Everything from hotel signs to baffling advertisements, such as the German beauty product offering a 'Cream shower for pretentious skin' or the Japanese bar that boasts 'Special cocktails for ladies with nuts', or the French warning at a swimming pool - 'Swimming is forbidden in the absence of the saviour.' Published in paperback for the first time this autumn, Lost in Translation demonstrates how widely the English language has travelled, though unfortunately some of it seems to have got a bit scrambled en route.

    Index

    It charts the rise of some languages and the fall of others, explaining why some survive and others die. It shows how languages change their sounds and meanings, and how the history of languages is closely linked to the history of peoples.Writing in a lively, readable style, distinguished Swedish scholar Tore Janson makes no assumptions about previous knowledge. He takes the reader on a voyage of exploration through the changing patterns of the world's languages, from ancient China to ancient Egypt, imperial Rome to imperial Britain, Sappho's Lesbos to contemporary Africa. He discovers the links between the histories of societies and their languages; he shows how language evolved from primitive calls; he considers the question of whether one language can be more advanced than another. The author describes the history of writing and the impact of changing technology. He ends by assessing the prospects for English world domination and predicting the languages of the distant future.Five historical maps illustrate this fascinating history of our defining characteristic and most valuable asset.

    HOGE, THE WORLD’S #1 ENGLISH TEACHER, teaches you his most powerful methods for learning to speak English fluently and confidently. Famous for training corporate and government leaders, A.J. Hoge gives you a step by step program teaching you the system that will help you achieve ultimate success with English.Effortless English will.....Teach you how to overcome nervousness, shyness, and fear when speaking EnglishShow you how to achieve a high TOEFL, IELTS, or TOEIC scoreHelp you learn vocabulary 4-5 times fasterTell you how to feel stronger, calmer, and more powerful when speaking EnglishTeach you how to understand native speakers and communicate clearly with themHelp you get better jobs using English“You have studied English many years, yet you still do not speak well. You read English but you feel nervous and frustrated when speaking. It is time for a change. I will teach you to speak English quickly, easily, and automatically using my Effortless English System (TM). You can achieve success now simply by changing the way you learn English.” — A.J. Hoge

    Geoffrey K. Pullum's writings began as columns in Natural Language and Linguistic Theory in 1983. For six years, in almost every issue, under the banner "TOPIC. . .COMMENT," he published a captivating mélange of commentary, criticism, satire, whimsy, and fiction. Those columns are reproduced here—almost exactly as his friends and colleagues originally warned him not to publish them—along with new material including a foreword by James D. McCawley, a prologue, and a new introduction to each of these clever pieces. Whether making a sneak attack on some sacred cow, delivering a tongue-in-cheek protest against current standards, or supplying a caustic review of some recent development, Pullum remains in touch with serious concerns about language and society. At the same time, he reminds the reader not to take linguistics too seriously all of the time. Pullum will take you on an excursion into the wild and untamed fringes of linguistics. Among the unusual encounters in store are a conversation between Star Trek's Commander Spock and three real earth linguists, the strange tale of the author's imprisonment for embezzling funds from the Campaign for Typographical Freedom, a harrowing account of a day in the research life of four unhappy grammarians, and the true story of how a monograph on syntax was suppressed because the examples were judged to be libelous. You will also find a volley of humorous broadsides aimed at dishonest attributional practices, meddlesome copy editors, mathematical incompetence, and "cracker-barrel philosophy of science." These learned and witty pieces will delight anyone who is fascinated by the quirks of language and linguists.

    Cavalli-Sforza and others have answered this question—anticipated by Darwin—with a decisive yes. Genes, Peoples, and Languages comprises five lectures that serve as a summation of the author's work over several decades, the goal of which has been nothing less than tracking the past hundred thousand years of human evolution.Cavalli-Sforza raises questions that have serious political, social, and scientific import: When and where did we evolve? How have human societies spread across the continents? How have cultural innovations affected the growth and spread of populations? What is the connection between genes and languages? Always provocative and often astonishing, Cavalli-Sforza explains why there is no genetic basis for racial classification.

    The Battle for Sanskrit seeks to alert traditional scholars of Sanskrit and sanskriti - Indian civilization - concerning an important school of thought that has its base in the US and that has started to dominate the discourse on the cultural, social and political aspects of India. This academic field is called Indology or Sanskrit studies. From their analysis of Sanskrit texts, the scholars of this field are intervening in modern Indian society with the explicitly stated purpose of removing 'poisons' allegedly built into these texts. They hold that many Sanskrit texts are socially oppressive and serve as political weapons in the hands of the ruling elite; that the sacred aspects need to be refuted; and that Sanskrit has long been dead. The traditional Indian experts would outright reject or at least question these positions.The start of Rajiv Malhotra's feisty exploration of where the new thrust in Western Indology goes wrong, and his defence of what he considers the traditional, Indian approach, began with a project related to the Sringeri Sharada Peetham in Karnataka, one of the most sacred institutions for Hindus. There was, as he saw it, a serious risk of distortion of the teachings of the peetham, and of sanatana dharma more broadly.Whichever side of the fence one may be on, The Battle for Sanskrit offers a spirited debate marshalling new insights and research. It is a valuable addition to an important subject, and in a larger context, on two ways of looking. Is each view exclusive of the other, or can there be a bridge between them? Readers can judge for themselves.

