Book picks similar to
Brands With a Conscience: How to Build a Successful and Responsible Brand by Nicholas Ind
business
advertising-marketing
business-ethics
reordering
A Lesser Photographer: Escape the Gear Trap and Focus on What Matters
C.J. Chilvers - 2018
Less gear. Less anxiety. Less stress. Less fear. A Lesser Photographer is the missing guide you've always wanted to the only gear that really matters: the gear between your ears. In under an hour, you’ll be able to identify the myths you’ve been taught about photography and embrace useful creative habits that will set you apart. Praise for previous editions: “For something beautiful and well-said, check out A Lesser Photographer.” — David duChemin “Amazing read…I really recommend everyone get a copy.” — Chris Marquardt “CJ Chilvers reevaluates what it means to be a photographer in this manifesto. Most of the points apply to virtually any creative endeavor or obsession. ‘The real show is outside the viewfinder.’” — Jim Coudal “I have to say, CJ has a great attitude. If you care at all about photography, he’s a must read.” — Patrick Rhone “Every photographer should follow CJ Chilvers.” — Eric Kim
Mafia Boss Sam Giancana: The Rise and Fall of a Chicago Mobster
Susan McNicoll - 2015
Born in 1908, in The Patch, Chicago, Giancana joined the Forty-Two gang of lawless juvenile punks in 1921 and quickly proved himself as a skilled 'wheel man' (or getaway driver), extortionist and vicious killer. Called up to the ranks of the Outfit, he reputedly held talks with the CIA about assassinating Fidel Castro, shared a girlfriend with John F. Kennedy and had friends in high places, including Sammy Davis Jr., Frank Sinatra, Shirley MacLaine, Marilyn Monroe and, some say, the Kennedys, although he fell out with them.The story of Sam Giancana will overturn many of your beliefs about America during the Kennedy era. If you want to know Giancana's role in the brother's deaths, and more of the intrigue surrounding that of Marilyn Monroe, this book will fill you in on the murky lives of many shady characters who really ruled the day, both in Chicago and elsewhere.
Those Want Ads Can Be Murder
Les Macdonald - 2014
All of the cases end in murder. The stories start with The Black Widow of Laporte, Indiana which is the story of.Belle Gunness and her use of the want ads in the early 1900's. We work our way through the 20th century with The French Bluebeard, The Bogeyman, The Torch Murderer, The Bluebeard of Quiet Dell, The Lonely Hearts Killers, It's A Family Affair, The Lonely Hearts Husband Killer, Harv the Hammer and The Glamour Girl Killer. The final section of the book features nine cases where Craigslist ads have resulted in murder. There are more than 80 pictures throughout the book.
Vintage True Crime Stories Vol 2: An Illustrated Anthology of Forgotten Tales of Murder & Mayhem
Robert Patterson - 2019
Let me test my presumption with a preview of four these ‘old’ stories. If I told you there was once a west coast sex cult with dozens of young girls, single ladies, and married women, who all fornicated with one well-endowed “prophet,” and he occasionally found it necessary to carry-out bondage S&M sessions here and there, you may not be surprised at all. But what if that sex cult began in 1903 and ended in 1906 with a couple of murders and suicides, does that sound like anything you have read about before? Or, how about a cheater who murders his inconvenient wife, disassembles her over a fifteen hour period, then puts her bones in the same stove he cooks breakfast for his sons before sending them off to school? If that doesn’t surprise you, perhaps the ending will–but you’ll have to find out for yourself. In ‘The Dandy and the Squire,’ a smooth-talking peacock from Kentucky visits his northern ‘cousins,’ and charms three of the women into his bed. He’s a big time operator who talks fancy, dresses fancy, and tells great stories of his days as an adventurer, riverboat gambler, and sharp-minded deal maker. He’s so smooth, he’s able to murder the patriarch’s son, make him look like the bad guy, and marry the boy’s tender-hearted sister before the Yankees get wise to his lies. Good thing, too, because he had also talked the father into giving him the family farm. Chapter Five is the stranger-than-fiction story of ‘Shoebox Annie.’ During the early 20th Century, this trollish-looking woman introduced her freakish-looking son to a life of crime. Their decade’s long spree of lyin’, cheatin’, and stealin’ led them to become America’s first mother and son team of serial killers. They were so good at disposing of bodies, none of their four victims have ever been found. If ‘old’ stories sound boring to readers of contemporary true crime, I hope this book will change minds, and fully reveal just how wicked and decadent our ancestors were. And deadly. Volume II in the Vintage True Crime Stories series is a wrecking ball that smashes to pieces that phrase, “The Good Old Days.” Maybe you will believe me when you get to the last page.
