreeding between modern humans and Neanderthals, expanded discussions of evolutionary hypotheses that have been empirically disconfirmed, and much more!

    The result is a completely accessible introduction to the main themes of the philosophy of science. Intended for undergraduates and general readers with no prior background in philosophy, Theory and Reality covers logical positivism; the problems of induction and confirmation; Karl Popper's theory of science; Thomas Kuhn and "scientific revolutions"; the views of Imre Lakatos, Larry Laudan, and Paul Feyerabend; and challenges to the field from sociology of science, feminism, and science studies. The book then looks in more detail at some specific problems and theories, including scientific realism, the theory-ladeness of observation, scientific explanation, and Bayesianism. Finally, Godfrey-Smith defends a form of philosophical naturalism as the best way to solve the main problems in the field. Throughout the text he points out connections between philosophical debates and wider discussions about science in recent decades, such as the infamous "science wars." Examples and asides engage the beginning student; a glossary of terms explains key concepts; and suggestions for further reading are included at the end of each chapter. However, this is a textbook that doesn't feel like a textbook because it captures the historical drama of changes in how science has been conceived over the last one hundred years.Like no other text in this field, Theory and Reality combines a survey of recent history of the philosophy of science with current key debates in language that any beginning scholar or critical reader can follow.

    In late 2004, leading Western scientists joined the Dalai Lama at his home in Dharamsala, India, to address this very question–and in the process brought about a revolution in our understanding of the human mind. In this fascinating and far-reaching book, Wall Street Journal science writer Sharon Begley reports on how cutting-edge science and the ancient wisdom of Buddhism have come together to show how we all have the power to literally change our brains by changing our minds. These findings hold exciting implications for personal transformation.For decades, the conventional wisdom of neuroscience held that the hardware of the brain is fixed and immutable–that we are stuck with what we were born with. As Begley shows, however, recent pioneering experiments in neuroplasticity, a new science that investigates whether and how the brain can undergo wholesale change, reveal that the brain is capable not only of altering its structure but also of generating new neurons, even into old age. The brain can adapt, heal, renew itself after trauma, and compensate for disability. Begley documents how this fundamental paradigm shift is transforming both our understanding of the human mind and our approach to deep-seated emotional, cognitive, and behavioral problems. These breakthroughs show that it is possible to reset our happiness meter, regain the use of limbs disabled by stroke, train the mind to break cycles of depression and OCD, and reverse age-related changes in the brain. They also suggest that it is possible to teach and learn compassion, a key step in the Dalai Lama’s quest for a more peaceful world. But as we learn from studies performed on Buddhist monks, an important component in changing the brain is to tap the power of mind and, in particular, focused attention. This is the classic Buddhist practice of mindfulness, a technique that has become popular in the West and that is immediately available to everyone. With her extraordinary gift for making science accessible, meaningful, and compelling, Sharon Begley illuminates a profound shift in our understanding of how the brain and the mind interact. This tremendously hopeful book takes us to the leading edge of a revolution in what it means to be human.

    The text enhances student understanding and stimulates active learning with Halpern's unique science-of-learning pedagogical system; relevant, real world examples; and an art program tailored especially for visual learners. Instructors and students will benefit from the most integrated media package available for an introductory course.