    In this quirky new title designer and typographer Teresa Monachino rounds up and breaks down a variety of unruly words: words lacking in integrity, misleading words that do not mean what they say, words that mean more than they say, words with inconsistent pronunciation or spellings that are just plain cruel! Using striking and witty graphic design the author demands answers to such troublesome questions as, why is abbreviation such a long word, does monosyllabic really need five syllables and why is lisp so hard to say if you have one?

    But what began as a cultural war of independence from Britain devolved into a battle among lexicographers, authors, scholars, and publishers, all vying for dictionary supremacy and shattering forever the dream of a unified American language.The overwhelming questions in the dictionary wars involved which and whose English was truly American and whether a dictionary of English should attempt to be American at all, independent from Britain. Martin tells the human story of the intense rivalry between America’s first lexicographers, Noah Webster and Joseph Emerson Worcester, who fought over who could best represent the soul and identity of American culture. Webster believed an American dictionary, like the American language, ought to be informed by the nation’s republican principles, but Worcester thought that such language reforms were reckless and went too far. Their conflict continued beyond Webster’s death, when the ambitious Merriam brothers acquired publishing rights to Webster’s American Dictionary and launched their own language wars. From the beginning of the nineteenth century to the end of the Civil War, the dictionary wars also engaged America’s colleges, libraries, newspapers, religious groups, and state legislatures at a pivotal historical moment that coincided with rising literacy and the print revolution.Delving into the personal stories and national debates that arose from the conflicts surrounding America’s first dictionaries, The Dictionary Wars examines the linguistic struggles that underpinned the founding and growth of a nation.

    We hear words like nosh, schlep, and schmutz all the time, but how did these words come to pepper American English? In Yiddishkeit: Jewish Vernacular and the New Land, Harvey Pekar and Paul Buhle trace the influence of Yiddish from medieval Europe to the tenements of New York’s Lower East Side. This comics anthology contains original stories by notable writers and artists such as Barry Deutsch, Peter Kuper, Spain Rodriguez, and Sharon Rudahl. Through illustrations, comics art, and a full-length play, four major themes are explored: culture, performance, assimilation, and the revival of the language. The last fully realized work by Harvey Pekar, this book is a thoughtful compilation that reveals the far-reaching influences of Yiddish.Praise for Yiddishkeit: “The book is about what Neal Gabler in his introduction labels ‘Jewish sensibility.’ It pervades this volume, which he acknowledges is messy; he writes: ‘You really can't define Yiddishkeit neatly in words or pictures. You sort of have to feel it by wading into it.’ The book does this with gusto.” —New York Times “Yiddishkeit is as colorful, bawdy, and charming as the culture it seeks to represent.” —Print magazine “every bit of it brimming with the charm and flavor of its subject and seamlessly meshing with the text to create a genuinely compelling, scholarly comics experience” —Publishers Weekly“Yiddishkeit is a book that truly informs about Jewish culture and, in the process, challenges readers to pick apart their own vocabulary.” —Chicago Tribune “a postvernacular tour de force” —The Forward “A fascinating and enlightening effort that takes full use of the graphic storytelling medium in an insightful and revelatory way.” —The Miami Herald “With a loving eye Pekar and Buhle extract moments and personalities from Yiddish history.” —Hadassah “gorgeous comix-style portraits of Yiddish writers” ––Tablet “Yiddishkeit has managed to survive, if just barely, not because there are individuals dedicated to its survival, though there are, but because Yiddishkeit is an essential part of both the Jewish and the human experience.” —Neal Gabler, author of An Empire of Their Own: How the Jews Invented Hollywood, from his introduction

    The spellbinding world of Hiromi Kawakami; the hair-raising horror of Otsuichi; the haunting, poignant prose of Banana Yoshimoto; even the poetic word-play of Yoko Tawada whatever a readers taste, he or she is sure to find something of interest and value in this book, suitable for students at the intermediate level and above. As in real Japanese novels, the text on each page runs from top to bottom and from right to left. Each double-page spread features translations of all the difficult passages. In the back of the book, moreover, is a built-in Japanese-English learners dictionary and a notes section covering issues of nuance, usage, grammar and culture that come up in each story. Best of all, the books comes with a free audio CD containing narrations of the stories, performed by a professional voice actress.

    I was born into Russian; transposed into Czech, then German; introduced to Hebrew; and finally adopted by English.' Elena Lappin was born in Russia. Her parents speak Russian to one another, and to their children. Elena speaks Czech to her brother, but he writes in German and she writes in English. What does it mean to be brought up in family that speaks several different languages, and where all members are writers? Elena Lappin explores what it is to be a writer, what language is, and it's also a wonderful look at the life of a woman who has moved from country to country looking for a language to think in.

    This is a comprehensive book specifically aimed at undergraduate students of engineering and conforming to the syllabi of major institutes teaching this subject. Adopting a direct, functional and practical approach, the book presents an exhaustive treatment of the basics of technical communication, both oral and written. It covers contemporary topics such as technical proposals, research papers, technical theses, dissertations, and instruction manuals. Also included are recent developments in communication technology such as the use of the Internet and contemporary software. With its up-to-date coverage and practical orientation, the book would prove to be an extremely useful text for students, while also serving as a ready reference for day-to-day communication.

    This basic introduction guide is for people without any prior knowledge of sign. The approach to "Signed English" is based upon the way a child would first be taught a language. In 17 sections, The Art of Sign Language teaches by using themed exercises about topics such as everyday communication, the body, home, school, leisure, eating, and drinking.

    Finegan's best selling text, LANGUAGE: ITS STRUCTURE AND USE, Fourth Edition maintains its relevance with new emphasis on the political and social aspects of language including "Applications to the Professions."