22 Immutable Laws of Branding. Abridged.
Al Ries - 2005
Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.
Train Your Brain: How to Build a Million Dollar Business in Record Time
Dana Wilde - 2013
There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action ... or as Dana likes to call it, Intentional Action.What Dana discovered by using Train Your Brain is that mindset can be "taught" and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes.In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness--the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly.Train Your Brain, with its twenty easy-to-implement "Mindware Experiments," gives you all the necessary tools needed to get off ... and stay off ... the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!
Hollywood: Did You Know?
Alan Royle - 2018
‘Hollywood: Did You Know?’ is a collection of tidbits of information about the content or making of around 400 movies, ranging from the earliest days of the silent era to the present time. I have utilised anecdotes and comments from scores of biographies (authorised and unauthorised), as well as Internet sources, magazine articles, interviews and TV appearances. If, like me, you are fascinated by the world of movies, particularly the days of the studio system, I think you shall find more than enough items here to satisfy your curiosity. I am currently researching a second volume along similar lines. For elderly readers I should point out that there is a considerable amount of ‘bad language’ herein, simply because I quote actors and actresses verbatim. For many of them (even the so-called ‘greats’), peppering their reminiscences with expletives is commonplace. I make no apology for this, however, for I think it is important to present these individuals as they really were, minus the studio hype that tended to elevate them to the status of flawless gods and godesses. Very few lived up to their glowing reputations, I’m afraid. Having said that, I believe that the temptations ever present for these men and women who were suddenly faced with enormous wealth and universal adoration, would test the resolve of most of us, saints and all. And saints have always been few and far between in Tinsel Town. When I published my first book (Hollywood Warts ‘n’ All Volume 1) in 2005, I was accused of ‘muck-raking’, of tarnishing the reputations of deceased stars who could no longer defend themselves. I still get the occasional brickbat along those lines even today, but times have changed. Over the past 20 years or so, hundreds of books have been published about the ‘good old days’ of the studio system; not only stars’ biographies, but accounts from a diverse range of previously unheard from sources. Maids, bodyguards, chauffeurs, secretaries, bell-hops, agents, family members and acquaintances of the rich and famous etc, now put their memories into print, confirming much of what I have been writing about for almost a decade and a half. Of course, there are still those who rail against anyone who deigns to question the ‘snow-jobs’ churned out by studio publicity departments down the decades; the standard complaint being the usual one – the dead cannot defend themselves. Well, there have been more books written about Napoleon Bonaparte and Hitler than most anyone else, yet no-one complains of either man being unable to defend himself. So, again I make no apolgies for anything included in this publication, unless the reader comes across an unforseen error I may have accidentally overlooked, in which case I apologise unreservedly.
Snakes: Amazing Pictures & Fun Facts on Animals in Nature (Our Amazing World Series Book 7)
Kay de Silva - 2012
The book uses captivating illustrations and carefully chosen words to teach children about "the farmer’s friend”. This series is known as one of the most beautiful on the kindle. The pictures look great even in black and white and are excellent on the full color kindle. The description in the large text beneath is simple enough for early readers or for a parent to guide a child through. There are also picture captions that provide more information to talk about with your child. Alternatively, a child of any age (even the child in you) can just look at the images and appreciate their beauty. This book depicts the wonder of the world of Snakes in all its glory. Children are given a well-rounded understanding of this beautiful reptile: its anatomy, feeding habits and behavior. The following Snakes are featured: * The magnificent Anaconda * The fearsome Boa Constrictor * The majestic Cobra * The gentle Corn Snake * The social Garter * The fierce Inland Taipan * The awesome Python * The ominous Rattlesnake * The stealthy Sea Snake Get this book at this SPECIAL PRICE exclusive to the Amazon Store. *** Your child will love it - this is guaranteed.***
Twiggy: The High-Stakes Life of Andrew Forrest
Andrew Burrell - 2013
He worked for the Australian Financial Review in Melbourne, Sydney and Perth before being posted as a correspondent to Jakarta and Shanghai. Andrew is currently a senior business journalist for the Australian in Perth, where he has covered the WA mining boom since 2006. He won the business prize at the West Australian media awards in 2006 and 2009.
The Motley Fool Guide to Investing for Beginners
The Motley Fool - 2015
So we’ve created a guide that will show you (or a friend or relative who’s just getting started): * How much you need to start investing. * The key steps for building long-term wealth. * Proven ways to find great companies to buy. Understanding these life-changing concepts will get any investor on the path to financial freedom. Built upon our 13 Steps to Investing Foolishly, The Motley Fool Guide to Investing for Beginners includes our top investors’ biggest mistakes, insights into different styles of investing, and much more. Plus, you get 3 great stock picks that we think could make a strong foundation to any portfolio.
Strategic Mindset : A 7-Day Plan to Identify What Matters and Create a Strategy that Works (Productivity Series Book 4)
Thibaut Meurisse - 2021
Steve Jobs: 11 The Most Important Life And Business Lessons Of Steve Jobs
Donald Allen - 2015
Steve Jobs: 11 The Most Important Life And Business Lessons Of Steve Jobs
My Haunted Apartment
Lisa Gellers - 2013
Like most people Lisa Gellers never believed in ghosts or hauntings. But all that changed when she moved into her first apartment. It wasn’t long before strange things began to happen: objects moving on their own, things disappearing, disembodied voices, and a dark shadow that followed her wherever she went.Now a true believer in the paranormal, Lisa has decided to share her story. For any who have suffered from a real haunting, hopefully this will provide you some confort and the knowledge that you are not alone.
Buddhism for Beginners: Everything You Need to Know about Buddhism for Complete Beginners (Become a Zen Master - Learn the Culture and Practices of Buddhism)
Anzan Tashi - 2014
This book - Buddhism for beginners, tackles the most basic question on Buddhism: What is the essence of Buddhism? It explains the life of Buddha in detail and also highlights the methodology that you can deploy in order to become 'Buddha' in real life. You can treat this simple book as your manual for a mindful, aware, peaceful and satisfied life. The detailed chapter on meditation not only guides you through the manner in which you can meditate, it also answers some of the most important questions related to meditation. The five percepts of Buddhism are explained with examples in simple English that everybody can understand. There is also a detailed chapter on mindfulness and living the Buddhist lifestyle in real life. Remember, Buddhism is a way of life - it is the philosophy of life and this book is not intended to modify your existing religious beliefs in any manner. It simply supplements those beliefs so that you can develop mindfulness in all your actions in order to live a blissful life! A Preview to Buddhism for Beginners - What Is Buddhism? - Who Was The Buddha? - Buddhist Traditions - The Theravada School Of Thought - The Mahayana School Of Thought - The Vajrayana School Of Thought - The Three Treasures Or Jewels Of Buddhism - The Three Poisons Or Roots Of Evil In Buddhism - The Five Percepts Of Buddhism - The Ten Grand Percepts - The Foundation Of Buddhism - The Four Noble Truths - Living The Buddhist Philosophy: The Eightfold Path - A Day In The Life Of A Buddhist - Living In The Present - Mindfulness And Meditation - Having Faith - Meditating On Koans - Karma And Reincarnation Start Getting the Benefits of Buddhism for Beginners!! Grab this book today! You can read on your Kindle, PC, MAC, Smart Phone, or Tablet! For less than a cup of coffee you can buy a book that could change your life for the better..... Simply scroll up and click the BUY button to instantly download Buddhism for Beginners: Everything You Need to Know about Buddhism for Complete Beginners Tags: Buddhism, Buddhism for Beginners, Buddhism guide, Buddhism ultimate guide, learn Buddhism, modern Buddhism, Buddha, philosophy, essence of Buddhism, Buddhism for dummies, practice Buddhism, Buddhism plain and simple
The Golden Bird 2.0
Raina Singhwi Jain - 2020
What made ancient India the Golden Bird in the first place? What did China, the Land of the Dragon, have in common with India, and when did these two ancient civilizations diverge on their paths to global success? Raina Singhwi Jain discusses the immediate need and measures for a quantum jump in our attitude towards development. While conventional wisdom suggests improvements in manufacturing, the ease of doing business and digital technology, Jain goes a step further, drawing surprising parallels between other areas that beg our attention—process engineering, communication design, journalism, and education. This is a work of reflection and a call to action, urging Indian denizens to act now for a revival of the genius that lies dormant within each one of us.